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									                                                                                                                                                            March | Real Estate 1

     MARCH 2005                                           SANTA CRUZ ASSOCIATION OF REALTORS ® On The Web
                                                                                                                                                     More News at

                                                                                                                                                   Santa Cruz County’s
                                                                                                                                                     REAL ESTATE
                                                                                                                                                     NEWS SOURCE


                                                          C R E A T I N G                B E T T E R              R E A L T O R S              ®
Inside Real Estate
NEWS                                                                          Designations and Educational
                                                                                Options for REALTORS®
REALTOR Education

Learn about CRS, GRI and SRES
designations..................................... 1
                                                                                                       Studies show that REALTORS® hold-                          Specialist (CRS)
SRES® Training .........................1                                                             ing a professional designation earn            CRS          designation, with more
NAR’s REALTOR® Campaign ..... 6                                                                       $27,000 more annually than those who do
                                                                                                                                                                 than 35,000 designees
                                                                                                      not hold a designation; brokers earn                      throughout the U.S. and
CAR Legal Hotline ..................... 7                                                             $18,000 more.                                            international countries,
eLicensing                                                                                             The Santa Cr uz Association of                 provides a proven alternative to
Manage your real estate license                                                                       REALTORS® provides several options           enhancing your career path. Key benefits
online............................................... 8                                               for you to enhance your career through       of earning the CRS designation are:
                                                                                                      education and training to enable you         • Gaining higher volume of transactions
Legality of E-Signatures ........ 8                                                                   to earn various industry designations.         and greater gross sales — CRS
                                                                                                      Here’s an overview of three of our most
Criminals Target Open                                                                                 popular programs, Certified Residential
                                                                                                                                                     designees earn an average yearly
                                                                                                                                                     income of $155,896 compared to
Houses ......................................... 8                                                    Specialist (CRS), Graduate REALTOR®            $39,300 for a REALTOR® who is a
                                                                                                      Institute (GRI), and Senior Real Estate
DRE Paperwork                                                                                         Specialists® (SRES®).
                                                                                                                                                     sales agent;
Completing it properly pays off ... 11                                                                                                             • Improving efficiencies through use of
                                                                                                       If you’re working with residential buyers
Tsunami Relief Project .......... 14                                                                  and sellers, the Certified Residential       See Education, Page 5
CAR Tech Hotline Contest ....15
SCAOR Blood Drive Success .. 15
WCR Resource Meeting
                                                                        Seniors Real Estate Specialists®
Joanna Phillips of Bailey Properties on
“Savvy Seniors” ........................... 17                           (SRES®) Training March 17–18
                                                           SRES ® is the only designation and         be provided. To register for this train-
                                                          marketing program specifically designed      ing, call (800) 918-9637, or go to www.
                                                          to serve senior property owners. The
                                                          Seniors Real Estate Specialists® (SRES®)      Through this course, you will earn na-
                                                          designation is one of the largest and       tional SRES® designation, as well as 12
INSERT                                                    fastest-growing national designations
                                                          and most comprehensive seniors pro-
                                                                                                      hours of professional training and devel-
                                                                                                      opment suitable for continuing education
 Legislative Watch                                        gram in the industry.                       DRE credit.
                                                           Power Training For Real Estate is offer-     Through completion of this course,
DEPARTMENTS                                               ing a two-day course at the SCAOR of-
                                                          fice, March 17–18, from 8:30 A.M.– 3:00
                                                                                                      you will:
                                                                                                      • Understand the range of housing and
                                                                                                                                                     three major segments of the growing
                                                                                                                                                     mature population;
Affiliate News .............................3              P.M. The cost of the training is $399.         developmental needs of each of the
Affiliate Spotlight ......................3                Continental breakfast and lunch will                                                     See SRES Training, Page 6

New Members ...........................3
President’s Message . ............3                                 SANTA CRUZ ASSOCIATION OF REALTORS®
                                                                    2525 MAIN STREET                                                                                          PRSRT STD
Housing Foundation . ...............13                    REALTOR
                                                                    SOQUEL, CA 95073                                                                                       US POSTAGE PAID
Did You Know?                                                                                                                                                               CAPITOLA, CA
                                                                                                                                                                            PERMIT NO. 59
Helpful reminders and resources .... 17
On the Calendar
SCAOR March events ................... 17
2 March | Real Estate

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                        Reg. Bus. Dev. Manager                                                  Branch Manager
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                          (831) 475-2600 AVAILABLE 7 DAYS A WEEK 5161 SOQUEL DRIVE, SOQUEL, CA 95073
                                                                                                                                                                          March | Real Estate 3

REAL                                                                                             President’s Message
S A N TA C R U Z A S S O C I AT I O N O F R E A LT O R S   ®


                                                               Market Summary                                Finally, Reflections on living                       vine. The man then saw a luscious
                                                                Our spring-time real estate market is        well in this fast-paced and challenging             strawberry near him. Grasping the
C R E A T I N G      B E T T E R     R E A L T O R S®
                                                               well underway. Amazing home prices            market.                                             vine with one hand, he plucked the
                                                                                                                                                                 strawberry with the other.
     2005 Board of Directors                                   and multiple offers are commonplace.
                                                               Our listing inventory is very low, and
                                                                                                             • Finish every day and be done with it.
                                                                                                                                                                  How sweet it tasted.
                                                                                                                You have done what you could. Some
                President                                      prices are climbing quickly to match this                                                                                —Zen Poem
                                                                                                                blunders and absurdities no doubt
             Dan Sedenquist                                    scarcity. Obviously, the key to thriving         have crept in; forget them as soon
             President-Elect                                   in this market as a REALTOR® is to
             Bobbie Nelson
                                                                                                                as you can. Tomorrow is a new day;
                                                               focus on getting more listings.                  begin it well and serenely and with                                  Dan Sedenquist
                                                                                                                too high a spirit to be cumbered with                                Bailey Properties
              Sandy Kaplan                                     Lockbox Update                                                                                                        2005 SCAOR
                Directors                                        By now you’ve realized that the con-           your old nonsense. This day is all that
               Debra Frey                                                                                       is good and fair. It is too dear, with                               President
            Christa Johnson
                                                               version from the old Supra system to the                                                                              (831) 426-4100
                                                               new D-key is complete. Yes, you have to          its hopes and invitations, to waste a
           Janet Romanowski                                                                                     moment on yesterdays.                                      
             Dennis Stewart                                    establish a new habit of “cradling” your
                                                               D-key every night. Here is a memory                           —Ralph Waldo Emerson
               Lori Strusis

                                                                                                                                                             New Members
             Trevor Thorpe                                     tip: when you plug in your cell phone         •   A man traveling across a field en-
               Lela Willet                                     at night, put your D-key in its cradle.           countered a tiger. He fled, the tiger
              Suzanne Yost                                     Your key will automatically upload your           after him. Coming to a precipice, he
         RE InfoLink Director
                                                               showing activity and recharge its bat-            caught hold of the root of a wild vine
         Suzanne Yost 688-7434                                                                                                                                         American Dream Realty
        Chief Executive Officer                                 tery. And by doing so, the quality of the         and swung himself over the edge.                     Jeannie Collins (reinstate)
     Philip B. Tedesco, RCE, CAE                               data within our lockbox system and the            The tiger sniffed at him from above.                         Chuck Oliver
       Member Services Director                                security of the system for our clients will       Trembling, the man looked down to                      Bailey Properties, Inc.
            Norma I. Milete                                    be optimized. Go to the Supra lockbox             where, far below, another tiger was                           Sara Welch
 Marketing & Communications Manager                            web site: to check              waiting to eat him. Only the vine                         Bryan Chambers
            Dawn Valentine                                     out your new tools. Call the SCAOR                sustained him.                                              Chris Howells
               Bookkeeper                                                                                                                                                     W. Skip Jones
                                                               office at 464-2000 with any questions               Two mice, one white and one black,
           Colette Alexander                                                                                                                                                 Sasha Sirisena
      Receptionist/Administrative                              about this system change.                         little by little started to gnaw away the
                                                                                                                                                                            Capitola Realty
               Leslie Flint                                                                                                                                                     Lyn Taylor
        Administrative Assistant                                                                                                                                  Century 21 Showcase REALTORS®
              Gloria Spitzer                                                                                                                                                    Katy Abel

