Twitter Tutorial

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					     ARC - A Resource Company
              presents:

  Social Media Marketing
     Tutorial 1 2010


What is Social Media, How Can it
Help My Company and Tutorial 1:
        Exploring Twitter
• Overview: Social Media : Fad or The New Frontier

• Part A: How can it help my company ?

• Part B: State of Mind and Strategy

• Part C: The Do’s and Don’ts of Social Media

• Part D: Setting Up a Twitter Account and Using
  Effective Twitter Tools
Social Media: How can it help my company ?
                                                            How do you grow your
                                                            business?
                                                            seminars, trade
                                                            shows, cold
                                                            calls, mailings, direct
                                                            marketing.

                                                            People have more
                                                            ability to “block” your
                                                            efforts.
1   Rethink your efforts : Base it on inbound marketing,
    permission based, magnetic marketing
2   Social Media “Umbrella term” , will help with SEO,
    Promote Blog (with comments) Create fantastic content.
    Have a strategy and listen to conversation – the
    conversation has already started !

               Social Media Marketing: Fad or the biggest
                 shift since the American Revolution ?
What is it ?
                                                              Dependent on your
                                                              age, you might not
                                                              even have to ask this
                                                              question at all, but
                                                              what is social media
                                                              and how can it help
                                                              my company?




1   What : conversation and interaction between people
    online such as Facebook, LinkedIn, Twitter, and others
2   Company Branding
3   Helps Search Engine Optimization (SEO)



                       Social Medial Marketing: Is it right
                                   for you?
State of Mind and Strategy
                                                                Natural experience for
                                                                younger people, they
                                                                grew up with it and
                                                                have 100’s and 1000’s
                                                                of fans on facebook.
                                                                Older people don’t
                                                                quite understand it –
                                                                yet

                                                                It’s all a state of mind .
1   Similar to a business cocktail party. No constraints of
    time or space.
2   Answer questions and help others, ask questions and
    trust advice.
3   Only so many “parties” you can attend, choose wisely.
    Keep in mind that others can listen in .
                     Social Media Marketing: Socializing with
                                    Friends
State of Mind and Strategy: Types
                                                             There are 3 types of
                                                             Social Media: 1.
                                                             Publish 2. Share 3.
                          Facebook
                                                             Network . Many
                                                             applications overlap
                   Digg
                                                             and have elements of
                                      Twitter
                                                             each such as
                                                             Facebook.
                          Linked In




1   Publish: Everyone can publish anything for everyone for
    “O” dollars. i.e. blogs, articles, videos etc.
2   Monitor what others publish and promote it.

3   Empower your clients to publish and promote



                   Social Media Marketing: Publish fun, interesting
                              and pertinent information
State of Mind and Strategy : Monitor
                                                             It is important to
                                                             monitor your social
                                                             media sites. Social
                                                             Media Marketing is not
                                                             a stagnate
                                                             experience. It is
                                                             interactive.

                                                             Find out what’s being
                                                             said about your brand.
1   Google.com/blogsearch – site: website will exclude your
    site. http://technorati.com/ is a blog search engine
2   Promote flattering content . Listen to what others are
    saying about your brand. Build content around
    “negative” comments – respond quickly.

3   Empower people to publish and promote your brand.
                    Social Media Marketing: Listen, Monitor, Respond
                                       Empower
State of Mind and Strategy : Share
                                                              Monitor what’s being
                                                              said. Find out where
                                                              your audience is
                                                              hanging out.

                                                              Promote Your
                                                              Content.

                                                              Find out what’s being
                                                              said about your brand.
1   Promote Your Content and Others Content. Promote things that your audience
    will love!
2   Get people to interact. Ask questions, build meaningful relationships through fun
    and interesting conversations. Make friends – not offers.
3   Find Sites/ Use Tools : Digg, Delicious, Stumble Upon, Tweet Deck etc.

                     Social Media Marketing: Listen, Monitor, build
                           meaningful relationships, interact
State of Mind and Strategy : Network
            Networking Basics                                        You can connect with
                                                                     anyone from anywhere. Find
                                     Think Existing Connections
                                                                     out which sites will help you
                                         Join Groups or Clubs
                                                                     get into your market group.
                 Your                     Complete your Profile in
               Company                    Detail
                                         Add a Blog, Link, Email
                                                                     Social Media Marketers
                                     Be Helpful and a Resource
                                                                     have increased their profits
                                     – Not Promotional               an average of 8% during the
               “Social Media Markers Increased their profits an
                 average of 8% during the current recession ”
                                                                     current recession. “

1   Think: Existing Connections, Join Groups/Clubs, Add links, email, blogs, bios.

2   Be helpful – not promotional. Answer questions, share interesting content, give
    something away for free. Be authentic to yourself and to your brand.
3   Make new connections, be helpful, see it from their point of view



                        Social Media Marketing: It’s about who you know
                                   and expanding from there
Social Media: Fad or the Biggest Shift Since the American Revolution ?


