Hewitt Associates Employment Agreement

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					Engagement and the
   Generations

HEABC Annual Conference

     25 June 2007
            Today's discussion

            Where did the research come from?

            What have we learned from the Study?

            What did we learn from our generational
            research?

            How can we get better and learn from the
            Best?

            Why is doing this kind of research important
            to you?

Hewitt Associates—Private and Confidential   2        2007 Best Employers in Canada
Where did this research
     come from?
           What is the Best Employers study all about?

            Sponsors




            Partners




Hewitt Associates—Private and Confidential   4    2007 Best Employers in Canada
            What is the Best Employers study all about?

            Primarily a RESEARCH study
               • Learn what is going on in Canadian workplaces
               • Enable employers to see how they are doing and how they
                 compare to broader trends


            Extensive multi-year comparative database
               • 300 individual employers representing 750,000 Canadian
                 workers
               • 200,000 unique employee opinions
               • 3,000 unique leader opinions
               • 50+ industry/sector/demographic comparisons

            The annual list of the 50 Best Employers in
            Canada is a by-product of the research
Hewitt Associates—Private and Confidential   5                        2007 Best Employers in Canada
           How do organizations participate?

           •   At least 400 permanent employees (50 to 399 for BSME Study)
           •   At least 3 years in business in Canada
           •   Required to complete 3 different survey instruments
           •   Minimum number of completed surveys varies by organization size

                 Employee Opinion                        Leadership Team              Human Resources
                     Survey                                  Survey                       Survey




                                                                     Executive Team




                                                                                                   HR Function
                                             Employees




Hewitt Associates—Private and Confidential                      6                               2007 Best Employers in Canada
            The Top 10 2007 Best Employers




Hewitt Associates—Private and Confidential   7   2007 Best Employers in Canada
            Core measure: Employee engagement

            Engaged employees exhibit the following three key behaviours:



                                    Say            Stay                  Strive
                  Consistently speak          Have an intense      Exert extra effort and
                  positively about the       desire to continue    engage in behaviours
                    organization to           working for the        that contribute to
                 co-workers, potential         organization.      organizational success.
                    employees and
                      customers.
                                               Engagement              77% of employees
                                                                        are engaged at
                                                                           a typical
                                                                         Best Employer


Hewitt Associates—Private and Confidential            8                            2007 Best Employers in Canada
        The benefits of high employee engagement

            Studies show that high engagement can lead to:
              Financial Success                          Attraction & Retention
               • Greater financial returns                • Lower turnover
               • Greater growth                           • More applications for
               • Greater customer                           employment
                 satisfaction


              High Morale                                Productivity
                 • Higher employee morale and             •   Less sick time
                   sense of accomplishment                •   Fewer lost days due to accidents
                 • Greater alignment among                •   High performance culture
                   leaders and between leaders            •   Employees more focused on
                   and employees                              future direction and strategies
                 • Greater employee alignment with
                   values and workplace culture

Hewitt Associates—Private and Confidential           9                                  2007 Best Employers in Canada
What have we learned from
       the Study?
           Engagement varies widely…

                   Canada – 63%                   BC – 64%




Hewitt Associates—Private and Confidential   11     2007 Best Employers in Canada
            Engagement is complex – every sector /
            organization / region faces different issues

                                                         Engagement by Job Type

                          90%

                          80%

                          70%
            %
         Engaged
                          60%

                          50%

                          40%
                                          Senior       Middle     Supervisor /   Professional /   Front-line Ee / Administrative /
                                        Management   Management   Team Leader     Specialist /    Production Tm      Clerical
                                                                                  Technician      Mbr / Service      Support
                                                                                                    Team Mbr

                                                       Canada (63%)          Alberta (61%)           BC (64%)



Hewitt Associates—Private and Confidential                             12                                            2007 Best Employers in Canada
            Even generational differences vary across
            sectors / regions / organizations…

                                                             Engagement by Generation

                       90%


                       80%


                       70%
            %
         Engaged
                       60%


                       50%


                       40%
                                      Millenials (1981   Generation X (1966    Late Boomers        Early / Mid     Matures (Before
                                         and later)          to 1980)          (1961 to 1965)   Boomers (1946 to        1946)
                                                                                                     1960)

                                                           Canada (63%)            Alberta (61%)         BC (64%)



