Liz Claiborne Juicy Acquisition

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					Liz Claiborne Juicy
Acquisition

               By
Who is Liz Claiborne
 Founded in 1976 by Elizabeth Jane
 Claiborne, an American fashion
 designer.
 Target customer was average
 American working woman.
 In 1988 Liz Claiborne Inc. reached
 Fortune 500 status.
 In the 1990s Liz Claiborne expanded
 into International markets.
Liz Claiborne Brands
   The company operates via two distinct segments:
Direct Brands: brand-centric, vertically organized
(Juicy Couture, Kate Spade, Lucky Brand, and Mexx)

Partnered Brands: Customer-focused, cost efficient
  ( Liz Claiborne Group, Liz and Co., Villager, Axcess,
   Claiborne, Concepts by Claiborne, DKNY Jeans Group,
   Monet Group, the cosmetic/fragrances family of brands,
   Enyce, Narcisco Rodriguez)
This structure reflects the distinct needs of each business
   segment, which have different growth prospects, capital
   requirements and cultural profiles. Our retail-based Direct
   Brands division will benefit from enhanced retail
   infrastructure and capabilities, while our wholesale based
   Partnered Brands division will be better positioned to meet
   the needs of specific customers.
Juicy Couture
 Travis Jeans Inc. was parent company
 incorporated in 1997 started by Pamela
 Skaist-Levy and Gela Nash-Taylor
 Womens velour track suits and logo t-shirts
 help them dominate the young female
 market.
 Celebrity clientele brought about the
 exposure they needed for success.
 Relied solely on sales from department and
 boutique stores.
 Little diversity in product line
Game Time

 1.    2.
Liz Claiborne Expanding Markets

 In the 1990s LC moved away from
 “traditional office clothing”
 In 1999 the acquisition phase began
 Reduce dependency on department store
 sales
 Higher margin businesses brought cost
 cutting opportunities=increased profitability
 Most brands owned by LC still target
 mostly female shoppers
Mergers and Acquisitions (Gen
Info)
Juicy Acquisition

 Purchased in 2003 for $53 Million
 plus percentage of future earnings.
 Nash-Taylor and Skaist-Levy retained
 creative control and roles as co-
 presidents.
 LC has resources for growth and
 product development that Juicy
 needed.
Liz Claiborne Partnership
Product Line Evolution
Juicy Couture Corporate Culture
Liz Claiborne Corporate Culture
How does it affect you…
Information Kit
Website/Intranet

				
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posted:4/11/2008
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