                  Growing your business today entails
                  another branch of marketing: Social
                  Media. It is not a fad, but one of the
                  fastest growing medias since the
                  American Revolution. Here are the
                  facts: “ By 2010 Gen Y will outnumber
                  Baby Boomers – 98% of them have joined
                  a Social Network.”

                    # of Years to reach 50 Million People:

                        Radio – 38 Years         TV - 13 Years

                        Internet – 4 Years       I Pod – 3 Years

                  Facebook added 100 million users in less than 9
                  months !

In the near future, people will no longer search for products and services t- they will find us via
                                          Social Media !
Overview:
           Rethink your Marketing Efforts: Think
           permission based marketing vs.
           intrusive based marketing.

           Develop a Strategy

           Be helpful – not promotional. Be
           authentic to yourself and your brand.

           Monitor and listen to what people are
           saying.

           Empower people to publish and
           promote your brand.
      Developing a strategy is important when planning your social media
                                 marketing plan
Tutorial goals
• Setting up a Twitter account and understanding how to use
  Twitter in business to get the results you want.

• How Twitter can be integrated within your business
  marketing program.

• What Twitter Tools are available and how to use them to
  become efficient with Twitter




 Twitter is a social networking and micro-blogging service that enables its users to send and
                               read messages known as tweets.
Setting Up Twitter :
What, When and How
What is Twitter ?




Twitter is a social networking and micro blogging service that
enables its users to send and read messages known as tweets.
Tweets are text-based posts of up to 140 characters displayed
the author's profile page and delivered to the author's
subscribers who are known as followers. Senders can restrict
delivery to those in their circle of friends or, by default, allow
open access

            Twitter currently has more than 100 million users worldwide.
What is Twitter Used For in Business?



 1. Share Information

 2. Gather Information /Intelligence

 3. Build Real Time Relationships with Customers and Vendors

 4. Increase Client Loyalty

 5. Build Brand Awareness

 6. Increase Sales



                 Social Media Marketing: Socializing with
                                Friends
Let’s get started !




  Setting up an account is easy, but there are a few things you need to know – Lets get
                                         started !
Top 30 Twitter Tools:
                                    Finding People :

1. http://twitbacks.com: Custom Backgrounds

2. http://proxifeed.com : A automatic feed tool

3. http://twtqpon: A coupon tool

4. http://www.Twellow.com : A Yellow pages of Twitter, find people with
    similar interests to your own There are categories and sub categories to
    choose from . Register yourself so others can find you as well .
5. www.mrtweet.net: your tweets will be monitored for content and you will
   get a suggested list of people who are following you that your aren’t
   following so you can follow them if you choose.




  Twitter Tools were designed to help you manage your accounts effectively. Use the ones you
                                  feel most comfortable with !
Top 30 Twitter Tools:
6. www.refollow.com : A follow and un-follow tool. Follow people who follow people you
   are already following. Un-follow people who are not following you. You need to limit
   this tool to about 200 follows every few days or you will be considered a “spammers” by
   Twitter.

7. http://twitter.grader.com : Grader “ranks” your account on a score of 100. You can use
   this tool to search and it will list the top 100 people in the category you search in . If you
   click on their grader score it will take you to their bio and you can click on their name
   and it will take you to their twitter account where you can follow them. (You do have to
   be logged into twitter to do this) .

8. http://twollo.com : find similar followers based on keywords. Find out and tract what
   people are saying about your website and products

9. http://twibes.com :A twibe is a group of people with a common interest. Join an existing
   twibe or start you own.




  Twitter Tools were designed to help you manage your accounts effectively. Use the ones you
                                  feel most comfortable with !
Top 30 Twitter Tools:
10. http://www.Twellow.com : A Yellow pages of Twitter, find people with
  similar interests to your own There are categories and sub categories to
  choose from . Register yourself so others can find you as well .