Hewitt Associates—Private and Confidential                                    13                                       2007 Best Employers in Canada
            Generational differences narrow as
            engagement rises…
                                                          Engagement by Generation
                        100%

                          90%
                                                   Engagement Gap = 11%
                          80%

                          70%
          %
       Engaged                                     Engagement Gap = 16%
                          60%

                          50%
                                                   Engagement Gap = 17%
                          40%

                          30%
                                       Millenials (1981 Generation X     Late Boomers    Mid Boomers      Early Boomers      Matures
                                          and later)    (1966 to 1980)   (1961to 1965)   (1951 to 1960)   (1946 to 1950)   (Before 1946)

                                                  Maintain Zone (Eng. Avg. 74%)              Journey Zone (Eng. Avg. 57%)
                                                  Rethink Zone (Eng. Avg. 38%)

Hewitt Associates—Private and Confidential                                   14                                            2007 Best Employers in Canada
            But overall Millennials and Generation X
            aren’t happy with today’s employment deal…
                                                          Engagement by Years of Service
                          100%

                             90%

                             80%

                             70%
            %
         Engaged
                             60%

                             50%

                             40%

                             30%
                                             Less than 2 2 to 5 years 6 to 10 years   11 to 15      16 to 20    21 to 25     26 or more
                                                years                                  years         years       years          years

                                                              Millennials       Gen X            Matures       Boomers


Hewitt Associates—Private and Confidential                                     15                                          2007 Best Employers in Canada
What did we learn from our
 generational research?
           What is important to Canadian workers?
            Two perspectives drawn from Best Employer research:

               • What is important for employee engagement?

               • What is important when choosing to join or stay with an
                 organization?

            Are they the same / different?

            Personal Work Values = Attraction & Retention
            Engagement = Attraction, Retention & Motivation



Hewitt Associates—Private and Confidential     17                          2007 Best Employers in Canada
            Engagement Drivers

            Hewitt’s Engagement Model TM




Hewitt Associates—Private and Confidential   18   2007 Best Employers in Canada
        Top 5 Drivers of Employee Engagement
        by Generation
             Matures                          Early/Mid              Late                Gen X             Millennials
                                              Boomers              Boomers
            Career                             Career               Career           Managing               Managing
          Opportunities (1)                  Opportunities (1)    Opportunities (1) Performance(1)         Performance (1)

            Managing                          Managing             Managing                                  Career
                                                                                       Recognition
           Performance (2)                   Performance          Performance    (1)                 (1)
                                                                                                           Opportunities (2)
                                                            (1)

         Organizational                                                                  Career               Work
                                              Recognition          Recognition
          Reputation                                                                   Opportunities          Tasks
                                      (2)                   (3)                  (1)                 (3)                          (2)
               People                        Organizational       Organizational Organizational
                                                                                                            Recognition
              Practices               (4)     Reputation (4)       Reputation (4) Reputation (4)                                 (2)

                                                People               People               Work             Organizational
            Recognition
                                      (5)      Practices    (4)     Practices    (4)    Processes (4)       Reputation (5)
             Senior       Matures – pre-1946                                                                  Work
           Leadership (5) Early/Mid Boomers – 1946 to 1960                                                  Processes            (5)
                          Late Boomers – 1961 to 1965
              Work        Generation X – 1966 to 1980
            Processes (5) Millennials – 1981 and later
Hewitt Associates—Private and Confidential                             19                                     2007 Best Employers in Canada
            Special Generational Research
            included in the 2007 Best Employers Study
            Partnered with an academic research team led by
            Dr. Linda Duxbury
               • General Work Opinions – level of agreement with a series of
                 statements about the work environment
               • Personal Work Values – work environment factors that are
                 important for choosing to join or stay with an organization


            Employee responses were segmented by generation
               • Ranked to identify differences in work opinions and personal
                 work values of the generations and other sub-groups




Hewitt Associates—Private and Confidential    20                         2007 Best Employers in Canada
      Top 5 Personal Work Values Affecting
      Decision to Join or Stay in Organization
              Matures                           Early/Mid             Late              Gen X           Millennials
                                                Boomers             Boomers
            Supportive                          Supportive          Supportive         Interesting        Good
            Supervisor                  (1)     Supervisor    (1)
                                                                    Supervisor (1)        Work (1)        Salary              (1)

