MAN OF STYLE AND SUBSTANCE CONTEST

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					                                    WILLIAM MALCOLM
          MAN OF STYLE AND SUBSTANCE DIGITAL PRESS KIT




OUR PLANS FOR THIS YEAR// THE 2010-2011 MAN OF STYLE & SUBSTANCE CONTEST
The second annual William Malcolm Man of Style & Substance Contest has confirmed several media
sponsors. To name a few: Channel 4 WDIV, Ambassador Magazine, Real Detroit Weekly, AM 1500 WQLV
Detroit Fashion Pages, Tell Us Detroit, Michigan Examiner and its first national media sponsor Uptown
Magazine. There are several more media partnerships that are currently being formed

The contest this year is scheduled to launch during the last week of August at the Official Man of Style &
Substance launch event at Tappers Jewelers in Bloomfield hills. At this event we will highlight all of our
distinguished judges for this year’s competition as well as our sponsors. To promote this contest we will
utilize our media sponsors (listed above), as well as various social media platforms twitter, Facebook
(William has nearly 9,000 followers on Facebook); to promote the contest and the Selection Gala that
will be held at Club Amnesia in November 2010. We are developing another exciting prize package for
this year’s winner including a trip for two to a luxury vacation destination.
CONTEST HISTORY THE BIRTH OF SUBSTANCE// WILLIAM MALCOLM MAN OF STYLE AND
SUBSTANCE CONTEST


Classic menswear designer William Malcolm believes that style should be of substance. It is for this
reason that he established the William Malcolm Man of Style & Substance Contest. The goal of this
annual competition is to highlight, articulate and emphasize the positive contributions of Michigan men.
William decided to form this contest after he himself had conducted several local and national
interviews in which he was continually asked to describe the conditions of Michigan. William recounts
that many of the reporters believed that there was simply no positive news story’s to report from the
state of Michigan. William realized that in order to assist in changing the perception of his home state
that he would have to create a platform in which he could showcase the State of Michigan’s true spirit
on a national scale. And thus the William Malcolm Man of Style & Substance Contest was formed.

The First annual Man of Style & Substance Contest began in September of 2009 the contest commenced
with a call for entries which yielded over 300 culturally diverse entrants from across Michigan. The
entries were narrowed to 25 semi-finalists based on their responses to several questions ranging from
community service involvement, favorite Michigan based sports team and their idea of what constitutes
chivalry towards women.

Once the 25 semi finalists were selected the real competition began; this included several appearances
on Jon Jordan show on WDIV. This also started the online voting process that yielded over 70,000 votes
from around the country. The top 5 vote getters would then move forward to compete at the Man of
Style & Substance Selection Gala that took place at the Historic Whitney Mansion. The 5 finalists were
asked several questions based on their community service and philanthropy works to be selected as the
William Malcolm Man of Style & Substance winner. When Demario Tucker’s name was announced as
the winner all three floors of the capacity filled Whitney mansion erupted in applause.

The contest successfully highlighted and raised awareness for over 60 local nonprofit organizations that
were prominently featured during the contest and showcased at the gala. The Man of Style & Substance
Selection Gala had over 450 attendees who came to witness the selection of the first annual William
Malcolm Man of Style & Substance winner. The 2009-2010 contest and gala generated press millions of
press impressions and garnered media coverage from Ambassador Magazine, Detroit Fashion Pages,
The Detroit News, The Detroit Free Press, The Examiner, Channel 4 News, Metro Mix, Metro Times, Real
Detroit Weekly, The Michigan Front Page and several additional media partners. The Gala showcased
the work of 10 local Detroit artists including Chris Turner the internationally recognized artist that
sculpted the New Millennium Bell that is located in Grand Circus Park in Downtown Detroit.
MEET OUR FIRST WINNER DAMARIO TUCKER// THE 2009-2010 MAN OF STYLE AND
SUBSTANCE WINNER
WHAT DEMARIO WON//$25,000 PRIZE PACKAGE

Demario Tucker won a prize package worth an estimated $25,000 which included:

A trip For Two to Hawaii-Provided by Title Sponsor Compuware Corporation
Autographed Bat and Ball from former Detroit Tigers All Star Curtis Granderson

Apparel from A2Z Racer Gear

L.A. Fitness Gym Membership

Photo Shoot With Fashion Photographer Shawn Lee

Bespoke Suit by William Malcolm

Luxury Watch from Tappers Jewelers

Gift Certificate for a weekend at Cadillac Book Hotel

D-Collection Custom cufflinks

Gift Certificate for Men Service Provided by- 6 Salon

Gift Certificate from D-Tours—Detroit Tour group

Wow Smile gift certificate for two for teeth Whitening services

Luxury Chair from IKEA furniture Corporation

Custom Art work From 323 Gallery and New Millennium Detroit Bell Artist Chris Turner

Custom Art Work From Damani Sudan
MEDIA COVERAGE 2009-2010//CLICK ALL LINKS TO GO DIRECTLY TO COVERAGE

We were able to tell our story. The 2009-2010 contest greatly succeeded in generating positive press for
the state of Michigan. There were over 35 local and national articles that were written about the
contest. The second annual contest has already secured several media sponsors. To name a few:
Channel 4 WDIV, Ambassador Magazine, Real Detroit Weekly, AM 1500 WQLV and its first national
media sponsor Uptown Magazine. There are several more media partnerships that are currently being
developed. Announcements to follow.

