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					Item 5                                             Appendix A




             DIRECTORATE PLAN

         COMMUNITIES DIRECTORATE



                       2009-12
                Our Mission Statement is:

 “To take a balanced approach to improving the wellbeing of
communities through social, physical, cultural and economic
    improvements, in order to achieve a safe, pleasant &
   sustainable environment for residents of and visitors to
                 Bridgend County Borough.”




                            24
Item 5                                                                           Appendix A
                BRIDGEND COUNTY BOROUGH COUNCIL
                    COMMUNITIES DIRECTORATE

Introduction
This Directorate Plan serves a number of important functions – namely:

   To show how the services within the Directorate contribute to the Authority‟s Corporate
    Plan, the Corporate Improvement Plan and Bridgend County Borough‟s Community
    Strategy.

   To give an overview of the Directorate‟s performance during the past year and
    summarise the challenges currently facing the Directorate.

   To identify the Directorate‟s objectives during the next three years.

   To allocate responsibility to managers for the attainment of Directorate objectives.

   To provide an agreed context for the preparation and implementation of operational
    plans and staff appraisal



         Councillor John Spanswick
         Councillor David Sage
         Cabinet Members

         Louise Fradd
         Corporate Director


                                                                       June 2009




                                              25
Item 5                                                                                                                        Appendix A
                       BRIDGEND COUNTY BOROUGH COUNCIL
                           COMMUNITIES DIRECTORATE

Contents

Introduction.............................................................................................................................. 25
Contents .................................................................................................................................. 26
Section 1: Directorate Responsibilities ..................................................................................... 27
       Overall Aim & Services Provided.................................................................................. 27
       The Service Context..................................................................................................... 29
       Community Strategy Themes ....................................................................................... 31
       Partnerships ................................................................................................................. 31
       Directorate Priorities..................................................................................................... 32
Section 2: Summary of last year’s performance ....................................................................... 33
       Key Achievements ....................................................................................................... 33
       User / Community Engagement / Customer Care ........................................................ 34
Section 3: Risks and Challenges ............................................................................................. 35
Section 4: Programmes and Projects ....................................................................................... 37
Section 5: Objectives ............................................................................................................... 38
Section 6: Headline Performance Indicators ............................................................................ 54




                                                                       26
 Item 5                                                                            Appendix A
            BRIDGEND COUNTY BOROUGH COUNCIL
                 COMMUNITIES DIRECTORATE
 Section 1: Directorate Responsibilities
 Overall Aim & Services Provided
 The Directorate‟s Street Scene Service is responsible for many front line, public facing
 services and has three key Groups:

          Transportation and Engineering
          This group leads on all strategic transportation services including the external
          relationships through the sub-regional arrangements with SEWTA; legislation powers
          and duties related to traffic management, road safety, walking, cycling and parking;
          integrated corporate transport including home to school; and design and
          implementation of key infrastructure projects.

          Highways and Fleet
          This group is responsible for maintaining the county borough‟s highway network,
          which focuses on the discharge of a number of statutory functions, encompassing
          maintenance of the highway, control of streetworks, highways development and
          Public Rights of Way. It also supports all vehicle operating services within the
          Council. Further responsibilities include Flood Management and Coastal
          Protection, Countryside Access, Land Reclamation and Tip safety.

          Streetworks
          The group is responsible for waste, parks and green spaces, and bereavement
          services. This includes household waste and kerbside recycling collections, civic
          amenity sites, street cleansing, environmental enforcement, parks and pavilions,
          grounds maintenance, cemeteries and the crematorium.

 The Directorate‟s Regeneration and Development Service has three key Groups:

          Development
          This group is responsible for planning applications, enforcements and appeals. It
          leads on the Local Development Plan, and is responsible for approving building
          works covered by building regulations.

          Regeneration
          This group works in partnership with a variety of organisations to improve the quality
          of life for people living in Bridgend County Borough and to help develop the
          economy, regenerate the area, protect and enhance the area‟s biodiversity and
          landscape & develop tourism.

          Housing & Community Regeneration
          This group has the strategic lead for the Council‟s Housing and Community Safety
          Strategies, providing housing support and information and tackling poverty and
          disadvantage communities.


 The Directorate is supported by a Business Support Unit which leads on the corporate
 roles of sustainable development and emergency planning. The Unit also supports the
 continued improvement and high performance of the Directorate.
The functional activity of the Directorate is grouped within the following management units:
                                                27
Item 5                                                                             Appendix A
                    BRIDGEND COUNTY BOROUGH COUNCIL
                        COMMUNITIES DIRECTORATE
Street Scene                                     Head of Service – Richard Fletcher
                                                  No. of          Budget 2009/10 (£000)
                                                  Staff     Expenditure   Income        Net
Highways & Fleet                                 Group Manager - Aubrey Green
Highways                                              121        11,650       5,217       6433
Fleet Services                                         17         3.565       3,625        (60)
Technical Support                                      14           334          86        248
                   Highways & Fleet Total:        152            15,549       8,928      6,621
Transportation & Engineering                     Group Manager - John Duddridge
Transportation                                        89          4,489       3,701        788
Engineering                                           25            823       1,015      (192)
       Transportation & Engineering Total:        114             5,312       4,716        596
Street Works                                     Group Manager - Huw Jenkins
Waste Services                                         87         4,338       2,090      2,248
Waste Policy/Monitoring                                 4        11,334       1,606      9,728
Bereavement Services                                   27           533         395        138
Parks & Green Spaces                                  138         4,866       2,492      2,375
                           Street Works Total:        256        21,071       6,583     14,488
                          Street Scene Total:      522           41,932      20,227     21,705

Regeneration & Development                       Head of Service – Satwant Pryce
Development                                      Group Manager - David Llewellyn
Development Planning                                  11            541          55        486
Development Control                                   13            537         790      (253)
Building Control                                      11            414         295        119
Technical Support                                      8            328          42        286
                           Development Total:      43             1,820       1,182        638
Regeneration                                     Group Manager - Ellie Fry
Regeneration Projects & Built Environment             16            480         88         391
Countryside & Tourism                                 32          1,213        451         763
External Funding                                       5            220         19         201
Regeneration & Economic Development                   10            587         51         536
Local Employment Initiatives & Rural Devt             11             52          -          52
                    Regeneration Total:            74             2,553        609       1,943
Housing & Community Regeneration                 Group Manager – Angela Bowen
Community Regeneration                                51          2,128       2,043         85
Strategic Housing & Innovation                        27          2,158         679      1,478
Housing & Community Regeneration Total:               78          4,285       2,723      1,563
     Regeneration & Development Total:             195            8,658       4,514      4,144


Business Support                                 Group Manager - Gary Ennis
Sustainable Development                                4             94          -          94
Emergency Planning                                     2             93          -          93
Business Support                                       3            283        112         171
                  Business Support Total:              9            470        112         358
  Directorate Management Team & Support               14
                        Directorate Total:     740          51,059      24,853     26,206
Further information on these services is available by contacting Colin Hopwood on 01656
643622 or by e-mail to Colin.Hopwood@bridgend.gov.uk.


