Not your father's intranet by ProQuest


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									                                                                                                                                                                REDUCING DATA
                                                                                                                                                                CENTER POWER
                                                                                                                                                                Page 8

                                                                                                                                                            JULY/AUGUST 2010

                Real-time fraud
              countermeasures                       Waiting for the fluid book format
                                     Page 12        ■ BY DAVID WEINBERGER                       they are the sole source for the books   easy stuff. We interrupt our nice hier-
                                                        Books are complex. Let’s hope           we read on their devices. They also      archical outlines with illustrations,
                                                    someday our standards live up to them.      want to make it difficult to move a      captions, footnotes, asides, links,
                                                        We’d all like to have a way to          book from one device to another, for     tables of data and just about anything
                                                    move the contents of a book into an         fear we might share it, the way we       we can think of.
                                                    ebook and from there into a Web             share physical books. For if there is        It gets harder. Some books care a lot
                                                    page and then into a display suitable       one thing we want the digital revo-      about exactly how they’re laid out;
                                                    for the tiniest of screens and then         lution to provide us, it is more         designers spend many hours getting
                                                    have it read itself aloud to someone        restrictions on how we use what we       each piece in exactly the right place.
                                                    with impaired vision and then have          buy than we have in the physical         Some books are all graphics. Some are
                                                    it automatically decompose into             world. At least that’s what we want      comic books. Some are pop-up books,
                                                    daily blog posts and then reassemble        in Sarcasm World.                        but we’ll skip those since there’s no
                                                    itself into a book, all without any loss        Unfortunately, books are so dense    conceivable way of replicating them on
                                                    of data or metadata. Of course, we’d        with meaning that it’s a hard dream      flat-screen monitors ... so far.
                                                    all like that to be done with nothing       to realize. Even when the content of         And what do we have? A Kindle
                                                    but open source tools.                      the book is slight, the structure of     that doesn’t even know that it’s OK to

            Not your                                    Well, not all of us share the
                                                    dream. Some of the leading manu-
                                                    facturers of dedicated electronic
                                                                                                books is complex, and the ways in
                                                                                                which format reflects and manifests
                                                                                                that structure are more complex still.
                                                                                                                                         break hyphenated words across lines.
                                                                                                                                         An iPad that does a better job with
                                                                                                                                         the formatting and graphics but still
            father’s                                reading devices view themselves as
                                                    content companies, not as device
                                                                                                For example, we expect font size
                                                                                                to reflect the level of headings,
                                                                                                                                         doesn’t take advantage of the structure
                                                                                                                                         built into books. And we have an open
            intranet                                manufacturers. They want to verti-
                                                    cally integrate themselves so that
                                                                                                although sometimes we use italics or
                                                                                                underlines. And headings are the                         FLUID continues on page 16
               Ektron ( has released
            eIntranet, a complete solution for
            intranets that integrates elements of   Google Search 2010:
            Ektron’s core technology and gives
            businesses a powerful and trusted       A mid-year report card Search Ads
            intranet solution. The company says     ■ BY STEPHEN E. ARNOLD                      both Google Docs and Gmail.
            eIntranet combines social software         Google’s ( stellar            Google Docs provides better for-
            and Web content management              financial performance means that            matting options with a margin ruler,                       $13.5
            (WCM) in one enterprise applica-        the company is thriving in a dicey          improved numbering and bullets and                            billion
            tion, and the familiar interface and    economic climate. With its gush of          more options for image placement.
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