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Sample Sandwich Cafe Business Proposal - PowerPoint

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					Carbonation



                A Business Proposal by

Antonio David, Arseny Lebedev, Ling Lin, Michelle Cheng,
   Krista Stockerl, Lyndsey Royal, and Yvonne Mojena
           Presentation
            Contents
I.   Executive Summary
I.   Company Description
I.   Products and Services
I.   Marketing Plan
         Industry Description and Analysis
         Target Markets & Segmentation
         Competition
         Marketing Activities
I.   Operations Plan
         Management
I.   Technology / Production
I.   Financial Plan
    Carbonation offers
   customers a unique
 selection of stimulating,
carbon dioxide beverages,
 as well as a welcoming,
   modern atmosphere.
                   Sodas
    Java Caramel           Guava Grape

    Hint-a-Mint             Buried Alive

      Beats US           100 Tons of Energy

A Lil’ Taste of Heaven       Root Blast

    Havana Nana            Sour Extreme

    Amazon Mist             Bottled Fuel

   Red Bull Buzz              Root 71
             Industry Analysis
Food & Beverages


                     Restaurants


Café / Specialty
       Target Market

College Students – Young Adult


People from the 1960’s and 1970’s
Carbonation
                                                        Carbonation*          $5.00
                                                           *use your creativity to invent your own uniqueness

Spring Haze        $3.00
   Mountain dew mixed with a mist blue berry
Beats Lux          $3.00
   A blend of beets and ginger on Sprite soda
Amazon Mist        $3.50
   Strawberry soda with a kiwi blend                      Guava Grape            $4.00
Sour Extreme       $3.50                                      Guava soda with grapes
   Sour apple soda with lemon juice                       Buried Alive           $4.00
Java Caramel       $3.50                                     Mouth quenching berry mix soda
   Caramel soda with a coffee twist                       Root Blast$4.00
Hint-a-Mint        $3.50                                     Ginger root soda double carbonated
   Refreshing mint soda and thyme mix                     Root 71 $4.00
Taste of Heaven    $4.00                                      Tangy ginger ale - orange soda
   A sweet mix of tropical fruits soda and honey          Bottled Fuel           $4.50
Havana Nana        $4.00                                      Vitamin A&C in a blend of banana strawberry soda
   Coconut soda with Pineapples with carbonated water     Red Bull Buzz          $4.50
Sunshine Fountain $4.00                                       Citrus soda with Red Bull energy
   Coconut and orange juice with carbonated water         100 tons of energy $4.50
                                                              Caffeine free peach soda with a boost of energy
                                                          4-A-Kick $4.50
                                                              Energy improving cherry soda
                                                      Float      $4.00
                                                             Ice Cream + Soda

                  Sandwich*
                  Vegetable $5.50
                  Cheese $5.50
                  Turkey $6.00
                  Chicken $6.00
                  Ham Sandwich      $6.00                          Munchies*
                  Tuna Sandwich     $6.50                          Pie of the Day    $2.50
                                                                   Cheesecake        $2.50
                                                                   Chocolate Mouse   $3.00
Ice Cream*                                                         Vanilla Pudding   $3.00
Vanilla $2.50                                                      Fresh Fruit       $4.00
Strawberry       $2.50
Chocolate$2.50
Orange $2.50
                                            Other Drinks*
Lemon $2.50
                                            Coffee $1.50
Mint     $3.00
                                            Bottled water      $1.50
Rainbow $3.00
                                            Green Tea          $2.00
Neapolitan       $4.00
                                            Chamomile Tea      $2.00
                                            Iced Tea $2.00
                                            Hot Chocolate      $2.50
               C
                                   3rd & 4th Ave on Washington St.
                                   Hoboken 07030
                     Carbonation
                                   201 – xxx - xxxx




C
Carbonation




              Each time you buy a Carbonation Soda, you would get
              a number punched. When all five numbers are
              punched, you would be eligible for a free soda.
              *Gift cards are available for purchase
              *We accepts Duck Bills
Competition
                               Market Share
●   Carbonation belongs to the market that includes ice cream shops, bakeries, café, bagel shops.




                             Bagels and
                             Breakfast, 4,
                                10%                 Others, 2,
                                                       5%
                                                                 Bakeries ,
                                                                  13, 33%
                        Ice Cream
                         Shops, 5,
                           13%




                                                Café and
                                                Espresso,
                                                 15, 39%
            Prospective Customers

●   Primary Information  Phone Survey

●   Sample Testing
    –   Spring Haze
    –   Sunshine Fountain
                Marketing Activities
●   Un-segmented Strategy
    –   all soda, coffee, ice cream, cakes, sandwich
        consumers as the target group
●   Multi-Segmented Strategy
    –   Specific menu items are designed to fit people with
        different preferences
●   4Ps
                                        4 P’s
●   Place/Location/Distribution            Soda           $3.00 to $5.00

     –   3rd & 4th St & Washington St
     –   Center of Hoboken Economic        Ice Cream      $2.00 to $3.00

●   Promotion
                                           Float          $5.00
     –   Ads
     –   Fliers
                                           Munchies       $2.50 to $4.00
     –   Coupons
     –   Free Samples
                                           Sandwiches     $5.50 to $6.50
     –   Webpage
●   Pricing and Products
                                           Other Drinks   $1.50 to $2.50
                                                                                   * spending on
                                                                                   bakeries, ice
                                                                                   creams, non-
                                                                                   beverage, and
                                                                                   sandwiches
                                                                                   ** spending on
                                                                                   cafes and shops
                                                                                   that sells above
                                                                                   products
                                                                                   *** Number of
                                                                                   similar stores in
                                                                                   Hoboken
                                                                                   **** Average
                                                                                   annual revenue
                                                                                   for similar store




•Data complied from http://www.newstrategist.com/productdetails/Spend10pages.pdf
Geographical Penetration


                   Carbonation
                                        40 ft                                  10 ft

                         counter
  Seating Area*




                                                                    Seating
                                                                    Area*
20 ft




                                                          Seating
                                                          Area*
                                                                              Storage




                                   computer
                                   computer




                                                                                   door
                  door                          Seating
                                                Area*
 Carbonation
  employs a
 custom drink
mixing system.
                   Suppliers
  GX onlinestore                Acemart
    Coca-Cola                   DEB Inc
      Dole                       Breyers
   Boar’s Head                  Capri Sun
   Amazon Mist                 Havana Cola
  Mystic Breeze                  Fizzies
Fuze Beverage, LLC        Woopee Soda Works Co.
   Cricket Soda                 Orangina
     High
Customization
       =
    Product
Differentiation
    Fair Oaks Soda Fountain
      South Pasadena, CA
  Breakdown of Daily Ring-Ups


Used to determine accurate sales
            forecast


  Researched wholesale foods


   Found utility costs for small
            business


Quote for $80,000 bank loan for 5
              years


Called local insurance company
for commercial insurance quote
   Income Statement
                                         M
                                         o
                     Start Up   March    n
                                         t
Revenues                        77,550   h
                                         l
                                         y
Cost of Goods         23,587     3,133   I
                                         n
 Sold                                    c
                                         o
                                         m
Gross Profit          -23,587   74,417   e

                                         S
Expenses              51,880    23,069   t
                                         a
                                         t
                                         e
Net Profit Before     -75,467   51,348   m
                                         e
 Taxes                                   n
                                         t

Net Profit After      -75,467   35,943   2
                                         0
 Taxes                                   0
                                         6
                                         -
                                         2
                                         0
                                         0
Total Revenues       982,350             7



Total Gross Profit   922,577

Total Annual         394,254
 Profit

				
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