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					AdMob Mobile Metrics Report
AdMob serves ads for more than 23,000 mobile websites and applications around the world. AdMob stores and analyzes the data from every ad
request, impression, and click and uses this to optimize ad matching in its network. This monthly report offers a snapshot of its data to provide
insight into trends in the mobile ecosystem.


April 2010




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 AdMob Mobile Metrics Report
April 2010

New and Noteworthy
For this month's report, we examined the geographic distribution of unique iPhone and Android devices and compare unique device numbers in the AdMob network. Please visit our blog for more commentary on how to
interpret these results: metrics.admob.com.

* The majority of unique iPhone OS devices were located in North America (49%) and Western Europe (28%). The top five countries with the most unique iPhone OS devices in April 2010 were the United States (44%),
United Kingdom (9%), France (6%), Canada (5%) and Japan (4%).

* 75% of unique Android devices were located in North America in April 2010, followed by Asia (12%) and Western Europe (11%). The United States had the most unique Android OS devices (75%), followed by China (8%),
the UK (3%), France (2%) and Germany (2%).

* In the US there was a 2 to 1 ratio of iPhone OS devices to Android OS devices. Worldwide the ratio of iPhone OS devices to Android devices was 3.5 to 1.

* In AdMob’s network there were 8.7 million unique Android OS devices and 10.7 million unique iPhones in the United States in April 2010. When non-phone devices running the iPhone OS – the iPod touch and iPad – are
included the number of unique devices jumps to 18.3 million in the US.

* In AdMob’s network there were 11.6 million unique Android OS devices and 27.4 million unique iPhones worldwide in April 2010. When non-phone devices running the iPhone OS – the iPod touch and iPad – are included
the number of unique devices jumps to 40.8 million worldwide.

* 2 new Android devices, the Sony Ericsson X10i and HTC Desire, entered the top 10 smartphones in the United Kingdom in April 2010.

* AdMob overall worldwide traffic for April 2010 increased 8% month over month to 18.0 billion.

* Visit our metrics blog at metrics.admob.com for more commentary on the Mobile Metrics Report or to sign up for future reports.

AdMob publishes the Mobile Metrics Report to provide a measure of mobile Web and application usage from our network of more than 23,000 mobile websites and applications. AdMob share is calculated by the percentage
of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. Please visit this blog post for more information on how to interpret the
Metrics report: http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.


Contents
Feature Section - Android and iPhone Platform Geographic Distribution

Feature Section - Android and iPhone Platform Unique Devices

Ad Request by Geography

Worldwide: Handset Data

United States: Handset Data

United Kingdom: Handset Data

Indonesia: Handset Data

Philippines: Handset Data

India: Handset Data

South Africa: Handset Data

Methodology




Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                                       2
 AdMob Mobile Metrics Report
April 2010

Featured: Android and iPhone Platform Geographic Distribution
For this month's report, we looked at the distribution of unique iPhone OS (1) and Android OS devices in the AdMob network. The chart on the left represents the breakout of unique
iPhone OS devices by region in April 2010, while the chart on the right examines unique Android devices by region.

* The majority of unique iPhone OS devices were located in North America (49%) and Western Europe (28%). The top five countries with the most unique iPhone OS devices in April
2010 were the United States (44%), United Kingdom (9%), France (6%), Canada (5%) and Japan (4%).

* Over the past 12 months, the iPhone platform has grown faster internationally than in North America. The iPhone OS experienced its strongest growth in the past year in Asia (474%),
Oceania(2) (367%) and Western Europe (269%).

* 75% of unique Android devices were located in North America in April 2010, followed by Asia (12%) and Western Europe (11%). The United States was the leading country (75%) in
unique devices on the Android platform, followed by China (8%), the UK (3%), France (2%) and Germany (2%).

* China had the second greatest number of unique Android devices in the AdMob network. The top three Android devices in China were the HTC Hero, HTC Magic and HTC Dream.
There were more Android devices than iPhones in China in April 2010.



                    iPhone OS Unique Device Distribution by Region,                                                             Android OS Unique Device Distribution by Region,
                                           April 2010, AdMob network                                                                                April 2010, AdMob network
                                      3% 2% <1%                                                                                             1%        1% <1% <1%

                                     4%                                                                                                       11%

                          14%                                                             North America                                                                                            North America
                                                                                          Western Europe                             12%                                                           Asia
                                                                                          Asia                                                                                                     Western Europe
                                                                    49%
                                                                                          Oceania                                                                                                  Eastern Europe
                                                                                          Latin America                                                                                            Latin America
                                                                                          Eastern Europe                                                                                           Oceania
                                                                                          Africa                                                                                                   Africa
                             28%                                                                                                                                     75%




Notes
(1)
  iPhone OS devices include the iPhone, iPod touch and iPad.
(2)
  Oceania is defined by Australia, New Zealand and several islands in the Pacific Ocean.
• The data in this feature section is based on the number of unique devices, not ad requests. A unique device represents a device that has seen at least 1 ad request in the AdMob network in a given month.

Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                             3
 AdMob Mobile Metrics Report
April 2010

Featured: Android and iPhone Platform Unique Devices

Although Android has a notable presence in the US, the iPhone platform has a much larger global reach. The chart below examines the relative base of US and worldwide unique
devices on these two platforms in the AdMob network in April 2010. Please visit our blog for our thoughts on interpreting our unique user statistics: metrics.admob.com.


* In the US there was a 2 to 1 ratio of iPhone OS devices to Android OS devices. Worldwide the ratio of iPhone OS devices to Android devices was 3.5 to 1.

* In AdMob’s network there were 8.7 million unique Android OS devices and 10.7 million unique iPhones in the United States in April 2010. When non-phone devices running the
iPhone OS – the iPod touch and iPad – are included the number of unique devices jumps to 18.3 million in the US.

* In AdMob’s network there were 11.6 million unique Android OS devices and 27.4 million unique iPhones worldwide in April 2010. When non-phone devices running the iPhone OS –
the iPod touch and iPad – are included the number of unique devices jumps to 40.8 million worldwide.




                                                                                                                        Android and iPhone Unique Devices,
                                                                                                                             April 2010, AdMob network
                                                                                                            United States                                Worldwide
                                                                                             45
                                                                                                                                                                          40.8
                                                                                             40
                                                                Unique Devices in Millions




                                                                                             35
                                                                                             30                                                              27.4
                                                                                             25
                                                                                             20                              18.3
                                                                                             15                                                 11.6
                                                                                                               10.7
                                                                                             10    8.7

                                                                                              5
                                                                                              0
                                                                                                  Android      iPhone    iPhone + iPad         Android       iPhone   iPhone + iPad
                                                                                                                          + iPod touch                                 + iPod touch


Notes
• The data in this feature section is based on the number of unique devices, not ad requests. A unique device represents a device that has seen at least 1 ad request in the AdMob network in a given month.

• Apple noted last month that they have shipped over 85 million iPhone OS devices worldwide (50 million iPhones + 35 million iPod touch devices): http://techcrunch.com/2010/04/08/apple-has-sold-450000-ipads-50-
million-iphones-to-date/
• At its recent developer conference, Google announced that 100,000 Android devices are activated each day: http://gigaom.com/2010/05/24/android-vs-chrome-os/


Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                              4
 Ad Requests by Geography - April 2010
Requests:                              18,013,789,836
      Country                                        Requests         % of Requests        % Share Change                                                                                     Oct 2009
                                                                                                                                                              Monthly Growth in Traffic Since Apr 2008 - Regions
      United States                          7,489,183,337                        41.6%              -4.4%                                         3.5
                                                                                                                                                   5.0
      India                                  1,705,752,157                          9.5%              2.1%                                         4.5
      Indonesia                                 792,762,749                         4.4%              0.0%                                         3.0




                                                                                                                                        Apr 2009
                                                                                                                    Traffic Relative to Oct 2008
                                                                                                                                                   4.0
      United Kingdom                            585,487,190                         3.3%             -0.5%                                                                                                              North America
                                                                                                                                                                                                                    Africa
                                                                                                                                                   3.5
                                                                                                                                                   2.5                                                              AsiaAsia
      Canada                                    440,661,500                         2.4%             -0.9%
                                                                                                                                                                                                                       Western Europe
                                                                                                                                                                                                                    Eastern Europe
                                                                                                                                                   3.0
      France                                    357,828,344                         2.0%             -0.1%                                                                                                              Africa
                                                                                                                                                                                                                    Latin America
                                                                                                                                                   2.0
                                                                                                                                                   2.5                                                                 Latin America
                                                                                                                                                                                                                    North America
      Mexico                                    357,012,217                         2.0%              0.3%
                                                                                                                                                                                                                       Eastern Europe
                                                                                                                                                                                                                    Australia & Oceania
      China                                     333,671,744                         1.9%              0.1%                                         2.0                                                                Oceania
                                                                                                                                                                                                                    Western Europe
                                                                                                                                                   1.5
      Japan                                     327,072,385                         1.8%              0.0%                                         1.5
      Australia                                 252,697,001                         1.4%              0.1%
                                                                                                                                                   1.0
                           (1) (2)
      Other Countries                        5,371,661,212                        29.8%                                                                  Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
                                                                                                                                                         Oct Nov Dec Jan Feb Mar April May June June Aug Sept Oct
      Total                                18,013,789,836                        100.0%


