cover my bum Pitch Deck, OAF Boulder 2010

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					  cover my bum                  tm


                               tm
  THE towel for triathletes
“Our Foundation Is Inspiration”




                      Confidential, Presented to Open Angel Forum, August 4, 2010
                                               tm
                             cover my bum         tm
                        THE towel for triathletes
                      “Our Foundation Is Inspiration”
Top 3 Points:
 1. cover my bum will revolutionize the US towel industry with our patent-
    pending design. We will be first-to-market in triathlon, the first of our
    target niche markets, with our utility-based towel. Triathlon demographics
    reveal an affluent market that is ripe for penetration.
 2. No other company dominates the towel segment in the triathlon market,
    nor any other niche or mass markets. cover my bum will be the market
    leader and own that dominant position.
 3. The cover my bum team has achieved several milestones despite full–
    time employment and limited resources. Despite our pre-production
    status and no push for publicity, cover my bum already received its first
    order and was profiled in a business book published May 2010.
       With your investment, you can propel cover my bum
  to the next stage and generate ROI for you and your partners.
          Questions? Please read on, or call Alma at 303-317-3595.
          And, I request that you invite me to your August 4th dinner.
            Thank you in advance for your time and consideration!                                            tm
                                                                                                cover my bum
                                                    Confidential, Presented to Open Angel Forum, August 4, 2010
                                           tm                                                                    tm
What is cover my bum , and what does cover my bum do?
   cover my bum is fueled by inspiration. We stand for individuals to overcome adversity,
conquer fears, and pursue dreams. Our products are badges that celebrate personal triumph.
     Our debut product is the cover my bum towel, its patent-pending design created to
     fulfill triathletes’ specific needs. cover my bum will be the first-to-market utility towel
     for triathlon and other niche markets (eg: cyclists, runners). Our exit plan is to license
     or sell our IP and assets (ie: trademark, customer lists). We seek $350,000 to work
     on cover my bum full-time and to accelerate manufacturing, marketing, and sales.
                                                                                            tm
         Why would triathletes buy cover my bum towels?
                                                    tm
                      Because cover my bum towels prevent accidental nudity
                          while changing clothes while training or racing.

The Pain                                    The Solution, And Other Benefits
                                                Nudity Guard: Secure attachment that allows hands-free
                                                coverage. Changing clothes without accidental exposure is
                                                now possible.
                                                Anti-Microbial: Minimizes odor from towels left wet or damp.
                                                Light-weight, Compact: Less bulky than traditional cotton
                                                towels, easy to carry.
                                                Dries Quickly: Wicks away moisture.
                                                Customizable: Allows triathletes to showcase their proudest
 Anecdote from a triathlete
                                                moments, honor loved ones, and commemorate their race
 (Triathlon Life Magazine, Spring 2009):        achievements.
                                                                                                                                tm
                                                                                                                   cover my bum
                                                                       Confidential, Presented to Open Angel Forum, August 4, 2010
                                       tm
How does cover my bum stack up against the competition?
                                                       tm
     Strategy Canvas of cover my bum towels v. the competition

  High




                                                                                               Two features
                                                                                                unique to
  Low                                                                                         cover my bum


            Price
                      Texture
                                    Light-
                                   Weight          Dries
                                                  Quickly      Folds
         cover my bum towels                                Compactly        Anti-
         Cotton Towels                                                   Microbial
         Specialty Camping / Hiking Towels                                 Secure Attachment
         TriTowels (USA) / Triathlon Towel (UK)               Without Damaging Sports Apparel
                                                                                                                       tm
                                                                                                          cover my bum
                                                              Confidential, Presented to Open Angel Forum, August 4, 2010
                                           tm
 Why is cover my bum targeting the triathlon market?
1. EXPONENTIAL GROWTH, FOUNDATION SET FOR CONTINUED EXPANSION
- 51.4% growth in on-road triathletes from 2007 to 2009 (1.2M on-road triathletes in 2009).
- 37.9% growth in off-road triathletes from 2007 to 2009 (666,000 off-road triathletes in 2009).
- 59.8% increase in USAT annual memberships from 1999 to 2010 (19,060 v. 133,000).
- 180% increase in USAT one-day memberships from 2000 to 2007 (100,000 v. 280,000).
- 1500% increase in triathlon clubs in the United States from 2000 to July 2010 (50 to 800).
    Sporting Goods Manufacturers Association (“SGMA”) and USA Triathlon (“USAT”).
- Ironman launches national 12-race children’s series. ironman.com, February 11, 2009.
- College triathletes double. “Triathlon Finds a Fountain of Youth,” The New York Times, April 26, 2007.


