Business Strategy Free Resume by yzp20877

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									DONALD CARSON
                                      3503 Maplewood Drive     Hayward, CA 97438
                                      650-561-1562      Carsoncar@hotmail.com



   AUTOMOBILE DEALERSHIP SALES AND OPERATIONS MANAGER
Develops and applies professional strategies to increase business. Proven record of leading teams
and structuring deals that establish and maintain dealership success and customer satisfaction,
even during difficult business conditions.

COMPETENCIES:
 Team leadership                                     Increasing productivity
 Promotional campaigns                               Customer service
 Hiring and training                                 Contract negotiation
 Morale building                                     P&L management



              PROFESSIONAL EXPERIENCE
ACORN MAZDA & ASSOCIATES NAPA, CA                                           2003 TO PRESENT
VICE PRESIDENT
Negotiated and led purchase of Mazda and Honda dealerships. Reorganized business, directing
development of sales and customer service. Enhanced Internet sales, hiring software and web design
team and E-sales manager, leading to 35% annual revenue increase.
NOTABLE ACCOMPLISHMENTS
• Increased service business at both dealerships by more than 60%.
• Hired e-service advisors, increasing verified customer satisfaction by 12%.
• Increased average sale price average used car from $2,500 to $3,500.


WILSON DEALERSHIPS, LOS ANGELES, CA                                             1999 TO 2003
OPERATIONS MANAGER
Set monthly goals, hired and trained management to prepare for expansion. Developed strategies
that led to increased and more consistent business instead of unpredictable monthly results.
Managed budget. Designed incentive-driven pay and reward based on customer satisfaction.
Advised owners on purchase of 6 dealerships, leading to growth and profits. Manufacturers:
Honda, Toyota, Ford, Saturn, and Nissan.
NOTABLE ACCOMPLISHMENTS
• Increased single dealer sales from 50 to 200 cars per month at state’s award-winning dealer.
• Number 1 in Customer Satisfaction by Toyota for 2 consecutive years.
                                                                                              2

MINEOLA DEALERSHIPS, MINEOLA, AZ                                                  1995 TO 2009
SALES MANAGER
Replaced entire sales and service staff for struggling dealership during recession. Trained staff to
sell during complex economic times. Established increased commissions based on long-term
success. Built customer-service team and hired dealership’s first e-commerce business strategy.
NOTABLE ACCOMPLISHMENTS
• Reduced labor costs by 25% while increasing sales by 15% for 3 consecutive years.
• Received President’s Award from Arizona Business council for customer service and ethics.



                  PROFESSIONAL TRAINING
Mazda Sales Leadership Council – Only manager in state invited for seminar
Dale Ford Executive Business Management Seminar Series

								
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