March 18, 2008 MOBILE BANKING LAUNCHES WITH COAST CAPITAL
SAVINGS AND MOUNT LEHMAN CREDIT UNION
In This Issue:
MemberDirect Mobile Services went live today with two of our project
- Mobile Banking Launches with champions, Coast Capital Savings and Mount Lehman Credit Union.
Mt. Lehman and Coast Capital First Calgary Savings will be launching shortly.
- Implementation Details
They are the first financial institutions in Canada to utilize SMS text
messaging to provide customers with account balances and recent
For More Information: transactions. This technology is being introduced by many of the banks in
If you have any questions about any the U.S., but is not yet offered by any of the big banks in Canada.
of our MemberDirect services,
please contact: Users simply type a short code into their mobile phone, such as MONEY
(66639) for Mt. Lehman or COAST (26278) for Coast Capital Savings, and
Barbara Symons receive a text message back providing them with their account balance
Product Marketing Manager and five most recent transactions.
Text messaging makes it easy for users, as they don’t need to download a
If you have any questions on your specific application or have an internet connection. They can easily check
current services, please contact: their balance before making a purchase, providing them with better
firstname.lastname@example.org information to budget and plan their spending.
About MemberDirect eNews Gene Blishen, general manager of Mount Lehman Credit Unions states,
MemberDirect eNews is a regular
“Text banking is simple, quick and convenient and is a powerful tool which
publication sent to our clients using will provide our members with another option to manage their finances and
MemberDirect services. stay connected.”
To subscribe, please send an email This service is also attractive to the younger demographic who are big
to email@example.com with your users of text messaging.
name and email address.
To unsubscribe from future “We’re always looking for ways to connect with the youth demographic,
newsletters, please reply to this email and SMS banking will appeal to this group, but we also know that more
with "Unsubscribe" in the subject line. and more adults are texting,” said Sheila Baker, Coast Capital’s chief
MemberDirect Mobile Services will first be made available to clients on
MemberDirect Integrated Services, and then to other MemberDirect
We already have a number of clients that have requested MemberDIrect
Mobile Services, and within the next several weeks we will provide more
detailed information and start to schedule their implementations beginning
in Q2 2008.
If you have not yet indicated your interest, or if you have any questions on
MemberDirect Mobile Services, please contact Barbara Symons at
firstname.lastname@example.org or 604.730.6382.
® MEMBERDIRECT and design are registered trademarks owned by Credit Union Central of Canada and used under licence