How it all works!
When you choose us as your SEO firm, we become your partner in marketing. Your vision is our vision. Your goals are our goals. Instead of “cookie-cutter” programs filled with generic marketing jargon, we develop a dedicated aggressive program based on your company’s specific needs. And, once employed, we continue to monitor our programs and assist you with all your internet marketing efforts. The basis all of our programs is a two-part integrated Internet Marketing Solution. First, we perform on-site optimization and set-up. Second, we perform a very aggressive off-site marketing program with an internet-based PR campaign. Together, the two part system works toward one goal – increasing visibility for you web-site and, ultimately, your company. How the system works: Initial Meetings We meet with you over several weeks to better understand your company, your processes and your needs going forward. We want to know where you are now and where you would like to be. We ask questions about your customer base, your products or services and your vision for the future. All of this information allows us, as your marketing partner, to better serve your specific needs. Optimization & Setup After the meetings are complete, we will analyze and optimize your current website. This will include a detailed statistical report on the successes and failures of your current online marketing strategy. If you don’t have a website, we will build one from scratch that is completely optimized and ready for our strategic marketing. Let’s define a few terms. What does optimize mean? The search engines rank websites based on several factors; including, keywords, relevancy and trust. 1. Your potential customers use specific words or phrases to find you. These are called keywords. We will analyze the most frequently used keywords for your product or service and employ them within your site pages. Without the right keywords, your site will be invisible to the search-engines. 2. When a user enters keywords, the search-engine lists its results in a specific order based on relevancy. It uses an algorithm to determine how relevant your site is to So Cal’s Internet Marketing Powerhouse -Orange County Search Engine Optimization (SEO)
those specific keywords. The more relevant your site it, the higher up you’ll be on the list. There are many factors that determine relevancy; including, placement and frequency of keywords (too many or too few), number of visits, link analysis etc. 3. Trust is a factor that influences general search-engine relevancy and directly affects Google rankings. Overtime, external websites will link to your site; thereby, increasing your websites credibility. The more external links that you have; the more trustworthy your site becomes to the Search-Engines. The more trustworthy you are, the better your chances for increasing your rank and list levels. We will ensure that your site is properly optimized with these factors in mind. The first step will include a detailed keyword analysis for your products, services and your industry. Armed with that will information, we’ll make your page relevant with the use of keywords. At this time, we will make recommendations for adding dynamic elements to your site. This may include a public company blog, a downloadable or searchable catalog, video footage or forms and other usable information. These extra details dramatically increase the usability of your website, lend credibility to your company and help to better inform potential customers. Off-Site Marketing Program Once the website is optimized and setup. We will begin an off-site marketing program which will drive traffic to your site and, ultimately, begin to build “trust” for your site by way of external links. Off-site marketing strategies include: 1. Media and Content Marketing (Press Releases, Articles, Video): to use traditional PR methods over the internet in order to establish or re-exert your online presence. 2. Pod-Casts: to establish yourself as an expert. 3. Social Media (YouTube, FaceBook etc): to put a human face on your company and reach out to consumers in a grass-roots style. The off-site marketing program is a working process that is defined based on your specific products and needs. Once it has begun, the increase in traffic to your website will be obvious within weeks. If you just optimized your site, worrying only about the keywords and relevancy, it could take several years for you to build up “trust” through external links. Therefore, the optimization and the aggressive off-site marketing campaign work in tandem to increase your visibility quickly and effectively for the long-term. Monthly Monitoring
So Cal’s Internet Marketing Powerhouse -Orange County Search Engine Optimization (SEO)
Over the course of working together, we will monitor your program and your website. We will provide monthly reports on its effectiveness. This will include the number of hits (or visitors) to your site and how they are finding you. We’ll know which articles or podcasts are generating the most traffic. We can tell which of your pages is the most popular. In doing this, we are able to tweak the program to fit the ever changing internet climate or to better suit your needs as they change.
So Cal’s Internet Marketing Powerhouse -Orange County Search Engine Optimization (SEO)