PLEASE CLICK EACH LINK TO BE DIRECTED TO SOME OF THE 2009-2010 MEDIA COVERAGE HIGHLIGHTS
(These are just a few of the articles and coverage of the 2009-2010 Man of Style & Substance Contest)

Channel 4 WDIV Coverage of the Man of Style & Substance Contest 2009
http://www.youtube.com/watch?v=VHaZ-mP0AOA

In conjunction the annual William Malcolm Man of Style & Substance Contest William presents
Detroit Tigers Curtis Granderson, Peter Karmanos, and Eddie Lee the Distinguished Man of
Benevolence Award
http://www.tellususa.com/entertainment/fashion/will-malcolm-111609.html

William Malcolm partners with several national and local companies to generate a prize
package in access of $25,000 for Michigan men that are involved in community and
humanitarianism efforts. The Man of Style and Substance contests generated national press
coverage and exposure.
www.WilliamMalcolmManofStyle.com

Man of Style & Substance Feature Ambassador Magazine
http://www.docstoc.com/docs/17582715/William-Malcolm-Ambassador-Magazine-Feature

Man of Style Gala Photos
http://detroit.metromix.com/events/photogallery/party-pics-man-of/1609168/content

Man of Style Coverage Gentleman’s Standard Blog
http://gentlemenstandard.blogspot.com/2009/09/william-malcolm-man-of-style-contest.html


Man of Style & Substance Press Release
http://www.prlog.org/10404640-william-malcolm-luxe-collection-presents-the-william-malcolm-man-
of-style-contest-selection-gala.html
Detroit Fashion Pages Coverage of Man of Style & Substance Contest
http://www.detroitfashionpages.com/fashion/fashion-1378.asp
ABOUT WILLIAM MALCOLM//THE FOUNDER OF THE MAN OF STYLE & SUBSTANCE CONTEST




William Malcolm is the founder and lead creative designer for William Malcolm Luxe Collection a
classic menswear fashion label. William became interested in fashion and art at an early age.
William, whom was the recipient of a prestigious art design scholarship while school has been
sketching and designing men’s clothing for years. His designs are inspired by the classic men’s
styling and intelligent tailoring of the early 1930’s through the mid 20th century.

William is the founder and director of The Suit Project www.TheSuitProject.org , which is a nonprofit
organization that mentors life skills, community service commitment, interview preparation,
educational advancement and personal brand exploration to young men. William also launched the
William Malcolm Man of Style & Substance Contest www.WilliamMalcolmManofStyle.com which
highlights Michigan men for their community and philanthropic endeavors. The contest successfully
partnered with over sixty local and national community service and nonprofit organizations.
Recently, William honored a personal pledge that he made in memory of his diseased Grandfather
and formed The Blue Tie Project www.TheBlueTieProject.org which is a prostate cancer awareness
initiative.
WILLIAM MALCOLM’S AWARDS & RECOGNITION//

For William’s tireless community service efforts he was awarded with the 2010 Detroit Regional
Chamber of Commerce Fusion Award as well as a 2010 Vanguard award. William has received
numerous local and national press mentions including a comprehensive interview on CNN Money
(Sept 2009) for his nonprofit work and excellence in sartorial men’s fashion. William has been asked
to appear and speak in several forums. He delivered the commencement address to the 2010
graduating class of the International Academy of Art Design and Technology College in Troy
Michigan.


CNN video Segment
http://money.cnn.com/video/smallbusiness/2009/10/15/smb_detroit_fashion_suits.smb/

To participate in the 2010-2011 Man of Style & Substance Contest please call the office of
William Malcolm Luxe Collection at 1.877.752.5457
rime                      level there is flexibility
       Company logo with prime                     location in event program
        location in event program                  10 Man Of Style tickets and 5
       12 Man Of Style tickets plus 6              valet passes
        valet passes                               These are base benefits – at this
       Distinguished ad in the Michigan            level there is flexibility
        Man Of Style Program book
       These are base benefits – at this
        level there is flexibility
  MAN OF STYLE AND SUBSTANCE CONTEST- SPONSORSHIP LEVELS
FALL 2010




Bronze Sponsorship - $1000                                    In Kind Sponsorship - $ 500
Bronze Sponsors will be distinguished a Bronze Sponsor        In Kind Sponsors will be distinguished as an In Kind
on the William Malcolm Man of Style Contest.                  Sponsor on the William Malcolm Man of Style Contest.

Company featured on the Man of Style web site as a            Company featured on the Man of Style web site as an In
Bronze Sponsor.                                               Kind Sponsor.
Bronze Sponsors will have company name listed on the          In Kind Sponsors will have company name listed on the
William Malcolm Man of Style website                          William Malcolm Man of Style website

Bronze Sponsors will be distinguished a Bronze Sponsor of     In Kind Sponsors will be distinguished as an In Kind
the William Malcolm Man of Style Contest.                     Sponsor of the William Malcolm Man of Style Contest.

Bronze Sponsors will have the following opportunities         In Kind Sponsors will have the following opportunities
to promote sponsorship at the Official William Malcolm        to promote sponsorship at the Official William Malcolm
Man of Style Selection Gala at Club Amnesia inside the        Man of Style Selection Gala at Club Amnesia inside the
MotorCity Casino Hotel                                        MotorCity Casino Hotel


       Company name recognition on print and electronic              Company name recognition on print and electronic
        event marketing materials, including invitation and            event marketing materials, including invitation and
        on the William Malcolm Man Of Style website                    on the William Malcolm Man Of Style website
       Company name recognition on in-house event                    Company name recognition on in-house event
        signage                                                        signage
       Company name recognition in event program                     2 Man of Style tickets and 1 valet pass
       6 Man Of Style tickets and 3 valet passes
       These are base benefits – at this level there is
        flexibility
                                                              Contact: info@WilliamMalcolmManofStyle.com
                                                                             Phone# 1.877.752.5457
                                                                      www.WilliamMalcolmManofStyle.com
                                                                       www.WilliamMalcolmCollection.com

				
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