VIEWS: 28 PAGES: 3 CATEGORY: Social Sciences POSTED ON: 7/22/2010
The founders of Society Hill Studios were on their own. Breaking ties amicably with their former employer -- a Philadelphia-based outfit producing a high volume of die-cut wedding videos -- Cristina Valdivieso, Jon Connor, and Amy Reese have moved on just fine. After introducing themselves to the crowd at Re:Frame Austin, Valdivieso and Connor, along with partner Amy Reese now seem to pop up everywhere with the industry's inner circle. After making the break official, the next item of business was acquiring a Canon 5D Mark II and learning absolutely everything about it. Going forward, Connor sees the company continuing to push for the long-overdue respect the industry deserves by competing with itself and seeking out new inspirations. Producing films they are proud of is Connor and Valdivieso's No. 1 priority on their agenda for now. They recently partnered up with good friend and photographer Jordan Hayman to launch Third Frame Media, a commercial film and photography company.
studio time SOCIETY HILL STUDIOS kids in philly c From left: Amy Reese, Cristina Valdivieso, and Jon Connor of Philadelphia’s an we talk? Lately I’ve been feeling like we’re Society Hill Studios (photo by Gary Nevitt Jr.) growing apart; that we want different things. Plus, I met someone. At Re:Frame. His name is Philip. Actually, I met several people. Kristen* and continue her studies at Temple University). Cristina’s Kristen Turick, to name a few. photography program required a class in video production. They made me realize that I don’t have to fit some kind of To her, a class in statistics would have been met with less mold; that I can do amazing things with my camera. resistance. “Looking back,” she says, “I’m not sure if I was It’s nothing personal, I promise. It’s not you, it’s me. set in my ways or if the fact that my sister was fresh out of NYU film school intimidated me.” And with that, the founders of Society Hill Studios were For the course, she settled on producing a documentary on their own. Breaking ties amicably with their former about the Philadelphia comedy scene, of which Jon was a employer—a Philadelphia-based outfit producing a high part. Working on it together, Cristina and Jon discovered that volume of die-cut wedding videos—Cristina Valdivieso, Jon their thoughts on shot composition and editing were strikingly Connor, and Amy Reese have moved on just fine. similar. After the documentary wrapped up, they didn’t After introducing themselves to the crowd at Re:Frame want to stop. “I loved every minute of it,” Cristina says of Austin, Cristina and Jon, along with partner Amy Reese the experience. She became a quick video convert. “With (who joined them later at In[Focus]) now seem to pop up photography, all you have is your image. But being able to use everywhere with the industry’s inner circle. But how did motion and sound to tell a story inspired me, and still does.” these Young Turks manage to crash this party, seemingly Riding on that momentum, the duo went on to produce overnight, and set themselves on the road to becoming one freelance documentaries, event videos, and promos for local of the go-to studios in Philadelphia for couples wanting a artists and fighters, seeking always to experience new high-end, artistic wedding film? genres of filmmaking. Luckily, Jon soon found a day job producing and editing AVERSION THERAPY video. Unfortunately, it was for the same template-driven It was a special shared aversion they had to wedding company Cristina worked for, now in the additional videos—a vow never to shoot them even—that helped bring capacity as video shooter for the 150-plus wedding videos Jon and Cristina together. A fresh-out-of-high-school produced yearly there. student at the Art Institute of Philadelphia in 1999, Jon’s But it wasn’t all bad. They developed a strong friendship pursuit of a digital filmmaking and video production degree with the company’s veteran sales consultant who also has a led him to produce his first wedding video, which he shot on Bachelor of Fine Arts degree, Amy Reese, who later would S-VHS and edited on an A/B-roll system. His remuneration prove to be a vital asset to their team. for the video was roughly e
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