123 Elm Street Miami, FL 33183 H: 305-555-5555, C: 305-444-4444 email@example.com
Needs assessment analyst with nine years of experience improving operations through program development and employee
training. Adept at cultivating new managers and trainers by increasing employee training opportunities. Process improvement
expert, developing and implementing retail policies / procedures to increase efficiency, productivity, and sales.
Areas of competency include:
Strategic Planning Curriculum Development
Team Collaboration Disciplinary Training
Software / Hardware Rollouts Classroom Training
Product Rollouts Personal Selling Development
Marketing Staff Management
On-the-Job Training Cross-Functional Team Leadership
Acquisition Training Verbal Communication
Interviewing Written Communication
Hiring Presentations / Public Speaking
ABC COMMUNICATIONS Miami, FL
National Training Director ......................................................................................................................................... 20xx to 20xx
Oversaw sales and business operations training for all channels (retail, indirect, and business) company-wide, which included
managing ten Sales and Call Center Trainers in 17 states. Analyzed effectiveness of trainers (in gap analysis) and programs.
Established retail policies and procedures. Managed new product / services / hardware / software launches, including promotion
of rollouts, and training with cross-functional team. Ensured new software support.
Increased learning opportunities while reducing out-of-field-time and travel expense by creating Learning Sells
program, which educated Sales Managers on delivering training segments in field.
Improved new-hire employee program efficiency and feasibility by incorporating e-learning, self-directed learning, and
Led project team in developing and implementing new manager training program nationwide. Program included retail
operations, systems, employee management, human resources requirements, personal selling, and selling instruction
BCD COMMUNICATIONS Miami, FL
Training Director......................................................................................................................................................... 20xx to 20xx
Supported requirements listing process and testing of new offerings. Created / edited e-learning content for sales employees,
Call Center Agents, and managers at all levels. Designed / built learner-focused e-learning courses. Delivered formal reports
and presentations about programs.
Elevated consistency and efficiency among stores by centralizing learning and developing function at corporate office.
Enhanced skills of front-line sales representatives by aligning with HR to create hiring process requirements for
Participated on team that brought mystery shopping to organization, selecting appropriate vendor, creating evaluation
criteria, training field sales employees on measurement of criteria, and implementing policy.
Bachelor’s Degree of Business Administration, XYZ University, Miami, FL, 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.