                                                                         Affiliate                                     Affiliate
                                                                                                                                                                     Alfred Brinnand (reinstate)
                                                                                                                                                                Coldwell Banker Residential Brokerage
                                                                                                                                                                           Lauren Anderson
         Coastal Homes Staff
                                                                          News                                        Spotlight
                                                                                                                                                                          Michael McDonald
                                                                                                                                                                             Denise Norris
Marketing & Publication Coordinator                                                                                                                                           Regina Stark
            Nancy Ellis                                                                                                                                              Russell E. Gross Real Estate
                                                                The Affiliate Committee meetings             First American Home Buyers Protection                              Julie Jones
            Production Manager                                 are continuing to grow in response to          265 Camino Al Mar, La Selva Beach                          Heritage Properties
              Diane Sturgeon                                   the many exciting initiatives outlined         P (800) 698-0422 | F (800)772-1151                           Pamela Cameron
                                                               for 2005. We had 14 people attend our          First American Home Buyers Protection
                                                                                                                                                                     The Office of Bernice Jacobs
          Production/Pre-press                                 February Affiliate Committee meeting,                                                                           Brent Adams
         Coastal Homes Magazine                                                                              has been in the home warranty business
                                                               including two REALTOR® members,               since 1984 with over $100 million in
                                                                                                                                                                        Keller-Williams Realty
                                                               Bobbie Nelson and Jeanne Mulhern.                                                                             Janine Canada
              Account Executive                                                                              net worth. We are proud to be a part of                         Key Associates
                                                               Their participation is invaluable, and we’d   the buying/selling process here in Santa
               Barbara Quinton                                                                                                                                                Gary Arnold
                                                               love to see more REALTORS® join us.           Cruz County, protecting buyers against
                                                                All of the sub-committees are off and                                                                  David Lyng & Associates
  ADVERTISING INFORMATION                                                                                    unexpected repairs on appliances and                              Susan Cecy
     For advertising and deadline                              running with their planning, goal setting,    major systems that occur during the                             Nicole Vanover
      information, please call                                 and implementation. The Education             first year of home ownership. We are                               Sue Carlson
                                                               Sub-committee sponsored the New               fortunate to have Judy Ainsworth as                               Megan Lyng
              Barbara Quinton                                  Agent Lender’s panel on February 4. The                                                                       Maribel Garcia
               462-5700 ext 23                                                                               our Senior Account Manager. Judy’s
                                                               Membership Sub-committee pitched the          unmatched customer service in the real
                                                                                                                                                                    Network Alliance Real Estate
                                                               benefits of participating on the Affiliate                                                                       Laura Schultz
                                                                                                             estate community has earned her an                            Catherine Barsch
REAL ESTATE is the official monthly                             Committee at the February Women’s             Outstanding Achievement Award                                  Judy Pennycook
newspaper of the Santa Cruz Asso-                              Council of REALTORS® luncheon. The            in 2004. If you are not currently                              Jennifer Dowdy
ciation of REALTORS ® provided as                              Liaison/Communications Sub-committee          working with Judy, you can reach her                             Mark Kastner
a member-service to inform, educate                            attended this quarter’s Office Liaison                           at (800) 698-0422                     New Horizons REALTORS®
and update REALTOR® and Affiliate                               meeting held at the SCAOR offices.                               x 6915.                                   Tina Schwendemann
members on local, state and national                            Our fourth sub-committee, the Events                                                                      Real Estate Center
real estate news and the Association’s                         and Programs Sub-committee, is our                                                                        Mohamed El-Sherif
calendar of events.                                            focus for this month. This committee                                                                      Redwood Real Estate
  SANTA CRUZ ASSOCIATION OF                                    carries the responsibility for conceiving,                        Judy Ainsworth                               Martie Szoke
             REALTORS®                                         organizing, and recruiting volunteers                             Senior Account Manager            Sunny Brook Appraisal Services
2525 Main Street, Soquel, California 95073                     and producing events and programs.                                                                         Rebecca Brummett
 (831) 464-2000 • (831) 464-2881 fax                           The focus is being driven by the 2004                                                         Comments about an applicant’s admittance should be
                                                                                                                                                             submitted in writing to the Santa Cruz Assn. of REAL-
                                        See Affiliate News, Page 7                                                                     TORS®, 2525 Main St., Soquel, CA 95073.
4 March | Real Estate
                                                                                                                                                                 March | Real Estate 5

Education...continued from                                professionalism in residential real estate.     In today’s competitive business environ-     ing plan. Earn the trust of this untapped
                                                          The council has four objectives:              ment, you need more than just motivation       market segment and earn their business
page 1
                                                          • To enhance members’ continuing              and initiative to succeed; you need the        with the national SRES® designation.
   business planning, effective personal                    competence through providing su-            advantage of the education you receive           Key benefits of earning the SRES ®
   marketing, and delegating part of the                    perior educational opportunities in a       in the GRI program. A GRI designation          designation:
   workload to personal assistants;                         cost-effective manner;                      will set you apart, making a difference        • Placement on the web site for view-
• Ta p p i n g i n t o a n e t wo r k o f                 • To provide and promote benefits which        in the level of service you will be able to       ing access by potential clients and
   professionally trained Certif ied                        enhance the economic value of mem-          offer; expand your network of real estate         referrals across the United States and
   Residential Specialists (CRSs) to                        bership in the council;                     professionals through course contacts to          Canada;
   give and get referrals to clients;                     • To create and maintain organizational       generate more leads and referrals; as well     • Customizable quarterly newsletters;
• Benef iting from the Council of                           systems and alliances with appropriate      as increase your income.                       • Direct response special reports and
   R e s i d e n t i a l S p e c i a l i s t ’s b o d y     organizations to ensure the integrity of      But it’s about more than just the money.        contact plan;
   of knowledge: local and national                         the council;                                New technology, laws, procedures, and          • Ongoing education: regular updates on
   networking opportunities and CRS                       • To create and maintain procedures           the increasing sophistication of buyers           senior-related issues to keep current
   Courses available in different locations                 to ensure a standard of excellence          and sellers require real estate practi-           with developments in financial or legal
   throughout the year;                                     that is required for earning the CRS        tioners to perform with a higher level            matters and trends in senior housing;
• Quality-tested products and services                      designation;                                of professionalism. The course work            • Customizable ad templates designed
   and the bimonthly magazine, The                         To learn more about earning the              required to earn the GRI designation              by a professional ad agency to be
   Residential Specialist.                                Certified Residential Specialist des-         will give you the tools and knowledge             used in local publications and news-
 The Certified Residential Specialist                      ignation, go to, or call          you need to provide your clients with             papers;
(CRS) designation is the professional                     (800) 462-8841.                               superior service.                              • Marketing tools, such as brochures
designation offered by the Council of                                                                     The GRI designation is obtained by              and postcards that can be used with
Residential Specialists and the highest                                                                 attending a specific, intensive series of          prospective clients.
professional designation awarded                                                                        a minimum of 90 hours of classroom               By earning the SRES® designation, the
to REALTORS ® in the residential                                                                        instruction. The program has been de-          licensee demonstrates that he/she has the
sales field. Fewer than five percent                        New technology, laws, procedures,           veloped for members of the National            requisite knowledge, experience, and
of all REALTORS ® hold the CRS                            and the increasing sophistication of          Association of REALTORS ® and is               expertise to successfully provide seniors
designation.                                              buyers and sellers require real estate        offered through the California Associa-        with professional consultation about real
 The Council of Residential                               practitioners to perform at an ever-in-       tion of REALTORS®. The subject matter          estate.
Specialists was created in 1976 to                        creasing level of professionalism. The        has been chosen to educate practitioners
attract and retain those REALTORS®                        GRI program has helped the best and           about local, state, and national real estate
seeking the knowledge, tools, and                         the brightest in the industry achieve a       practices that affect REALTORS® and
                                                          keen understanding of the real estate         their clients, focusing on the following          For more information about
relationship-building opportunities
needed to maximize their income and                       business.                                     core areas:
                                                                                                        • Sales Process: business development,          our educational offerings
                                                                                                           sales and marketing, customer and cli-
                                                                                                           ent services, and cultural diversity;
                                                                                                        • Legal and Regulatory: fair housing,           or pursuing a particular
                                                                                                           brokerage relationships, contracts, and
                                                                                                           environmental issues;                        designation, go to our web
                                                                                                        • Technology: communications, general
                       To Advertise your                                                                   technology, and real estate business
                                                                                                                                                        site,, and
                          REAL ESTATE                                                                      technology;
                                                                                                        • Professional Standards: NAR Code of
     Professional Services                                                                                 Ethics and Standards, arbitration and
                                                                                                                                                        click on the Education link
   call Barbara 831.462.5700                                                                              The Graduate REALTOR ® Institute
                                                                                                                                                        on the left side of the page,
             ext. 23                                                                                    (GRI) designation indicates to buyers,
                                                                                                        sellers, and other real estate industry
                                                                                                        professionals that you have made the            or call (831) 464-2000.
                                                                                                        commitment to provide a high level of
                                                                                                        professional service to your clients by se-
                                                                                                        curing a strong educational foundation.
                                                                                                                               The vast majority
                                                                                                                              of seniors are ho-
                                                                                                                              meowners. AARP
                                                                                                        estimates that of the 83 percent of seniors
                                                                                                        who own their homes, nearly three mil-
                                                                                                        lion of them will change residences in
                                                                                                        the next two years. These prospective
                                                                                                        clients need someone who can advise
                                                                                                        them on the best way to maximize their
                                                                                                        equity and plan for the future.
                                                                                                        To help REALTORS® meet the special-
                                                                                                        ized needs of seniors, the founder of the
                                                                                                        Senior Advantage Real Estate Council®
                                                                                                        (SAREC®) spent 10 years developing the
                                                                                                        Senior Real Estate Specialist® (SRES®)
                                                                                                        designation and comprehensive market-
6 March | Real Estate