      Region                                         Requests         % of Requests        % Share Change
      North America                           7,930,448,811                       44.0%              -5.2%
      Asia                                    5,177,148,057                       28.7%               3.6%
      Western Europe                          1,752,220,853                         9.7%             -1.2%
      Africa                                  1,236,355,130                         6.9%              1.6%
      Latin America                              853,270,711                        4.7%              0.6%
      Eastern Europe                             403,343,594                        2.2%              0.1%
      Oceania(3)                                 280,959,103                        1.6%              0.1%
               (2)
      Other                                      380,043,577                        2.1%
      Total                                 18,013,789,836                       100.0%




Notes
• Month-over-month share change calculated as % of current month requests less percent of prior month requests.
(1)
    Other includes 95 countries having more than 10 million requests.
(2)
      Other includes unclassified requests where the country of origin could not be determined. Targeted ads were not shown to these requests.
(3)
      Oceania is defined by Australia, New Zealand and several islands in the Pacific Ocean.




Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                                                   5
 Worldwide Handset Data - April 2010

                                                                                                                                  Top Devices, April 2010
                                            Device Manufacturer Share, Worldwide                                                   Brand                Model          % of Requests   Share Chg %(1)
                                                                All Devices                                                        Apple                iPhone                19.2%            -3.0%
                            100%
                                                                                                                                   Apple                iPod Touch            12.5%            -2.1%
                                     14%              15%                       15%                16%
                             90%
                                                         4%                                        3%                              Motorola             Droid                  3.4%            -0.6%
                             80%     4%                                         4%                 5%
                                     5%                  6%                     6%
                             70%     8%                  8%
                                                                                                   5%              Other           Samsung              SCH R350               1.6%             0.1%
                                                                                8%                 7%
        Share of Requests




                                                                                                                   RIM
                             60%     10%              11%                       10%                11%
                                                                                                                                   Nokia                5130                   1.4%             0.4%
                                                                                                                   SonyEricsson
                             50%     16%              15%
                                                                                                                   HTC             Nokia                3110c                  1.4%             0.4%
                                                                                18%
                                                                                                   22%             Motorola
                             40%                                                                                                   HTC                  Magic                  1.3%             0.0%
                                                                                                                   Samsung
                             30%
                                                                                                                   Nokia           HTC                  Hero                   1.2%            -0.3%
                             20%     40%              40%                       37%                                Apple
                                                                                                   32%                             HTC                  Dream                  1.2%            -0.3%
                             10%
                                                                                                                                   Nokia                N70                    1.1%             0.1%
                             0%
                                   Jan-10           Feb-10                   Mar-10
                                                                 Q1, Q2, Q3, Q4                  Apr-10                            Total                                      44.2%


                                                                                                                                  Top Smartphones, April 2010
                                             Operating System Share, Worldwide                                                     Brand                Model          % of Requests   Share Chg %(1)
                                                              Smartphone Only                                                      Apple                iPhone                41.6%            -3.9%
                            100%
                                                    4%                     5%
                                                                                                                                   Motorola             Droid                  7.3%            -0.9%
                                    5%                                                     6%
                            90%
                                                   18%
                                                                                                                                   HTC                  Magic                  2.9%             0.1%
                            80%     19%                                   21%
                                                                                           23%
                                                                                                                                   HTC                  Hero                   2.6%            -0.4%
                            70%                                                                           Other
        Share of Requests




                            60%     21%            24%                                                    webOS                    HTC                  Dream                  2.6%            -0.5%
                                                                          25%
                                                                                           25%            Windows Mobile OS
                            50%                                                                                                    Nokia                N70                    2.5%             0.4%
                                                                                                          RIM OS
                            40%                                                                           Symbian OS               Nokia                6300                   2.3%             0.6%
                            30%                                                                           Android
                                    51%            50%
                                                                                                                                   Motorola             CLIQ                   2.1%            -0.4%
                                                                          46%                             iPhone OS
                            20%                                                            42%
                                                                                                                                   HTC                  Droid Eris             1.9%            -0.1%
                            10%
                                                                                                                                   Samsung              Moment                 1.5%             0.0%
                             0%
                                   Jan-10        Feb-10                 Mar-10            Apr-10                                   Total                                      67.3%


Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 18.0 billion requests Worldwide in April 2010. In April 2010, smartphone traffic share was 45%. Please see page 13 for our definition of a smartphone.
(1)
  Share change calculated as percent of April 2010 requests less percent of March 2010 requests.



Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                 6
 United States Handset Data - April 2010

                                                                                                                                   Top Devices, April 2010
                                             Device Manufacturer Share, United States                                               Brand                Model                 % of Requests   Share Chg %(1)
                                                                All Devices                                                         Apple                iPhone                       18.7%            -1.2%
                            100%
                                     10%                  10%                    12%                13%
                                                                                                                                    Apple                iPod Touch                   17.6%            -0.7%
                             90%                          3%
                                      3%                  3%                                                                        Motorola             Droid                         7.9%            -0.7%
                                      4%                  3%                     3%                 3%
                             80%                                                 4%                 4%
                                      9%                  9%
                             70%
                                                                                 10%                10%                 Other       Samsung              SCH R350                      3.6%             0.5%
        Share of Requests




                                     14%                  15%                                                           Kyocera
                             60%                                                 16%                15%                             HTC                  Magic                         2.6%             0.2%
                                                                                                                        LG
                             50%     15%                  15%                                                           RIM         HTC                  Dream                         2.5%            -0.4%
                                                                                 15%                16%
                                                                                                                        HTC
                             40%                                                                                                    Motorola             CLIQ                          2.2%            -0.3%
                                                                                                                        Motorola
                             30%
                                                                                                                        Samsung     HTC                  Droid Eris                    2.1%             0.0%
                             20%     44%                  43%                                                           Apple
                                                                                 38%                37%
                                                                                                                                    HTC                  Hero                          2.1%            -0.3%
                             10%
                                                                                                                                    Samsung              Moment                        1.6%             0.1%
                             0%
                                    Jan-10            Feb-10     Q1, Q2, Q3, Q4Mar-10              Apr-10                           Total                                             61.1%


                                                                                                                                   Top Smartphones, April 2010
                                              Operating System Share, United States                                                 Brand                Model                 % of Requests   Share Chg %(1)
                                                            Smartphone Only                                                         Apple                iPhone                       38.0%            -1.4%
                            100%
                                    3%               3%                    3%              3%
                                                                                                                                    Motorola             Droid                        16.1%            -0.9%
                            90%     7%               7%                    7%              9%
                                                                                                                                    HTC                  Magic                         5.3%             0.5%
                            80%
                                                                                                                                    HTC                  Dream                         5.0%            -0.6%
                            70%
                                                                          39%                               Other
        Share of Requests




                                                    45%                                    38%
                            60%     47%                                                                                             Motorola             CLIQ                          4.5%            -0.5%
                                                                                                            Windows Mobile OS
                            50%                                                                             webOS                   HTC                  Droid Eris                    4.3%             0.2%
                                                                                                            RIM OS
                            40%                                                                                                     HTC                  Hero                          4.3%            -0.5%
                                                                                                            iPhone OS
                            30%                                                                                                     Samsung              Moment                        3.3%             0.2%
                                                                                                            Android
                                                                          46%              46%
                            20%     39%             42%
                                                                                                                                    RIM                  BlackBerry 8300               2.8%             0.3%
                            10%
                                                                                                                                    Palm                 Pre                           2.1%            -0.3%
                             0%
                                   Jan-10          Feb-10               Mar-10            Apr-10                                    Total                                             85.8%


Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 7.5 billion requests from United States in April 2010. In April 2010, smartphone traffic share was 49%. Please see page 13 for our definition of a smartphone.
(1)
  Share change calculated as percent of April 2010 requests less percent of March 2010 requests.



Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                         7
 United Kingdom Handset Data - April 2010

                                                                                                                           Top Devices, April 2010
                                            Device Manufacturer Share, United Kingdom                                        Brand                    Model                     % of Requests   Share Chg %(1)
                                                               All Devices                                                   Apple                    iPhone                           37.7%            -3.1%
                            100%
                                    6%                6%                       8%          7%                                Apple                    iPod Touch                       25.8%             1.0%
                             90%    3%                4%
                                    2%                                         4%          4%
                                    4%                2%
                                    5%                6%
                                                                               3%          4%                                HTC                      Hero                              2.7%            -0.1%
                             80%                                               5%          6%
                                    5%                7%                       7%          6%           Other                HTC                      Dream                             1.6%             0.0%
                             70%                      5%                       5%          7%
        Share of Requests




                                                                                                        LG
                             60%                                                                                             SonyEricsson             X10i                              1.5%             1.5%
                                                                                                        Samsung
                             50%                                                                        RIM                  RIM                      BlackBerry 8520                   1.3%             0.5%
                                                                                                        SonyEricsson
                             40%                                                                                             HTC                      Desire                            1.2%             1.2%
                                    75%
                                                      68%                      66%
                                                                                                        Nokia
                             30%                                                           64%
                                                                                                        HTC                  Samsung                  GT S5230                          0.8%            -0.1%
                             20%                                                                        Apple
                                                                                                                             Nokia                    5800 XpressMusic                  0.7%            -0.1%
                             10%
                                                                                                                             HTC                      Magic                             0.7%             0.2%
                             0%
                                   Jan-10            Feb-10                  Mar-10
                                                                 Q1, Q2, Q3, Q4           Apr-10                             Total                                                     74.0%


                                                                                                                           Top Smartphones, April 2010
                                             Operating System Share, United Kingdom                                          Brand                    Model                     % of Requests   Share Chg %(1)
                                                            Smartphone Only                                                  Apple                    iPhone                           63.9%            -6.3%
                            100%
                                    3%                 4%                       5%          7%
                                                                                                                             HTC                      Hero                              4.5%            -0.2%
                                    6%
                            90%                       11%                      11%          8%                               HTC                      Dream                             2.7%             0.0%
                                    10%
                            80%                       11%
                                                                               13%
                                                                                            19%                              SonyEricsson             X10i                              2.5%             2.5%
                            70%
        Share of Requests




                            60%                                                                          Other               RIM                      BlackBerry 8520                   2.2%             0.8%
                                                                                                         RIM OS
                            50%                                                                                              HTC                      Desire                            2.1%             2.1%
                                                                                                         Symbian OS
                            40%     79%
                                                      74%                                                Android             Nokia                    5800 XpressMusic                  1.3%            -0.2%
                                                                               70%
                            30%                                                             64%          iPhone OS
                                                                                                                             HTC                      Magic                             1.3%             0.2%
                            20%
                                                                                                                             Samsung                  Galaxy Spica                      1.2%             0.5%
                            10%
                                                                                                                             Palm                     Pre                               1.1%             0.3%
                             0%
                                   Jan-10            Feb-10                  Mar-10       Apr-10                             Total                                                     82.8%


Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 585 million requests from United Kingdom in April 2010. In April 2010, smartphone traffic share was 58%. Please see page 13 for our definition of a smartphone.
(1)
  Share change calculated as percent of April 2010 requests less percent of March 2010 requests. Two new smartphones, the SonyEricsson X10i and HTC Desire, were launched in the UK.



Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                          8
 Indonesia Handset Data - April 2010

                                                                                                                                  Top Devices, April 2010
                                            Device Manufacturer Share, Indonesia                                                   Brand               Model               % of Requests   Share Chg %(1)
                                                                All Devices                                                        Nokia               5130                        3.7%             0.3%
                            100%
                                                                                                                                   Nokia               E63                         3.5%            -0.7%
                                     15%              16%                       17%
                             90%                                                                   20%
                                                                                                                                   Nokia               N70                         3.0%             0.0%
                             80%                         3%                     3%                 3%
                                                                                                   3%
                             70%
                                                                                                                                   Nokia               6600                        2.5%             0.2%
                                     24%              23%                       21%
        Share of Requests




                                                                                                   20%
                             60%                                                                                   Other           Nokia               6300                        2.4%            -0.1%
                                                                                                                   Samsung
                             50%                                                                                                   SonyEricsson        W200i                       2.1%             0.1%
                                                                                                                   Nexian
                             40%                                                                                   SonyEricsson    Nokia               3110c                       2.1%            -0.2%
                             30%                                                                                   Nokia
                                     57%              56%                       57%                55%                             Nokia               7610                        2.0%             0.2%
                             20%
                                                                                                                                   Nexian              NX G922                     2.0%             0.1%
                             10%
                                                                                                                                   Nokia               2600c                       1.7%             0.0%
                             0%
                                   Jan-10           Feb-10                   Mar-10
                                                                 Q1, Q2, Q3, Q4                  Apr-10                            Total                                          25.0%