                                                 28
Item 5                                                                           Appendix A
               BRIDGEND COUNTY BOROUGH COUNCIL
                   COMMUNITIES DIRECTORATE
The Service Context
     Group           Service/Function                            Activity data
                                                   750km of public highway consisting of
                                                    carriageways and footways.
                     Highways & Rights of          108 bridges, more than 250 culverts and
                     Way                            retaining walls.
                                                   740 Public Rights of Way totaling 584
Highways & Fleet                                    kilometres
                                                   Average growth of 2.7km of new highways
                     Highway Development
                                                    and 100+ street lights per annum.
                     & Network Management
                                                   Control of 3,000 openings in highway network
                     Fleet Services                300 road vehicles and 100 Plant items.
                                                   4,551 Properties. 211 HA of land
                     Flood & Coastal               13,855 persons at risk from flooding.
                     Protections                   18.25km of coastline.
                                                   2.52km of coastal protection structures.
                   Land Reclamation & Safety       250 HA reclamation land managed.
                                                   120 No. tips/unstable land sites inspected.
                                                   Statutory road safety responsibilities and WAG
                                                    10yr accident reduction targets.
                     Traffic & Road Safety         £400,000 road safety and traffic management
                                                    programme schemes,
                                                   48 School Crossing patrols
                                                   Regional Transport Plan
                                                   Walking, Cycling and Transport Policy
Transportation &
                                                    development.
Engineering          Policy, Development &
                                                   800 planning application consultations
                     Coordination
                                                   1600 pre-planning consultations
                                                   Passenger Transport for public, education and
                                                    adult services.
                                                   Contract preparation and procurement.
                     Engineering Services &
                                                   Scheme implementation.
                     Project Implementation
                                                   Project Management.
                                                   60,000 households serviced
                                                   86,000 tonnes of waste collected annually
                                                   33,000 tonnes (35%) of this waste reused,
                     Waste Management               recycled or composted
                     Services                      26,500 tonnes of waste collected through civic
                                                    amenity sites annually
Street Works                                       Cleansing of 750km of public highway and
                                                    associated verges and open spaces
                                                   280 hectares of maintained open spaces, 152
                     Parks & Green Spaces           sports pitches/courts, 91 play areas, 45
                                                    pavilions.
                                                   Crematorium, 11 cemeteries , 3 churchyards
                     Bereavement
                                                   745 cremations & 566 burials during 2008/09
                                                   Local Development Plan:
                     Development Planning          Delivery Agreement
Development                                        Pre-Deposit Proposals
                                                   1264 planning applications determined
                     Development Control
                                                   487 enforcement cases resolved
                                             29
Item 5                                                                          Appendix A
               BRIDGEND COUNTY BOROUGH COUNCIL
                   COMMUNITIES DIRECTORATE
     Group         Service/Function                             Activity data
                   Building Control               844 „full plan‟ applications determined
                                                  £2.5M Angel Gateway Bridge
                                                  £400M project for Porthcawl Regeneration
                                                  £3.5M THI Scheme Implementation in
                   Regeneration Projects &
                                                   Maesteg and Bridgend
                   Built Environment
                                                  CIA /TIG SRF grant schemes covering 13
                                                   designated areas
                                                  £50K p.a. Park Terrace Town Scheme
                                                  566,000 staying visitors in 2008
                                                  3,209,000 day visitors in 2008
                                                  £275.5 mil visitor spend in 2008
                   Countryside & Tourism          Over 50 educational events held
                                                  £41,000 grant from CCW for partnership
Regeneration                                       projects and £26,000 for a review of consents
                                                  2 Tourist information Centres - 100k visitors
                                                  90 project development meetings supported
                   Regeneration Funding
                                                  10 major external funding grant applications
                                                  Business Support & Business Directory
                   Regeneration &                 Industrial Estates development
                   Economic Development           Marketing & promotion
                                                  130 members of Bridgend Business Forum
                                                  14 projects totaling £2,536,000 by March 2011
                   Local Employment                will be delivered by the Rural Development
                   Initiatives & Rural             Programme
                   Development                    Skills strategy development
                                                  Social Enterprise Project Implementation
                                                  Community Safety Partnership Delivery Plan
                                                  8 Communities First areas receiving £1.7m
                                                   funding p.a.
                   Community                      £240k Communities First match funding
                   Regeneration                    towards Convergence Employment Project in
                                                   Cornelly and Wildmill
                                                  £120k of community group grants
Housing &                                         50 Communities First partnership meetings
Community                                         £3M housing renewal
Regeneration                                      338 Disabled Facilities Grants
                                                  39 Discretionary Housing Renewal Grants
                   Strategic Housing &            1,014 Homelessness presentations
                   Innovation                     £5M Social Housing Grant cash allocation
                                                  47 new social rent affordable homes
                                                  £5.5M Supporting People funding
                                                  900 Housing related support units
                   Sustainable                    3 Impact Screening Workshops
Business           Development                    Various training / network sessions
Support                                           15 Emergency Incidents
                   Emergency Planning
                                                  Various training exercises




                                          30
Item 5                                                                         Appendix A
                BRIDGEND COUNTY BOROUGH COUNCIL
                    COMMUNITIES DIRECTORATE
Community Strategy Themes
The themes of the new Community Strategy expected to be adopted by the Local Service
Board are set out below and it is expected that these will also become the Authority‟s
Corporate Objectives.

    1.   Healthy Living
    2.   Strong Communities
    3.   Young Voices
    4.   New Opportunities
    5.   Proud Past
    6.   Green Places

Partnerships
Working in partnership with other agencies is an important part of our approach to service
delivery and key partnerships for this Directorate include:

   Alliance Wales and Alliance UK                  Local Service Board
   Bridgend Access Forum                           S E Wales Economic Forum
   Bridgend Biodiversity Partnership               South East Wales Energy Partnership
   Bridgend Business Forum                         S E Wales Regional Housing Forum
   Bridgend Environmental Education &              S E Wales Regional Waste Consortia
    Sustainability Partnership                      S E Wales Strategic Planning Forum
   Bridgend Environmental Partnership              S E Wales Transport Alliance
   Bridgend Health Alliance                        South Wales Local Resilience Forum
   Bridgend Housing Partnership                    South Wales Regional Aggregates
   Bridgend Regeneration & Environmental            Working Party
    Partnership                                     South Wales Trunk Road Agency
   Bridgend Rural Partnership                      S W Regional Tourism Partnership
   Bridgend Tourism Forum                          S W Wales Regional Housing Forum
   Business in Focus                               S W Wales Regional Waste Consortia
   Capita Glamorgan Consultancy                    Spatial Plan Ministerial and Officer Group
   Capital Region Tourism                           (SE and SW)
   Communities First Partnerships                  SUSTRANS
   Community Safety Partnership                    Swansea and Carmarthen Bay Coastal
    (Safer Bridgend)                                 Engineering Group
   Groundwork Trust                                Swansea Bay Counter Pollution Group
   Heads of the Valleys (observer)                 Western Valleys Area Development
   Health Social Care and Wellbeing                 Framework Group
    Partnership Board                               Western Valleys Strategic Regeneration
                                                     Area




                                            31
Item 5                                                                           Appendix A
                BRIDGEND COUNTY BOROUGH COUNCIL
                    COMMUNITIES DIRECTORATE
Directorate Priorities
Our services seek to support the Community Strategy Themes – either directly or
indirectly. The table below illustrates the themes that have a direct bearing on the
Directorate priorities.


    Community Strategy Theme                          Directorate Priority

 Healthy Living                              Promote early intervention & prevention.
                                             Revitalise Porthcawl as a premier
                                             seaside resort.
                                             Develop our major Town Centres.
                                             Target specific areas of need within our
 Strong Communities
                                             communities.
                                             Make our towns & valleys accessible &
                                             safe for all.
                                             Continue to promote investment in our
                                             disadvantaged communities.
                                             Assist Business Investment, Job
                                             Creation and Related Skills
                                             Promote tourism that attracts more
 New Opportunities
                                             visitors to the County Borough,
                                             increasing the income into our local
                                             economies.
 Proud Past                                  Maintain our heritage.

                                             Promote sustainable development.
                                             Be a “cleaner safer greener” County
 Green Places
                                             Borough.
                                             Improve the physical & environmental
                                             infrastructure of the Valleys.




                                             32
Item 5                                                                       Appendix A
              BRIDGEND COUNTY BOROUGH COUNCIL
                  COMMUNITIES DIRECTORATE

