485,993* VIDEOS VIEWED
WHAT? www.quickrelease.tv is a fast-growing, media-rich website owned and edited by Carlton Reid. It delivers news and views via text, pix and video available on iTunes, YouTube and Vimeo. As well as straightforward banner advertising, bike trade clients can also embed their marketing messages into the site’s videos. Current bike trade clients include Shimano, Madison, Silverfish, Weldtite and London bike shop Condor Cycles. WHEN? Now. Only a precious few banner ad positions are being made available and, even in a 24/7 world, video production time isn’t infinite. WHERE? Al Reid Tel: +44 (0)191 285 4408. Email: albertreid@mac.com
* All viewed via YouTube. This figure doesn’t include downloads via iTunes. Quickrelease.tv went online in January 2007 and – as you can see from the 07 stats graph below – the monthly visitor totals grew month on month.
Quickrelease.tv posts videos to YouTube and iTunes for downloading to Video iPods all over the world. The top Quickrelease.tv video has had 75,550 YouTube views and 4000 iTunes downloads.
Condor
Silverfish
75,550 views
YouTube videos... ...with more posted online weekly.
Now all videos also get uploaded to iTunes, Video Google, Yahoo, Meta-cafe, Revver, Veoh and MySpace. Your message, magnified.
There have been 7,500 views of this video produced for Condor Cycles, the London bike shop. A video of an MTB comp has had 42,300 views. It was commissioned to feature rider Darren Berrecloth.
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Site embedding of videos
Weldtite commissioned Quickrelease.tv to produce a series of cycle maintenance videos for beginners. The ‘how to wash and lube a bike’ video has had 34,500 views on YouTube and featured lots of close-ups of Weldtite products. All the videos in the series are also ‘embedded’ on Weldtite’s corporate website and can be played from there. This is the best performing Quickrelease.tv video to date. It features rare Tour de France footage and has had 75,550 views. It has also had 4000 downloads via iTunes. Online videos are deliberately navigated to, they’re not flicked past unseen like some magazine ads. The Quickrelease.tv videos have been popular on YouTube but to extend their reach across the internet the best videos also go on the more h-res Vimeo.com
BIGGER THAN CONSUMER MAGS Quickrelease.tv has produced lots of bicycle-themed content to date. The videos are popular, waaaaay bigger than bike magazines. The YouTube videos from Quickrelease.tv have had 485,933 total views to date. A Tour de France video has had 75,550 views. A video of an MTB trials event produced for Raceface and Silverfish has had 42,300 views. A Weldtite-sponsored instructional video on how to wash and lube a bike has had 34,500 views. Users of online video are active, opt-in viewers. Ads in consumers mags can be flicked past unnoticed. ON DEMAND VIDEOS Quickrelease.tv’s video content isn’t just sent to YouTube (which requires sitting at the Mac or PC with an open connection to the internet), it’s also sent to iTunes as video podcasts and LibSyn for direct download as .M4V files. Video podcasts can be watched wherever and whenever on iPods and other media players. The Quickrelease.tv video podcasts have been downloaded tens of thousands of times to iPods and computers around the world.. FORWARD PROGRAMMING The next bunch of videos to be let loose on the world feature archive footage from the mid-1990s. The content, however, is timeless. In 1994, Carlton Reid was the presenter of a six-part TV series for Tyne Tees/ Yorkshire TV called ‘Chain Gang’. Tyne Tees has now allowed Carlton to publish extracts of this TV series on Quickrelease.tv, iTunes, YouTube, Vimeo and Apple TV. The 5-10 minute professionally produced pieces include: Raleigh factory feature York Rally An urban race between an Aston Martin bike and an Aston Martin car MTB superstar Jason McRoy (RIP) A bike tour of Malawi Future, and longer, programmes on Quickrelease.tv include a 1995 bike tour of Lebanon (the first since the ending of Civil War). This will be a half-hour programme. There will also be a half-hour programme on a family bike tour of the Netherlands conducted in 2007. There will also be video interviews with mainstream celebs and lots of other exciting content.
IT’S THE FUTURE FOR BROADCASTING People are now actively filling their media players, iPods, and computers with consumer-controlled videos. Just as with Sky+ and TiVo, people now want to watch their video content at the times that suit them. Owners of Apple TV - a video watching device that doesn’t require a computer to operate - hook it up to widescreen TVs and watch video content sent via iTunes. Consumer-controlled video is the future of TV, just witness BBC’s iPlayer, Channel 4’s 4-On Demand and, of course, the popularity of video podcasts on iTunes. Quickrelease.tv does not provide streaming as-live video as this tethers users to their computers. Quickrelease.tv content is all available in the on-demand, downloadable format for viewing offline. Subscribers join via iTunes. Quickrelease. tv videos can be watched on widescreen TVs via Apple TV, on computers, or on iPods and other media players. This means users can watch Quickrelease.tv videos when and where they want to. On the train, on a long flight, on the loo even.
POWER PODCAST
In May 2007 the Quickrelease.tv podcast was 38th most popular podcast on the US version of iTunes in the ‘sports and recreation’ category. The other podcasts were all big, mainstream US sports like American football and baseball. On November 4th 2007, Quickrelease.tv was 20th in the ‘sports and recreation’ category in the UK version of iTunes. On November 5th, Quickrelease.tv was in good company, beating the Manchester United and Vans podcasts! Below is a screen grab from the stats package on Libsyn.com, the host for Quickrelease.tv. Just one of the Quickrelease.tv podcasts has had 2954 downloads. Unlike magazine advertising, video podcasts are there for the duration, they form a ‘back catalogue’ and keep on working for an advertiser long after a paper ad has hit the recycling bin.
ADVERTISING SPECS & PRICES
BANNERS
FORMAT: gif, png or jpg SIZES: 150 x 150 pixels, left and right margins; 150 x 600 pixels, left and right margins; other sizes subject to negotiation. Filesize limit is 24kb. Animated gifs must become static after 20 seconds. PRICES: 150 x150 pixel ads 3 month = £185 plus VAT 6 month = £305 plus VAT 150 x 600 pixel ads 3 month = £295 plus VAT 6 month = £435 plus VAT
We reserve the right to refuse banners ads that we feel do not fit with the style of Quickrelease.tv. All ads are displayed subject to contract. Cancellation of ads following negotiation of series discounts will require series discount amounts to be paid.
VIDEO PRODUCTION & SPONSORSHIP
All video requirements are different. Please contact us with your ideas and we’ll quote you at extremely competitive rates. Video sponsorship starts at £200 per video, to include animated logos and clickable URLs on YouTube.com and other videosharing sites. Or you can opt for 2p a click via YouTube and other video sharing sites with no cost ceiling (warning: this is risky, video views can go viral!). Brand videos start at £400 per video and include submission to YouTube and iTunes.
CONTACT
Al Reid.
Tel: +44 (0)191 2652062
Email: albertreid@mac.com
Skype: alreid65