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					      Assessing the Financial Impact of
    Changing Beverage Vending Machine
        Choices – Case Study Project
                      Denise M Brown, PhD
                       Associate Professor
             Department of Nutrition and Food Systems
               The University of Southern Mississippi

                        Presented to

 16th Annual Leadership Conference for Minority Administrators
& 5th Annual Southern Regional Minority Leadership Conference

                        June 1, 2006
Sponsorship by The Bower Foundation in
   coordination with the MDE Office of
            Healthy Schools
Study Objectives – SY 2005-2006

   Change beverage choices in vending
    machines at school

   Assess financial impact

    Identify approaches
       Healthful beverages available
       Maintain school profits
Study Objectives – SY 2005-2006

   Change beverage choices in vending
    machines at school

   Assess financial impact

    Identify approaches
       Healthful beverages available
       Maintain school profits
                  Schools Selected for SY 2005-2006
         Desoto County
         Hernando Middle School
                                            Tishomingo County
         Olive Branch High School
                                            Tishomingo County High School
         Bolivar County***
         West Bolivar Junior High           Union County
         School
                                            West Union Attendance Center
         West Bolivar High School
                                            Ingomar Attendance Center
Hinds County
Raymond High School
Utica Elementary Middle School
Bolton Edwards Elementary
                                           Simpson County
Middle School
                                           Mendenhall Junior High School
Pearl River County
Picayune Junior High School
                                           Forrest County
Picayune Memorial High School
                                           Hattiesburg High School
Harrison County
                                           Burger Middle School
Gulfport High School
Gulfport Central Middle School
Bayou View Middle School
School District Characteristics
   Enrollment
       350 in smallest school
       2000 in largest school
       12,000+ students in all
        participating schools

   Free School Meals
       14% low
       100% high
SY 2005-2006 Project Requirements
              Change advertising on beverage
               vending machines

              50% of beverage choices to water,
               sports drinks, and 100% fruit
               juices

              Different prices

              Collect monthly financial data
               during SY 2005-2006

              $3,000 incentive per school in the
               project
                 K-12 School Containers Sold


9000                                                                 6000
                                                                                                                  UNITS WATER
8000
                                                                     5000
7000                                                                                                              UNITS 100% FRUIT
6000                                              WATER                                                           JUICE
                                                                     4000
5000                                              100% FRUIT JUICE                                                SPORTS DRINKS

4000                                              SPORTS DRINKS      3000
                                                                                                                  REGULAR SODA
3000                                              CARB DRINKS
                                                                     2000
2000                                                                                                              SODA   DIET
1000                                                                 1000                                         ICED TEA LEMONADE
   0                                                                                                              SW.DRINKS
       AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY                        0
        04 04 04 04 04 05 05 05 05 05                                       AUG 05 SEPT 05 OCT 05 NOV 05 DEC 05



                      2004/05                                                           2005/06
K-12 Profits

2000
1800
1600
1400
1200                                        2004 -2005 TOTAL PROFIT
1000                                        BY MONTH

 800                                        2005 -2006 TOTAL PROFIT
                                            BY MONTH
 600
 400
 200
  0
       AUG   SEPT   OCT   NOV   DEC   JAN
                            K-8 School Containers Sold

250                                                                           300

200                                                                           250
                                                                                                                                  WATER
                                                          WATER               200                                                 100% FRUIT JUICE
150
                                                          100% FRUIT JUICE                                                        SPORTS DRINKS
                                                          SPORTS DRINKS       150
100                                                                                                                               REGULAR SODA
                                                          CARBONATED DRINKS
                                                                              100                                                 DIET SODA
50                                                                                                                                ICED TEA, LEMONADE, SW.DRINKS
                                                                              50
 0
      AUG SEPT OCT NOV DEC 04 JAN 05 FEB 05 MAR APR MAY                        0
       04 04 04     04                       05 05 05                               AUG 05   SEPT 05   OCT 05   NOV 05   DEC 05




                          2004/05                                                                      2005/06
K-8 Profits

 $450
 $400
 $350
 $300

 $250                                  2004 -2005 TOTAL PROFIT
                                       BY MONTH
 $200
                                       2005 -2006 TOTAL PROFIT
 $150                                  BY MONTH

 $100

 $50
  $0
        AUG   SEPT   OCT   NOV   DEC
                                       High School Containers Sold

