Perceptions of Animals
Compartmentalization and Cognitive Dissonance
Compartmentalization: Separating conflicting thoughts into distinct boxes
Language, euphemistic expressions reinforce compartments:
Re-integration: Unpack the boxes
Introduce cognitive dissonance (a central mechanism by which we
experience new differences in the world).
Create a clash with one's self-concept
i. People say they care about animals. When
confronted with how their behavior harms animals,
they are forced to change beliefs or behavior.
Deconstruct language / reframe: seeing things as they actually are
"Animals killed/enslaved for their flesh/muscle/eggs/milk."
"Animals enslaved and manipulated for human amusement."
"Animals vivisected without their consent."
"Cow flesh" (etc.)