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North Highland Products Scoops Excellence Award

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					      North Highland Products Scoops Excellence Award

17 September 2007: North Highland Products, the fastest growing food
and drink Company in Scotland, scooped the prestigious Excellence Award
at this year‟s Highlands and Islands Food and Drink Awards, held in
Inverness on Friday.

Commenting on the Award, viewed by the industry as public recognition of
the company‟s achievements, Danny Miller, Chairman, said, “It is indeed
an honour to be selected, particularly as we have been chosen by the
judges from all the entries, in all categories.”

“It is a fantastic achievement for a company that has been operating for
just two years, in which time we have succeeded in returning profits to
our producers and our partners in the supply chain,” he added.

The Awards scheme, is now in its third year, celebrates the diverse range
of food and drink products grown and produced locally, as well as industry
related services. Gary Williamson, managing director of the award‟s main
commercial sponsor, said, “We chose North Highlands Products because
we felt the company, whose aim is to sell food and drink produced from a
defined territory - within a hundred miles of the Castle of Mey – has built
a strong brand name, Mey Selections, which it has developed innovatively
and promoted vigorously.”

Danny Miller explained that the success of the Mey Selections brand rests
on the company‟s unswerving belief in the unique quality and provenance
of food and drink from the North Highland. “What‟s more,” he added, “We
want to share that bounty with an increasing audience throughout the
British Isles and overseas, returning the rewards to the individual farmers
and producers who have made it all possible.”

Although North Highland Products is a success story, born out of the
vision of HRH The Prince Charles, Duke of Rothesay‟s North Highland
Initiative, Mr Miller was keen stress that it would be wrong to downplay
the challenges faced by any North Highland food producer. “The climate,
the infrastructure, the belief „down South‟ that we are all part of the
„frozen North‟ doesn‟t help. But, the vision, encouragement and practical
investment from bodies such as Highland and Islands Enterprise,
Caithness and Sutherland, coupled with the energy and drive of our own
Team and Sainsbury‟s, our key retail partners, really is beginning to pay
off.”

Tracy Waters, Business Development Manager for Mey Selections, who
accompanied Danny to collect the Award, explained, “Although it is
fantastic to be here to accept the Award, it really should be all of North
Highland Products‟ farmer members, who now number almost 300, as well
as our producers of; cheese. whisky, honey, preserves, oatcakes,
shortbread, fish and shellfish and, Dunbia, our meat processing partner.”
But, she added, “I don‟t think the presentation platform was quite large
enough!”

Commenting on the judge‟s choice, Mark Williamson added, “Of the
various entries, we were impressed by North Highland Products. For
instance their Mey Selections Taste the Difference Meatballs, which has
succeeded in introducing the brand name to a Sainsbury own-label
product. We also thought that Mey Selections Barrogill North Highlands
Blended Malt Scotch Whisky was a fantastic use of all the local distilleries
in the area; and met a market need.”

Overall, Mr Williamson commented on the company‟s good marketing
skills, their full use of media, and the judges‟ belief that it was a “Lovely
concept with a heart – the use of local produce.”

Picture attached showing:
Tracy Waters and Danny Miller of North Highlands Products being
presented with Excellence Award by Derek Marshall, (Centre) of
Williamson Foodservice, award sponsors.

Notes to Editors:

For more details about Mey Selections and North Highland Products visit the press
room and press clippings pages at www.mey-selections.com

For more details about the Highland and Islands Food and Drink Awards, see
www.hie.co.uk/HILFN-food-and-drink-awards-2007

             Mey Selections is the brand name owned by North Highland Products Limited, the
             company formed by Caithness farmers to select and source premium quality food
             and drink products from the most northerly area of the British Isles. All Mey
             Selections products originate from within a 100 miles radius of the Castle of Mey,
             the most northerly castle on the Scottish mainland.

             The formation of North Highland Products and the creation of the Mey Selections
              brand are direct results of the North Highlands Initiative inspired by HRH The
              Prince Charles, Duke of Rothesay, which was launched in August 2005 to boost
              the economy of the region.

             In recognition of its quality, Mey Selections Rib-eye Beef won the SuperMeat
              Award in the Fresh Meat Category in an event organised by the Meat Traders
              Journal earlier this year. One of Mey Selections cheeses, Highland Blue, won a
              Gold Award in the World Cheese awards in 2006. In May 2007, Sainsburys Taste
              the Difference Mey Selections Meatballs received the top award from The Grocer
              magazine in the meat and poultry category of The Grocer Own Label Excellence
              Awards 2007. In December 2006 the same product won the Best New Meat
              Product in the Meat Industry Awards in London.

             The Mey Selections product range includes prize-winning beef, lamb and cheese,
              as well as oatcakes, honey and oat biscuits, honey, and preserves.

For information regarding Mey Selections please contact:
Maureen Brill (Press Office)     OR         Miles Quest (Press Office)
T: 01993 824350                             T: 01753 645636
E: maureen@brillconnection.co.uk            E: mq@wordsmith-and-co.demon.co.uk

For more information regarding the Highlands and Islands Food and Drink Awards
please contact:

Shona MacLennan/Rachel Phillips
Solas Business Centre
T: 01599 534999 E: shona@solas-biz.co.uk

				
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