Social Media, Fame, and Influence by P-PearsonEducation

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This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.The microcelebrity phenomenon: using social networking when possible to become the world's #1 expert in your super-narrow niche.When Nintendo introduced the Wii, it challenged the conventional idea of what makes a system worth playing. Then, a Carnegie Mellon graduate student used the same system to challenge the public's notion of who's an expert. Johnny Chung Lee discovered the Wii's $40 controller could be repurposed to create high-tech devices rivaling competitors 100 times as expensive. Within a year, Lee's YouTube Channel attracted more than 10 million views....

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									Social Media, Fame, and Influence
FT Press Delivers Elements

Author: Juliette Powell



Edition: 1
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This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a
Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and
digital formats.The microcelebrity phenomenon: using social networking when possible to become the
world's #1 expert in your super-narrow niche.When Nintendo introduced the Wii, it challenged the
conventional idea of what makes a system worth playing. Then, a Carnegie Mellon graduate student used
the same system to challenge the public's notion of who's an expert. Johnny Chung Lee discovered the
Wii's $40 controller could be repurposed to create high-tech devices rivaling competitors 100 times as
expensive. Within a year, Lee's YouTube Channel attracted more than 10 million views....

								
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