2500                                                                 1800


                                                                     1600                                                 WATER

2000
                                                                     1400
                                                                                                                          100% FRUIT JUICE

                                                                     1200
1500                                              WATER
                                                                                                                          SPORTS DRINKS
                                                  100% FRUIT JUICE   1000

                                                  SPORTS DRINKS                                                           REGULAR SODA
1000                                                                 800
                                                  CARBONATED
                                                  DRINKS
                                                                     600                                                  DIET SODA

500
                                                                     400
                                                                                                                          ICED TEA,
                                                                                                                          LEMONADE,
                                                                     200                                                  SW.DRINKS
  0
             04




                                     JA 4



                                           05
                     04




                                           05
       04




                                           05




                                     AP 5
                             04




                                           05
                                            0




                                           0




                                                                       0
            PT




                                  EC
                     T




                                         R
                                         B
                                         N




                                         R
  G




                             V




                                         Y
                 C




                                     FE
                         O




                                       A




                                      A
 AU

       SE




                                 D
                 O




                                                                            AUG 05   SEPT 05   OCT 05   NOV 05   DEC 05
                                     M




                                     M
                         N




                                        2004/05                                            2005/06
High School Profits

 2500


 2000


 1500                                  2004 -2005 TOTAL PROFIT
                                       BY MONTH

 1000                                  2005 -2006 TOTAL PROFIT
                                       BY MONTH

 500


   0
        AUG   SEPT   OCT   NOV   DEC
Preliminary Findings

   10 schools successfully submitted data

   9 of 10 schools continued to make a profit

   No noticeable change in school meal participation

   Middle school age (including K-8) preferred 100%
    fruit juice

   High school age preferred sports drinks
Preliminary Findings

   10 schools successfully submitted data

   9 of 10 schools continued to make a profit

   No noticeable change in school meal participation

   Middle school age (including K-8) preferred 100%
    fruit juice

   High school age preferred sports drinks
Changes in Beverage Industry

   November 2005
      American Beverage Association voluntary guidelines


   February 2006
       MS Beverage Association accepted voluntary guidelines

   May 3, 2006
      Alliance for a Healthier Generation beverage guidelines


   May 16, 2006
      MS Beverage Association accepted revised guidelines

   July 1, 2006
      MS Education Reform Act of 2006 includes all vending
Changes in Beverage Industry

   November 2005
      American Beverage Association voluntary guidelines


   February 2006
       MS Beverage Association accepted voluntary guidelines

   May 3, 2006
      Alliance for a Healthier Generation beverage guidelines


   May 16, 2006
      MS Beverage Association accepted revised guidelines

   July 1, 2006
      MS Education Reform Act of 2006 includes all vending
Alliance for a Healthier Generation
May 3, 2006 Announcement

   No full-calorie beverages by SY 2009-2010

   Sell water, 100% fruit juice, and milk

   Portions sized to age groups

   Limit total calories in beverages
Alliance for a Healthier Generation
May 3, 2006 Announcement

   No full-calorie beverages by SY 2009-2010

   Sell water, 100% fruit juice, and milk

   Portions sized to age groups

   Limit total calories in beverages
Alliance for a Healthier Generation
Beverage Guidelines
   Elementary
       Bottled water
       8 ounce servings of milk
       8 ounce servings of 100% fruit juice

   Middle/Junior High School
       Bottled water
       10 ounce servings of milk
       10 ounce servings of 100% fruit juice
Alliance for a Healthier Generation
Beverage Guidelines

   High School
       Bottled water
       No or low calorie beverages
       12 ounces milk
       12 ounces 100% fruit juice
       12 ounces light juices and sports drinks
       50% of choices must be water or no/low
        calorie options
MS Legislature Senate Bill 2602
Effective July 1, 2006

   Section 18
       State Board of Education must adopt
        regulations concerning vending sales
         • What products may be sold
         • When those products may be sold
   Vending Regulations – Task Force
         Met May 17, 2006
Change is Here!!

   Statewide vending machine standards

   Focus on nutritional quality

   Focus on adequate hydration

   Limit additional calories

   Healthier choices DO sell!
Change is Here!!

   Statewide vending machine standards

   Focus on nutritional quality

   Focus on adequate hydration

   Limit additional calories

   Healthier choices DO sell!

				
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