          Real Estate Services                                                                                               NAR Launches Public
                    Jessica Arent
                                                                                                                             Awareness Campaign
                    Relocation Broker                                                                               The National Association of                 for state and local associations to use.
                    831.295.3356                                                                                   R E A LTO R S ® P u bl i c Awa r e n e s s   The television and radio commercials
                    831.479.3602                                                                                   Campaign kicks off its eighth year           will run from today through the end
                                          Local | National | International
                                                                                                                   this month with new television and           of October as part of the $25 million
 With Security and Peace of Mind at the forefront of our thoughts these days, why not                              radio ads featuring real people talking      advertising campaign.
 call someone to MOVE you or your client? We service your every relocation need—from                               about their real estate experiences and       This year’s campaign also will include
 PACKING with kid gloves to MOVING—by calling on only the BEST, INTEGRITY DRIVEN,                                  touting the benefits of working with         NAR’s f irst-ever Spanish-language
 HONEST moving companies, who have YOUR BEST INTERESTS in mind. We Guarantee                                       a REALTOR®. New this year, the ads           television ad. The new spot, which closely
 It! Our crews have been drug tested, have had background checks, and have been                                    encourage consumers to contact a             resembles the English-language version,
 provided with expert ongoing training. The best part of all—you don’t pay more for                                REALTOR® first when it comes time to          uses real customers who are Hispanic
 PREMIUM SERVICE! Call Us For a Free Estimate.                                                                     buy or sell a home or lease a commercial     Americans sharing their hopes, dreams,
                                                                                                                   space.                                       and stories about trying to achieve the
                              Arent Relocation 236 Waugh Ave, Santa Cruz, CA 95065                                  The spots, which debut at the end
                                                                                                                   of February on broadcast and cable            Consumers’ preference for
                                                                                                                   networks, remind folks that not all

                             A       native of Santa Cruz, Garret has his feet planted firmly into the
                             sand. With children at Pacific Collegiate School and Santa Cruz Gardens
                                                                                                                   practitioners are REALTORS® and urge
                                                                                                                   consumers to look for the REALTOR®
                                                                                                                   “R” on their real estate professional’s
                                                                                                                   business card. The ads also help
                                                                                                                                                                 working with a REALTOR®
                                                                                                                                                                 has increased from 58
                             Elementary, he understands the importance of delicately balancing home                                                              percent in 2000 to 72 percent
                             and business, while actively contributing to the community through school             differentiate REALTORS® from others
                             charity work and the Women’s Council of REALTORS®.                                    in the real estate business by concluding     in 2004.
                             Garret has been an interior/exterior home painter for 18 years and knows
                                                                                                                   with the tag line, “Ask if your agent is a
                             what quality prep work, color and creativity can do to improve the look of a          REALTOR®, a member of the National           American dream of homeownership. The
                             home. For all of your painting needs, call someone who cares about Quality            Association of REALTORS®.”                   new Hispanic television and radio ads
                             Craftsmanship and goes the extra mile to make your home more beautiful!                The 2005 campaign will feature four         will begin airing on Spanish-language
                                                                                                                   new television commercials and four new      networks in mid-March.
 Garret’s Painting                                                                                                 radio spots as well as new customizable
 Contractors License #767831                                                                                       print ads, posters and web banners           See Public Awareness, Page 7
 479-3602                                                                                   Women's Councilo
 406-0320                                                                                   REALTORS

                                                                                                                   SRES Training...continued from               • Learn how to develop team-building
                                                                                                                                                                   skills with family members and other
                                                                                                                   page 1                                          professional senior service providers
      New Flooring & Window Treatments                                                                             • Develop and maintain senior client            in the community.
                                                                                                                                                                 All of the SAREC® marketing tools,
       Now is the time to call for your free in-home consultation with one of our professionals.                     relationships while earning the respect
                                                                                                                     and trust of the mature client;            internet information, SRES® Certifi-
                                                                                                                   • Understand the major concerns and          cate, Designation Pin, and sample press
                                                                                                                     fears facing each segment of today’s       releases will be provided to you upon
                                                                                                                     mature client population and have          successful completion of the course
                                                                                                                     the tools needed to effectively address    and final exam. Please remember that
                                                                                                                     them;                                      you cannot use the SRES® designation
                                                                                                                   • Create a personalized housing plan for     until finishing the course and passing the
                                                                                                                     mature clients to reduce their fears and   test.
                                                               Visit Our Full-Service                                concerns about selling or buying;           To earn your SRES® designation, you
                                                                      Showroom                                     • Use counseling tools that reinforce        must complete the following four steps:
                                                                 Let us assist you from                              the comfort and confidence required         1) Meet the SRES ® designation re-
                                                                concept to completion.                               by today’s mature clients;                    quirements (www.seniorsrealestate
                                                                   Bill to Escrow                                  • Learn how to help maturing clients            .com/sarec/servlet/perspective/re-
                                                                Financing Available                                  take positive action in estate, real          quirements);
                                                                                                                     estate, and financial planning without      2) Become a member of the Senior
                                                                                                                     offending them;                               Advantage Real Estate Council ®
                                                                                                                   • Understand differing professional             by completing the membership
                                                                                                                     services and lifestyle needs of our           application;
                                                                                                                     maturing clients;                          3) Complete the 12-hour course and pass
                                                                                                                   • Develop concepts of how to move               the test;
                                                                                                                     from a selling (salesperson) style         4) Submit your documentation satisfy-
         Hardwood • Bamboo • Pergo                                                                                                                                 ing three senior involved transac-
                                                                                                                     approach to one of the professional
               Carpet • Wool • Sisal                                                                                 counselor/advisor;                            tions, completed 12 months after
         Custom Area Rugs • Porcelain                                                                              • Provide the maturing client and their         joining the council and prior to your
              Tile • Window Shades                                                                                   family with a housing plan outline            renewal date.
                                                                                                                     for their consideration when the time       Register today!
                Shutters • Linoleum                            Deborah Cypert, Owner
         2800 Daubenbiss Ave, Soquel • 476-8780
                                                                                                                                              March | Real Estate 7

