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					WWW.PLASTICSURGERYPRACTICE.COM
                                                                                                                                OVERVIEW




 PSP: PLASTIC SURGERY PRACTICE
   PRACTICE INSIGHTS AND INNOVATIONS

EDITORIAL THAT
DELIVERS PRACTICE
INSIGHTS AND                                            REACH PLASTIC AND
INNOVATIONS                                             AESTHETIC SURGEONS
PSP: PLASTIC SURGERY                                    READY TO BUY                                    CONNECTIONS THAT
PRACTICE is focused exclusively on
the information most critical to plastic and            HOW DO YOU REAC H busy plastic
                                                        and aesthetic surgeons? With PSP: P l a s t i c
                                                                                                        MATTER TO YOUR
aesthetic surgeons: practice insights and
innovations. New treatments, highly                     Surgery Practice. PSP is delivered to a         BUSINESS
technical equipment, new surgical                       powerful BPA-audited, focused audience.
                                                                                                     MORE THAN EVER, the success of
innovations, as well as business and                    Each issue reaches 12,000* plastic
                                                                                                     reaching decision-makers greatly
practice management, all define the daily               surgeons, aesthetic surgeons, and
                                                                                                     depends on creating and developing
professional lives of plastic and aesthetic             dermatologists. That means your
                                                                                                     integrated marketing approaches. PSP:
surgeons. PSP addresses these critical                  message reaches 100% aesthetic
                                                                                                     Plastic Surgery Practice has created a
information needs head-on with focused                  professionals—no others, no wasted
                                                                                                     platform that gives innovative marketers
information on industry trends, clinical                circulation.* PSP’s subscribers are active
                                                                                                     the ability to leverage print, online,
advancements, practice management                       decision-makers. 95% plan to purchase a
                                                                                                     e-newsletter, and interactive o p p o r tunities
strategies, and new products and                        wide variety of equipment, products, and
                                                                                                     to maximize marketing dollars, create
technologies—in print, online, and                      services; and 90% took action after see-
                                                                                                     branding-powered programs, and
direct to their “in-boxes.”                             ing an advertisement.**
                                                                                                     ultimately influence purchase decisions.



*Source: BPA Worldwide Publisher’s Statement, June 2008, paragraph 3a
** Source: PSP Profile Report, conducted by Paramount Research, June-August 2007


           OVERVIEW                           EDITORIAL & ADDED-VALUE              INTEGRATED PROGRAMS                 MECHANICALS & CONTRACT

         CIRCULATION                             EDITORIAL CALENDAR                 RATES & MECHANICALS                         CONTACTS

       PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                                                      CIRCULATION


REACH PLASTIC AND AESTHETIC SURGEONS.
PSP DELIVERS.
WITH FOCUSED REAC H to 100% plastic surgeons, aesthetic surgeons, and dermatologists, your message is deliv-
ered to your target—no others, no wasted circulation.

Each month, PSP is delivered to 12,000 BPA-audited subscribers* in the plastic surgery and aesthetic medicine industry.
PSP’s focused reach is to the most important professionals performing the more than 11.4 million aesthetic and 5.4 million
reconstructive procedures per year.**




            PSP CIRCULATION BY BUSINESS AND OCCUPAT I O N


            TOTAL CIRCULATION: 12,000*
            8,250         Plastic Surgeon (Aesthetic and/or Reconstructive, Facial Plastic Surgeon,
                          Cosmetic Surgeon)

            3,008         Dermatologist/Dermatological Surgeon, Cosmetic Dermatologist


                742       Otolaryngologist/ENT, Oral/Maxillofacial Surgeon, Ophthalmic Plastic Surgeon


                                            *Source: BPA Worldwide Publication Statement, paragraph 3a June 2008




     OVERVIEW                  EDITORIAL & ADDED-VALUE             INTEGRATED PROGRAMS             MECHANICALS & CONTRACT

   CIRCULATION                    EDITORIAL CALENDAR               RATES & MECHANICALS                     CONTACTS

  PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                    EDITORIAL & ADDED-VALUE OVERVIEW




PRACTICE INSIGHTS AND INNOVATIONS.
PSP DELIVERS.
E ACH ISSUE OF PSP: PLASTIC SURGERY PRACTICE is designed to deliver comprehensive coverage of the
clinical innovations, practice management trends, and emerging products and technologies most critical to plastic and aesthetic
surgeons. The magazine always has dedicated coverage in each core clinical area—body, breast, face, and skin care and
aesthetics—as well as dedicated departments focused on managing and growing practices. Our expert editorial team and
leading industry contributors explore the most complex issues driving the industry.