                                                                                                                                  Top Smartphones, April 2010
                                             Operating System Share, Indonesia                                                     Brand               Model               % of Requests   Share Chg %(1)
                                                              Smartphone Only                                                      Nokia               E63                        11.5%            -1.2%
                            100%
                                    3%              3%                     3%              4%
                                                                                                                                   Nokia               N70                         9.9%             0.6%
                            90%
                                                                                                                                   Nokia               6600                        8.2%             1.0%
                            80%
                                                                                                                                   Nokia               6300                        7.9%             0.3%
                            70%
                                                                                                          Other
        Share of Requests




                            60%                                                                                                    Nokia               7610                        6.6%             1.0%
                                                                                                          Android
                            50%                                                                           Windows Mobile OS        Nokia               E71                         5.1%            -1.3%
                                    93%            93%                    93%              92%
                                                                                                          iPhone OS
                            40%                                                                                                    Nokia               N73                         4.4%            -0.3%
                                                                                                          RIM OS
                            30%                                                                                                    Nokia               3230                        4.3%             0.7%
                                                                                                          Symbian OS
                            20%
                                                                                                                                   Nokia               6120c                       3.8%            -0.4%
                            10%
                                                                                                                                   Nokia               N80                         3.0%             0.7%
                             0%
                                   Jan-10        Feb-10                 Mar-10            Apr-10                                   Total                                          64.5%


Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 793 million requests from Indonesia in April 2010. In April 2010, smartphone traffic share was 30%. Please see page 13 for our definition of a smartphone.
(1)
  Share change calculated as percent of April 2010 requests less percent of March 2010 requests.



Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                     9
 Philippines Handset Data - April 2010

                                                                                                                            Top Devices, April 2010
                                            Device Manufacturer Share, Philippines                                             Brand                    Model                  % of Requests   Share Chg %(1)
                                                               All Devices                                                     Nokia                    N70                            7.4%            -0.7%
                            100%
                                                                                                                               Apple                    iPod Touch                     4.3%             0.6%
                                    16%
                             90%                      19%                      22%         21%
                                    4%
                                                                                                                               Nokia                    6630                           3.1%            -1.1%
                             80%                      4%
                                    6%                                         4%          4%
                             70%
                                                      6%                                                                       Apple                    iPhone                         2.8%             0.0%
                                    13%                                        7%          7%
                                                      7%
        Share of Requests




                                                                                                          Other
                             60%
                                                                               7%          7%                                  Nokia                    3110c                          2.6%             0.1%
                                                                                                          Sony
                             50%                                                                          Samsung              Sony                     PlayStation Portable           2.1%             0.8%
                                                                                                          Apple
                             40%                                                                                               Nokia                    6300                           2.1%             0.2%
                                                                                                          SonyEricsson
                             30%    62%               63%                      59%         59%            Nokia                Nokia                    N73                            2.1%             0.1%
                             20%
                                                                                                                               Nokia                    6120c                          2.1%             0.1%
                             10%
                                                                                                                               Nokia                    6680                           1.9%            -0.4%
                             0%
                                   Jan-10           Feb-10                   Mar-10
                                                                 Q1, Q2, Q3, Q4           Apr-10                               Total                                                  30.6%


                                                                                                                            Top Smartphones, April 2010
                                             Operating System Share, Philippines                                               Brand                    Model                  % of Requests   Share Chg %(1)
                                                            Smartphone Only                                                    Nokia                    N70                           19.0%            -1.1%
                            100%
                                    6%                 6%                       7%          7%
                                                                                                                               Nokia                    6630                           8.1%            -2.4%
                            90%
                                                                                                                               Apple                    iPhone                         7.1%             0.2%
                            80%
                                                                                                                               Nokia                    6300                           5.5%             0.6%
                            70%
        Share of Requests




                            60%                                                                                                Nokia                    6120c                          5.4%             0.5%
                                                                                                           Other
                            50%                                                                                                Nokia                    N73                            5.4%             0.5%
                                    92%               92%                      91%          90%            iPhone OS
                            40%                                                                            Symbian OS          Nokia                    6680                           4.8%            -0.8%
                            30%                                                                                                Nokia                    N80                            4.3%             0.1%
                            20%
                                                                                                                               Nokia                    5800 XpressMusic               4.0%             0.4%
                            10%
                                                                                                                               Nokia                    6600                           3.4%            -0.3%
                             0%
                                   Jan-10           Feb-10                   Mar-10       Apr-10                               Total                                                  66.8%


Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 246 million requests from Philippines in April 2010. In April 2010, smartphone traffic share was 37%. Please see page 13 for our definition of a smartphone.
(1)
  Share change calculated as percent of April 2010 requests less percent of March 2010 requests.



Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                         10
 India Handset Data - April 2010

                                                                                                                                   Top Devices, April 2010
                                             Device Manufacturer Share, India                                                       Brand                Model              % of Requests   Share Chg %(1)
                                                                All Devices                                                         Nokia                5130                       6.4%             1.0%
                            100%
                                                                                                                                    Nokia                3110c                      6.1%             0.5%
                             90%     20%                20%                     23%                19%
                                                                                                                                    Nokia                N2700 Classic              4.1%             0.9%
                             80%

                             70%     9%                 10%
                                                                                9%
                                                                                                   9%                               Nokia                7210                       3.8%             0.2%
        Share of Requests




                                     7%                  9%                                        11%              Other
                             60%                                                9%                                                  Nokia                N70                        3.3%            -0.1%
                                                                                                                    Motorola
                             50%                                                                                    LG              Nokia                6300                       2.4%             0.2%
                                                                                                                    SonyEricsson
                             40%                                                                                                    Nokia                N80                        1.9%            -0.5%
                                                                                                                    Samsung
                             30%     60%                59%                                        59%
                                                                                56%                                 Nokia           Nokia                N73                        1.9%            -0.3%
                             20%
                                                                                                                                    Nokia                2626                       1.7%             0.3%
                             10%
                                                                                                                                    Nokia                6233                       1.7%            -0.1%
                             0%
                                   Jan-10           Feb-10                   Mar-10
                                                                 Q1, Q2, Q3, Q4                  Apr-10                             Total                                          33.2%


                                                                                                                                   Top Smartphones, April 2010
                                               Operating System Share, India                                                        Brand                Model              % of Requests   Share Chg %(1)
                                                              Smartphone Only                                                       Nokia                N70                       13.7%             0.6%
                            100%
                                                   5%                     4%               2%                                       Nokia                6300                      10.0%             1.4%
                            90%     5%
                                                                                                                                    Nokia                N80                        7.9%            -1.2%
                            80%
                                                                                                                                    Nokia                N73                        7.8%            -0.6%
                            70%
                                                                                                          Other
        Share of Requests




                            60%                                                                                                     Nokia                N72                        5.9%             0.5%
                                                                                                          Android
                            50%                                                                           Linux Smartphone OS       Nokia                6600                       4.1%             0.1%
                                                   91%                    93%              94%
                                    89%                                                                   Windows Mobile OS
                            40%                                                                                                     Nokia                5233                       4.1%             1.7%
                                                                                                          iPhone OS
                            30%                                                                                                     Nokia                5800 XpressMusic           3.7%            -0.6%
                                                                                                          Symbian OS
                            20%
                                                                                                                                    Nokia                7610                       3.4%             0.2%
                            10%
                                                                                                                                    Nokia                E63                        3.3%             0.3%
                             0%
                                   Jan-10        Feb-10                 Mar-10            Apr-10                                    Total                                          63.8%


Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 1.7 billion requests from India in April 2010. In April 2010, smartphone traffic share was 24%. Please see page 13 for our definition of a smartphone.
(1)
  Share change calculated as percent of April 2010 requests less percent of March 2010 requests.



Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                      11
 South Africa Handset Data - April 2010

                                                                                                                                  Top Devices, April 2010
                                            Device Manufacturer Share, South Africa                                                Brand                Model                 % of Requests   Share Chg %(1)
                                                                All Devices                                                        Samsung              SGH E250                      5.1%            -0.6%
                            100%
                                     5%                  6%                     7%                 7%                              Samsung              SGH E250i                     3.2%             0.5%
                             90%     5%                  4%                     4%                 4%
                                     8%                  8%                     7%                 6%
                                                                                                                                   LG                   KS360                         3.0%            -0.3%
                             80%
                                     8%                  8%                     8%                 8%
                             70%
                                                                                                                   Other           Samsung              SGH-M620                      3.0%            -0.4%
        Share of Requests