Section 2: Summary of last year’s performance
Key Achievements
Regeneration
 Development of the Bridgend Regeneration Strategy – Fit for the Future
 £5.8 million EU Convergence grant approvals
 8 historic buildings restored under the Bridgend and Maesteg THI grant schemes, and
  Heritage Lottery approval for Maesteg Phase 2 with £1.3m budget - Civic Trust and
  Green Apple awards received for Bridgend THI
 Held a THI best practice day at the request of the Heritage Lottery Fund as Bridgend
  and Maesteg THI schemes are held as exemplar by the HLF
 Submission of Phase II Bridgend THI application to the Heritage Lottery Fund
 Bridgend Town Centre Nolton St – Brackla St public realm enhancement.
 Completion and opening to the public of the Angel Gateway Bridge – ICE award
 Restoration of 7 listed buildings in Park Terrace, Tondu through the Town Scheme
  Partnership since scheme commenced
 Environmental improvement schemes throughout County Borough and production of
  A473 Eastern Approach Landscape Strategy and Landscapes Working.
 Held 5 Traditional skills training courses for local contractors
Support to Local Businesses
 £160k Commercial grant to 8 properties levering in £380k of private sector investment -
  3 vacant businesses brought back into beneficial use
 14 improvement schemes implemented or commenced at 6 target industrial estates
 Flexible Grant Scheme for Businesses closed in November 2008 having created 284
  Jobs and safeguarded a further 821 jobs since it began in June 2005
 Bridgend Business forum established and 130 members enlisted
 11 information / support events held for local businesses
 LEQ educational workshops undertaken in 22 schools with WAG funding
Tourism
 Capacity building work undertaken with Bridgend Tourism Forum
 £34,762 total grant allocated to events levering in £220,300 private sector spend
 £46,950 in grant from Countryside Council for Wales to carry out biodiversity projects
 RDP grants set up for events and tourism development in rural areas.
Housing
 Revised Local Housing Strategy
 Private sector leasing scheme to increase quality and supply of emergency temporary
  accommodation for homeless households fully implemented.
 Landlords Fayre / Forum
 Accessible Homes Register
 Secured funding to develop a Common Housing Register
 Secured funding to employ an Affordable Housing Enabler
Community Safety
 One of the best performing Community Safety Partnerships - 4th out of our family of
  15 for overall crime reduction with an average of 17 crimes per 1,000 residents.
 Reduction of 7.1% in violent crime or 77 less victims.
 Reduction of 28% in thefts of motor vehicles or 94 less victims
 Reduction of 4.6% in thefts from motor vehicles or 40 less victims
 Police recorded anti social behaviour incidents reduced from 12,528 to 11,712.
                                           33
Item 5                                                                          Appendix A
               BRIDGEND COUNTY BOROUGH COUNCIL
                   COMMUNITIES DIRECTORATE
Access
 Highways Replacement Programme – 14km of road surface replaced.
 Tyn Y Garn River bridge – safeguarding from collapse.
 Coastal Access Programme – agreement in principle for 3.4km of coastal footpath.
 Rights of Way Improvement Plan completed.
 Publication of comprehensive catalogue of Walkers Trail Routes Information Leaflets.
Road Safety
 Reduction of 50% in fatal Road Traffic Collisions from 4 to 2
 Reduction of 26.3% in serious injury Road Traffic Collisions from 19 to 14
 Reduction of 14.8% in slight injury Road traffic Collisions from 305 to 260.
 The first authority in Wales to be awarded a Safe Routes in Community grant with the
   authority process now being used as Best Practice.
 Training 603 5-7yr olds kerbcraft more than double the WAG target of 300.
Sustainable development
 Green Dragon Level 5 (Waterton Depot).
 Recycled 95% of highway waste
Planning
 Completion of Pre-Deposit LDP
 Completion of Supplementary Planning Guidance on Householder Development,
   Community Facilities and Residential Development
Waste
 Finalist APSE Best Refuse Collection Service
 One of the best performing Councils in Wales for diverting municipal solid waste from
   landfill
User / Community Engagement / Customer Care
 Communities First agenda - local partnerships established by communities themselves
 Bridgend’s first Rural Partnership based on a four quarters principle where equal
   representation exists between community, voluntary, public and private sectors
 Key regeneration forums established comprising community representatives
 Daily interface with the public through the housing, homelessness, supporting people
   and housing renewal agendas
 Regular Citizens Panel consultations undertaken e.g. 2008/09 Waste management
   and Highways. All major plans and strategies subject to the consultation process.
 Customer satisfaction questionnaires used widely on individual projects and services
 Consultation with property owners and local interest groups related to the preservation
   and enhancement of the historic environment
 Comprehensive customer survey on food waste and kerbside recycling collection
 The Tidy Towns project - proposals submitted by community groups, town and
   community councils and individual council members.
 Public contact via the community safety partnership office at Derwen House, Bridgend
 Community Safety Partnership core steering groups
 Citizens Panel on Highways Maintenance Autumn 2008
 SMP Preliminary Consultation Jan-Mar 2009
 Local Housing Market Assessment and Stock Condition Survey
 Informal consultation with the public, partners, external organisations on all road safety
   and traffic management schemes prior to going to formal statutory notice.
 Wide consultation on all policy documents, including the Rights of Way Improvement
   Plan and the Walking & Cycling Strategy.
 Day consultation on highway and transport issues with over 1,500 enquires p.a.
                                             34
Item 5                                                                         Appendix A
               BRIDGEND COUNTY BOROUGH COUNCIL
                   COMMUNITIES DIRECTORATE

Section 3: Risks and Challenges
 Continue to remodel and re-focus homelessness services
Although the level of homelessness applications was reduced in 2006/07 and 2007/08, it
rose again in 2008/09. The significant use of Bed & Breakfast (B&B) started toward the
end of 2004/05, increased steeply in 2006/07 and again steeply in 2008/09. The increased
use of B&B is being exacerbated by the current economic and housing market conditions.

 Increase the supply of affordable housing
Lack of affordable housing in the County Borough will not only contribute to increasing
homelessness and housing need, but will also have significant implications for the local
labour market, economic development, community cohesion, etc. The dramatic change in
the housing market conditions has meant that the rate of house-building in the area has all
but halted, seriously reducing the supply of both market and affordable housing.

 Housing Grants
Discretionary grants such as Renovation or Home Repair Grants have been halted other
than where essential to the completion of mandatory Disabled Facilities Grants. Increasing
demand, coupled with building cost inflation and a static budget, will mean a continuing
reduction in activity supporting the improvement of housing conditions in the private sector
across the County Borough.

 Highways Infrastructure
The council is responsible for a network of 750 km of roads and over 430 structures such
as bridges, retaining walls and culverts, all of which need to be maintained on a regular
basis. Underfunding over a number of years has resulted in a large backlog of
outstanding repairs and a reactive regime rather than a more efficient planned approach
being adopted. Additional funding has been made available in 2009/10 to further develop
the Highways Asset Management Plan which will assist in developing a wider planned
programme of priority projects.

 Climate Change
The Council faces a major challenge to develop Flood Management and Coastal
Protection strategies to improve community resilience to severe weather events and other
consequences of climate changes, such as drought and sea level rise.

 Waste management
The WAG „Future Directions for Waste Management‟ is proposing challenging statutory
targets for local authorities on recycling, food waste collection, landfill diversion and
Energy for Waste. The integrated waste services contract, which is currently being
procured to commence in 2010 should provide an affordable service to deliver the
required performance in line with the WAG reference model. The current priority for the
South West Wales Region is the procurement of food waste treatment and WAG has set a
challenging programme of activity for regional procurement to have facilities in place by
July 2012. Arrangements will be put in place in the waste services contract to deal with
treatment until the regional facilities are available.



                                            35
Item 5                                                                           Appendix A
               BRIDGEND COUNTY BOROUGH COUNCIL
                   COMMUNITIES DIRECTORATE
 MREC
Discussions are ongoing with Neath Port Talbot County Borough Council on a new
agreement for the use of MREC to treat and dispose of Bridgend‟s residual waste. A
decision will be required on whether to extend the interim arrangement for another year
and enter into a new agreement from 1st April 2010, when the new integrated waste
contract commences. A regional programme for the procurement of residual facilities is
under consideration with the MREC site being one of the development options.

 Transportation
From 2010/11 Transportation and Road Safety Grants will be allocated to SEWTA, which
will have responsibility to use the funding in accordance with Regional Transport Plan
priorities. Funding may be allocated to major regional priorities, which may not be located
in Bridgend and we will be left with only the minimal internal funding to develop projects.

 Road Safety
We are projected not to achieve WAG‟s accident reduction targets by 2010 related to
children and killed and seriously injured due to the lack of investment in road safety
projects and schemes. New even more demanding targets will be introduced this year
and without increased investment it is likely that those targets will also not be achieved.

 Economic Downturn
The economic downturn is a key risk for the next year and beyond. As well as the
reduction in planning and building control income, service pressures are apparent in the
increase in homelessness presentations. The increased constraints on public expenditure
will compound the effects of the private sector‟s lack of confidence and ability to make
major investment decisions in schemes such as Porthcawl. The Council‟s ability to deliver
affordable housing allied to development will be constrained as a result of this. There is
evidence that approved section 106 agreements are also not being progressed at this
time, impacting on housing supply still further.

 Grant dependency
A large number of community safety, regeneration projects and staffing requirements are
dependent upon short term external grants. This financial dependency on grants although
crucial is not sustainable in the long term.

Match funding is required to enable the Council to target grant funding opportunities. The
Council‟s corporate match funding source, the SRF, is currently being used to support
existing grant funded schemes; consequently there are no significant funds currently
available to act as match funding for any major strategic projects developed as part of the
Convergence Programme process.

 HR – Recruitment, Training and Retention.
Recruitment and retention of suitably qualified and experienced staff will remain a
significant risk. A number of experienced senior staff are approaching retirement age, in
professions where there are known skills shortages.




                                              36
Item 5                                                                                                                 Appendix A
                       BRIDGEND COUNTY BOROUGH COUNCIL
                            COMMUNITIES DIRECTORATE
Section 4: Programmes and Projects
The following are the significant projects for which the Directorate holds lead responsibility:

Programme Management Board Projects
PROGRAMME                           PROJECT                          PROJECT SPONSOR              PROJECT MANAGER
Sustainable Communities             Town Centre Regeneration
                                       Bridgend                      Satwant Pryce                Ellie Fry
                                       Pencoed                       Satwant Pryce                Andrew Jones
Porthcawl                           7 Bays Scheme                    Satwant Pryce                David Llewellyn
Western Valleys Strategic
                                    Maesteg Phase IV                 Satwant Pryce                Andrew Jones
Regeneration Area
Waste                               MREC                             Richard Fletcher             Huw Jenkins
                                    Procurement                      Richard Fletcher             Huw Jenkins

Capital Scheme Projects
PROJECT                                                              PROJECT SPONSOR              PROJECT MANAGER
Brynmenyn Homelessness Unit (2010/11)                                Satwant Pryce                Huw Owen
Highways Structures Programme                                        Richard Fletcher             Aubrey Green
Flood & Coastal Protection Programme                                 Richard Fletcher             Aubrey Green
ROW Improvement Programme                                            Richard Fletcher             Aubrey Green
Highways Resurfacing Programme.                                      Richard Fletcher             Aubrey Green

Other Projects
PROJECT                                                              PROJECT SPONSOR              PROJECT MANAGER
Highway Maintenance Programme                                        Richard Fletcher             Aubrey Green
Local Housing Market Assessment and Stock Condition Survey           Satwant Pryce                Peter Green
Private Sector Leasing Scheme Expansion                              Satwant Pryce                Huw Owen
Common Housing Register                                              Satwant Pryce                Jacqui Ace/Huw Owen
Bridgend THI Submission                                              Satwant Pryce                Claire Hamm
Coastal Access Programme                                             Richard Fletcher             Aubrey Green
Environment For Growth Projects (Convergence)                        Satwant Pryce                Mark Halliwell/Lisa Jones




                                                                   37
Item 5                                                                                                                                  Appendix A
                                       BRIDGEND COUNTY BOROUGH COUNCIL
                                           COMMUNITIES DIRECTORATE
Section 5: Objectives
This section demonstrates how the Directorate Priorities shown in section 1 will be achieved by identifying objectives and actions required.
These objectives should form the basis of operational plans prepared for Heads of Service by each of the Group Managers, as part of the
Directorate‟s internal performance management arrangements.

