Goldmine Sales and Marketing 2002 + Requirements - PDF

							Sales & Marketing Professional
Diversely seasoned, energetic sales & marketing professional with a six-year track record of planning & executing sales
goals, new branding initiatives & creating sales-driven products while thinking outside the box.

CORE STRENGTHS

• Prospecting/ new client development
• Effective networking/social media skills
• Consultative & needs-based selling
• Contract development & negotiations
• Exceeding revenue goals
• Budget administration
• Project management
• Account/ territory management
• Strategic marketing plan development
• New product development
• High-impact presentations
• Graphic design services, print, distribution & ad sales
• Social Media Marketing




Work experience

            Since      Media Director
   September 2009      New York Travel Advisory Bureau
                       Mission: o Strategically grow existing line of #1 preferred concierge maps in NYC by adding
                       new editions and reaching outside of current clientele
                       o Develop new line of products designed to increase brand recognition and increase company
                       profitability
                       o Convert leads & cold calls into clients through meeting their marketing needs with existing and
                       customized NY TAB products
                       o Effectively network with potential new clients to increase NY TAB Membership sales
                       o Work comfortably with ad agencies, media consulting companies & non-profit to maximize
                       clients’ marketing program potential




                            Sara Procter 177 Wardwell St. - 06902 Stamford United States
                    Telephone: (401) 499-3651 - slp143runnin@yahoo.com - http://saraprocter.cv.fm/
September 2004   Account Manager
   August 2008   CTM Media Group (formerly CTM Brochure Display)
                 Mission: o Personally managed a book of 120+ accounts to ensure continuous client
                 satisfaction and expand business
                 o Developed proposals and consulted with clients to develop effective print/marketing
                 campaigns
                 o Identified sales and account development strategies in order to exceed sales goals
                 o Created and delivered presentations tailored to individuals/market needs resulting in additional
                 new clients
                 o Utilized knowledge of tourism market trends to create, spearhead and manage the execution
                 of territory-specific revenue-generating products
                 o Coordinated with interdepartmental managers throughout implementation of new products to
                 guarantee products’ success
                 o Maintain detailed sales and account information in corporate customer relationship
                 management (CRM) system while simultaneously monitoring and managing client & project
                 budgets’
                 Appraisal: SELECTED ACHIEVEMENTS
                 • Secured & manifested key relationships within CT State & NYC Tourism industries including
                 Top of the Rock, Chelsea Property Group, M&M World, NHL Store, Mohegan Sun, Foxwoods
                 Resort & Casino as well as various other hotels and non-profit organizations
                 • Progressively increased sales to exceed million-dollar mark in 2008 (Up 42% from 2007)
                 • Achieved number two account manager in distribution sales revenue ($1M – 2008) & number
                 five in print sales revenue ($75K – 2008) company-wide
                 • Captured a hundred thousand dollars of new revenue/clientele through the launch and project
                 management of new marketing campaign publication

    June 2003    Customer Service/Sales & Marketing Administrative
  October 2003   Bouckaert Industrial Textiles (a division of The Brickle Group)
                 Mission: o Designated as key contact for existing customers on new and existing orders &
                 inquiries.
                 o Utilized organizational skills to maintain and update customer database files.
                 o Acted as a liaison during acquisition period for customers and order requirements.
                 o Played a hands-on role in the categorizing of product lines, current market share and potential
                 to increase sales.

September 1999   Senior Event Staff
     June 2003   Blackstone Caterers (a division of Newport Harbor Corp.)
                 Mission: o Responsible for coaching a team of up to 10 people during functions to ensure
                 successfulness of specific aspects of an event.
                 o Utilized creativeness to composite design and effectiveness of designated food stations during
                 various functions.
                 o Coordinated with management and kitchen staff on appropriate details of an event to
                 guarantee clients’ satisfaction.
                 o Specialized in multi-tasking during all types of functions such as weddings, corporate and
                 private social events.
                 o Pleased high profile clientele including Preservation Society of Newport County, The Wheeler
                 School & Tall Ships of RI.

     June 2002   Marketing Dept. Intern
   August 2002   Eider S.A.
                 Mission: o Worked at an international outdoor sporting/retail organization.
                 o Assisted with the creation of a multi-lingual International Retailers Workbook & training
                 manual.
                 o Utilized translation skills in French and English.




                     Sara Procter 177 Wardwell St. - 06902 Stamford United States
             Telephone: (401) 499-3651 - slp143runnin@yahoo.com - http://saraprocter.cv.fm/
Diplomas and education

   September 1999     University of Rhode Island
   December 2002
                      Bachelors of Science
                      Area of specialisation: International Business & Marketing




Computing skills
Software
Proficient in Microsoft Office, ACT! V 9.0 - 2007, Goldmine, ConstantContact, LinkedIn. Knowledge of Great Plains,
Crystal Reports.




Language skills
French
Speaking competence: Intermediate, Written competence: School level
Spanish
Speaking competence: Basic level, Written competence: Basic level




Various
Community Volunteers In Action (CVIA)

Co-President 2007, 2008
• Non-profit group specializing in hands-on volunteering throughout Southwestern Fairfield County community.
• Working in close conjunction with The Volunteer Center of Southwestern Fairfield County.


University of Rhode Island Women’s Track & Field Team

• Member of NCAA Division I 3x championship athletic team (1999-2002)




                           Sara Procter 177 Wardwell St. - 06902 Stamford United States
                   Telephone: (401) 499-3651 - slp143runnin@yahoo.com - http://saraprocter.cv.fm/