              Santa Cruz County                                                             CAR Legal Hotline Is A
                  Statistics                                                               Valuable Member Benefit
                    Single Family Residences
 04–05 Inventory            New       Sold       Average             Median

   Nov.         540         205       229       $700,341           $630,000

   Dec.         382         129       214       $712,364           $650,000

   Jan.         425         243       154       $798,524           $715,000             The CAR Legal Hotline offers mem-            Recently, the membership of CAR has
                                                                                       bers the incredible benefit of receiving     increased tremendously with thousands
                                                                                       free confidential legal advice over the      of new real estate licensees joining the
                                                                                       telephone on a vast array of real-estate    ranks of those contacting the Legal Ho-
                                                                                       related topics such as contract inter-      tline for free legal advice. As a result,
        Current                                                                        pretation, arbitration, litigation, tax     there are days in which the Legal Hotline
 04–05 Inventory            New       Sold       Average             Median
                                                                                       issues, commission disputes, disclosure     is flooded with calls, faxes, and email
                                                                                       requirements, fair housing issues, laws     requests. Unfortunately, that may mean a
   Nov.          83          65        49       $446,488           $449,000            governing homeowners associations,          delay from several hours to several days
                                                                                       and so on. By contacting the CAR Legal      before receiving a phone call from one
                                                                                       Hotline, you can speak directly to one of   of the real estate attorneys on our staff.
   Dec.          66          34        52       $490,402           $420,560            CAR’s attorneys. Since its debut in 1979,   Our receptionists who answer the phone,
                                                                                       CAR attorneys have answered more than       process your requests, and forward them
                                                                                       600,000 questions about real estate law     to the attorneys would greatly appreciate
   Jan.          72          55        43       $444,323           $451,000
                                                                                       and brokerage practice.                     your understanding and patience.
                                                                                        For additional information, CAR mem-         For personalized legal advice from a
          Please visit for more                    bers may contact CAR’s Member Legal         CAR attorney, you may also telephone
                   Santa Cruz County statistical information.                          Hotline at (213) 739-8282. Office man-       the CAR Legal Hotline at (213)739-
                                                                                       agers, broker/owners, and designated        8282, Monday to Friday, from 9 A.M.
                                                                                       REALTORS® may call (213) 739-8350.          to 6 P.M. CAR members who are broker-
Public Awareness...continued                sponsoring ESPN Radio’s coverage of        You may email legal questions by click-     owners, office managers, or designated
                                            Major League Baseball.                     ing on One of        REALTORS® may contact the Member
from page 6                                  The network television and radio          our CAR attorneys will telephone you        Legal Hotline at (213)739-8350 to re-
  “NAR’s Public Awareness Campaign          advertisements have changed the way        to discuss your legal question, so please   ceive expedited service.
helps millions of potential homebuyers,     consumers think about buying and           be sure to indicate all the applicable        Source: CAR Newsline, 1/12/05,
home sellers, and commercial business       selling real estate. A 2004 tracking       telephone numbers.                 
owners understand the value of working      study found that approximately three
with a REALTOR®,” says NAR President,       out of four consumers, about 71 percent,
Al Mansell, CEO of Coldwell Banker          are aware of the NAR’s advertising
Residential Brokerage in Salt Lake City.    campaign. The survey also found that       Affiliate News...continued from              meanwhile increasing networking op-
“This year’s campaign promises to build     more consumers than ever are likely to     page 3                                      portunities. The Events and Programs
on the success of our previous efforts by   select a REALTOR® to help them buy                                                     Sub-committee proposed organizing
                                                                                       SCAOR Strategy Plan and focus group         an annual community event that would
branding REALTORS® as the first point        or sell a home. Consumers’ preference
                                                                                       input. The sub-committee’s activities       benefit the SCAOR Housing Founda-
of contact and encouraging consumers        for working with a REALTOR ® has
                                                                                       are based around increased community        tion. Planning is currently underway
to look for the REALTOR® ‘R’ on their       increased from 58 percent in 2000 to 72
                                                                                       awareness and networking.                   for a major community event which will
practitioner’s business card.”              percent in 2004.
                                                                                        Currently the Event and Programs           hopefully attract hundreds of supporters
  The 2005 campaign is running on            Last May, NAR’s board of directors
                                                                                       Sub-committee either participates or has    as well as real estate community mem-
network news and entertainment shows        voted to continue a special annual
                                                                                       the responsibility for the Spring Fling,    bers. As real estate industry support is
such as NBC’s Today, ABC’s Good             assessment of $20 per member to fund the
                                                                                       Annual Ski Trip, Annual REALTOR®            critical to the success of our foundation,
Morning America, and CBS’s Late Show        campaign through 2005 and 2006. The
                                                                                       Golf Tournament, Holiday Open House,        your participation will be invaluable.
with David Letterman, as well as on         assessment would rise to $25 in 2007 to
                                                                                       and SCAOR Installation Dinner. The          Since November 3rd has tentatively been
cable networks like A&E, The Learning       meet expected higher advertising costs.
                                                                                       Ski Trip is scheduled for March 11.         selected for this event, let’s put it in our
Channel, Home & Garden Television,
                                                                                       The Spring Fling is scheduled for           calendars today. We will have more de-
Discovery Home, The Food Network,
                                                                                       Wednesday, May 4, at the SCAOR              tails to follow shortly.
and The History Channel.
                                                                                       offices. The Annual Golf Tournament is         As always, your input is greatly
  The 2005 media plan includes spots on
                                                                                       scheduled for August 19 at De Lavega        appreciated. Please email Scott
prime time network television programs
                                                                                       Golf Course. The Holiday Open House is      Pine, Aff iliate Committee Chair,
like The West Wing, Law & Order, and
                                                                                       on November 30 at the SCAOR offices,         at, or call
CSI Miami, which will start airing the
                                                                                       and the Installation Dinner is being        (831) 479-8800.
week of March 7. The campaign also
                                                                                       moved from December to January.                           —By Scott Pine, Associated
will continue its sponsorship of network
                                                                                        At the end of last year, the Affiliate                             Finance Company
radio programming like NPR’s Morning
                                                                                       Committee began evaluating methods
Edition and All Things Considered and
                                                                                       for enhancing community awareness
will be back at bat on sports radio by
8 March | Real Estate

    eLicensing: Manage Your                                                                  Electronic Signatures In
       Real Estate License                                                                   Real Estate Transaction
                                                                                         CAR has released a new legal               should be aware of important legal
                                                                                       memorandum, “Electronic Signatures           considerations prior to incorporating
                                                                                       and Records in Real Estate Transactions,”    electronic signatures and records into
                                                                                       to help REALTORS® navigate electronic        transactions. While most residential
                                                                                       signatures and records laws. While both      resale transaction documents may
                                                                                       federal and state laws now largely permit    be signed electronically, some types
                                                                                       electronic signatures and records in         of documents may raise questions
                                                                                       real estate transactions, REALTORS®
                                                                                                                                    See Signatures, Page 14