Directorate Priority – Healthy Living - Promote early intervention and prevention
     DESIRED                  SERVICE                  PLANNED                TIMESCALE   LEAD    METHOD OF    RESOURCE
     OUTCOME                 OBJECTIVE                  ACTION              &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Local communities made    Reduce the impact of    Implement the             2009 – 2010 :          John       Quarterly Home       WAG:
safer through the         crime and anti-social   Community Safety            All Serious         Davies     Office (iQuanta)     2009-2012 SCF
reduction of crime and    behaviour on local      Partnership 2009-10          Acquisitive                    performance data     grant. Annual
anti-social behaviour.    communities             delivery plan.               Crime = 1567.                                       allocation of
                                                                              Most Serious                   Monthly CSP          £198,927
                                                                               Violence against               performance data.    Home Office: 2008-
                                                                               the Person = 85.                                    2011 CRASB grant.
                                                                              Assault with less                                   Annual allocation of
                                                                               serious injury =                                    £186,799.
                                                                               875.                                                Partnership office
                                                                            Reported Anti                                          budget.
                                                                            Social Behaviour =                                     Partnership
                                                                            10,712.                                                members‟ staff time
                                                                                                                                   & specialist input.
Victims and families of                           Develop and               October 2009           Natalie    Production of the
domestic abuse are able   Further develop and                                                      Tanner     Domestic Abuse
                          improve services        implement a revised
to access quality co-                             local Domestic Abuse                                        Strategy.
ordinated support         through the local
                          Domestic Abuse          Strategy.
services.
                          Strategy in line with   Work with the
                          Welsh Assembly          Bridgend Domestic
                          Government national     Abuse Forum (BDAF)
                          strategy and            to assess local           March 2010             As above   Number of meetings
                          guidance.               services and                                                held.
                                                  provision.
                                                  Support activities with                                     Number of events
                                                  the BDAF to raise                                           attended
                                                  awareness about
                                                  domestic abuse and                                          Number of calls
                                                                            38
Item 5                                                                                                                                       Appendix A
                                        BRIDGEND COUNTY BOROUGH COUNCIL
                                            COMMUNITIES DIRECTORATE
      DESIRED                   SERVICE                 PLANNED                  TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                  OBJECTIVE                 ACTION                &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
                                                   the services available                                        received via the
                                                   across the county                                             Welsh Domestic
                                                   borough.                                                      Abuse help line for
                                                                                                                 Bridgend county.
                                                   Work with partners in
                                                   the BDAF to ensure
                                                   that the aims and
                                                   objectives of the
                                                                               As Above              As above    Number of bids
                                                   Domestic Abuse
                                                                                                                 circulated.
                                                   Strategy are linked
                                                   with relevant policies
                                                                                                                 Number of bids
                                                   and procedures.
                                                                                                                 applied for.
                                                   Work with the BDAF
                                                   to identify future
                                                   funding opportunities       As above              As Above    Progress on training
                                                   to build on existing                                          packages.
                                                   services.
                                                   Work with the BDAF
                                                   to develop training
                                                   opportunities for staff
                                                   in partner agencies.
Reduction in road traffic   To meet the casualty   Implement road              March 2010:           John        Analysis of Police     Consultants for
collisions and casualties   reduction targets      safety education and        56 KSI                Duddridge   road casualty data     validation of
                            defined by National    physical measures to        10 Child KSI                                             accident and
                            Government and         reduce casualties.          53 Slight                                                casualty figures,
                            adopted by the Welsh                                                                                        accident analysis
                            Assembly                                                                                                    and annual report.
                            Government.
                                                   Road Safety                 WAG target 300                    Record no. of          Road Safety Grant
                                                   Education                   children trained in               children trained       funding from WAG.
                                                                               Kerbcraft

                                                   Develop and                 Report to Cabinet
                                                   implement a revised         for approval June
                                                   framework for the           2009.
                                                   prioritization of Traffic

                                                                               39
Item 5                                                                                                                                   Appendix A
                                    BRIDGEND COUNTY BOROUGH COUNCIL
                                        COMMUNITIES DIRECTORATE
     DESIRED              SERVICE                    PLANNED                TIMESCALE   LEAD    METHOD OF    RESOURCE
     OUTCOME             OBJECTIVE                    ACTION              &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
                                                Management and
                                                Road Safety schemes



Directorate Priority – Strong Communities - Revitalise Porthcawl as a premier seaside resort
     DESIRED              SERVICE                    PLANNED                TIMESCALE   LEAD    METHOD OF    RESOURCE
     OUTCOME             OBJECTIVE                    ACTION              &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Regeneration of      Complete phase 1           Market site and           April 2010             Ellie Fry   Exchange of           Internal fees
Porthcawl            procurement 7 Bays         procure a developer                                          contracts             committed prior to
                                                                                                                                   recovery through
                     Obtain outline             Instruct planning         July 2009              Ellie Fry   Receipt of planning   land sale receipt
                     planning consent for       consultants                                                  consent
                     phase 1                                                                                                       As above.

                     Obtain outline             Instruct planning         February 2012          Ellie Fry   Receipt of planning   As Above
                     planning consent for       consultants                                                  consent
                     phase 2

                     Produce Porthcawl          Commission                Completion             Ellie Fry   Production of         Internal funding of
                     Regeneration Action        consultants, facilitate   June 2010                          strategy document     study circa £30k
                     Plan                       workshops, produce
                                                strategy
                                                                          Year 1 scheme          Ellie Fry
                     Implement 2 priority       Agree priorities from     completion April „11               Completion of capital BCBC Capital
                     schemes from action        plan, design and          year 2 - April „12                 schemes               programme
                     plan for 2011 and          implement                                                                          allocations already
                     2012                       scheme/works                                                                       place
                     Improve Newton             Progress Parking &        October 2009           Aubrey      Visitor numbers       External funding
                     Beach visitor facilities   Beach Visitor Centre      April 2010             Green                             £1.3m. 95k BCBC.
                                                Schemes linked to
                                                external funding




                                                                          40
Item 5                                                                                                                                        Appendix A
                                          BRIDGEND COUNTY BOROUGH COUNCIL
                                              COMMUNITIES DIRECTORATE
Directorate Priority – Strong Communities - Develop our major Town Centres
      DESIRED                    SERVICE                 PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                   OBJECTIVE                 ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Vibrant and thriving town    Implement a strategic   Programme of            Phase I project     Ellie Fry     1 design schemes         Convergence
centres                      programme of town       improvements linked     implementation                    completed                application
                             centre regeneration     to secured external     through WVSRA       Aubrey        on time and to
                                                     funding making                              Green         budget                   BCBC existing
                                                     maximum use of                                                                     capital allocation
                                                     Convergence funding                         John          % of total vacant
                                                     under P5T1 where                            Duddridge     units within the key     WVSRA application
                                                     possible                                                  town centres (10%
                                                                                                               required for viability
                                                                                                               & vitality)

                             Bridgend                Develop Master Plan     March 2010          Mark Harris   Completion of
                                                     or Key Sites                                              Master Plan

                             Pencoed                 Work with Town          March 2010          Dave          Adoption of Strategy
                                                     Council to produce                          Llewellyn
                                                     brief

                                                     Engage third party to   March 2010          Dave          Adoption of Strategy
                                                     develop regeneration                        Llewellyn
                                                     strategy

                             Maesteg                 Phase IV                March 2010          Ellie Fry     Completion of
                                                     Development and                                           Design
                                                     Design
To bring vacant/derelict     Maximize expenditure    Process and approve     5 improved          Ellie Fry     Number of                SRF Capital per
sites back into beneficial   of TIG and CIA grant    grant applications      business premises                 commercial               year for both CIAs
business use. Create new     aid                                             per annum                         properties improved      and TIGs and
jobs & safeguard existing                                                                                      Jobs created             external funding
jobs. Provide a better                                                                                         Jobs safeguarded         from WAG for TIGs
environment in which to
both work & shop