             Access to                           Access to          Interesting          Good           Interesting
            Information                 (1)     Information   (1)      Work (1)          Salary   (1)      Work               (2)

             Interesting                        Interesting           Good             Supportive     Advancement
                                                                                                      Advancement
                Work                    (3)        Work       (1)     Salary     (1)   Supervisor (3) Opportunity (3)
              Fully Use
              Fully                               Good              Work / Life        Work / Life      Supportive
               Abilities                (3)       Salary      (4)    Balance (4)        Balance (3)     Supervisor            (4)

            Work / Life                         Work / Life          Access to     Continuous     Continuous
                                                                                           Continuous
             Balance                    (5)      Balance      (4)   Information(5)  LearningLearning
                                                                                              (5)  Learning (4)
           Doing Work
           Doing Work                         Matures – pre-1946
                                              Early/Mid Boomers – 1946 to 1960
           Consistent
                                              Late Boomers – 1961 to 1965
            with
           with Moral                         Generation X – 1966 to 1980
             Values
             Values (5)                       Millennials – 1981 and later

Hewitt Associates—Private and Confidential                              21                                2007 Best Employers in Canada
           Similarities / differences across generations
       Similar Personal Work Values                       Similar Engagement Drivers

       Supportive Supervisor                              Career Opportunities
       Interesting Work                                   Managing Performance
       Work / Life Balance (4)                            Recognition
       Good Salary (4)                                    Organizational Reputation

       Different Personal Work Values                     Different Engagement Drivers
       Mature (pre-1946)                                  Mature (pre-1946)
          Fully Use Abilities                              Senior Leadership
          Doing Work Consistent with Moral Values


       Millennial (1981+)                                 Millennial (1981+)
          Advancement Opportunity                          Work Tasks
          Continuous Learning (Millennial / Gen X)
Hewitt Associates—Private and Confidential           22                           2007 Best Employers in Canada
            Conclusions from broad research

            Significant common ground across engagement and
            work values research:
               • Manager/supervisors make or break the organization

               • Interesting work is important to everyone

               • People want to work for one of the “best”

               • Every organization needs to define its deal regarding
                 work / life balance




Hewitt Associates—Private and Confidential   23                     2007 Best Employers in Canada
            Conclusions from broad research

            Important differences that can be exploited

               • Matures want to be valued as full contributors rather than
                 people coasting toward the end of their work-life

                        – They want to fully use their abilities
                        – They want to do work that has integrity
                        – They want to work for leaders who are effective, provide clear
                          direction for the future and are trustworthy

               • Millennials want to learn and have opportunities for
                 advancement – and they really want to enjoy the specific
                 work they do


Hewitt Associates—Private and Confidential              24                            2007 Best Employers in Canada
How can we get better and learn
       from the Best?
            The approach to maintaining and improving
            engagement depends on where you are…
                   Canada – 63%                   BC – 64%




Hewitt Associates—Private and Confidential   26     2007 Best Employers in Canada
        Building or maintaining high engagement

          Regardless of where you start, building and
          maintaining high engagement:
               • Is a core organizational strategy, not an HR
                 initiative

               • Is an never ending journey

               • Requires a well planned and executed approach

               • Requires you communicate your intent



Hewitt Associates—Private and Confidential   27                 2007 Best Employers in Canada
            Characteristics of the Best

            Leaders who Lead

            Managers who Manage

            Hire, Promote and Reward for Fit




Hewitt Associates—Private and Confidential   28   2007 Best Employers in Canada
 Why is doing this kind of
research important to you?
            Why is doing this kind of research
            important to you?
            Do you know your level of engagement?

            Do you know where your engagement hot spots
            are?

            Do you know what the personal work values are
            amongst your employee population? What
            about your target recruitment populations?

            Do your employees’ personal work values fit
            with your employment deal?
Hewitt Associates—Private and Confidential   30      2007 Best Employers in Canada
Your Questions?
www.hewitt.com/bestemployerscanada
      Toll-free 1-877-740-9199

 Neil Crawford              604 683 7311 – main
 Hewitt Associates          604 683 0249 – fax
 1111 West Georgia Street   604 317 5450 – mobile
 Vancouver, BC V6E 4M3      neil.crawford@hewitt.com

				
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