Managing Data From Sales Leads
For a sales team the most important part of the job is finding people who may need to buy the products that the company that they work for makes.
The task of generating sales leads is a long and thankless one till you eventually hit the one person in the hundreds you have approached who will
actually buy the product that you are offering. It is a time consuming task. While manual generation of the sales leads can be automated to some
extent using CRM solution software can simplify the process to a large degree. It can also help you sift through the variables to narrow down the list to
potential customers who are far more likely to buy the product.
Generating Viable Sales Leads
With the help of free online CRM you can keep track of old customers to see what common factors they have. Add a filter of these variables which are
common to existing customers to the list of sales leads that you have generated. Those who have the same points in common will be statistically more
likely to buy your product from you. Not all of them will buy, but most of them will. This new list would be comprised of far more viable sales leads. You
are likely to find that when you approach these potential customers you are far more likely to make a sale than when you go cold calling. A small
sorting of the data can lead to less waste of time, energy and company resources leading to more sales with less effort.
Managing the Data from Sales Leads
Many small companies use specialized software to help them manage their customer data. This helps the company serve the customers better in case
of after sales services. All the information needed is available at the click of a mouse making it easier for the CRM executive to handle the customer.
The same CRM software small business uses can be also put to work to manage sales leads of the marketing and sales department. While the
Customer Relationship people look after the records of existing customers of the company the sales staff can use the same fields to maintain data of
potential customers generated via sales leads.
Closing the Deal using the Organized Data
Having all the sales leads stored in an organized manner will make it easier to sell to the potential customers. Remember any successful business is
essentially based on a problem solving experience for the customer. When you have the problem spelled out for your potential clients then deliver a
solution, you will make sales. When you organize the sales leads data you are more likely to find the customers who have the problem that you can
solve. For instance you may sell pet collars to owners of both cats and dogs, but are you going to sell dog food to cat owners? No you will not. Just a
little bit of research on your end can make all the difference to how your company sales soar.
About the Author
A free web based CRM can help you easily manage your customer data. For other data you can use CMMS applications. KarmaCRM can help you
grow your sales.