  The fastest, easiest way to manage       dress, certify or terminate salesperson                      Criminals Target
                                                                                                          Open Houses
your real estate license is through eLi-   employment, renew their license, or
censing.                                   request a duplicate.
  As long as you have an existing            The opportunities available through
examination record or license on file       eLicensing in regards to exams are
with the Department of Real Estate         significant. You can apply to re-take an      Property showings can provide an            information that will facilitate identity
(DRE), you can use eLicensing to access    exam, check your scheduled exam date,       opportunity for criminals to steal from      theft and financial crimes.
vital information and make important       time and location, or reschedule your       the homeowner—during the actual open          In some states, drug addicts are
changes to your record, such as updating   exam date. You’re also able to view         house and possibly even later—law            reportedly targeting open houses as a
your mailing address, and even sign up     your exam records or results, request a     enforcement authorities warn.                way to obtain prescription medicines.
for exams and electronic newsletters.      duplicate schedule or results notice, and    A thief can use the crowd of legitimate     Sometimes claiming to need a bathroom,
  Salespersons have the ability to add/    see if your license has been issued.        visitors to a home for sale as camouflage     they raid medicine chests, drawers, and
change employing broker, renew their         Go to to access eLi-       for his or her crimes, which often are not   closets in search of drugs. All small and
license, or sign up to receive the Real    censing.                                    realized until much later. Some pocket       potentially valuable items should be
Estate Bulletin electronically. Brokers      Source: Department of Real Estate,        easily concealed items such as jewelry       secured or removed before an open house
can add or change their main office ad-                              and handheld electronics; while others       event, say police.
                                                                                       slip away with personal checks and other      Source: Kansas City Star (02/09/05)
                                                                                                             March | Real Estate 9

                                     AVID LYNG R
                                   DSanta Cruz County’s Premier EAL ECompany
                                                                Real Estate

                          It’s the people who make a good company great!
                          Why did you choose David Lyng Real Estate?
Aptos Village                                  Reputation.
8050 Soquel Ave.                               “Before David Lyng Real Estate, our 2004 sales placed us in the top 1.5%
Aptos, CA 95003
                                               of all the Realtors in the County. We can only imagine the possibilities now
                                               that we have joined the David Lyng Team. The reputation of this company
                                               made our decision an easy one. They offer an unrivaled marketing package
                                               and you won’t find a more successful group of realtors under one roof.”
Capitola Village                                                                            —Michael and Aaron Whiting
301 Capitola Ave.
Capitola, CA 95010
831.475.8111                                   Enthusiasm.
                                               “When I think about David Lyng Real Estate, I am most impressed with the positive
                                               energy that exudes from everyone in the company, the agents, the great support
Santa Cruz                                     staff and the owners. David and Sally have created a great workplace and I
2170 41st Avenue                               am extremely happy to be a part of this company.”
Capitola, CA 95010                                                                                             —Lynne Bucher

Scotts Valley                                  Support.
101 Mt. Hermon Rd.                             “I have been in real estate for 17 years and joined David Lyng 11 years ago
Scotts Valley, CA 95066                        because of its support staff and the knowledge of its Management Team. They
831.461.1200                                   offer a wide array of services from administration and advertising to financial
                                               services and networking with professional agents. Because of this support, I am
                                               able to offer full service to my clients and be involved in our community. Hats off
                                               to David and Sally for creating and expanding a great company.”
Watsonville                                                                                                     —Audrey Tennant
55 Penny Ln., Ste. 102
Watsonville, CA 95076
                          Reputation. Enthusiasm. Support.
                          Where new and experienced agents thrive in an atmosphere of camaraderie and

                          Where highly trained staff provides tremendous support so each agent can reach their
                          highest potential.

                          Where the opportunities are unlimited!

10 March | Real Estate
                                                                                                                                              March | Real Estate 11

                Completing DRE Paperwork Properly Pays Off
                                                                                                                                     may not receive important communica-
  Paperwork can be considered one of the         • Brokers should only use the Broker        ment filed with the county clerk in      tions including a courtesy reminder that
drudgeries of life. Filling out DRE forms           Change Application (RE 204);             the county where your main office        it is time to renew your license and the
and applications is a chore that, for many       • Corporations should use the Cor-          is located and stamped “Filed” and      Real Estate Bulletin. Please check your
licensees, may fall into this category.             poration Change Applications (RE         “Certified.”                             public license record on the DRE web
Levels of frustration often arise when              204A).                                • Obtain appropriate authorized sig-       site at to
your paperwork was “deficient” and you        •   Provide all information requested on        natures. Note: only licensed broker     make sure your address(es) is correct.
need to redo it.                                 the application and answer all ques-        officers may sign documents on behalf    If you need to change it, use eLicens-
  Deficient applications negatively im-           tions completely.                           of a corporation.                       ing for immediate results, or submit the
pact overall processing time frames for      •   Submit the correct fee amount. Cur-      • Make sure employing brokers sign         proper change application (RE 214 for
everyone as they cause double work.              rent fees are listed on the DRE web         salesperson documents. Salespeople      salespersons; RE 204 for brokers; RE
Last fiscal year (July, 2003–June, 2004),         site at            renewing with the same employing        204A for corporations).
approximately 39 percent (45,000) of             Refunding excess fees and waiting           broker must have that employer sign       Help the DRE serve you better and pro-
the original and renewal applications            for insufficient fees unnecessarily         the salesperson renewal application.    cess all applications faster by taking an
submitted to the DRE were incomplete             increases the DRE’s workload. Last       • Provide telephone numbers where          extra minute to review applications for
or needed clarification.                          fiscal year, it took the equivalent of       requested. If we can call you, some     these common problems: check the fee
  To avoid incomplete forms/applications         six full time DRE staff members to          questions can be quickly resolved, or   to make sure it is the correct and current
altogether, use the eLicensing online            process the thousands of refunds            issues can be explained.                fee and review the check lists provided
system at whenever                which resulted from the submission       • Submit applications only once. Of-       with the renewal and original applica-
possible. If you must submit a paper             of incorrect fees.                       ten times an application is faxed and      tions to ensure all supporting documents
form/application, following these sug-       •   Personal checks are accepted for pay-    mailed in or entered into eLicensing       are enclosed.
gestions will help you get your DRE              ment of fees.                            and mailed in.                               Source: Department of Real Estate,
paperwork done efficiently:                   •   Provide all required supporting docu-      Special tips for corporations are
• Use and follow the checklists provided         mentation including proof of legal       outlined in the original article in the
   with original and renewal applica-            presence for original license applica-   DRE’s Real Estate Bulletin, Winter
   tions.                                        tions and continuing education course    2004, page 2.
• Submit the correct form to request             information for renewals.                  Keep your mailing address up-to-date.
   license changes:                          •   If a fictitious business name (DBA)       Commissioner’s Regulation 2715 re-
   • Salespersons should only use                is listed on the application, be sure    quires real estate licensees to maintain
      the Salesperson Change Applica-            to include the original or a copy of     a current address(es) with the DRE. If
      tions (RE 214);                            the Fictitious Business Name State-      your mailing address is incorrect, you
12 March | Real Estate

                                                                          Cathy Freyberg
                                                                          Mortgage Specialist
                                                                                                             Group Inc.

                                                                                                  • Cathy has over 29 years of
                                                                          Janet Dunbar
           4980 Capitola Road • Capitola, CA 95010                        Mortgage Assistant        mortgage experience.

     An Experienced Team for all Y Mortgage Needs
                                  our                                                             • We have a 100% close ratio on our
                                                                                                    pre-approvals so when you see an
       Stephanie O. Woodward                     Mary Ann Robinson
                                                                                                    approval from us, you know it’s a
      Home Equity Lines of Credit have risen 1.50% while mortgage rates
       have remained low—lower than they were at this time last year!
                                                                                                    closed deal!

               Call us NOW for a free consultation to explore
             your financing options for purchases and refinances!                               1200 41st Ave., Suite F Capitola CA 95010
                                                                          Carly See
    831-479-3303 phone • 831-479-3307 fax •               Mortgage Assistant
                                                                                                 Real Estate Broker, CA Dept. of Real Estate - Lic#01340633
                                                                                                                                                         March | Real Estate 13

Santa Cruz Association of REALTORS® Housing Foundation
Observations From Where I                            The committees that have met have             Association office, (831) 464-2000. We        Until next month…
                                                   written action plans but could still use        need your help and so do those we are
Sit...                                             additional participation from other mem-        trying to assist. Your financial contribu-   Carol VanAusdal
 2005 is starting off with much enthusi-           bers within the real estate community           tions are always welcome too!               SCAOR® Housing Foundation Chair
asm and great support from the SCAOR®              and also those interested from the local                                                    Keller Williams Realty
Housing Foundation Board of Trustees               community.                                                                                  (831) 261-6750 |
and all related committees. We are all               I look forward to reporting to you as
working hard together to have a very suc-          we progress and make plans for future
cessful and productive year. Our goals             programs and events.
are lofty, yet within reach if we all work           If you are interested in serving on the
together to bring the realization of home          Program, Fundraising or Public Rela-
ownership to those who so desperately              tions Committees, please contact me at
need our help.                                     (831) 261-6750 or Philip Tedesco at the

                                                                         Thank You to SCAORHF Donors
               The Board of Trustees of the Santa Cruz Association of REALTORS® Housing Foundation gratefully acknowledges the contributions of our
                 Charter Contributors who donated $100 or more in 2004. Thank you for becoming involved in our solution to the local housing issue.