                                                                             41
Item 5                                                                                                                           Appendix A
                                       BRIDGEND COUNTY BOROUGH COUNCIL
                                           COMMUNITIES DIRECTORATE
Directorate Priority – Strong Communities - Target specific areas of need within our communities
     DESIRED                  SERVICE               PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
     OUTCOME                 OBJECTIVE               ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Preventing homelessness   Reduce Level of      Increase prevention      12 school sessions               Number of          Revenue budget
                          homelessness         activities, including    in 2009/10                       Homelessness       with increased staff
                          applications         awareness in schools                                      Applications       numbers working
                                                                                                                            on prevention. .
                                                                                                         Trend analysis
                          Reduce the use of    Explore the provision    15 units by                      Additional Units   Net saving with
                          B&B accommodation    of additional            February 2010                    provided           reduced cost of
                                               supported temporary                                                          B&B and reduced
                                               accommodation for                                                            loss of subsidy
                                               homeless households
                                               Undertake                2 additional units in            Additional Units   Net saving with
                                               preparatory work for     2010/11                 Angela   provided           reduced cost of
                                               an expansion of the                              Bowen                       B&B and reduced
                                               Brynmenyn                                                                    loss of subsidy
                                               Homelessness Unit
                          Increase supply &    Expand & review          Additional 10 units     Angela   Continuing
                          range of temporary   private sector leasing   in 2009/10              Bowen    evaluation.
                          accommodation        scheme
                                               Support delivery of                                       Additional units
                                               SHG schemes                                               developed.
                                               providing temporary
                                               accommodation:
                                               1. Additional 6 units    June 2010
                                                  (BABBA)
                                               2. Hafod Care /          Works commence
                                                  YMCA scheme           Mar 2010, complete
                                                                        Mar 2011
Good choices for access   Ensure a range of    Expand the provision     29 units by 2011        Angela   Additional Units   Revenue budget or
to suitable housing       appropriate          of supported                                     Bowen    provided           Supporting People
                          accommodation        accommodation to                                                             funding
                                               which younger people
                                               have access
                                                                                                                            Revenue budget
                                               Expand the provision     1 additional
                                               of Extra Care            scheme by 2015
                                                                        42
Item 5                                                                                                                                Appendix A
                                         BRIDGEND COUNTY BOROUGH COUNCIL
                                             COMMUNITIES DIRECTORATE
      DESIRED                  SERVICE                   PLANNED              TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                 OBJECTIVE                   ACTION            &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
                                                    Housing as part of a
                                                    wider range of
                                                    options for elderly
                                                    persons
                           Ensure that people       Remodel the             September 2009                 Completion of        Capital programme
                           with a physical          approach to                                            review
                           disability live in a     Mandatory Disabled
                           dwelling that is         Facilities Grants                             Angela
                           suitable for their                                                     Bowen
                           needs                    Evaluate the            September 2009                 Numbers and          Additional cost to
                                                    Accessible Homes                                       tenure of those      participating
                                                    Register and consider                                  housed through the   organisations
                                                    expanding its remit                                    Register

                                                    Review the future       September 2009
                                                    funding of the
                                                    Register
Supporting vulnerable      To provide and deliver   Assess strategic        Assessment                     Assessment           Cost of support to
people                     housing related          relevance of existing   complete by March              completion           vulnerable groups
                           support to the most      schemes, undertake      2010                                                not consider to be
                                                                                                  Angela
                           vulnerable people to     a gap analysis,                                                             of sufficiently high
                                                                                                  Bowen
                           enable them to           identify priorities,    Gap analysis                   Gap analysis         priority
                           maintain their           reconfiguration the     complete by                    completion
                           independence             service                 September 2010
A better quality housing   Increase the supply of   Social housing grant    Submit bid to WAG              Achievement
stock                      affordable housing       submission for          in 2009 & annually             against targets
                                                    2011/12                 thereafter            Angela   within the
                                                                                                  Bowen    Affordable Housing
                                                    Enable RSL delivery     95 additional units            Delivery Statement
                                                    of programme            in 2009/10                     2009
                           Improved condition of    Implement Phase 4 of    70 improved homes              Completion of
                           privately owned          Caerau Housing          in 2009/10 and                 phase 4
                           housing stock            Renewal Area            £100K of              Angela   improvements. Full
                                                    programme               environmental         Bowen    utilisation of £1M
                                                                            improvements                   SCG available for
                                                                            (max. 10 schemes)              2009/10

                                                                            43
Item 5                                                                                                                                       Appendix A
                                           BRIDGEND COUNTY BOROUGH COUNCIL
                                               COMMUNITIES DIRECTORATE
      DESIRED                    SERVICE                   PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                   OBJECTIVE                   ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS

                                                      Application for          Submit bid to WAG                 Amount of further      SCG (Specific
                                                      continued funding        in 2009 and                       SCG confirmed for      Capital Grant)
                                                      from WAG                 annually thereafter               2010/11                awarded

Directorate Priority – Strong Communities - Make our towns and valleys accessible and safe for all
      DESIRED                    SERVICE                   PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                   OBJECTIVE                   ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Improved highway             Increase the level of    Carry out highway        March 10              Aubrey      National               Additional funding
infrastructure               investment in the        maintenance                                    Green       Performance            of £400k secured
                             highway                  programme in line                                          Indicator (THS-010)    for 2009/10.
                             infrastructure.          with funding secured                                       Improved planned
                                                                                                                 programme of work
                                                      Develop the              March 10
                                                      Highways Asset                                             Draft AMP Complete
                                                      Management Plan

                                                      Introduce highways       March 10
                                                      policy document                                            Policy Document
                                                      linked to HAMP                                             Published

                                                      Publish revised          March 10
                                                      developers guide for                                       Guide Published
                                                      residential
                                                      infrastructure
Improved highway             Implement                Restructure              July 09               Aubrey      Implementation         Potential increase
infrastructure               Streetworks controls     Streetworks Section.                           Green                              in income.
                             of the Traffic
                             Management Act to        Introduction of permit   March 10
                             improve network          scheme.
                             capacities
Promotion of safe and        Support the „safe        Prepare safe routes      Submit 2 bids to                  Monitoring of action   External funding,
sustainable travel, health   routes in communities‟   in communities           WAG in October        John        plans, Number of       revenue for
benefits and physical        scheme within the        Community action         2009and at least 1    Duddridge   plans produced,        maintenance and
infrastructure               resources available      plans with willing       annually after that               funding attracted,     data collection.

                                                                               44
Item 5                                                                                                                                        Appendix A
                                        BRIDGEND COUNTY BOROUGH COUNCIL
                                            COMMUNITIES DIRECTORATE
      DESIRED                  SERVICE                   PLANNED                TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                 OBJECTIVE                   ACTION              &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
improvements               from WAG                 partners and submit                                           and surveys. (Links
                                                    bids for external                                             with research
                                                    funding                                                       depts. of colleges
                                                                                                                  etc related to
                                                                                                                  overall benefits)
Additional use of public   Promote walking,         Introduce the Walking     Report to Cabinet       John        Report presented to    External
transport, cycling &       cycling & the use of     and Cycling Strategy      for approval Jun 09     Duddridge   Cabinet                consultants.
walking                    public transport                                                                                              External funding.
                                                    Promotional exercises     A 5% increase in                    Number using public
                                                    for the use of public     usage of public                     transport, cycling &
Additional bus, cycle &                             transport, cycling &      transport, walking                  walking.
walking facilities.                                 walking.                  & cycling

                                                    Develop and integrate                             Aubrey      Number of schemes      SUSTRANS
                                                    the community route                               Green       implemented.
                                                    network


Directorate Priority – Strong Communities - Continue to promote investment in our disadvantaged communities
      DESIRED                  SERVICE                   PLANNED                TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                 OBJECTIVE                   ACTION              &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Local people have          Communities First to     Set up project,           Project initialised     Sue         WAG Outcomes           Externally funded
increased access to        work in Partnership      Identify green projects    4 Green projects       Whittaker   Fund Quarterly         by WAG £83,371
employment in              with BTCV and V2C        in the community.         identified                          Claims
Community First areas      to implement Family      Engage participants        60 participants                    Annual Monitoring
                           Employment Initiative    and support towards       engaged                             Report
                           in Wildmill and          training and further      5 gain qualifications
                           Cornelly                 opportunities
                           Communities First to     Engagement of             To work towards         Sue         Bridges Into Work      £191k of CF budget
                           work in partnership      community in training     suitable framework      Whittaker   Convergence            is matched to this
                           with Bridges into Work   and work                  to establish                        Monitoring             ESF project
                           to increase              opportunities             beneficiary                         Processes
                           engagement in CF                                   numbers in CF
                           areas                                              areas to reflect CF
                                                                              Match funding


                                                                              45
Item 5                                                                                                                                        Appendix A
                                           BRIDGEND COUNTY BOROUGH COUNCIL
                                               COMMUNITIES DIRECTORATE
      DESIRED                     SERVICE                   PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                    OBJECTIVE                   ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Communities First and its     Conduct 4 community      Collect primary data     80 critical person    Sue         All elements of data   Publication costs
partners have a robust        audits in 4 new          using: critical person   interviews - Jun 09   Whittaker   collection, analysis   (met by
information base to inform    Communities First        interviews; survey                                         and dissemination      Communities First
future regeneration           LSOAs                    questionnaires; focus    4000 delivered                    completed within       budget)
activity in the 4 new                                  groups; and visioning    questionnaires -                  identified time
Communities First LSOAs                                events                   June ‟09                          scales.

