More drug companies using smartphones to spread info

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                                                     More drug companies using
                                                     smartphones to spread info
      » The Centers for Medicare & Med-
      icaid Services has selected Companion
      Data Services to provide data processing
      and hosting services for the government’s
      National Level Repository. The repository      Increasingly, drug companies                                                               questions on a drug’s formulary
      will track incentive payments distributed to   are putting their in-house med-                                                            status and to request samples
      providers showing a “meaningful use” of        ical staffs on call so providers                                                           or educational resources.
      electronic health records.                     can ask product-related ques-                                                                 “AstraZeneca is committed

                                                                                                                           Photo: iStockphoto
                                                     tions or report adverse events                                                             to providing healthcare profes-
      » The New Mexico Health Care                   via smartphone.                                                                            sionals with timely and accurate
      Association (NMHCA)/New Mexico                    A “Contact Manufactur-                                                                  information on our products,”
      Center for Assisted Living (NMCAL) has         er” feature, which launched         More drug companies are using                          said Elizabeth Shaheen, AZ
      selected Silverchair Learning Systems as its   recently on the iPhone and          smartphones as a way to keep                           senior manager, commercial
                                                                                         providers better informed about
      preferred online training partner, accord-     iPod touch, lets providers call     the benefits and drawbacks of
      ing to the selected vendor. The partnership    medical affairs groups at two       their medications.                                        “The Epocrates contact
      will improve caregiver training across         pharma companies, Pfizer and                                                                manufacturer iPhone applica-
      the state, according to the association.       AstraZeneca, and pose on-label      director, worldwide commu-                             tion provides physicians another
      Silverchair offers training and education      questions. The feature now          nications, added that the 40                           way to ask product questions
      for long-term care workers, at www.silver      appears in the drug profiles        brands—which include Lip-                              and receive an accurate response                             of 40 Pfizer brands and eight        itor, Chantix, Viagra, Pristiq,                        from AstraZeneca at their con-
                                                     AZ products available through       Sutent and Celebrex—are its                            venience.”
      » NuStep recently introduced its T5XR          mobile vendor Epocrates’ drug       most widely prescribed prod-                              The first company to use
      Recumbent Cross Trainer. The new prod-         reference.                          ucts and the ones which elicit                         the tool, Pfizer piloted the fea-
      uct offers an extended range of features,         “This is a way for us to pro-    the most queries.                                      ture on Epocrates earlier this
      adjustments, and versatility, according to     vide providers with greater            The AZ products include                             year with just seven brands,
      the firm. Learn more at http://www.nustep.      access,” Dr. Freda Lewis-Hall,      Nexium, Symbicort, Crestor,                            enabling users to access only
      com/products/t5xr/index.php.                   Pfizer SVP and chief medical         Atacand and Seroquel. In addi-                         the AER feature.
                                                     officer, said recently. “This puts   tion to clinical questions and                            Providers asked to be able
      » The Advanced Wound Management                us literally in their hands.”
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