Real Estate 2.0 by jesseromero1


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									Social Media such as Facebook, Twitter and YouTube are the most direct means of marketing
your business today. Facebook & Google vie for the most daily visits, so when the enormous
populations of Twitter and YouTube are added, the direct marketing potential is endless. *By
the way, Google owns YouTube

With social media data collection, you can target market with more specificity than with any other ad-
vertising media. Facebook members are classified by age, income, location, education, industry and
job title. With a Facebook fan page for your business and directed invitations, a fan base can be built
of individuals who are your exact target market at no expense. Plus with the nature of Facebook,
these fans will know your company’s name and reputation, unlike a brief image on a billboard or paid
advertisement, but from frequent postings to your social media pages. This builds a trust and name
recognition that is unparalleled in other types of advertising.

Marketing efforts can be coordinated by using a blog to distribute information and feed into these so-
cial media platforms on a regular basis. Your blog feeds should be informational marketing pieces
which are automatically linked to Facebook and Twitter. The ROI for this kind of marketing campaign
is becoming quantifiable. If you would like assistance with your social media campaign, don’t hesi-
tate to contact me.

To your success,

Jesse Romero

Real Estate 2.0: Social Marketing

Here are some things to think about. Also, make sure to get a pos-
terous account (

1. Same domain names for you and business (get Branded)
2. Blog accounts with Posterous, Tumblr & Wordpress
3. Website/ Blog reviews ( & searching (
4. Facebook hyperlocal fan page (use title co. to pull farm info)
5. Open a Twitter account (with your domain, if possible)
6. Start using video, check out Tubemogul, You Tube, Viddler...
7. Get a flip cam (video your clients moving & send to sphere)
8. Start pumping out Video content via Wordpress (google ♥ WP)
9. Tweet, post & blog content using Posterous, Onlywire, or Tube-
mogul to auto post to all of your chosen platforms
10. Start searching terms (Search Twitter & Blogsearch.Google.
Search terms on facebook pages & groups.) (Join these groups)
11. Include your social media links on your email signature, web
site, blog, letterhead, & business cards
12. Make sure to use call to action buttons on your blog & home
page. * 3 must have buttons: Find a Home (sub: foreclosures),
How Much is my home Worth & How’s the Market (sub: market
stats) (
Get Hyper Local!!

Resources:                                                                 Jesse Romero
                                                                           Business Development Manager
                                                                           Magnus Title Agency,,, Ian-,,,,      ,, RISMe-,                                                       M: 602.614.7477


Note: 70% of Buyers use social sites & 15% of Agents use social sites to
        Top Ten Web 2.0 Predictions for Real Estate in 2010