                                                       Analyse primary data     20 focus groups by
                                                       alongside existing       July 2009
                                                       secondary data to
                                                       identify key issues      4 visioning events
                                                                                by August 2009
                                                       Disseminate the                                Sue
                                                       findings of the          4 Community audit     Whittaker
                                                       community audits to      reports by Oct 2009
                                                       community and
                                                       strategic partners       4 Community
                                                                                feedback events by
                                                                                November 2009

                                                                                1 strategic partner
                                                                                feedback event by
                                                                                December 2009
Community groups in all       Provide guidance,        Support Communities      80 partnership        Sue         WAG Annual             Partnership costs
Communities First areas       resources,               First partnership to     meetings held by      Whittaker   Monitoring Forms       met by
have increased capacity       administrative support   hold regular meetings    April 2010                                               Communities First
to engage with and            and training                                                                        WAG Quarterly          budget
impact upon the               opportunities for        Support Communities      24 training events                returns
regeneration of their local   Communities First        First Partnerships to    organised by April
area                          Partnerships, their      develop sub-groups to    2010
                              sub groups and other     take forward specific
                              appropriate groups       projects
                              operating in
                              Communities First        Publish community        40 newsletters
                              areas                    newsletters              published by April
                                                                                2010

                                                                                46
Item 5                                                                                                                                     Appendix A
                                         BRIDGEND COUNTY BOROUGH COUNCIL
                                             COMMUNITIES DIRECTORATE
Directorate Priority – New Opportunities - Assist Business Investment, Job Creation and Related Skills
     DESIRED                    SERVICE                   PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
     OUTCOME                   OBJECTIVE                   ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Investment by businesses    Provide business         Participating in a       2009/10 targets:                    Businesses         Funded through
creating and safeguarding   support to local         regional financial        26 businesses                      supported          European
jobs.                       businesses through       support scheme for          supported
                                                                                                    Ray Pearce    Individuals        (Convergence)
                            advice and financial     businesses (Feb 09 –      11 individuals                     financially        Fund.
                            support for              Dec 13)                     financially                       supported to set
                            investments through                                  supported to set                  up a new
                            Local Investment                                     up a new                          enterprise
                            Fund (LIF)                                           enterprise
                                                                               40 jobs created                   Jobs created
                                                                               11 new                            New enterprises
                                                                                 enterprises                       created
                                                                                 created            Ray Pearce
                            Establish the            Increase membership
                            Bridgend Business                                 100 members
                            Forum
Women and men have          Work with partners in                                                                Through quarterly    Costs have been
                                                     Increase awareness
more opportunities to       the Local Investment                                                                 returns to Welsh     built into the
                                                     of scheme through
choose non-traditional      Fund (LIF) to promote                                                                European Funding     Convergence
                                                     WAG‟s Flexible
employment and business     enterprise                                                                           Office.              approval for
                                                     solutions for Business
routes.                     opportunities to                                                                                          European Regional
                                                     (FS4B) & support
                            women and men and                                                                                         Development Fund
                                                     organisations for
                            other equality groups                                                   Ray Pearce                        Grant.
                                                     women, e.g. Chwarae
                            by:                                                                      – working
                                                     Teg.
                                                                                                     with RCT
                            Encouraging                                       May 2012                as Lead
                                                     Encourage applicants
                            applications from                                                        Authority
                                                     to adopt or improve
                            small businesses                                                           for the
                                                     equality & diversity
                            owned by women and                                                       scheme.
                                                     strategies. Supply
                            other equality groups.
                                                     draft policy for those
                            Assisting small          businesses without
                            businesses to adopt      one.
                            or improve their
                            equality and diversity   Signpost small
                            strategies.              businesses to WAG‟s

                                                                              47
Item 5                                                                                                                                Appendix A
                                        BRIDGEND COUNTY BOROUGH COUNCIL
                                            COMMUNITIES DIRECTORATE
     DESIRED                  SERVICE                   PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
     OUTCOME                 OBJECTIVE                   ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
                          Encourage small          FS4B support &
                          businesses to recruit    advice on equality
                          people who               and diversity.
                          experience               Use grant
                          disadvantage.            assessment scoring
                          Gather base-line data    criteria to take into
                          to measure progress      account applications
                          against equality and     benefiting in deprived
                          diversity targets.       areas.
                                                   Each applicant to
                                                   complete a diversity
                                                   questionnaire.
Bridgend becomes a high   Develop and              1. 3 Grants for          PRF funded project
value business location   implement Bridgend          business              runs until March
attracting significant    Sustainable Industrial      premises              2010.
inward investment         Estate Regeneration         improvements.
                                                                                                              Monitoring by      Externally funded
                          programme                2. 1 Public Realm        Target of 10- 14     Ray Pearce
                                                                                                              dedicated staff    by WAG
                                                      Improvements          improvement
                                                   3. 1 Fly tipping         schemes pa
                                                      clearance
                                                      schemes


Directorate Priority – New Opportunities - Promote tourism that attracts more visitors to the County Borough, increasing
the income into our local economies
      DESIRED                SERVICE                    PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME              OBJECTIVE                     ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Increase economic         Progress procurement     Brief to be prepared     Mar 2010             Denise       Strategy review
benefit of tourism to     of review of extant      by July 2009                                  Fletcher     completed          £20k total
Bridgend County Borough   Tourism Strategy by      Contract completed                                                            £10k SSF
                          contracting              by March 2010                                                                 £4k Capital Region
                          consultation exercise                                                                                  Tourism
                          and informed review                                                                                    £6k BCBC
                          of policies
                          Facilitate development   To support a range of    Mar 2010             Denise       events supported   £58,000 SRF
                                                                            48
Item 5                                                                                                                                     Appendix A
                                         BRIDGEND COUNTY BOROUGH COUNCIL
                                             COMMUNITIES DIRECTORATE
      DESIRED                  SERVICE                  PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                 OBJECTIVE                  ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
                           of a strategic events   special events that                             Fletcher
                           programme               are compatible with
                                                   local and national
                                                   plans to market the
                                                   area
                           Delivery of Rural       Launch the Rural         5 Projects totalling   Ieuan       Monitoring reports
Unlock tourism potential   Development             Tourism Development      £1,120,000 to be       Sherwood    to LAG/Bridgend
                                                                                                                                      Private sector
of rural Bridgend          Programme:              Fund                     delivered by March                 Rural Partnership
                                                                                                                                      match funding
                           Unlocking Rural                                  2011
                                                                                                                                      requirement
                           Bridgend                                                                            WAG quarterly
                                                                                                               reports


Directorate Priority – Proud Past - Maintain our heritage
      DESIRED                  SERVICE                  PLANNED               TIMESCALE   LEAD    METHOD OF    RESOURCE
      OUTCOME                 OBJECTIVE                  ACTION             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Maximise expenditure of    Development and         Submit bid, agree        Bid submission         Ellie Fry   Stage II approval by   SSF funding
the Townscape Heritage     Implementation of THI   scheme details,          November 2009                      HLF                    towards
Initiative grant aid       Phase I Bridgend        approve grant                                                                      development work;
                                                   applications, source     8 buildings restored               Number of buildings    grant expenditure;
                                                   additional funding       £700,000 grant - by                restored               match funding from
                                                                            March 2012                                                outside agencies
                           Development and         Completion of 4          4 buildings restored   Ellie Fry   Number of buildings    Grant funded, with
                           Implementation of THI   projects on site         £352,000 grant,                    restored               match from outside
                           Phase II Bridgend                                £145,000 private                                          agencies levered
                                                                            sector levered – by
                                                                            March 2012
                           Implementation of THI   Agree scheme             10 Buildings           Ellie Fry   Number of buildings    Grant expenditure.
                           Phase II Maesteg        details, approve grant   restored                           restored               Further expenditure
                                                   applications, source     £644,000 grant –                                          from outside
                                                   additional funding       by March 2012                                             agencies levered.