PSP: Plastic Surgery Practice also expands its coverage beyond the monthly edition with topic-focused supplements, The
Aesthetic Blog, eReport e-newsletter, and industry Webcasts and podcasts. Ask your sales manager for more information on
these programs.




       ANNUAL BUYER’S GUIDE:
       PUBLISHED IN MARCH
       The annual PSP Buyer’s Guide summarizes and highlights the
       companies serving the plastic surgery and aesthetic medicine
       industries. This special edition is one that purchasing decision-makers
       will refer to throughout the year.




       ADPLUS ADVERTISING EFFECTIVENESS STUDIES:
       PSP offers powerful research that provides insights into the effectiveness of your advertising creative
       and how readers are responding to your marketing message. The study includes advertiser-specific
       perception data, competitive comparisons, and reader reactions and actions. This research is FREE to
       advertisers who run a program in the June, August, and November issues.




       OVERVIEW                   EDITORIAL & ADDED-VALUE             INTEGRATED PROGRAMS             MECHANICALS & CONTRACT

     CIRCULATION                    EDITORIAL CALENDAR                RATES & MECHANICALS                    CONTACTS

    PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                                         EDITORIAL CALENDAR

JANUARY
Face: Rejuvenation of the Aging Mouth        Skin Care & Aesthetics: Chemical Peels      BONUS DISTRIBUTION:
Breast: Short Scar Mastopexy                 InPractice: Opening a Second Office               A AC S
Body: Injection Lipolysis
                                           AD CLOSE: 12/08/2008 | MATERIAL DEADLINE: 12/16/2008

FEBRUARY
                                             Skin Care & Aesthetics: Treating
Face: New Uses for Injectibles/Fillers
                                               Hispanic Skin Conditions                  BONUS DISTRIBUTION:
Breast: Reconstructing the Radiated
                                             InPractice: Selling Skin Care                      AAD
        Breast
                                               Products Online
Body: Brachioplasty
                                           AD CLOSE: 01/19/2009 | MATERIAL DEADLINE: 01/27/2009

MARCH
Face: Scar Revision                          Skin Care & Aesthetics: Latest              BONUS DISTRIBUTION:
Breast: Fat Grafting to the Breast            Concepts in Wound Healing
                                                                                               ASLMS
Body: Noninvasive Ultrasound Solutions       InPractice: Leasing and Financing
                                           AD CLOSE: 02/16/2009 | MATERIAL DEADLINE: 02/24/2009

SPECIAL ISSUE:                                                                            BONUS DISTRIBUTION:
                                                                                           AACS, A A D, ASLMS,
ANNUAL BUYER’S GUIDE ISSUE                                                               ASAPS, AAFPRS, & ASPS

                                           AD CLOSE: 03/02/2009 | MATERIAL DEADLINE: 03/19/2009

APRIL
Face: Otoplasty                              Skin Care & Aesthetics: Selling Skin        BONUS DISTRIBUTION:
Breast: Micropigmentation                      Care Products Online                            ASAPS
Body: Body Contouring                        InPractice: Online Marketing
                                           AD CLOSE: 03/16/2009 | MATERIAL DEADLINE: 03/25/2009

MAY
Face: Reviving the Neck                     Skin Care & Aesthetics: Treating Cellulite
Breast: Lumpectomy Repair                   InPractice: Medical Spas
Body: Vaginal Reconstruction                AD CLOSE: 04/13/2009 | MATERIAL DEADLINE: 04/24/2009

JUNE
Face: Ethnic Rhinoplasty                     Skin Care & Aesthetics: Organic Skin
Breast: Breast Implants                        Care Products
                                                                                             ADPLUS ISSUE
Body: Male Cosmetic Surgery                  InPractice: Practice Software
                                           AD CLOSE: 05/18/2009 | MATERIAL DEADLINE: 05/25/2009
       OVERVIEW                   EDITORIAL & ADDED-VALUE          INTEGRATED PROGRAMS         MECHANICALS & CONTRACT

     CIRCULATION                    EDITORIAL CALENDAR             RATES & MECHANICALS               CONTACTS

    PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                                          EDITORIAL CALENDAR


JULY
Face: Nasal Valve Reconstruction             Skin Care & Aesthetics: Home-Based
Breast: Stem Cell Enhanced Breast              Laser and Light Products
Reconstruction                               InPractice: Developing Product Lines               ADPLUS ISSUE
Body: Deep Vein Thrombosis
                                            AD CLOSE: 06/15/2009 | MATERIAL DEADLINE: 06/23/2009