Pat Kitano talks about how social media is changing the real estate market.
1) Curation is the new marketing.
At Media Transparent, I called this “Curation is the new Syndication”. Positioning yourself as the
community conduit curating local real estate news to your client base is the new marketing. Mass
media used to rule syndication, now anybody can curate and present content across a panoply of
social media platforms. Curating breaking news is key to readership – it’s the reason why people fol-
low CNN, Marketwatch or engadget. Twitter has distinguished itself as the forefront application for
breaking news, and anybody can use Twitter Lists to curate Twitter feeds by topic, geography and
industry. Curation tools, like Publisher for hyperlocal news, are being developed for local
content publishers.
2) Facebook is the new website.
25% of all pageviews in America today are on Facebook.Although writing a blog is the best way to
propagate ideas and expertise, it’s only one piece of a comprehensive online presence. More people
we will be exposed to and read blog articles through Facebook and their brethren social networks
over actually visiting the blog site itself.
3) is the new blogsite.
Principally because Posterous makes news curation easy (see #1 above)
4) Video becomes an accepted media of communication.
Online video has been a tricky proposition for real estate professionals because viewers have con-
sciously (and unconsciously) set video production standards at TV quality levels. Amateurish or ad-
hoc attempts at video production can make a bad impression. The spawning of localized video pro-
duction companies like TurnHere and more locally, I Sell Boston TV are servicing the need for qual-
ity production.
Everybody intuitively knows that video is the perfect media for describing real estate, neighborhoods
and local news. Video is easy to post on Posterous, Facebook and Twitter, and in 2010, savvy real
estate agents are free to use video liberally to deliver messages without spending resources on pro-
5) Local business will be live and die on review systems.
Review systems are the hyperlocal killer app. Why are reviews at the consumer tipping point? Mo-
bile apps like iPhone’s Yelp application make it easy to post reviews on the spot. Google Maps, Ya-
hoo Local and Yelp (see screenshots) all have commercial utility because they contain enough re-
views to be credible. In fact, there are now so many real estate agent reviews, that it’s become criti-
cal to maintain a 5-star review!
6) Alert systems, like program trading in stocks, become the critical component to any asset
The real time web is pushing business society into a new value paradigm that rewards those who
can react instantly and systematically to opportunities. Mobile devices eventually won’t need
“refreshes” to alert; they are always on and by extension, almost coerce its owner to be “always on”.
2010 will be the year consumers demand alerts from their broker/agents, but very few agents know
how to set up simple alert systems for their client base. Reason? 99% of agents still focus on the
sale over the service they provide to their clients to get to the sale.
7) Webinar ubiquity.
Webinars are social media too. They are already changing the landscape on how people meet for
business on the cheap, and worry the airlines. Virtual socializing is the natural evolution to social
networking because it’s location independent. The best example in the real estate world are Real
Estate Tomato produced virtual REBarCamps that aggregate speakers and audience together in a
virtual national conference.
8) The recession and the death of retail is altering consumer perceptions on how they do
It’s a foregone conclusion across the media that commercial real estate will continue to flounder in
2010. The recession has gotten consumers used to searching for deals,and the best deals are now
online without the retail markup. Retail is resigning itself to accommodating the online buyer with
bricks and clicks models that turn retail outlets into showrooms. It’s easy to extrapolate the business
of real estate brokerage to the economic climate of downsizing. The accelerating acceptance of
online commerce by the consumer just reinforces the common refrain: “they’re all online, so you
should be there too”.
9) A new era of open social media.
Facebook and LinkedIn are closed networks simply because they require confirmation of“friend”
status. Frankly, it’s just too much manual clicking to accept a lot of friends. Twitter has distinguished
itself as an open network that can amass networks of millions of followers, and is the application
closest to a personal broadcast media. Facebook certainly sees the power of massive networks
(being the biggest one itself), and in order to compete with Twitter’s broadcast power, will unveil
similar broadcast functionality. Simply put, in 2010 Facebook will create an opt-in setting that allows
users to open their status updates to anybody who wants to follow them. Becoming a Facebook Fan
today is similar but statuses can’t be filtered within the main feed. Once 350+million Facebook
broadcast systems are potentially unleashed, they can be curated categorically like Twitter Lists and
conversations more conveniently filtered. Yes, Facebook already has Friendfeed as the model, but it
needs to be simpler to use, and will likely cede to a new Facebook open network product. Once net-
works open up, conversations become even more multi-channel than they are today.
10) Social networking becomes a true coffee shop experience.
Just one year ago, people were complaining about Twitter noise and their relevance of its conversa-
tions about what they’re eating at that very moment. Then in March, Facebook launched their live
news feed that updated conversations in real time. By year’s end, most of the conversations on
Facebook are now strikingly personal, with uploaded pictures of that evening’s dinner accompanied
by a flurry of comments. I, for one, didn’t see this trend. The “coffee shop” conversation is a form of
social intimacy that works to cement relationships. Does it work for lead generation? Generating new
relationships is what social media does best, so the answer is likely a soft “yes”.
 HOW TO: Build a Facebook Landing Page for Your Business

This post originally appeared on the American Express OPEN Forum, where Mashable regularly
contributes articles about leveraging social media and technology in small business.
Facebook is known for its uniformity. You can post all sorts of content, but the actual design and
layout of your profile is the same as everyone else’s.
But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways
you can customize what people see when they land on your Page.
You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret. When you
land there, you start on what is essentially a mini website within Facebook, instead of the Page’s
wall or feed.
These are often used to promote deals, call attention to new products, or simply welcome visitors
with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little
effort. Here’s how.

1. Add the Static FBML App

The tabs at the top of your Facebook Fan Page are apps. Some, like your wall and photos are built
into Facebook. Others are essentially plug-ins where fans can view external content, like YouTube
   videos,Flickr    photos, etc.
The app you need for your custom page is called “Static FBML,” located here. If you’re logged into
Facebook, you can add it to your Page. It is essentially a blank canvas where you can add whatever
content you want, including custom graphics and links via standard HTML.

2. Set Up Your Tab

Once you’ve added the Static FBML app, click “Edit Page” below your company’s profile image. This
will bring up all your settings and apps. Look for the FBML app and click the “Application Settings”
The app can function in two ways: As a set of boxes, or as one dedicated profile tab. If you’re build-
ing a splash page, you’ll probably want to use it as a tab, so go ahead and make sure that the “Box”
setting is removed, and the “Tab” setting is added. You can always experiment with boxes later if
you find them more useful.
3. Add Your Content

Once you’re in tab mode, go back to your settings and click the “Edit” link under the Static FBML
app. This opens a standard text field where you can add your content.
“Box Title” will be the name of your tab, so you’ll want to change it to something appropriate, like
“This Week’s Deals,” “Special Offers,” or simply “Welcome,” depending on how you plan to use your
The main text field is where your content goes, and you can add standard HTML to the page as you
would any website, including images, text, links, and other formatting. No need for HTML, BODY, or
HEAD tags.
Note that your images must be hosted elsewhere (on your company’s website, for example) and
only referenced in your HTML code.

4. Make It the Default Landing Page

If you want this new tab to be the “face” of your business Fan Page, head back over to your page
settings and edit your “Wall Settings.” There is an option for “Default Landing Tab for Everyone
Else.” From that menu, select your new tab. From now on, it will be the first thing visitors see when
they arrive.

5. Engage Further With FBML
FBML stands for Facebook Markup Language, and it is the code used in Facebook applications to
reference items on the social network, like user profiles, groups, feeds, and other data. If you’re
really looking to integrate your landing page and get interactive with visitors, it might be worthwhile
to learn this language.

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