VIEWS: 9 PAGES: 2 CATEGORY: Agriculture POSTED ON: 7/21/2010
I've never visited a successful dealer who attributed his or her sales growth to some brilliant marketing scheme. The response I always get is, "We just have a good reputation that's been built up over the years." In today's digital world, though, how you manage your reputation is increasingly important.
FRONT YARD To contact Gregg Wartgow: Phone: (920) 563-1614 / Fax: (920) 328-9011 Email: firstname.lastname@example.org Managing Your Reputation Business growth for outdoor power equipment servicing retailers Published By ’ve never visited a successful deal- Millenials – Age 12-33, this market of I 1233 Janesville Avenue, P.O. Box 803, er who attributed his or her sales 75 million consumers represents the next Fort Atkinson, WI 53538-0803 (920) 563-6388 • Fax (920) 563-1702 growth to some brilliant marketing wave of homeowners and lawn and garden For display advertising: scheme. The response I always get equipment purchasers. They’ve grown up (800) 547-7377 • Fax (920) 563-1702 is, “We just have a good reputation that’s with computers and cell phones, which is For classified advertising: (800) 547-7377 Ext. 1385 • Fax (866) 595-4606 been built up over the years.” In today’s how they prefer to communicate. They like For reprints: digital world, though, how you manage being part of groups. So it’s no surprise that The YGS Group (717) 505-9701 Ext. 128 your reputation is increasingly important. social media is hugely popular with this email@example.com Word of mouth, both good and bad, demographic. For list rental: Elizabeth Jackson, Merit Direct LLC can spread fast on the Internet. There is Here are some tips for managing (847) 492-1350 Ext. 18 Facebook, Google business listings, yel- your online reputation: firstname.lastname@example.org For product or reader inquiry information: lowpages.com and other business direc- Visit Google.com/places, create a free www.yardngarden.com tories where consumers can find you— Google account and then create a free and click on e-inquiry button or fax (630) 739-9700 and post and read comments about you. Google business listing. For change of address or subscription information: (920) 563-1745 or fax (920) 563-1704 Staying on top of all the Internet buzz Visit Google.com/alerts and sign up for about your dealership and/or the brands weekly email alerts. In the “search terms” A D V E R TI S I NG you sell takes a real commitment. field, put your dealership name. Type = Publisher . . . . . . . . . . . . . . . . . . . . . . . .Rick A. Monogue email@example.com Many of you will say, “This Internet stuff everything, how often = once a week, email Account Representative . . . . . . . . . . . . . . . Julie Goss is just not that important … we’ve been length = up to 50. You’ll get an email every firstname.lastname@example.org around for years and people know who we week showing all the different places your EDITORIAL Associate Publisher . . . . . . . . . . . . . . Gregg Wartgow are.” That mindset might work for now, but business is being mentioned on the Internet. email@example.com here are some interesting facts you should Create a free Facebook page to promote Associate Editor . . . . . . . . . . . . . . . . . . . . . Lisa Danes be aware of as you think about where your your goods, services, sales and events. firstname.lastname@example.org business might be 10 years from now. Make it a fun page your fans (customers) Graphic Designer . . . . . . . . . . . . . . . . . Carey Arneson Purchases Start Online – The major- will enjoy visiting and participating on. email@example.com ity of significant consumer purchases (cars, Ask your webmaster what he or she is C I R C U LATI O N appliances, etc.) start with an Internet doing to make sure your website is “opti- Audience Development Manager . . . . . . . . Jackie Flack firstname.lastname@example.org search.
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