                                                                            49
 Item 5                                                                                                                                           Appendix A
                                           BRIDGEND COUNTY BOROUGH COUNCIL
                                               COMMUNITIES DIRECTORATE
 Directorate Priority – Green Places - Promote sustainable development
      DESIRED                   SERVICE                                               TIMESCALE   LEAD    METHOD OF    RESOURCE
                                                      PLANNED ACTION
      OUTCOME                  OBJECTIVE                                            &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Reduction in energy use                               Introduce large scale pilot   20% reduction in       Aubrey       Energy                Investment of up to
                            Reduction in number
for street lighting.                                  area schemes for lighting     pilot areas by April   Green        consumption.          250k (invest to
                            of inefficient units.
                                                      control.                      2010.                                                     save).
Sustainable Development     Implement the             Finalise Action Plan          June 2009              Kath Bunt/   Progress reporting    Additional
Embedded within             Council's Acting                                                               Mike         to Sustainable        corporate and
Authority                   Differently Strategy      Carry out internal            July – December        Jenkins      Development           external resources
                                                      consultation                  2009                                Forum following       required
                                                                                                                        adoption of final
                                                      Obtain final approval         March 2010                          plan
Integrated working of       Ensure sustainable        Develop the Impact                                   Kath Bunt    Cabinet Report
Health, Equalities,         development is            Screening Tool:
Community Safety and        integrated into the
Sustainable Development     Community Strategy,       Adopted as Corporate          May 2009
agendas                     LSB Partnerships &        Tool
                            the Council‟s
                            business processes
Improved environmental      Achieve Green             Coordinate                    level 4 achieved for   Mike         Level 4 achieved
performance                 Dragon Environmental      implementation of             whole authority by     Jenkins
                            Standard level 5 by all   standard                      Oct 09
                            services by 2011
Reduction in CO2            Develop & implement       Prepare and implement         Final Strategy         Mike         Strategy Published
emissions and service       a climate change          a climate change              adopted by Oct         Jenkins
adaptation.                 strategy for the          strategy for Bridgend         2009
                            Authority
                            Improve fuel efficiency   Replacement of existing       To March 2010          Aubrey       Fuel usage.           Existing.
                            of BCBC Vehicle           Fleet vehicles with fuel                             Green
                            Fleet.                    efficient units.
Increase in sustainable     Implement travel          Develop plan for Civic        September 2009         John                               Existing in house to
travel                      plans                     Offices, Angel St                                    Duddridge    Achieve roll out as   develop plan,
                                                                                                                        per target            additional
                                                    Roll out across whole           Complete by 2012                                          resources required
                                                    Authority business                                                                        to implement.
The county‟s children and   Oversee the integration Training planned for all        September 2009         Kath Bunt    Performance           By 2010-11 need
young people and adults     of Education for        full time Youth Services                                            Indicators            for additional
become engaged in           Sustainable             staff                                                                                     budget for ESDGC
                                                                                 50
 Item 5                                                                                                                                           Appendix A
                                            BRIDGEND COUNTY BOROUGH COUNCIL
                                                COMMUNITIES DIRECTORATE
      DESIRED                    SERVICE                                                TIMESCALE   LEAD    METHOD OF    RESOURCE
                                                       PLANNED ACTION
      OUTCOME                   OBJECTIVE                                             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
sustainable development      Development & Global                                                                        Follow up audit by related activities
and global citizenship       Citizenship (ESDGC)       Draft ESDGC strategy           December 2009                      ESDGC Co-ordinator (cluster groups,
issues to effect change in   within schools, Youth     draft                                                                                ESDGC school
lifestyles.                  Service and Adult                                                                           Report to ESDGC    events/conferences
                             Community Learning.                                                                         Task Group and     etc. Green
                                                                                                                         Sustainable        Envelope scheme)
                                                                                                                         Development Forum
To deliver a plan led        Prepare Local             Deposit Plan                   September 2010         David       Council Resolution
system to underpin           Development Plan in                                                             Llewellyn
sustainable economic         accordance with           Adopted Plan                   December 2011
growth                       Delivery Agreement
Strengthen rural             Deliver Rural             Launch the Rural Events        5 projects totalling   Ieuan       Monitoring reports   Funding secured
communities                  Development               Fund and Building Rural        £454,000 to be         Sherwood    to LAG/Bridgend      through the Rural
                             Programme: Building       Communities Grant              delivered by March                 Rural Partnership    Development
                             Rural Communities         Fund                           2011.                                                   Programme for
                                                                                                                         Quarterly to WAG     Wales
Creation of a Real Food      Deliver Rural             Research the „real food        4 projects totalling   Ieuan       Monitoring reports   Funding secured
Culture                      Development               offer‟ in Bridgend             £597,000 to be         Sherwood    to LAG/Bridgend      through the Rural
                             Programme: Real           Support the                    delivered by March                 Rural Partnership    Development
                             Food Culture.             establishment of virtual       2011                   Ieuan                            Programme for
                                                       farm tours website                                    Sherwood    WAG quarterly        Wales
                                                       Support the opening of                                            reports
                                                       the Real Food Shop
                                                       Support the launch of
                                                       the Real Food Box
                                                       Scheme
Increased awareness of       Promote business          Produce promotional                                   Julie
business continuity          continuity to outside     leaflet and hold                                      Cooper      Feedback Sheets
agenda within business       business community        promotional event with         July 2009                          from Promotional
community                                              business community                                                Event
Improved operation and       Update planning           Plan to be reviewed and        December 2009          Julie       Plan Published on
efficiency of the            arrangements and          updated                                               Cooper      Intranet
Emergency Incident           train appropriate staff
Control Room (EIC).          in the operation of the   Identify key roles and         March 2010
                             EIC for a major           skills required of staff to
                             incident response by      work within the EIC

                                                                                     51
  Item 5                                                                                                                                             Appendix A
                                             BRIDGEND COUNTY BOROUGH COUNCIL
                                                 COMMUNITIES DIRECTORATE
       DESIRED                    SERVICE                                                TIMESCALE   LEAD    METHOD OF    RESOURCE
                                                        PLANNED ACTION
       OUTCOME                   OBJECTIVE                                             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
                              BCBC.
                                                        Training across the            Commence June
                                                        council                        2010
Improved engagement           Develop, co-ordinate      Programmes of events           December 2009                       Events and            £1,500
with the Bridgend County      and organise events       and practical activities to                                        activities arranged   (CCW)
Borough Communities in        for local communities     be drawn up for Kenfig
carrying out various          to volunteer, learn       NNR, Coastal Outreach                               Robert                               Match funding
environmental,                skills and take part in   Wardens and for                                     Jones                                £1,500
countryside and               community-,               Bryngarw Country Park,
biodiversity related          biodiversity-,            International Biodiversity                          David
activities                    coastline- and            Day and Wales                                       Carrington
                              countryside-related       Biodiversity Week              Commence 2010
                              activities. The aim of                                                        Aditee Mitra
                              these is to increase
                              knowledge of,                                                                 Jim Congdon
                              maintenance,
                              management and                                                                Mike Lawton
                              restoration of habitats
                              and species within the
                              County Borough.
Improved awareness of         Train BCBC                Training presentations         Commence 2010        Robert         Training sessions     £1,000
protected species and the     members, BCBC             to be arranged                                      Jones &        arranged              (to be identified
relevant legislation          officers and                                                                  Aditee Mitra                         from internal
                              volunteers about                                                                                                   directorate budgets
                              protected species.                                                                                                 and CCW grant aid)



  Directorate Priority – Green Places - Be a ‘cleaner safer greener’ County Borough
                                  SERVICE                                                TIMESCALE   LEAD    METHOD OF    RESOURCE
DESIRED OUTCOME                                          PLANNED ACTION
                                 OBJECTIVE                                             &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Affordable contract which     Implement a               Invite contractors to submit June 2009                          Progress monitored       Existing in house
will deliver on the           procurement strategy      final bid                                                       by Project               resources
                                                                                                            Huw Jenkins
achievement of WAG            for waste                                                                                 Management Board         supplemented by
statutory waste targets for   management services       Evaluate returns &                 September 2009                                        external
the duration of the                                     recommend successful                                                                     consultants for
                                                                                      52
  Item 5                                                                                                                               Appendix A
                                          BRIDGEND COUNTY BOROUGH COUNCIL
                                              COMMUNITIES DIRECTORATE
                              SERVICE                                              TIMESCALE   LEAD    METHOD OF    RESOURCE
DESIRED OUTCOME                                       PLANNED ACTION
                             OBJECTIVE                                           &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
contract.                                            bidder                                                                         legal and technical
                                                                                                                                    advice.
                                                     Mobilisation period & new      October 2009 –
                                                     contract awareness             March 2010

                                                     Commence new contract          April 2010

                                                     Develop contract delivery      April 2010
                                                     reference model during
                                                     waste services                                                National PIs
                                                     procurement
Cleaner streets and       Create a cleaner,                                                                        Street Scene     Existing in house
improved local            safer environment by                                                                     performance
environmental quality.   1. a comprehensive          Develop actions/options        September 2009                 indicators
                            internal review of the   for service improvement
                            street cleansing
                                                                                                     Huw Jenkins
                            service
                         2. Continuing the Tidy      Continue to link with
                            Towns project            community groups,              March 2010                     No. of schemes   Tidy Towns grant
                            during the next two      councils and other                                            completed        funding from WAG
                            years of WAG             partners to develop
                            funding.                 priority schemes.