AUGUST
Face: Blepharoplasty                           Skin Care & Aesthetics: Therapies for Postoperative Pain
Breast: The Abdominal Free Flap                InPractice: Patient Safety During Sedation
Body: Nerve Grafting

                                            AD CLOSE: 07/13/2009 | MATERIAL DEADLINE: 07/24/2009

SEPTEMBER
Face: Customized Lip Augmentation            Skin Care & Aesthetics: Laser Hair
Breast: Augmentation Using Fillers             Removal                                     BONUS DISTRIBUTION:
Body: Pediatric Plastic Surgery              InPractice: Preowned Lasers                        AAFPRS

                                            AD CLOSE: 08/17/2009 | MATERIAL DEADLINE: 08/24/2009

OCTOBER
Face: Cutting-Edge Rhinoplasty               Skin Care & Aesthetics: Cosmeceuticals
Techniques                                   InPractice: Dealing Productively with         BONUS DISTRIBUTION:
Breast: Shaping with Liposuction               Lawyers                                           ASPS
Body: Sclerotherapy
                                            AD CLOSE: 09/14/2009 | MATERIAL DEADLINE: 09/24/2009


NOVEMBER
Face: Thread Lifts                            Skin Care & Aesthetics: Light-Activated
Breast: Reconstructing the Nipple               Therapy for Skin Cancer
Body: Postbariatric Surgery                   InPractice: Competitive Advantage                  ADPLUS ISSUE
                                                Strategies
                                            AD CLOSE: 10/19/2009 | MATERIAL DEADLINE: 10/26/2009

DECEMBER
Face: Laser Resurfacing in 2010             Skin Care & Aesthetics: Skin Aging and Treatments
Breast: Breast Reduction                    InPractice: Marketing Your Practice in 2010
Body: Noninvasive Body Sculpting

                                            AD CLOSE: 11/16/2009 | MATERIAL DEADLINE: 11/23/2009


      OVERVIEW                     EDITORIAL & ADDED-VALUE          INTEGRATED PROGRAMS            MECHANICALS & CONTRACT

     CIRCULATION                     EDITORIAL CALENDAR             RATES & MECHANICALS                   CONTACTS

    PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                                  INTEGRATED MARKETING PROGRAMS


INTEGRATED MARKETING PROGRAMS
 E-NEWSLETTER:
 PSP’s eReport, the weekly e-newsletter from the editors of PSP, delivers the latest
 news, product advancements, regulatory developments, and other stories to more
 than 4,000 plastic surgeons, aesthetic surgeons, and dermatologists. Advertising in
 PSP’s eReport delivers your message direct to the desktop of your target audience,
 building brand awareness, and driving traffic to your Web site, research, or detailed
 product information.

 ONLINE OPPORTUNITIES:
 Extend your brand and reach decision-makers with results-oriented online pro-
 grams. Take advantage of all the interactive and engaging online opportunities from
 PSP: Plastic Surgery Practice—and move your marketing campaign to the next
                                        level. PSP offers many online and interactive
                                        marketing opportunities, such as:

                                                        Site Advertising
                                                        Podcast Sponsorships
                                                        Webinar Sponsorships            CLICK HERE TO ACCESS ASCEND
                                                        Blog Sponsorships               MEDIA’S FULL ONLINE MEDIA KIT.
                                                        Expert Insights




HIGH-IMPACT PRINT SOLUTIONS                              TRADE SHOW PROGRAMS                         CUSTOM PROGRAMS
Stop! Don’t even print that piece of                     Trade shows are an expensive, yet           If you want to engage your audience
collateral until you’ve worked with your                 important venture. You need to make         while creating a useful resource for the
PSP: Plastic Surgery Practice advertising                sure you are getting the most out of your   industry, PSP: Plastic Surgery Practice
director. We often can print and provide                 trade show experience, but how can you      can create custom programs for your
your collateral to our audience of 12,000*               drive people to your booth and create a     company. Custom programs allow you
for less than it would cost you to print and             buzz before and during key shows?           to open doors to new audiences, initi-
mail to your own list. Build awareness of                PSP’s event-focused marketing programs      ate discussions of topics that align
your company, products, and services with                supplement your own traffic-building        with your core business message, and
high-impact print opportunities, such as:                efforts for maximum reach and impact—       offer a nontraditional way to build your
   Inserts (including printing)                          before, during, and after key industry      brand and gather leads. Whether it is
   Single-Sponsored Supplements                          events.                                     a completely online project (such as a
   Bellybands                                                                                        custom Webinar) or a joint online and
   Printed Polybags                                                                                  print program, PSP can deliver
   Cover Tips                                                                                        turnkey, end-to-end creation from
   Gatefold Covers                                                                                   writing to design to marketing.
*Source: BPA Worldwide Publication Statement, paragraph 3a June 2008


