what a day-in-the-life can do for you by ProQuest


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       business                                                     any of the rules. In order to be shown in court, a Day-in-the-
                                                                    Life video can’t show any excesses of pain, grimacing,
                                                                    suffering, or other emotional extremes. Much of the plaintiff's
                                                                    attorney’s and video producer’s job is to balance the facts

what a day-in-the-life                                              with just enough of the emotional or physical consequences
                                                                    of the accident or incident in order to sway the jury and to

can do for you                                                      prevent the judge from throwing the case out. But as Hal’s
                                                                    guide points out, the goal is to get the defendant to settle
                                                                    out of court before a trial (perhaps after viewing the
                                                                    Settlement video)—for big money. If that happens, the

i      f you know me, you know that I’m always on the lookout
       for new ways for you to make more money. Well,
       recently, I was talking to my sailing buddy, Hal Landen
of VideoUniversity.com. He’s just released a how-to guide
called How to Produce Day-in-the-Life and Settlement Videos.
                                                                    Day-in-the-Life video never makes it to the courtroom.
                                                                       How to Produce Day-in-the-Life and Settlement Videos
                                                                    includes a chapter on marketing. And it’s here that you’ll
                                                                    find tricks of the trade to help you launch this type of
                                                                    business. It includes information about how to develop
It sounds a bit legalistic, doesn’t it—unless you’re a Beatles      contact lists of attorneys for direct mail, how to take
fan—which means you’re probably wondering what this                 advantage of networking opportunities, and what types of
guide might have to do with events and weddings and such.           advertising work in this niche. This chapter even covers
   I wondered that too, but I thought I’d check it out. I’ve got    recommendations for establishing a website that will attract
to say, it’s certainly worth looking into. After all, some of you   the attention of trial attorneys.
already shoot day-in-the-life pieces for weddings and even             As Hal cautions, this isn’t an arena for beginners.
for your own websites. This requires pretty much the same           “This kind of work requires that you already be a skilled
skill set. Besides, no matter what your feelings are about          documentary producer—one who can produce the kind
lawyers, wouldn’t it be nice if you got them to pay you?            of video segments seen in news magazines or scripted
   By shooting creative and interesting Day-in-the-Life and         documentaries.” Although the book contains some advice
Settlement videos, you can expand your business in the              for videographers, such as interviewing tips, much of the
legal field beyond shooting depositions. These videos can         
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