Rethinking the North-South Relationship in the Americas Connexions Conference 2009. OCWC Regional Meeting Gary W. Matkin, Ph.D., UC Irvine Larry Cooperman, MA.Ed., UC Irvine Felipe Spinelli de Carvalho, FGV A Partnership Spanning Nations and Cultures 4/28/2009 Slide 2 A Partnership • Partnership for OCW and Spanning Nations & Cultures academic programs • Sharing and republishing of OCW content • Translation and “localizing” of content developed in U.S., adapted to Brazilian experience • Sharing of content from Southern hemisphere to 4/28/2009 Northern Slide 3 A Partnership • Innovation from Brazil Spanning Nations & Cultures which might be adopted elsewhere to intensify use of OCW • Institutional benefits gained from PR and OCWC membership • Benefits from OCW that can accrue to academic programs in terms of exposure and traffic 4/28/2009 Slide 4 Decade Long Partnership • Over 26,000 face-to-face • Brazil’s largest non- students governmental provider of • 4,000 online enrollments distance learning • Ranked 12th among the • Nonprofit foundation nation’s best public • 26,000 online students universities • Public Administration, Business, Economics, Law FGV and UCI Before OCW • The Beginning – FGV partner Strong Consultancy is UCI partner for English language programs – FGV Online integrated UCI Project Management program as MBA module – FGV Online translated and localized six UCI courses • Added content and cases FGV and UCI Before OCW • Working Together – FGV Online and UCI Distance Learning Center produce online courses that: • Contain multimedia elements • Are instructionally designed – Beyond syllabi and PowerPoints • Embed textual instructional narrative – Nonetheless, conversion is an extensive effort! Our OCW Partnership Huge Results • 173,000+ visits to FGV • 20,000 visits in 1st ten OCW site days of course “Live” date • Over 18,000 students • Of 20,000 visits to UCI have completed courses OCW site and printed certificate of – 16,000 from Brazil completion – 4,000 from United States – Over 45,000 visitors have come to the UCI from the FGV site FGV Innovation • “Completion” certificate issued to learners who have registered and completed each of the course modules. • Over 18,000 users have made their way through an entire course and are not just “hits” or “unique visitors.” 4/28/2009 Slide 11 Certificate of Completion 100,000 90,000 Visited 80,000 Course 70,000 60,000 50,000 Completed 40,000 Form 30,000 20,000 10,000 Finished 0 Course & Printed Science & Diversity in Human Ethics Certificate Technology the Resources Organization Based on course visitors on FGV site Certificate of Completion Visited Course 10% 20% Completed Online Form 70% Finished Course & Printed Certificate Based on course visitors on FGV site Mutually Beneficial Partnership • Translation makes UCI courses available to Portuguese speakers • Joint marketing, national and international media relations raises awareness globally Implications & Lessons Learned • Institutional relationship took time, effort • Translation and localization of content is critical • Understand the differing educational conventions between countries • Adoption of Creative Commons Licenses • Exchange of technology • Marketing and PR must be conducted both nationally and internationally 4/28/2009 Slide 15 Implications & Lessons Learned • Provide a reason for self-learners to complete course and return to the site • OCW can drive interest for degree or open- enrollment programs • Developing international contracts 4/28/2009 Slide 16 A Case Study for the Future? • Commercial/Noncommercial dialectic • “North-South” 4/28/2009 Slide 17 Externally The Next Step with Created OCW we can achieve the… Create Intellectual High Ed Effectiveness Property High Costs Best of Both Lower Uniformity Teacher Created Teacher Created Content Captured Lower Costs Discussion 4/28/2009 Slide 19 More Information Visit: http://ocw.uci.edu/courses/ or email: email@example.com
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