          OVERVIEW                           EDITORIAL & ADDED-VALUE              INTEGRATED PROGRAMS               MECHANICALS & CONTRACT

        CIRCULATION                             EDITORIAL CALENDAR                 RATES & MECHANICALS                      CONTACTS

      PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                                                     RATES & MECHANICALS

MECHANICAL REQUIREMENTS
                                     LIVE AREA                 TRIM SIZE            BLEED SIZE                             Spread
SPREAD                               15 1⁄2" x 10 1⁄4"         15 3⁄4" x 10 3⁄4"       16" x 11"                           Pages
1 PAGE                                7 3⁄8" x 10 1⁄4"          7 7⁄8" x 10 3⁄4"      8 1⁄8" x 11"
2⁄3 PAGE                              4 9⁄16" x 10"
1/2 PAGE SPREAD                        15” x 5 1⁄2”            14 3⁄4" x 5”
1⁄2 PAGE ISLAND                       4 9⁄16" x 7 1⁄2"
1⁄2 PAGE VERTICAL                     3 3⁄8" x 10"
                                                                                                                  1/2 Page Spread
1⁄2 PAGE HORIZONTAL                       7" x 4 7⁄8"
1⁄3 PAGE VERTICAL                     2 ⁄16" x 10"
                                        3


1⁄3 PAGE SQUARE                       4 9⁄16" x 4 7⁄8"
1⁄4 PAGE VERTICAL                     3 3⁄8" x 4 7⁄8"                                                           Full                      2/3
                                                                                                               Page                      Page
1⁄6 PAGE VERTICAL                     2 3⁄16" x 4 7⁄8"


RATES                                                                                                               1/2
                                                                                                                   Page
SIZE              1X        3X          6X               12X          18X          24X       30X                                          1/2
                                                                                                           V
SPREAD            $5,140    $4,920      $4,680           $4,440       $4,270       $4,050    $3,860                                      Page
                                                                                                                       H                Island
1/2 PG SPD        $3,305    $3,170      $3,000           $2,875       $2,755       $2,600    $2,480
1 PAGE            $2,570    $2,460      $2,340           $2,220       $2,135       $2,025    $1,930
2/3 PAG E         $2,070    $1,990      $1,890           $1,795       $1,720       $1,640    $1,570               1/3              1/4
                                                                                                                 Page             Page
1/2 ISLAND        $1,835    $1,765      $1,685           $1,595       $1,530       $1,450    $1,375
                                                                                                           V
1/2 PAG E         $1,650    $1,585      $1,500           $1,440       $1,375       $1,300    $1,240
                                                                                                                   SQ                      V
1/3 PAG E         $1,255    $1,215      $1,150           $1,085       $1,050       $1,000    $950
1/4 PAG E         $1,070    $1,035      $985             $940         $885         $845      $800
1/6 PAG E         $565      $540        $515             $490         $470         $450      $425
                                                                                                                            1/6
                                                                                                                           Page
COLOR RAT E S                                       SPREAD
S TA N DA R D / M ATCHED INKS            $475             $600                                                                      V
4-COLOR                                  $850            $1,400
5-COLOR PMS                             $1,050           $1,800


                                      PREFERRED POSITIONS
                                      G UARANTEED POSITIONS                           10% premium
                                      INSIDE COVER                                       $545
                                      BACK COVER                                         $625




                                 SEND AD MATERIALS TO AD COORDINATOR:
                                                  DEE BERRY
                           (310) 642-4400, EXT. 234 | DBERRY@ASCENDMEDIA.COM


     OVERVIEW                    EDITORIAL & ADDED-VALUE                      INTEGRATED PROGRAMS          MECHANICALS & CONTRACT

    CIRCULATION                    EDITORIAL CALENDAR                         RATES & MECHANICALS                          CONTACTS

   PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                                       MECHANICALS & CONTRACT


