Fast Company by ProQuest

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									                                           sanity fair                                                                     By Ed GrIffIn-nOlan



                                           Fast Company
                                           Our obsession with Internet speed and quick downloads reeks of entitlement


                                           I
                                                ’m starting to like the guy on the Time            There are images and videos and songs
                                                Warner commercials. He’s the likable           galore, not to mention the expanding uni-
                                                bumbler in the baseball cap who can’t          verse of social networking sites, the bloating
                                           figure out how to set up a pup tent, can’t          popularity of which indicate that somebody
                                           remember his mother-in-law’s birthday, and          out there has some extra time on their hands.
                                           ranks as his grandmother’s third favorite,          Isn’t it reasonable to ask why a Facebook
                                           right behind Kevin. But he likes his Internet       lover who has time to solicit my involvement
                                           really really fast.                                 in Farmville is in need of the blazing speeds
                                               I guess I find it kind of refreshing to know    promised by the new barons of broadband?
                                           that even in this high-tech era the phone com-          Unless you’re operating a remote control
                                           pany thinks that a guy like this is capable of      surgical unit or a predator drone, what makes
                                           leading them into battle against the evil empire,   you think that you really need all the speed?
                                                                                                   I’m not advocating a return to dial-up. I




                                                                   “
                                           in this case, Verizon Fios. This unnamed every-
                                           man may not be as                                                       remember well the annoy-
                                           memorable as Cath-                                                      ing clicks and beeps of
                                           erine Zeta-Jones in             unless you’re                           modems connecting, then
                                                                                                                   disconnecting, and spent my
                                           the T-mobile ads, but
                                           then, who is?                operating a remote                         share of days hunting for a
                                               He is endearing,                                                    fax machine or a phone to
                                           which is countercul-         control surgical                           send in a story after dead-
                                           tural in the world of                                                   line, because I had counted
                                           advertising today,           unit or a predator                         on e-mail when it was far
                                           a world in which                                                        less reliable than it is today.
                                           many brands have             drone, what makes                             I found that annoying,
                                           decided that annoy-                                                     and I don’t advocat
								
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