The Nitty Gritty of Social Media by ProQuest


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									                                                                                                     by Tawnya Starr

        web                    marketing

The Nitty Gritty of
Social Media
LinkedIn is your first step toward social media success

           witter this, Facebook that, Link in here, Tweet      someone is searching for a printer with your expertise,
           there, Facebook everywhere. For a print shop         your profile may come up. Think about words a print
           owner who is already burning the midnight oil,       buyer would use to search for a provider and add those
           that’s pretty overwhelming. And while we know        to your specialties—direct mail, marketing consulting, or
that joining the social media world is unavoidable, no one      logo design, for example.
is really telling us how to do it.                                You may also want to add information to your
  My advice, let’s break social media down to the basics.       “Professional Headline.” This is the blurb that will appear
This article is the first in a series about exactly how to      directly under your name in your profile. It will default
make use of each of the big three social media giants—          to your current job position if you don’t add anything;
LinkedIn, Facebook, and Twitter. I hope to take the mys-        however, this is one of the best ways to get noticed if
tery out of these tools and make them manageable and            someone searches for your industry. Try to answer the
relevant to your specific audience—the print buyer.             question “How do you help people?” here instead. But
  I’d like to start with the social media tool that I believe   don’t stress over it if it doesn’t come easily—remember
should be your first step—LinkedIn.                             you can update your profile at any time.
  Why start here? It’s purely a business community.               Ignore that “percent complete” number on the side of
LinkedIn makes life a little easier just by that fact alone.    the profile. Don’t get caught up in details like this. Your
It takes the guesswork out of what’s appropriate because        profile will still get noticed through other tactics.
there’s very little (if any) posting of personal information.
It will be easy to understand what type of information to       Step Two: Connect
add to your profile simply by reviewing a few others.             Small steps are key to keeping this part of LinkedIn
  It’s easy to connect. When you ask someone to con-            manageable. Commit to connecting to five people per
nect with you on LinkedIn, you’re not asking to be              week. They could be customers, business associates,
their “friend” you are simply asking to be their business       vendors, or other employees in your company—actually
associate—which you already are. So acceptance is much          the more diversified your connections, the better. If you
quicker and easier than with other social media tools.          are engaged in professional organizations, that’s a great
  Your people are here. Do a quick search for 10 of your        place to find contacts that quickly connect you to the
customers and I bet you find that more than half already        community. A great feature of LinkedIn is once you are
have a LinkedIn profile. You can also use your existing         connected to someone, you are immediately connected to
email contacts and LinkedIn will do the contact searching       their entire network (“six degrees” style), so you might be
for you. Doesn’t get much easier tha
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