2. PROVEN HIGH DEMAND: RACES SOLD OUT IN MINUTES, HOURS;
TRIATHLETE PAYS $37,000 FOR RACE ENTRY
- 5,600 entries for 2010 New York City Triathlon sold out in 6 minutes; 19,700 applicants force race
organizers to lottery system. “Gone in a New York Nanosecond,” The New York Times, March 24, 2010.
- Ironman Australia 140.6 and 70.3 sold out 1,500 entries in 8 hours. ironman.com, May 10, 2010.
- Inaugural Ironman 70.3 Japan sold out in 12 hours. ironman.com, April 22, 2010.
- “Last Kona Ironman slots (sic) goes for $37,300 on eBay auction.” examiner.com, May 22, 2009.
- 7,000 hopefuls apply for 205 Hawaii Ironman lottery spots. ironman.com, September 30, 2008.

                                                                                                                           tm
                                                                                                              cover my bum
                                                                  Confidential, Presented to Open Angel Forum, August 4, 2010
As an investor, why should I care about the cover my bum opportunity?
                                          The New York Times: “Triathlon…had become the
  1. TRIATHLETES ARE AFFLUENT.            quintessential yuppy sport. (In fact, a recent survey reported that
                                          the average annual income of triathletes is $90,000.)” “Three
  2. TRIATHLETES LOVE TO BUY TRIATHLON    Times the Pain! Three Times the Gain?”, August 14, 1998.
     GEAR.                                The Wall Street Journal: “[Triathletes] have one thing in
                                          plentiful quantities: money. … To reach this demographic,
  3. COMPANIES ARE CAPITALIZING ON THIS   sporting-goods companies have come up with a barrage of
     OPPORTUNITY.                         outlandish toys: For nearly $20,000, aspiring triathletes can buy
                                          a current-producing pool that allows them to swim in place.
                                          There’s a $140 training watch with GPS and an underwater MP3
                                          player.” “From Ironman to Everyman,” August 26, 2005.
    IN SUM, THE cover my bum              The Denver Post: A triathlon shop in Boulder, Colo.,
                                          reached a 12-month sales target within 3 months of
      OPPORTUNITY OFFERS                  opening. Recreational triathlete customer says he thinks
                                          “nothing of dropping $3,000 each year to buy the latest and
    YOU AND YOUR PARTNERS:                greatest triathlon gear.” “Triathlons tough on bodies, wallets:
                                          Swim, Bike, Run, Spend,” May 6, 2007.
                                          AmateurEndurance.com: “Triathlons hook sponsors because
 1. A PATENT-PENDING                      of triathlete demographics – 40% of USAT members fall into
                                          the 30-39 age group, a highly influential demographic when
    PRODUCT IN A CATEGORY                 it comes to purchasing decisions.” Triathlon participants are
                                          “low-hanging fruit” that advertisers and corporations love
    WITH NO MARKET LEADER.                because triathlon sponsorship dollars achieve a signficant
                                          ROI. “Is Triathlon the New Golf?”, August 11, 2008.
                                          SignsOnSanDiego.com:
 2. AN OPEN TARGET MARKET                 - Average household income of Triathlete Magazine
                                          subscribers is $177,000.
    THAT HAS AN IDEAL                     - Despite increasing fee $50 to $225, 2008 New York City
                                          Triathlon sold out 4,000 spots in 30 minutes.
    DEMOGRAPHIC.                          - At $500 per entry, 2009 Ford Ironman Arizona sold out 2,000
                                          spots in one day. “Triathletes leave slowing economy in the
                                          dust,” December 12, 2008.

 3. YOU AND YOUR PARTNERS                 Details Magazine: “For a decent tri bike you're spending
                                          $4,000 or $5,000. For a decent wet suit, you're spending
                                          $400. …that's part of the appeal.” “How the Triathlon Became
    GET ROI ON INVESTMENT.                the New Status Symbol.” March 2010.
                                                                                                                tm
                                                                                              cover my bum
                                                  Confidential, Presented to Open Angel Forum, August 4, 2010
                                                                          tm
       What milestones has cover my bum achieved?
                Q4 2007      Idea concept developed; market survey completed.
       Q4 2007-Q1 2008       USPTO database prior art review completed; exit strategy created.
                Q1 2008      1st prototype developed and manufactured.
                Q2 2008      Provisional utility patent application filed; corporation formed.
                Q3 2008      Brand, website developed; received 1st order from triathlon store.
      Q3 2008 to present     B2B sales and management experience developed.
            Q2-Q4 2009       Utility patent application filed; 2nd and 3rd rounds of prototype
                             tested; sales and marketing strategy developed; national customer
                             list compiled; additional niche markets identified.
                 Q2 2010     Profiled in book, “Innovate!: How Great Companies Get Started in
                             Terrible Times,” Thomas A. Meyer (May 2010).
             Q2-Q3 2010      Start-up incubator and financial classes to refine branding, sales
                             and marketing strategy, corporate strategy.
                                                                     tm
                 Who is on the cover my bum team?
Alma M. Lugtu, JD: Founder; scrappy start-up entrepreneur with 6 years of award-winning B2B
sales, sales management, customer relations experience; 5 years legal practice; voracious
business book reader; marathons (3); triathlons (15, including Escape from Alcatraz).
Carole M. Amber, MBA: Advisor; 4 years of sales, marketing, merchandising experience with
Nike, adidas, US Olympic Committee; published food writer; entrepreneur; Former Big 10 athlete.
Melanie K. Schmieding, MBA: Advisor; VP, JP Morgan; 15 years providing financial advice to
business owners and high-net worth clients; advisor for several companies and entrepreneurs.
Lyle A. Wallace, JD: Advisor; 10 years providing legal advice to corporations and businesses
owners; President-elect of Cherry Creek Chamber of Commerce; 2010 Super Lawyer .         cover my bum
                                                                                                      tm

