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Managing Your Reputation by ProQuest

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I've never visited a successful dealer who attributed his or her sales growth to some brilliant marketing scheme. The response I always get is, "We just have a good reputation that's been built up over the years." In today's digital world, though, how you manage your reputation is increasingly important.

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									   FRONT
    YARD                     To contact Gregg Wartgow:
                             Phone: (920) 563-1614 / Fax: (920) 328-9011
                             Email: gregg.wartgow@cygnusb2b.com




    Managing Your Reputation                                                                                    Business growth for outdoor power equipment servicing retailers




                                                                                                                  Published By


          ’ve never visited a successful deal-                Millenials – Age 12-33, this market of


    I
                                                                                                                         1233 Janesville Avenue, P.O. Box 803,
          er who attributed his or her sales               75 million consumers represents the next                          Fort Atkinson, WI 53538-0803
                                                                                                                          (920) 563-6388 • Fax (920) 563-1702
          growth to some brilliant marketing               wave of homeowners and lawn and garden
                                                                                                                                 For display advertising:
          scheme. The response I always get                equipment purchasers. They’ve grown up                          (800) 547-7377 • Fax (920) 563-1702
    is, “We just have a good reputation that’s             with computers and cell phones, which is                          For classified advertising:
                                                                                                                    (800) 547-7377 Ext. 1385 • Fax (866) 595-4606
    been built up over the years.” In today’s              how they prefer to communicate. They like
                                                                                                                                     For reprints:
    digital world, though, how you manage                  being part of groups. So it’s no surprise that                          The YGS Group
                                                                                                                                (717) 505-9701 Ext. 128
    your reputation is increasingly important.             social media is hugely popular with this                        cygnusreprints@theygsgroup.com
       Word of mouth, both good and bad,                   demographic.                                                              For list rental:
                                                                                                                          Elizabeth Jackson, Merit Direct LLC
    can spread fast on the Internet. There is                 Here are some tips for managing                                     (847) 492-1350 Ext. 18
    Facebook, Google business listings, yel-               your online reputation:                                             ejackson@meritdirect.com
                                                                                                                   For product or reader inquiry information:
    lowpages.com and other business direc-                    Visit Google.com/places, create a free                         www.yardngarden.com
    tories where consumers can find you—                   Google account and then create a free                and click on e-inquiry button or fax (630) 739-9700

    and post and read comments about you.                  Google business listing.                            For change of address or subscription information:
                                                                                                                       (920) 563-1745 or fax (920) 563-1704
    Staying on top of all the Internet buzz                   Visit Google.com/alerts and sign up for
    about your dealership and/or the brands                weekly email alerts. In the “search terms”         A D V E R TI S I NG
    you sell takes a real commitment.                      field, put your dealership name. Type =            Publisher . . . . . . . . . . . . . . . . . . . . . . . .Rick A. Monogue
                                                                                                                                             rick.monogue@cygnusb2b.com
       Many of you will say, “This Internet stuff          everything, how often = once a week, email
                                                                                                              Account Representative . . . . . . . . . . . . . . . Julie Goss
    is just not that important … we’ve been                length = up to 50. You’ll get an email every                               julie.goss@cygnusb2b.com
    around for years and people know who we                week showing all the different places your         EDITORIAL
                                                                                                              Associate Publisher . . . . . . . . . . . . . . Gregg Wartgow
    are.” That mindset might work for now, but             business is being mentioned on the Internet.                          gregg.wartgow@cygnusb2b.com
    here are some interesting facts you should                Create a free Facebook page to promote
                                                                                                              Associate Editor . . . . . . . . . . . . . . . . . . . . . Lisa Danes
    be aware of as you think about where your              your goods, services, sales and events.                                          lisa.danes@cygnusb2b.com
    business might be 10 years from now.                   Make it a fun page your fans (customers)           Graphic Designer . . . . . . . . . . . . . . . . . Carey Arneson
       Purchases Start Online – The major-                 will enjoy visiting and participating on.                              carey.arneson@cygnusb2b.com

    ity of significant consumer purchases (cars,              Ask your webmaster what he or she is            C I R C U LATI O N
    appliances, etc.) start with an Internet               doing to make sure your website is “opti-          Audience Development Manager . . . . . . . . Jackie Flack
                                                                                                                                   jackie.flack@cygnusb2b.com
    search.                   
								
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