11. www.mrtweet.net: your tweets will be monitored for content and you will
   get a suggested list of people who are following you that your aren’t
   following so you can follow them if you choose.
12. www.refollow.com : A follow and un-follow tool. Follow people who
   follow people you are already following. Un-follow people who are not
   following you. You need to limit this tool to about 200 follows every few
   days or you will be considered a “spammer” by Twitter.
13. http://twitter.grader.com: Grader “ranks” your account on a score of 100.
   You can use this tool to search and it will list the top 100 people in the
   category you search in . If you click on their grader score it will take you to
   their bio and you can click on their name and it will take you to their twitter
   account where you can follow them. (You do have to be logged into twitter
   to do this)


  Twitter Tools were designed to help you manage your accounts effectively. Use the ones you
                                  feel most comfortable with !
Top 30 Twitter Tools:
14. http://twollo.com: find similar followers based on keywords. Find out and
  tract what people are saying about your website and products.

15. http://twibes.com:A twibe is a group of people with a common interest. Join
   an existing twibe or start you own.
                          Managing Messages / Followers
16. http://socialoomph.com: This is a great tool that will send out automated
    messages in various time zones. Obviously you cannot tweet 24/7 but
    social oomph can do it for you. It can also automatically follow people that
    follow you, un-follow people, send direct messages , shorten url’s they have
    a free basic account and if you find you need more services you can upgrade
    later. A word about automated direct messages. Do not start a direct
    message by saying “hello thanks for following me go to my site ABC
    company. In fact DO NOT sell anything on your first direct message. It will
    turn people off. Remember it is like you are developing your relationship at a
    party. The ratio of “ads” should be 1:5 or 1:7




  Twitter Tools were designed to help you manage your accounts effectively. Use the ones you
                                  feel most comfortable with !
Top 30 Twitter Tools:
17. http: //twittertise.com : very similar to social oomph

18. http://tweetmanager.com: Another tool for managing automated
   messaging, twitter posting and following

19. http://tweetup.com: attract followers who want to hear what you are
   tweeting by bidding on keywords

20. http://www.tweetpromobuilder.com: create a promo and ask your
  audience to tweet about you in order to gain access, driving even more
  viewers to your site.

                          Managing Followers / Accounts

21. http://cotweet.com: A way to keep track of tweets and respond to tweets
  for multiple accounts.



 Twitter Tools were designed to help you manage your accounts effectively. Use the ones you
                                 feel most comfortable with !
Top 30 Twitter Tools:
22. http://tweetdeck.com: our personal browser for staying in touch with
  what’s happening now across the real-time web. Incorporating messaging,
  sorting your information into columns , adding multiple twitter accounts,
  managing twitter lists. A way to keep track of all your friends tweets, stay
  organized and reply to them.

23. http://hootsuite.com: Manage multiple networks, team workflow, track
  stats, manage followers, schedule tweets etc.

24. http://splitweet.com: Manage multiple accounts, tweet one account or
  broadcast message across all you accounts at once.

                                    Additional Tools :

25. http://twitturl.com: The days most tweeted links. This list is re-factored
   every minute.


  Twitter Tools were designed to help you manage your accounts effectively. Use the ones you
                                  feel most comfortable with !
Top 30 Twitter Tools:
26. http://tweetmeme.com: Hottest links on twitter. Can search by category,
   company, top tweets
27. http://search.twitter.com: If you need to find out what’s happening in the world
   beyond
   your personal timeline use this tool. Has advance search and API search
   tools.

28. http://twittercounter.com: A counter and tool that you can see who’s visiting
   your site in real time

29. http://friendfeed.com: An automation tool that you can use in conjunction with
   twitter. It is a hub for different applications like twitter, facebook flicker, and
   more and publishes it in your friend feed.

30. http:// bit.ly: Shorten, share and track your links




  Twitter Tools were designed to help you manage your accounts effectively. Use the ones you
                                  feel most comfortable with !
  We hope this tutorial has given you a solid foundation and start
  into twittering. If this tutorial was helpful , please sign up for
  additional social media tutorial and feel free to recommend to a
  colleague. Thank you and Keep Twittering !


1. Forward our webpage to a Colleague :
   www.arcsocialmedia.info

2. Sign up for future webinars at our website.

3. Tweet this webinar : www.twitter/arcsocialmedia

               THANK YOU AND KEEP TWITTERING !




                      Tweet this website : http://bit.ly/biIihh
Can Using Twitter Improve Your Bottom Line?




Twitter is a fantastic tool for business. It isn’t the end-all but a tool to
incorporate onto your marketing strategy. By using the tips and tools that
you’ve leaned today, Twitter can help you Share Info , Gather information
/intelligence , Build real time relationships with customers and vendors
Increase client loyalty ,Build brand awareness , Increase sales.

				
DOCUMENT INFO
Description: How to Set up a Twitter account for business and understand how to use Twitter in business to get the results you want. How Twitter can be integrated within your business marketing program. What Twitter Tools are available and how to use them to become efficient with Twitter. A must see for every business owner.