Docstoc

Seattle SEO - Offline Vs. Online Marketing And Promotion

Document Sample
Seattle SEO - Offline Vs. Online Marketing And Promotion Powered By Docstoc
					Seattle SEO – Offline vs. Online Marketing and Promotion
Marketing is one of the most vital aspects of running a business. In
terms of a company’s relationship with their customers, marketing
is involved in almost every single customer related process. This
includes matters like customer retention, customer satisfaction as
well as advertising. In fact, nothing will ever come out of a
business that ignores the need for adequate and efficient
marketing. In recent times, marketing has evolved from a relatively
simple concept to a vast and complex strategy especially online
that has transcended its original boundaries. Traditional marketing
methods are now being slowly pushed to the side by newer online
marketing techniques. The process has slowly gained momentum
as more and more companies take their businesses online.
However, any successful businessman or businesswoman knows
that for a business to truly succeed, one must thread a fine line
between offline marketing and online marketing practices and
strategies. These two opposing, yet fundamentally symbiotic
concepts are the yin and yang of the marketing world. In any
modern business enterprise, one cannot exist without the other
and a balance must be struck for success to be achieved. This is
where a reliable Seattle SEO and marketing firm comes in.
An effective Seattle SEO firm will serve as the fulcrum that is
required to build an effective marketing machine. A good Seattle
SEO firm can provide you with the balance you need for a truly
successful two pronged marketing attack. While your traditional
marketing team tackles the standard avenues of marketing and
advertising like billboards, newspaper ads, snail mailing lists and
telemarketing, your Seattle SEO firm will be able to tackle the
complexities of marketing online. An effective Seattle SEO firm
should be able to drive droves of potential costumers to your
company’s website, launch lightning fast viral marketing attacks
and build you a strong and stable online presence.
Some companies, however, have resorted to a purely online
approach to marketing. This is very effective for businesses as
87% of all searches for businesses now start online. This is an
area where an effective Seattle SEO firm can truly shine. A large
number of businesses have gone down this path for a number of
good reasons. For one thing, the overhead costs associated with
Seattle SEO – Offline vs. Online Marketing and Promotion
generating online business are much lower when compared
traditional print media. Online mailing lists, for example, are much
cheaper than its physical counterpart. Sending out snail mail can
be a very expensive process while most website hosting
companies offer free email services to go with your company’s
website. A good Seattle SEO firm can also run an effective online
advertising campaign for a fraction of the cost it would take to run
a similar campaign using more traditional avenues like television
commercials and billboards. Your website is also not constrained
by traditional office hours. While a brick and mortar shop would
typically operate during the day, your website can run 24/7 without
the costs associated with running alternating shifts and paying
employees overtime.
If a significant part of your income is derived from online sources,
then having a reliable Seattle SEO firm by your side can be the
best thing you have ever done for your online business.
Musson Media Consulting can help you decide which option is the
best fit for your small business. They will do a detailed analysis of
exactly how email marketing fits into your business plan so that
you will see the maximum return on investment. For a FREE
example of how a proper email marketing system performs please
choose a special report or FREE e-course of your choice from our
home page slider. Now imagine doing the same for your clients...on
autopilot!




Seattle SEO – Offline vs. Online Marketing and Promotion

				
DOCUMENT INFO
Description: The process of having a website optimized for search engines can significantly improve the ranking of a website on the Internet. A lot of businesses are using SEO as a marketing strategy to increase the popularity of their products and services and its popularity is growing as more and more businesses find success with this strategy. When looking for Seattle SEO services, it is important to look for a good SEO consultant to find out the necessary information you need to incorporate in your website to improve its visibility.