             Steven D. Allen     Coldwell Banker Residential                   Rick M. Jones     Coast Counties Realty                            Philip & Nancy Tedesco
                Linda Bailey     Vanguard REALTORS®                            Sandy Kaplan      Santa Cruz Properties                     Paula M. Thorne McNair Real Property Investment
             Robert J. Bailey    Bailey Properties                            Bruce Kennedy      Summit Properties                         Barbara Townend Monterey Bay Properties
                   Lori Bare     Sherman & Boone Associates                Margie Kiedrowski     Coldwell Banker Residential             Christopher Trapani Coldwell Banker Residential
                   Sara Bell     Schwarzbach Assoc. REALTORS®                    Nancy Kille     Network Alliance Real Estate              Kelley Trousdale Century 21 Lad Realty
            Frances Bisconer     Fran Bisconer & Associates                    Sue Kleibrink     Century 21 Arrowhead Realty                  Ronnie Trubek Century 21 Showcase
                 Sally Bissrat   Network Alliance Real Estate                      Ken Kulpa     Ram Mortgage                              Carol VanAusdal Keller Williams Realty
                  Bill Bonner    Coldwell Banker–Dunnigan                      Sharon A. Lake    REALTOR®                                        Jo Ann Vear Vear Properties
                Lee Bookman      Monterey Bay Properties                    Constance Landes     Coldwell Banker Residential               Marjorie Vickner Century 21 Showcase
              Sally Bookman      Monterey Bay Properties                        Lisa Laznicka    American Dream Realty                           Terry Vokos Re/Max Real Estate Services
                Martin Boone     Sherman & Boone Associates                       David Lewit    Coldwell Banker Residential                 Jennifer Walker Century 21 Showcase
          Candace Bradfield       Premier Real Estate                                Sal Maleti   Maleti, Sal Real Estate                 Lorraine D. Wallace Century 21 Award Real Estate
               Judy M. Brose     Century 21 Lad Realty                          Susan Mantle     Century 21 Award Real Estate                  Lela A. Willet Willet Properties
                 Molly Burke     Coldwell Banker Residential                      Susan Mayo     David Lyng & Associates               Ronald B. Willingham Capitola Realty
               Joseph P. Busa    Network Alliance Real Estate                 Jeff McCormac      Wells Fargo-Private Mortgage                 Mary M. Wold Century 21 Showcase
            Conni M. Butler      Monterey Bay Properties                        Frank McCue      American Dream Realty                         W.C.R. Santa Cruz Chapter 740
              Meg Campbell       Coldwell Banker Residential              RoseMarie McNair       McNair Real Property Investment                Suzanne Yost Bailey Properties
             Linda Charman       Vanguard REALTORS®                         Mark Millenacker     Attorney                                    Judy A. Ziegler Cornucopia Real Estate
           ReNaye Churchill      Century 21 Showcase                          Judith L. Miller   Century 21 Award Real Estate              Randy D. Ziganti Century 21 Showcase
                Chris Clayton    Century 21 Showcase                         Sybille C. Miller   Century 21 Award Real Estate
             Cecilia Crocker     Coldwell Banker Residential                    Diane Molnar     Vanguard REALTORS®
              Michele David      Coldwell Banker Residential                  Jeanne Mulhern     Keller Williams Realty
                 J. Paul Davis   REALTOR®                                Michael Van Mulhern     Keller Williams Realty
           Robert T. Deacon      Monterey Bay Properties                        Anne Murphy      Vanguard REALTORS®
             Connie Denault      Century 21 Showcase                            Pamela Myers     Unique Homes And Land
          Cara L. DeSimone       Coldwell Banker Residential                   Bobbie Nelson     Longacre Real Estate
            Alma D. Donato       American Dream Realty                        Gary Nickerson     Help-U-Sell Scotts Valley
          Linda B. Downing       Sherman & Boone Associates                  Dana L. Niehaus     Niehaus & Associates
                  Ann C. Dye     A & B Properties                                 Wade Nittler   Nittler and Nittler
                   Debra Frey    Re/Max Real Estate Services                    Rhonda Obert     Century 21 Showcase
               Gay Friedman      Century 21 Showcase                         Samantha Olden      David Lyng & Associates
                Lance Gasich     First Net Mortgage                              Janet O’Neill   Century 21 Showcase
                    Don Gerig    American Dream Realty                           Inez Pandolfi    Century 21 Arrowhead Realty
        Alan Louis Goldstein     Pacific Sun Properties                       Margaret Popken     American Dream Realty
             Susan Goldstein     Pacific Sun Properties                          Cole Redmon      Century 21 Showcase
              Kathie Gomes       Main Street REALTORS®                     Janet Romanowski      David Lyng & Associates
            Victoria Gordon      Pacific Sun Properties                     “The Sandy Team”      Santa Cruz Properties
               Laura Grenyo      Coldwell Banker Residential                     Rich Seadler    Monterey Bay Realty
        Vivian Gunnerengen       Network Alliance Real Estate                 Dan Sedenquist     Bailey Properties
          Donald Gustafson       Century 21 Award Real Estate                 Lyn Sedenquist     Bailey Properties
               Jeanne Hatch      Century 21 Award Real Estate               Bruce Southstone     Sherman & Boone Associates
           Brian H. Herman       Monterey Bay Investments                 Margaret Southstone    Coast Country Real Estate
              John L. Hilton     American Dream Realty                        Lauren Spencer     Coldwell Banker Residential
         Darwin Hoogensen        American Dream Realty                            Susie Stelle   Century 21 Showcase
               Trudi Iverson     Century 21 Showcase                          Dennis Stewart     Unique Homes And Land
                Geary Jones      REALTOR®                                         Lori Strusis   Century 21 Showcase
14 March | Real Estate

REALTOR Tsunami Relief Project Goal Met
                        ®                                                                                                         Signatures...continued from
                                                                                                                                  page 8

         But Drive Continues                                                                                                      of validity if signed electronically.
                                                                                                                                  WINForms®, the high-performance tool
                                                                                                                                  that allows REALTORS® to quickly and
                                                                                    to raise funds for Habitat for Humanity       easily create, edit, and complete the
                                                                                    International to build “REALTOR ®             forms required for any transaction, now
                                                                                    Villages” in four hard-hit countries.         offers an electronic signature feature.
                                                                                     “Habitat is building transitional
                                                                                    housing as fast as it can to get displaced     For additional information, CAR
                                                                                    families out of overcrowded, disease-         members may contact CAR’s Member
                                                                                    ridden refugee camps, but the needs           Legal Hotline at (213) 739-8282 or (213)
                                                                                    far outweigh the resources at this time.      739-8350 for office managers, broker/
                                                                                    Nearly five million people are homeless,”      owners, and designated REALTORS®.
                                                                                    said NAR President Al Mansell.                Hotline access is also available through
                                                                                     “Thousands of REALTORS® all across           CAR Online at Go to www.
                                                                                    the country have found it in their hearts to
                                                                                    to help people in need halfway around         view the legal memorandum.
                                                                                    the world, and they want to do even            Source: CAR Newsline, 1/12/05, www.
                                                                                    more. REALTORS® proved once again   
                                                                                    that nobody puts people in homes better
                                                                                    than we do,” Mansell said.
                                                                                     The relief project met its initial com-
                                                                                    mitment to Habitat for Humanity in only
                                                                                    one month, but NAR will continue to
                                                                                    accept contributions through February.
  The National Association of               The scope of the devastation caused     NAR has raised $1,120,225 from 5,579
REALTORS® Tsunami Relief Project,          by the December tsunami in South Asia    contributors as part of the REALTOR®
to which the Santa Cruz Association of     and the critical need for transitional   Tsunami Relief Project. “But we’re not
REALTORS® donated $500 in January,         and permanent housing for millions       going to stop,” said Mansell. “We’ll keep
met its $1 million fund-raising goal in    of tsunami victims have prompted the     raising money as long as REALTORS®
its first month.                            National Association of REALTORS®        want to help.”
                                           to continue and expand its campaign