                                                             Confidential, Presented to Open Angel Forum, August 4, 2010
                                       tm
  How will cover my bum generate sales and profit?
  cover my bum Plans To Grow Through Grass-Roots Marketing
Q1, YEAR 1: B2B SALES LAUNCH, DEVELOP ONLINE MERCHANT ACCOUNT.
     - Conduct sales visits to triathlon stores in CO and surrounding states.
     - Direct mail campaign to 30 largest triathlon markets in USA.
     - Launch updated website and blog.
     - Develop website merchant account and online customization option for cmb
       towels (“Escape from Alcatraz Finisher”).
Q2, YEAR 1: LAUNCH ONLINE SALES, PUBLICITY, AND PRIZE CAMPAIGNS.
     - Continue Q1 initiatives.
     - Launch online sales through website.
     - Launch publicity campaign to 30 largest women’s triathlon clubs and youth clubs,
       and top 15 men’s and women’s US triathlon collegiate teams.
     - Launch prize campaign to place embroidered cmb towels as prizes with 20 largest
       and most popular US on- and off-road triathlons.
     - Partner with Team In Training to award cmb towels to top fundraisers.
Q3-Q4, YEAR 1: DEVELOP INSPIRATION SUPERSTAR PROGRAM.
     - Continue Q1-Q2 initiatives.
     - Identify and promote cmb Superstars.
YEAR 2: CONTINUE YEAR 1 INITIATIVES, LAUNCH CMB INSPIRATION TOUR.
     - Promote cmb nationally at race expos in largest markets.
     - Identify and honor inspirational triathletes throughout the USA.
YEAR 3: PREPARE FOR NATIONAL ACCOUNT LAUNCH AND 2ND NICHE MARKET.
                                                                                                              tm
                                                                                                 cover my bum
                                                     Confidential, Presented to Open Angel Forum, August 4, 2010
                                                                                   tm
             What opportunities will cover my bum pursue?

   Recreational Athletes,                                                    Triathlon (On-Road)
   Beach, Fashion Markets                                                    Market: 1.2M in 2009
                                                                             (SGMA)

                                             cover my bum will
   Other Niche                                 penetrate niche                      Triathlon (Off-Road)
   Markets: Surfing /                           markets and                         Market: 670k in
   Camping / Hiking /                       establish itself as the                 2009 (SGMA)
   Boating                                   premiere brand of
                                               utility towels for
                                                                                    Swimming / Diving
   Adventure Race /                              those users
                                                                                    Market: 50M in 2009
   Endurance Race
                                                                                    (National Sporting
   Markets
                                                                                    Goods Ass’n “NSGA”)


   Cycling Market: 38M in                 Running Market: 30M in             Mountain Biking Market:
   2009 (NSGA)                            2009 (NSGA)                        8.4M in 2009 (NSGA)


                                                                                                                          tm
                                                                                                             cover my bum
All market figures are US markets only.                          Confidential, Presented to Open Angel Forum, August 4, 2010
                                                   tm
            When will cover my bum generate revenue?
              What are cover my bum’s expenses?
                                                          tm




            500
            450
            400
            350
            300
            250
                                                                                      Expenses
            200
                                                                                      Revenue
            150
            100
             50
In Thousands
              0
                   Q1       Q3         Q1          Q3          YR 3
                  2011                2012                     2013

         Again, thank you for your time and attention! I hope to see you on August 4th!
              If you have additional questions, please call Alma at 303-317-3595.
                                                                                                                    tm
                                                                                                       cover my bum
                                                           Confidential, Presented to Open Angel Forum, August 4, 2010

				
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