  Directorate Priority – Green Places - Improve the physical and environmental infrastructure of the valleys
                               SERVICE                                             TIMESCALE   LEAD    METHOD OF    RESOURCE
DESIRED OUTCOME                                       PLANNED ACTION
                              OBJECTIVE                                          &/OR TARGETS OFFICER MEASUREMENT IMPLICATIONS
Regeneration of the       Begin Implementation       Implement 2 prioritised        March 2010                     Number of        SRA/SRF/Principal
                                                                                                     Ellie Fry/
Western Valleys           of the Western             environmental                                                 schemes          Landscape
                                                                                                     Denise
                          Valleys Strategic          improvement schemes                                           completed        Architect‟s time
                                                                                                     Fletcher
                          Regeneration Area
Continuous community      Develop cycle ways in      Progress feasibility           2013             Aubrey        Implementation   Existing and full
route Caerau to Tondu     the Llynfi and Garw        studies of lower Llynfi                         Green                          grant funding of
                          valleys                    Valley. Initiate                                                               scheme costs
                                                     consultations on route
                                                     through Garth.

                                                                               53
   Item 5                                                                                                                       Appendix A
                                           BRIDGEND COUNTY BOROUGH COUNCIL
                                               COMMUNITIES DIRECTORATE

   Section 6: Headline Performance Indicators
   The following have been identified as key indicators for evaluating performance:

                                                                                                                         2008/09
                              Indicator                                                  2007/08     2008/09                         2009/10
  Service        Ref. No.                            Indicator Description                                                Welsh
                                Type                                                   Performance Performance                        Target
                                                                                                                         Average
                              Corporate     The percentage of staff appraisals             62% (E&P)
                  CLPI-01                                                                                   44%          Local PI     100%
                                Local       completed within time (By Group Manager) 100% (Regen)
Applicable to
                                            The number of working days/shifts per full
     all
                 CHR-002         Core       time equivalent (FTE) employee lost due to        10.50         15.12                       14
                                            sickness absence
                                            The average number of calendar days
                 PSR-002         Core                                                          286           328                        325
                                            taken to deliver a Disabled Facilities Grant
                                            The average number of working days
                 HHA-002                    between homelessness presentation &
                               Statutory                                                        67            62                        65
                  (NS6)                     discharge of duty for households found to
                                            be statutorily homeless
                                            The percentage of all potentially homeless        Data          Data
                 HHA-013         Core       households for whom homelessness was            collection collection from                 10%
                                            prevented for at least 6 months               from Mar 09      Mar 09
 Housing &                                                                                    Data          Data
 Community                                  The number of homeless persons for
                   Local        Local                                                       collection collection from   Local PI       100
                                            whom homelessness was prevented
Regeneration                                                                             from Dec „08      Dec „08
                                            The percentage of homeless presentations
                 HHA-008b        Core                                                       74%             86%                        86%
                                            decided within 33 working days
                                            a) Number of homeless families with
                                            children who have used B&B
                 HHA-014                    accommodation except in emergencies             a) 17           a) 50                      b) 45
                               Statutory
                  (NS5)                     b) Average no. of days all homeless             b) 53         b) 15.92                     b) 35
                                            families with children spent in B&B
                                            accommodation


                                                                         54
  Item 5                                                                                                                    Appendix A
                                      BRIDGEND COUNTY BOROUGH COUNCIL
                                          COMMUNITIES DIRECTORATE
                                                                                                                     2008/09
                          Indicator                                                    2007/08     2008/09                        2009/10
  Service      Ref. No.                         Indicator Description                                                 Welsh
                            Type                                                     Performance Performance                       Target
                                                                                                                     Average
                                       Homelessness applications per 1,000
                Local      Local                                                          17            18.47        Local PI           16
                                       households
                                       Reducing the level of overall recorded
                                                                                     (1) (a) 1,629   (1) (a) 1,638              (1) (a) 1,567
                                       Crime and incidents of Anti-social
                Local      Local       Behaviour:
                                                                                       (b) 1,090       (b) 1,013     Local PI     (b) 960
                                       (1) (a) Reduce Acquisitive Crime.
                                           (b) Reduce Violent Crime
                                                                                      (2) 10,541      (2) 11,712                 (2) 10,712
                                       (2) Reduce reported ASB incidents.
                                       Tourism: Number of visitors to Bridgend
                Local      Local                                                       3,599,000      3,775,000      Local PI    3,800,000
                                       County Borough
                                       Percentage of total vacant units within the
                                       key town centres: (10% for viability &
                                       vitality)
                Local      Local                                                                                     Local PI
                                        a) Bridgend                                  a) 8.68%        a) 11.5%                   a) 9%
Regeneration                            b) Maesteg                                   b) 6.93%        b) 9.77%                   b) 9%
                                        c) Porthcawl                                 c) 6.71%        c) 3.55%                   c) 9%
                                                                                                     Convergence
                                                                                                     6 approvals,
                                       Successful application for external grants    2 approvals,
                                                                                                      £5.8 million              6 approvals,
                Local      Local       (from RFT-supported projects)                 £75k                            Local PI
                                                                                                         RDP                    £6.0 million
                                                                                                     14 approvals
                                                                                                      £2.0 million
                                       a) Percentage of major planning
                                          applications determined within 13 wks
                                       b) Percentage of minor planning                 (a) 59.4%       (a) 39%                    (a)   50%
                                          applications determined within 8 weeks       (b) 53.8%       (b) 57%                    (b)   60%
Development    PLA-004      Core
                                       c) Percentage of householder planning           (c) 80.6%       (c) 82%                    (c)   90%
                                          applications determined within 8 weeks       (d) 57.7%       (d) 67%                    (d)   70%
                                       d) Percentage of all other planning
                                          applications determined within 8 weeks

                                                                     55
  Item 5                                                                                                                 Appendix A
                                      BRIDGEND COUNTY BOROUGH COUNCIL
                                          COMMUNITIES DIRECTORATE
                                                                                                                  2008/09
                          Indicator                                                    2007/08     2008/09                    2009/10
 Service       Ref. No.                         Indicator Description                                              Welsh
                            Type                                                     Performance Performance                   Target
                                                                                                                  Average
                                       Percentage of municipal waste:
                                       (i) Reused and/or recycled; and                (i) 21.97%    (i) 22.33%                 (i) 25%
               WMT-001    Statutory
                                       (ii) Composted or treated biologically in         (ii) 11%    (ii) 12.3%                (ii) 15%
                                            another way
                                       Percentage of biodegradable municipal
               WMT-002    Statutory                                                     42.9%         40.8%                      41%
                                       waste sent to landfill
                                       Percentage of WAG biodegradable                  77.9%         74.7%
Street Works    Local      Local       municipal waste allowance (28,440               (24,354       (21,257      Local PI     <100%
                                       tonnes) sent to landfill                        tonnes)       tonnes)
                                       a) The Cleanliness Index
                                       b) Percentage of highways & relevant            (a) 69.6      (a) 69.3                  (a) 70%
               STS-005      Core
                                          land inspected of a high or acceptable      (b) 97.8%     (b) 97.9%                  (b) 97%
                                          standard of cleanliness
                                       The percentage of reported fly tipping
               STS-006      Core                                                        99.6%         92.5%                     100%
                                       incidents cleared within 5 working days
                                       The percentage of
                                       a) Principal (A) roads                          (a) 8.3%      (a) 7.6%                  (a) 7.5%
               THS-010    Statutory
                                       b) Non-principal/classified roads              (b) 10.8%     (b) 11.9%                 (b) 12.9%
                                       in overall poor condition
                                       The average number of calendar days
               THS-009      Core       taken to repair street lamp failures during       3.54          3.66                      3.9
Highways &                             the year
   Fleet
                                       Percentage of reported incidents of
                                       damage to roads and footways regarded
               HMKPI 6a                                                                 92.7%          TBA                       96%
                                       as dangerous, repaired within 24 hours of
                                       report.
               HMKPI 4b                Percentage of network salted                      35%           TBA                       36%



                                                                      56
    Item 5                                                                                                               Appendix A
                                          BRIDGEND COUNTY BOROUGH COUNCIL
                                              COMMUNITIES DIRECTORATE
                                                                                                                 2008/09
                              Indicator                                              2007/08     2008/09                       2009/10
    Service        Ref. No.                        Indicator Description                                          Welsh
                                Type                                               Performance Performance                      Target
                                                                                                                 Average
Transportation &                           The percentage of adults aged 60+ who
                   THS-007      Core                                                 91.4%          86.1%        86.7%           93%
  Engineering                              hold a concessionary travel pass

                                           Percentage of schools achieving Green       22%            40%                   50% of schools
Business Support    Local      Local                                                                             Local PI
                                           Flag Eco-school award                   (16 schools)   (29 schools)               by April 2010




                                                                      57

				
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