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Posted:07-24-2010
Language:English
McDonaldization Revisited

McDonaldization Revisited

Publisher: ABC-CLIO

Published on: 01/30/1998

Print ISBN: 9780275958190

Imprint: Praeger Cloth A Titles

By: Mark Alfino, John S. Caputo, Robin Wynyard

Available Formats: PDF
Requires: Adobe Digital Editions Download
Note: You will need to download and Install Adobe Digital Editions in order to open this eBook
Description
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.
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