Real Estate Branding Company in California - Download as PDF

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					2006 Media Kit
 Luxury Real Estate

Online Agent Program
           Why Market Your Products
           or Services on the Internet?

Over 60% say they are more responsive to online
advertising than advertising on any other medium.

Fewer than 40% recommend using radio or TV ads to
reach them.

Newspaper reading habits have dropped by 47%.
                            Nielsen//Net Ratings Survey, September 2002
 Why Market Your Products or Services on

 Our commitment to excellence and our relationship with our
print publications like the duPont REGISTRY™ A Buyers Gallery
 of Fine Homes® ensures that our site is well promoted to a niche
                      affluent target audience.

                      Your AUDIENCE!

                More QUALIFIED traffic!

               More QUALIFIED buyers!
                         Our Visitors ™ visitors are in the market to buy and
more importantly have the income to support the type of luxury
homes that your company represents for sale. Targeting our
audience will save you time and money!

 Top Five Visitor DMAs*:         Top Five Visitor States*:
 1.   501: New York              1.   California
 2.   524: Atlanta               2.   Texas
 3.   511: Washington            3.   Florida
                                 4.   Georgia
 4.   803: Los Angeles
                                 5.   New York
 5.   602: Chicago                                 *September 2006 HBX Analytics
    Monthly Site Statistics

Luxury Home Searches: 465,830

Pageviews: 798,772
Agent Searches: 5,413
International Searches: 11,406
Unique Visitors: 24,864*
                                             * 30-day Unique
                                 September 2006 HBX Analytics
             Visitor Profile

Average Household Income: $345,000

Average Household Net Worth: +2MM
Average Age: 36 years

Own investments and securities in excess of $1MM: 28.5% ™ Homepage
       Access 24/7, free, fast &user friendly!

                                          Visitors Search Our
                                          Luxury Home Site

                                          Location Map State
                                          or Province
    Online Agent Programs
To Help You Reach Your Marketing & Sales Objectives!

                                 •Increase targeted traffic to
                                 your website

                                 •Showcase your luxury homes
                                 to a niche affluent audience

                                 •Position your company with
                                 excellent branding

                                 •Expand your client list and
                                 generate new qualified listings

                                 •Accelerate luxury home sales
               Online Agent Package
                                   Package Includes:
Property Listings:                           Search Agent Program:
                                             Visitors may search for agents by State
      Up to 50 Property Listings
                                                    Company Name & Logo
      Nine (9) Photos per Property Listing
                                                    Agent Name & Photo
      Property Description
                                                    Three Areas Served
      Virtual Tour Capability
                                                    View My Profile Page
      Agent Photo
                                                    View My Listings Link
      Company Logo
                                                    View My Website Link
      View My Website Link
                                                    Email Seller
      View My Listings Link
                                                    Get Phone Number
      Email Seller
      Get Phone Number
      Email Friend
 Search Agents: Agent Results Page
Our Search Agent Feature provides Professional Real Estate Executives the opportunity:

                                                     To capture the eye of visitors
                                                     preparing to sell a home and/or
                                                     property buyers who may be
                                                     relocating from another state or
                                                     looking for that second home or
                                                     vacation property in a new

                                                      View My Profile Link
                                                      View My Listings Link
                                                      Email This Agent Link

                                                      Three Areas Served
                                                      Company Name & Logo Agent
                                                      Name & Photo
          Search Agents: Agent Profile
Personal Profile: Outline your expertise & what sets you apart from your competition!
Property Detail Page

             Premier Online Agents
             Stand Out!
              Agent Name & Photo
              Company Logo
              Get Phone Number
              Email Friend
              Visit My Website
              View Profile
              View My Listings
              See More Photos
           Affluent Internet Usage

Internet users with incomes over $150,000 grew 20% year-over-year
to 10.3 million leading all income groups. This upper-tier group also
spends the most time online, a total of 76 hours per month. It visits
more Web pages on a monthly basis (2,126) than any other income
group, the study found.
                                                    Nielsen/Net Ratings, January 2005

With 21.8 million households online, the mass affluent group will be
the largest online population in 2006, accounting for a quarter of the
total Internet population, up from 17.6 million today.
                                         , June 2002

80% of high-net-worth individuals currently have Internet access.
                                            Spectrem Group, Affluent Market Research
  Housing Industry Internet News

While overall real estate advertising flattens, the online portion will
grow 55 percent this year. Online is poised to overtake the
longtime leader in this category -- newspapers -- by 2009. By year's
end, online spending will hit $1.8 billion, garnering a 15.7 percent
share of the $11.4 billion real estate advertising market.[1]

                                1 Borrell Associates Inc. “2005 Online Real Estate Advertising”
          duPont Publishing, Inc.

Today the duPont REGISTRYTM name is synonymous with providing
a panorama of lavish and luxury items for sale from exotic and
collectible autos to elegant homes— from sophisticated motor
yachts to specialty gifts and gadgets for the affluent lifestyle.

After 21years in the publishing industry, duPont REGISTRY’S ™
monthly magazines continue to be the leading publications for
the high-end marketplace. The magazine distribution list includes
regular subscribers in 50 states and 54 foreign countries.
      duPont Publications
 duPont REGISTRY™ A Buyers Gallery of Fine Automobiles®
 duPont REGISTRY™ A Buyers Gallery of Fine Homes®
 duPont REGISTRY™ A Buyers Gallery of Fine Boats®
 duPont REGISTRY™ Tampa Bay
 duPont REGISTRY™ Celebrity car
 duPont REGISTRY™ Exotic Car & Accessories Buyers Guide

Ask about our combination Internet &
Magazine Advertising Specials!

Contact Information

   For additional information on how to
              showcase your
         luxury property listings:
         Phone: 800.233.1731 ext. 1512
              Fax: 727.489.0286

Description: Real Estate Branding Company in California document sample