PRODUCTION REQUIREMENTS                       I S S UA N C E , CLOSING DAT E ,              GENERAL
Preferred Ad Format: Press-ready              AND CA N C E L L AT I O N                     All advertisements are accepted and
PDF/PDFX-1a – Four-color material             Published 12 times per year.                  published by the publisher based on the
must be CMYK. Two-color material              Cancellations are required in writing prior   representations and warranties of the
must be K + PMS or standard color.            to the published ad closing date. Cover       agency and/or the advertiser that such
Color Proofs: For accurate color pro o f-     positions can be canceled only with a         agency and/or advertiser have the right
ing on press, please provide a Fuji           90-day written notice before the closing      to publish, and are authorized to give to
PictroProof, Imation Matchprint, Kodak        date.                                         publisher the right to publish, the entire
A p p roval, or any other SWOP color                                                        contents and subject matter thereof. It
proof by the materials deadline.              INSERTS                                       is understood that, in consideration of
Production Charges: No charge for             Check with advertising representative for     the publication of advertisements, the
properly supplied digital files prepared in   ad space cost, plus bindery charge.           advertiser and/or agency will indemnify
accordance with the publisher’s                                                             the publisher and hold the publisher
requirements. The advertiser may be           RATE ADJUSTMENTS                              harmless from and against any claims or
charged for any work required to              If, within the contract year, more or fewer   suits for libel, violation of right of privacy,
update the advertiser’s provided files to     units are used than were contracted, the      plagiarism, copyright infringement,
meet our requirements. Any corrections        rate will be adjusted to reflect the actual   trademark/service mark infringement,
are billed back to the advertiser at the      number of units used.                         liability for use of classified material, and
publisher’s cost.                                                                           any other claims based on or related to
                                              PAYMENT TERMS                                 the contents or subject matter of such
AD MATERIALS POLICY                           Credit card payments by MasterCard,           advertisements. The publisher expressly
Ad materials submitted by the materials       Visa, American Express, and Discover          disclaims any liability, and assumes no
due date will be inspected for adherence      are accepted. Ad work may be billed           liability, if for any reason it becomes
to the publisher’s ad specifications. If      separately. Agency commission: 15% of         necessary to omit an advertisement.
materials are out of spec, the advertiser     gross billing on invoices paid in
will be notified and new materials will be    accordance with the terms stated is           No conditions other than those set forth
requested. If ad materials are received       allowed to recognized agencies on             in this rate card shall be binding on the
after the materials due date, the             space, color, bleed, and position. No         publisher unless they are specifically
publisher will take reasonable measure        commissions allowed on conversion             agreed to in writing by the publisher.
to contact the advertiser to promptly         charges, reprints, or any mechanical          The publisher will not be bound by the
supply new materials. Or, the advertiser      operations. Agency commission is              conditions that are printed or appear on
will be given the option to have the          forfeited on invoices not paid in             order blanks or copy instructions that
publisher correct the materials at the        accordance with the terms stated.             conflict with provisions of this rate card.
advertiser’s expense, or to run the ad
“as is” with the publisher assuming no
responsibility for the accuracy or
readability of the ad.




        OVERVIEW                     EDITORIAL & ADDED-VALUE              INTEGRATED PROGRAMS                 MECHANICALS & CONTRACT

       CIRCULATION                     EDITORIAL CALENDAR                  RATES & MECHANICALS                         CONTACTS

      PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M
                                                                                                 CONTACTS

                                   BUSINESS & SALES
                                          GROUP PUBLISHER
                                               Darren Sextro
                                    (913) 344-1406 | Fax: (913) 344-1405
                                         dsextro@ascendmedia.com

                                       A DV E RTISING DIRECTOR
                                                Bridget Blaney
                                     (708) 366-0306 | Fax: (708) 366-0303
                                         bblaney@ascendmedia.com



                                           EDITORIAL
                                                     E D I TOR
                                                Jeffrey Frentzen
                                (310) 642-4400, ext 262 | Fax: (310) 641-1511
                                         jfrentzen@ascendmedia.com


                                        PRODUCTION
                                      PRODUCTION MANAG E R
                                              Sharon Marsee
                                (310) 642-4400, ext 223 | Fax: (310) 641-1511
                                         smarsee@ascendmedia.com

                                          AD COORDINATOR
                                                 Dee Berry
                                (310) 642-4400, ext. 234 | Fax: (310) 641-4444
                                          dberry@ascendmedia.com




                                        ALLIED HEALTH CARE
                                    DIVISION OF ASCEND MEDIA
                                        6100 Center Drive, Suite 1000
                                           Los Angeles, CA 90045
                                    (310) 642-4400 | Fax: (310) 641-1511
                                      www.ascendmedia.com


  OVERVIEW                 EDITORIAL & ADDED-VALUE               INTEGRATED PROGRAMS      MECHANICALS & CONTRACT

CIRCULATION                  EDITORIAL CALENDAR                  RATES & MECHANICALS             CONTACTS

PSP 2009 MEDIA PLANNER | PRINT. ONLINE. E-NEWSLETTERS | WWW. P L A S T I C S U R G E R Y P R AC T I C E . C O M

				
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