                                                                                                                   Apple
                             60%                                                                                                   Nokia                N70                           2.7%            -0.2%
                                                                                                                   RIM
                                     36%              35%                       34%                32%
                             50%                                                                                   Motorola        Motorola             V360                          2.6%            -0.1%
                                                                                                                   LG
                             40%                                                                                                   Samsung              GT S5233A                     2.5%             0.1%
                                                                                                                   SonyEricsson
                             30%
                                                                                                                   Samsung         Nokia                5130                          2.2%             0.8%
                             20%                      36%                       37%                39%             Nokia
                                     35%
                                                                                                                                   Samsung              SGH J750                      2.0%            -0.1%
                             10%
                                                                                                                                   SonyEricsson         W350i                         1.7%             0.0%
                             0%
                                   Jan-10           Feb-10                   Mar-10
                                                                 Q1, Q2, Q3, Q4                  Apr-10                            Total                                             27.9%


                                                                                                                                  Top Smartphones, April 2010
                                             Operating System Share, South Africa                                                  Brand                Model                 % of Requests   Share Chg %(1)
                                                              Smartphone Only                                                      Nokia                N70                          11.1%            -1.1%
                            100%
                                    5%              4%                     4%              5%                                      Nokia                6300                          6.5%             0.1%
                            90%     6%              6%                     7%              6%
                                    7%              8%                     7%              8%                                      Nokia                E63                           5.9%             0.9%
                            80%
                                                                                                                                   Apple                iPhone                        5.7%            -0.9%
                            70%
                                                                                                          Other
        Share of Requests




                            60%                                                                                                    Nokia                5800 XpressMusic              5.4%             0.4%
                                                                                                          Android
                            50%                                                                           Windows Mobile OS        RIM                  BlackBerry 8520               5.1%             0.5%
                                                                                                          iPhone OS
                            40%     81%            81%                    80%              80%                                     Nokia                N73                           4.4%             0.0%
                                                                                                          RIM OS
                            30%                                                                                                    Nokia                E71                           3.8%             0.4%
                                                                                                          Symbian OS
                            20%
                                                                                                                                   Nokia                6210                          3.5%            -0.2%
                            10%
                                                                                                                                   Nokia                6110                          3.5%            -0.3%
                             0%
                                   Jan-10         Feb-10                Mar-10            Apr-10                                   Total                                             54.9%


Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 225 million requests from South Africa in April 2010. In April 2010, smartphone traffic share was 24%. Please see page 13 for our definition of a smartphone.
(1)
  Share change calculated as percent of April 2010 requests less percent of March 2010 requests.



Find previous reports and sign up for future report notifications at metrics.admob.com.                                                                                                                        12
 AdMob Mobile Metrics Report
April 2010

About AdMob
AdMob is one of the world's largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile
Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to
effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile
media in more than 160 countries and territories worldwide.

About AdMob Mobile Metrics
AdMob serves ads for more than 23,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request,
impression, and click and uses this to optimize ad matching in its network. AdMob’s monthly report offers a snapshot of its data to provide insight into trends in
the mobile ecosystem.

Methodology
For every ad request AdMob analyzes information available in the user’s mobile browser. From this, AdMob determines device capabilities and more using
open source tools and a variety of proprietary techniques. The result is a snapshot of the devices viewing the more than 10 billion monthly ad requests and
impressions that flow through AdMob’s network. We believe this data will be valuable in identifying and tracking trends, evaluating market readiness and more.
AdMob also serves mobile ads into iPhone and Android applications. The traffic from these applications is included in the Metrics report.


There is no standard industry definition of a smartphone. AdMob's definition is based on Wikipedia: "A smartphone is a phone that runs complete operating
system software providing a standardized interface and platform for application developers" (http://en.wikipedia.org/wiki/Smartphone). AdMob classifies a phone
as a smartphone when it has an identifiable operating system and we continually update our list as new phones enter the market. Despite running the iPhone
OS, the iPod touch is not a phone, and thus not considered a smartphone based on this definition.

Limits of this Data
Representativeness - AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country-
market. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly. Because the data is pulled across ads served on more than
23,000 sites and applications, we feel the data will be useful and may help inform business decision making.

Ad Request Classification - For some handsets and operator networks, it is difficult to collect full handset data. AdMob categorizes these requests as
"unclassified" and does not serve targeted ads to these requests.

Please visit this blog post for more details on interpreting this report: http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/




Questions
Email metrics@admob.com if you have any questions or feedback for future reports.




Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at metrics.admob.com.                                               13

				
DOCUMENT INFO
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Tags: Smartphone
Stats:
views:13
posted:7/27/2010
language:English
pages:13
Description: Smartphone, is "the same as personal computers, with separate operating systems can be installed by the user software, games and other third-party service provider program, through such procedures to continuously expand the functionality of the phone, and can move wireless network communication network to access the general term for such a class of mobile phones. "