                 Coast Lending Group, Inc.
                         Let our experience and professionalism
                                           “Open Doors For You”                                                                         Hal Denton            Paul Vannerus
                                                                                                                                    Vice President, Sales   Mortgage Consultant

           Purchase/Refinance • Residential/Commercial •100% Financing
                    Construction • Land • Credit Challenged Borrowers
                                          Home Equity Lines of Credit                                                                 Corrie Slyder           Linda Cooper
                                                                                                                                    Mortgage Consultant     Mortgage Consultant

            Coast Lending Group, Inc. is an Employee Owned corporation
                    looking to offer ownership to seasoned loan experts.
                  Packages include performance bonuses, profit sharing,
                                                                                                                                     Mary Jane Dow           Richard Schaffer
                                                                                                                                    Mortgage Consultant     Mortgage Consultant
                                          401(K), stock, private office.

     2425 Porter Street, Ste. 18
     Soquel, CA 95073
     831.465.0737 f: 831.465.0738                                                                                                           Maralise Howze          Jacob Gamecho
                                                                                                       California DRE #01115711     Mortgage Consultant     Mortgage Consultant
                                                                                                                                                 March | Real Estate 15

       SCAOR Blood Drive                                                                               Tech Hotline Contest
     February Blood Drive a
    Success; More to Follow
  The Santa Cr uz Association of            60 percent of the population is eligible
REALTORS® sponsored a blood drive           to donate, yet only five percent of the
in conjunction with the American Red        eligible population actually donates
Cross on Wednesday, February 16, 2005,      blood. Here in California, the number is
at the association office, 2525 Main        even smaller, only two to three percent of
Street, Soquel, which brought in about      those eligible actually make donations.
40 donors and resulted in 32 usable units    The association plans to schedule more
of blood.                                   blood drives throughout the year, as
  Each person who volunteered to donate     blood may be donated every 56 days.
blood was to be entered in a raffle to                                                       From March to May 2005, every time          WINForms®, Microsoft Office (Word,
win prizes, including a grand prize of                                                     you call the Tech Hotline at (800) 773-      Excel, PowerPoint), ACT!, Goldmine,
a one-year gym membership, which                                                           8630 for help on a computer problem,         FileMaker Pro, Palm OS, Windows OS,
was awarded to Rod Quartararo. Janet                                                       you will automatically be entered in a       Mac OS, Top Producer, Internet access,
Russell won a bottle of wine. Ann Dye,                                                     drawing to win one of several prizes:        and E-mail applications.
Shannon Renfrew, and Anne Murphy                                                           • One Grand Prize–Dell Latitude               The Tech Hotline is free to CAR mem-
won REALTOR® T-shirts.                                                                       Notebook Computer                          bers and is available Monday–Friday
  Nine out of 10 people will need blood                                                    • One Second Prize–Canon Digital             from 9 A.M.–5 P.M. PST. The contest is
sometime in their life. “Each pint                                                           Camera                                     open to CAR members only. Winners will
donated has the potential to save three                                                    • Three Third Prizes–Dell Axim Hand-         be selected via random number genera-
lives. There is no better way to honor                                                       helds                                      tor and notified by June 15, 2005. For
love than giving this precious gift of                                                      The more you call, the more chances         information on the contest, please contact
life,” said Red Cross spokesperson, Sara                                                   you have to win. Even if you don’t win,      Annabel Enriquez at (213) 739-8219.
O’Brien.                                                                                   you’ll still get great technical advice
  Blood is a perishable resource and                                                       on the following programs and more:
must constantly be replenished. At least

                                        RESIDENTIAL & CONSTRUCTION LENDING INC.

                                Purchase and Construction Loans Are Our Specialties
   At Shoreline Residential & Construction Lending, we pride ourselves on our combined experience of 70 years in banking,
   financial services, mortgage banking, and mortgage brokering. We represent the best lenders available in the mortgage business.
   When your client needs a purchase loan or that unusual construction or home rehabilitation loan, we have it. We’ve spent over 75
   years making sure that a client’s special needs can always be served. Call any one of our loan specialists for intelligent and well
   considered recommendations.

   Purchase Transactions                              Construction Loans
   •   Stated Income to 100%                          •   Spec Construction
   •   Investment Property                            •   Off-Site Improvements
   •   Commercial Transactions                        •   Owner Builder
   •   Automated Approval (fast)                      •   Lots and Land
   •   First-Time Homebuyers
   •   95% Loan to Value

                                                                                                                                 Loan Officers
                                                                                                   Art Cabral          Pete Pearson     Don Hastings         Rod Wilkerson

                        Shoreline Residential & Construction Lending, Inc. 1395 41st Ave., Suite E, Capitola, California 95010
                                            Phone: 831-462-8840 • Fax 831-462-8843 • Toll Free 800-655-6027
                                                          Broker, California Department of Real Estate, License #01232795
16 March | Real Estate

                                                                                                                                     Performing an eSYNC
                                                                                                                             DisplayKEYs are programmed to au-            The Cradle light turns green indicating
                                                                                                                      *      tomatically eSYNC between midnight         the DisplayKEY and Cradle are con-
                                                                                                                             and 6 A.M. each night. Place your Dis-     nected. The Cradle light flickers green
                                                                                                                             playKEY on the DisplayKEY Cradle           and amber and then turns red indicat-
                                                                                                                             each evening. At your DisplayKEY’s         ing the modem is connected to KIM.
            With your next residential home inspection.                                                                      designated time, it dials KIM and com-     The Key displays CONNECTING TO
                                                                                                                             pletes an eSYNC lasting a few minutes.     CRADLE during the entire eSYNC pro-
                                                                                                                             In the morning, the DisplayKEY is up-      cess. When the transfer of information is
                                                                                                                             dated, and the battery is fully charged.   complete, the light turns green, and the
                          John Kunz & Associates                                                                             To perform a manual eSYNC:
                                                                                                                             1) Press Enter to tur n on your
                                                                                                                                                                        Key status is displayed to indicate the
                                                                                                                                                                        battery is charging. Once the Key status
                                                                                                                                 DisplayKEY.                            is displayed, you may remove the Key
           Mold, Residential, Commercial, Condos,
                                                                                                                             2) Scroll to the MANUAL eSYNC              from the Cradle.
                      Mobile Home and Energy Inspections                                                                         option and press Enter.                  Important! Do not remove the Dis-

                                    Call Today!                                                        Santa Cruz
                                                                                                                             3) Place the DisplayKEY in the
                                                                                                                                                                        playKEY from the Cradle while the red
                                                                                                                                                                        light is illuminated.

    (831) 636-3444                                                         (831) 457-9151
     Serving: Monterey, San Benito, Santa Cruz and Santa Clara Counties

                                       "Quality inspections since1988"

*Offer for a verbal evaluation only. Offer valid with the purchase of a home inspection. Offer valid until the next
 SCAOR newsletter is produced. Offer not valid with any other offer or discount. Offer good on the primary structure only.

