Also, Linkedln can do a lot of the work for you. The system can use your email address book and find those contacts for you on Linkedln. Once you have a started a network, the system will continuously send suggestions of people you might know based on your location, business, and other connections you have. You'll find those suggestions on the home page of your Linkedln profile in a box called "People You May Know."
by Tawnya Starr web marketing The Nitty Gritty of Social Media LinkedIn is your first step toward social media success T witter this, Facebook that, Link in here, Tweet someone is searching for a printer with your expertise, there, Facebook everywhere. For a print shop your profile may come up. Think about words a print owner who is already burning the midnight oil, buyer would use to search for a provider and add those that’s pretty overwhelming. And while we know to your specialties—direct mail, marketing consulting, or that joining the social media world is unavoidable, no one logo design, for example. is really telling us how to do it. You may also want to add information to your My advice, let’s break social media down to the basics. “Professional Headline.” This is the blurb that will appear This article is the first in a series about exactly how to directly under your name in your profile. It will default make use of each of the big three social media giants— to your current job position if you don’t add anything; LinkedIn, Facebook, and Twitter. I hope to take the mys- however, this is one of the best ways to get noticed if tery out of these tools and make them manageable and someone searches for your industry. Try to answer the relevant to your specific audience—the print buyer. question “How do you help people?” here instead. But I’d like to start with the social media tool that I believe don’t stress over it if it doesn’t come easily—remember should be your first step—LinkedIn. you can update your profile at any time. Why start here? It’s purely a business community. Ignore that “percent complete” number on the side of LinkedIn makes life a little easier just by that fact alone. the profile. Don’t get caught up in details like this. Your It takes the guesswork out of what’s appropriate because profile will still get noticed through other tactics. there’s very little (if any) posting of personal information. It will be easy to understand what type of information to Step Two: Connect add to your profile simply by reviewing a few others. Small steps are key to keeping this part of LinkedIn It’s easy to connect. When you ask someone to con- manageable. Commit to connecting to five people per nect with you on LinkedIn, you’re not asking to be week. They could be customers, business associates, their “friend” you are simply asking to be their business vendors, or other employees in your company—actually associate—which you already are. So acceptance is much the more diversified your connections, the better. If you quicker and easier than with other social media tools. are engaged in professional organizations, that’s a great Your people are here. Do a quick search for 10 of your place to find contacts that quickly connect you to the customers and I bet you find that more than half already community. A great feature of LinkedIn is once you are have a LinkedIn profile. You can also use your existing connected to someone, you are immediately connected to email contacts and LinkedIn will do the contact searching their entire network (“six degrees” style), so you might be for you. Doesn’t get much easier tha
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