KELLY A. JUSTICE
West Chester, OH 45069 ◆ 513/582-3227 ◆ firstname.lastname@example.org
NATIONAL ACCOUNTS: CPG SALES/MARKETING SENIOR MANAGER
Strategic positioning and management of multiple brands with an
emphasis on account growth, delivering volume and brand awareness
Talented consumer product sales and marketing professional with strong record of developing and
implementing innovative brand positioning and sales strategies across multiple categories that result in
key account growth maximization. Proven ability to manage national accounts with special attention to
delivering growth while managing trade funds and delivering volume and share objectives. Core
New Product Introduction & Launches Portfolio Management
Channel Sales Strategies Marketing Plans & Execution
Broker Management Demand Planning & Forecasting
Trade Fund Management Volume Reviews & Budgets
Bachelor of Science ◆ University of Colorado, Boulder, CO
Associate of Science ◆ Cincinnati Christian University, Cincinnati, OH
Revlon 2006 – 2009
Customer Business Manager (Kroger Team), West Chester, OH
Profitably manage and deliver $12M Beauty Care business plan at Kroger HQ. Allocate resources to
align with priorities; accountable for budgets including sales, shipments, forecasting, trade funds and
market share. Translate marketing plan to build specific strategies that drive consumer demand;
delivered on plans via direct sales, national promotions, contract negotiations, product launches, pricing
strategies, category solutions and creative marketing strategies. Coordinated and interfaced with
Kroger divisions, Buyers, Broker Team, merchandisers, in-house marketing and west coast business
managers. Utilized syndicated and Dunnhumby data to present category solutions, competitor analysis
and POG revisions.
On national level, exceeded sales objective by +36% for a total of +46% growth in sales volume.
Recorded largest increase with total of +20% sales volume in assigned KMA partners.
Total category dollar share increase of +24% for a total of +6.3% share increase.
+31% growth in share recorded across Kroger KMAs.
+77% growth in shelf space resulting in +95% achievement of plan.
Discovered discrepancy in contract allowances, resulting in savings in excess of $120k.
Managed MDF funds below budget due to contract negotiations, improved inventory control,
improved tracking and coordinated pricing strategy.
Opened new sales channels via non-banner stores resulting in +10% in distribution.
Expanded “Beauty Makeover” program to include Revlon advertising, signage & free samples.
Spearheaded movement of contracts to Trade Point allowing for automation, accurate sales
information, improved inventory control and reduction of trade fund expenditures.
Created a quarterly e-newsletter targeted at Kroger divisions to keep them abreast of upcoming
promotions, new product launches and industry news.
KELLY A. JUSTICE PAGE 2
Crossmark, Inc. 1999 – 2006
Regional Sales Manager, Cincinnati, OH
Promoted to lead, manage and develop retail sales team consisting of 25 direct reports in four state
region, representing three consumer product manufacturers. Provided team with analysis, insight and
direction on company priorities and quarterly goals to attain revenue targets. Conducted quarterly sales
meetings utilizing well-honed presentation skills to educate and instruct team members regarding
selling strategies, industry trends and forecast objectives.
Captured #2 ranking across entire country for retail performance as rated by Infomax for
minimum voids and Out of Stocks.
Secured 97% call execution through development of strategic territory assignments and 90%
efficiency against selling objectives in all markets.
Generated increased sales resulting in #1 ranking retail team overall in support of client display
Pillsbury Territory Sales, Columbia, SC
Managed Pillsbury product sales and field activities within assigned territory. Cultivated retailer and
distributor relationships necessary to drive growth in existing and new business. Developed strategic
plan to ensure high saturation of key retailers resulting in increased selling opportunities.
Awarded the “Pillsbury Excellence Award” for high volume sales efforts resulting from most
incremental cases, secondary displays and maximizing opportunities at retail.
Created in-store event to coincide with Pillsbury Bake Off including recipe samples, displays,
door prizes and “Doughboy” in costume resulting in increased store traffic, Pillsbury sales
volume and customer awareness.
Hawley Company 1998 – 1999
Marketing Communications Director, Columbia, SC
Recruited to establish, within one year, a full-service in-house MarCom Department for privately-owned
bicycle wholesaler to include internal/external communications, advertising, vendor management,
market research, development of marketing collateral, selling tools & presentations, public relations,
industry organization penetration, tradeshows and website.
Redesigned and improved annual product catalog resulting in increased sales of +30%
Created & designed “one-stop” shop display resulting in 25% retailer installation in first year.
Created and designed advertising campaign for industry periodicals and direct mail.
Developed market research program to illicit feedback from retailers resulting in 95% positive
responses based on redesigned catalog, user friendly design, product images and ad campaign.
REI Real Estate Services 1993 – 1998
Corporate Communications Manager, Carmel, IN
Managed all Marketing & Communication activities for four commercial business units to drive profits
and create demand for services while maintaining market position. Created, designed and wrote copy
for all collateral materials, newsletters, media kits, press releases and direct mail. Planned and
executed corporate events for purposes of establishing partnerships with community leaders and
strengthening external relations. Interfaced with industry associations and served in leadership
Kimberly Clark 1991 – 1993
CPG Territory Sales Representative, Colorado Springs, CO
Recruited to revitalize territory. Demonstrated advanced need-based selling skills, problem solving and
negotiating. Successfully increased sales through display activity, promotional events and truckload
sales. Conducted in-store events on weekends to increase awareness and engage consumers in hands-on
activities surrounding products.