   Flooring Sales &                                                                                                                              476.4849
   Carpet Cleaning                                                                                                                  6000 Soquel Drive, Aptos
                                                                                                                                          March | Real Estate 17

Calendar                                                                                March 2005                                        Did You
 Sun               Mon               Tues              Wed                Thur               Fri                 Sat
                                                   1                  2                  3
                                                                                             BOARD OF
                                                                                                             4             5
                                                                                             8:30 A.M.
                                                                                                                                 Updating and eSYNCing your
                                                                                                                                    DisplayKEYs expire daily. When
                                                                                                                                 your key is expired, you cannot access
                                                                                                                                 KeyBoxes. When you turn on your Dis-
                                                                                                                                 playKEY, a message displays indicating
               6                 7                 8                  9                 10               11               12     if your Key is updated and how long the
                                                       AFFILIATE                             GRI CLASS 105                       update is valid. There are several ways
                                                       COMMITTEE                             8 A.M.–5 P.M.                       to update your DisplayKEY:
                                                       8:30 A.M.
                                                                                                                                 • Place your DisplayKEY on the Cradle
                                                       MARKETING                                                                    each night. The Key automatically
                                                       & PR                                                                         dials KIM when it is expired at a des-
                                                       2:00 P.M.                                                                    ignated time between midnight and
                                                                                                                                    6 A.M. to perform an eSYNC. eSYNC
                                                                                                                                    is the process where your DisplayKEY
                                                                                                                                    connects to the KIM network through
             13                14                15                  16                 17               18               19        the modem in the Cradle, informa-
                                                       BUDGET &           SRES TRAINING      SRES TRAINING                          tion is exchanged, and your Key is
                                                       FINANCE                               LGR COMMITTEE                          automatically updated. Placing your
                                                       8:30 A.M.                             8:30 A.M.                              DisplayKEY on the Cradle each night
                                                       GRIEVANCE                                                                    ensures your Key is automatically
                                                       COMMITTEE                                                                    updated, and the battery is charged
                                                       2:30 P.M.
                                                                                                                                    each morning.
                                                                                                                                 • If you forget to place your Dis-
                                                                                                                                    playKEY on the Cradle and miss
                                                                                                                                    an automatic eSYNC, you can do a
             20                21                 22                 23                 24               25               26        manual eSYNC at anytime.
                   SCAOR                               STRATEGIC
                   HOUSING                             PLANNING                                                                  • Access the KIM web site or KIM
                   FOUNDATION                          COMMITTEE                                                                    automated voice system to receive
                   3:00 P.M.                           8:30 A.M.                                                                    a current update code, and manually
                                                                                                                                    enter the update code into your Key
                                                                                                                                    to activate it. Any activity in your Key
                                                                                                                                    remains in your Key until you perform
                                                                                                                                    an eSYNC.
                                                                                                                                 You are allowed access to KIM three
             27                28                29                 30                  31                                       times between eSYNCs.
                   INFOLINK                            STRATEGIC
                   9:00 A.M.                           PLANNING                                                                  Need help navigating your
                                                       8:30 A.M.
                                                                                                                                  Here’s a key to menu options and how
                                                                                                                                 to use them:
                                                                                                                                  Press Enter to turn on the Key. Use the
                                                                                                                                 arrow keys to scroll through the menu
                                                                                                                                 • OBTAIN KEY Obtain a listing key
                                                                                                                                     from a KeyBox.

                           WCR Resource Meeting                                                                                  • RELEASE SHACKLE Release the
                                                                                                                                     shackle on a KeyBox.
                                                                                                                                 • READ KEYBOX Displays the
 Women’s Council of REALTORS ®             change residences in the next two years.     Mulhern at (831) 477-2815. WCR is a          Key activity information stored in
(WCR) Santa Cruz Chapter March             These prospective clients need someone       community of real estate professionals       a KeyBox.
Business Resource Meeting will feature     who can advise them on the best way to       creating business oppor tunities,        • PROGRAMMING Set your Key-
Joanna Phillips of Bailey Properties.      maximize their equity and plan for the       developing skills for the future and         Boxes for timed access or 24-hour
Joanna will be speaking on “Savvy          future.                                      achieving our individual potential for       access.
Seniors—There’s Gold in the Gray.”          The meeting is Wednesday, March 16,         success.                                 • MANUAL ESYNC Initiate an
 The vast majority of seniors are          from 11:30 A.M. to 1:30 P.M., at the Coast                                                eSYNC.
homeowners. AARP estimates that of         Santa Cruz Hotel and is sponsored by                                                  • REVIEW MESSAGES View mes-
the 83 percent of seniors who own their    American Home Mortgage.                                                                   sages from your broker, Association
homes, nearly three million of them will    For more information, contact Jeanne                                                     and Supra.

                                                                                                                                 See Did You Know, Page 18
18 March | Real Estate

  M AY
                                                                     Did You Know...continued from               Meeting Schedule Rules
                                                                     page 17                                     Board of Directors: First Friday at
                                                                     • ESYNC PHONE # View or change              8:30 A.M.
                                                                         the phone number to connect to          LGR: Third Friday at 8:30 A.M.
                                                                     • INPUT UPDATE OR CBS Manually              Aff iliates: Second Wednesday at
                                                                         enter an update code or CBS code.       8:30 A.M.

   A S S O C I AT E S
                                                                     • ERROR CODES View recent error
                                                                                                                 Strategic Planning: Last Wednesday at
                                                                         codes for troubleshooting.
                                                                                                                 8:30 A.M.—every other month
                                                                     • BATTERY STATUS Displays the

   APPRAISERS                                                            battery charge level in the Dis-
                                                                     • CLEAR iBOX LISTING DATA
                                                                         Clears listing specific information
                                                                                                                 Budget & Finance: Third Wednesday
                                                                                                                 at 8:30 A.M.—every other month
                                                                                                                 Grievance: Third Wednesday at
     When you really need to know…                                       stored in an iBox. KeyBox specific
                                                                         information can be programmed
                                                                                                                 2:30 P.M.
                                                                                                                 Professional Standards: as needed
                                                                         into an iBox with an eKEY or at the
    We have appraised all types of real estate in the area, from         Association/MLS. The information        E d u c a t i o n : Fi r s t We d n e s d ay a t
                                                                         is only viewable by an agent with an    9:00 A.M.—every other month
    coastal villas, mountain retreats and farms to hotels, tourist       eKEY.
                                                                                                                 SCAOR Foundation: Third Monday
                   attractions, and bowling alleys.                   Press Enter to select a menu option. Use
                                                                                                                 at 3:00 P.M.
                                                                     the numbered buttons to enter codes. If
            You name it, and we’ve probably appraised it!            you make a mistake while entering a         Marketing & PR: Second Wednesday
                                                                     code, use the down arrow to backspace.      at 2:00 P.M.
    When you really need to know the true market value of real       If you cannot exit a menu option by
                                                                     pressing the up arrow key, press Enter      Offices Liaison: First Monday following
            property, any type of real property, call us.            and 1 together to reset.                    first full week following CAR

                                                                       All of this information
             (831) 479-1901 or toll-free at (800) 829-1901            is also located in your
              2815 Chanticleer Avenue, Santa Cruz, CA                 DisplayKEY User Guide.
       or e-mail Frank May, MAI, ASA at
                 March | Real Estate 19

(831) 471-9101
20 March | Real Estate

  Building on Our Commitment
                     to Team Bailey
                                         Welcome to the Team!
                                                  We are pleased to announce
                                                       our six newest associates.

                                                      Sally Bissrat        Bryan Chambers      Scott Gudahl
                                                        REALTOR®                 REALTOR®             REALTOR®

     Paul & Robert Bailey                             Skip Jones            Sasha Sirisena      Sara Welch
                                                        REALTOR®                 REALTOR®             REALTOR®

                APTOS SALES                                   Coming Soon:                      SANTA CRUZ SALES
             831.688.7434                                 4788 Scotts Valley Drive              831.426.4100

          Relocation Services                              Property Management               Bailey Mortgage, L.P.
    3040 Valencia Ave. Suite 2, Aptos, CA 95003
                                                            & Vacation Rentals               CHASE   A Chase Manhattan Affiliate
             831.685.6494                                     831.688.7009                      831.689.8500

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