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Car Finance Rate Uk Business Opportunity

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					      Business Car Manager Ltd, 95 Station Road, Hampton, Middlesex TW12 2BD. Telephone 0208 783 0999
                                 Email editor@businesscarmanager.co.uk www.BusinessCarManager.co.uk



MEDIA PACK
www.BusinessCarManager.co.uk - the business motoring magazine


Welcome to Business Car Manager

Thank you for your interest in Business Car Manager, the business motoring magazine for small
businesses.

The magazine specialises in talking to small businesses: from the one-man micro business to the
larger small enterprise with more than 25 cars on its books.

The magazine's ability to talk to small businesses about the often complex tax, fiscal and safety
issues was recently recognised when the editor, Ralph Morton, was awarded Business Motoring
Writer of the Year at the Guild of Motoring Writers awards – the first time the trophy had been
awarded. So if you want to speak to small businesses you are in the right place.

To give you a snapshot of how we are doing, here are the figures from November 2009:




      Website visitors in November: 36,375




      Page impressions in November: 176, 848


                                         VAT number: 871 7461 04. Correspondence address: 95 Station Road, Hampton, Middlesex
                        Company registration number: 5581943. Registered offices: 10 Cardinals Walk, Hampton, Middlesex TW12 2TS
      Business Car Manager Ltd, 95 Station Road, Hampton, Middlesex TW12 2BD. Telephone 0208 783 0999
                                 Email editor@businesscarmanager.co.uk www.BusinessCarManager.co.uk



MEDIA PACK
www.BusinessCarManager.co.uk - the business motoring magazine


What is Business Car Manager?
Answer: the business motoring magazine for small businesses
Audience: small businesses, partnerships and the self-employed
Monthly visitors: 23,207
Monthly page impressions: 65,282
Monthly downloads: 2243
E-Newsletter: delivered 2 x month to 36,000 small business owners
E-Newsletter: each issue has some 3000 unique users
Data: six months, Jan09-Jun09

Business Car Manager is the business motoring magazine for small businesses.

Its target audience ranges from owner-drivers (whether sole traders or limited companies) to
partnerships and larger enterprises with up to 49 employees.

However, these business owners, while being very capable at running their own enterprise, have
no knowledge of managing business cars, no fleet manager, and no exposure to some of the tools
and facilities available in the business car finance and fleet industries.

So the aim of Business Car Manager is to help these businesses manage their businesses cars
more efficiently, and more cost-effectively. There is a central website supported by a twice
monthly e-newsletter designed to drive traffic to the site.

There are 4.5 million small businesses in the UK employing 10.5 million people. The magazine is
free to access, but funded by selected partners.

What’s the magazine about?
Business Car Manager is a B2B magazine that promotes best practice and shares expertise with its
business readers. It assumes readers have no knowledge of managing business cars, so it doesn’t
talk to visitors as if they were fleet managers. The magazine is as relevant for new start-ups
wondering how to finance their vehicles as it is for larger companies that have seen their fleets
outgrow the company’s management structure. Home buttons include ‘Advice Centre’, ‘Law &
Tax’, ‘Road Tests’, ‘Ask the Experts’ and a special ‘Knowledge Bank’ with pdf downloads.

Business Car Manager understands small businesses have little time but require knowledge
quickly. So all pages are fast-loading, all articles are viewable on one screen, and site access is
free so there’s no log-in page to hinder access.

Business Car Manager is unique. No other magazine talks directly to small businesses about
vehicle acquisition and managing cars for business. It is also written specifically for the web
environment to make reading articles easier and navigation quicker.



                                         VAT number: 871 7461 04. Correspondence address: 95 Station Road, Hampton, Middlesex
                        Company registration number: 5581943. Registered offices: 10 Cardinals Walk, Hampton, Middlesex TW12 2TS
                                                                          Business Car Manager media pack, page 3




Does it work?
Although Business Car Manager has only been publishing since August 2006, and was launched
officially in October of that year, the online magazine is already growing significant traffic.


The e-newsletter is distributed to 36,000 small businesses on a twice-monthly basis. The open rate
for the newsletter is in excess of industry norms at an 8-10% unique viewer open rate. The actual
newsletter is opened at least 3600 times each issue. Business Car Manager is currently in discussions
with a partner to extend the database readership by up to 120,000 small business owners.


Measured over six months (spanning Jan09-Jun09), visits to the website averaged 23,000 per month,
which generated an average of 65,000 page impression hits per month. Comparison website
Alexa.com (owned by Amazon) generated the following report, ranking Business Car Manager above
BusinessCar and Fleet News:




                                          VAT number: 871 7461 04. Correspondence address: 95 Station Road, Hampton, Middlesex
                         Company registration number: 5581943. Registered offices: 10 Cardinals Walk, Hampton, Middlesex TW12 2TS
                                                                         Business Car Manager media pack, page 4




What can Business Car Manager offer?
Business Car Manager offers partners the opportunity to engage with the small business market.
Remember, these are all business decision makers – owner of their own firms – and not fleet
industry professionals keeping up with the latest trends and news.


Partner banners appear on all pages of the website. In addition, the banners also appear on the
twice monthly Business Car Manager e-newsletter. Relevant downloadable documents produced by
partners can also be placed in the Advice Centre ‘Downloads’ section for readers to access and
download at no cost.


What do partners receive?
Exposure to small businesses who access the Business Car Manager website as well as the e-
newsletter. The opportunity for partner business heads to comment on news stories – as well as
provide advice in our ‘Ask the experts’ section. There’s a ‘readers offers’ section where partners
can publicise their special promotions to readers, and the opportunity to develop new initiatives in
partnership with Business Car Manager – such as co-branded downloads. There is also the editor’s
monthly business motoring column, which is free for partner use, whether for internal or external
communications. And a free email news distribution service to partner customers, covering
relevant product stories and business critical information.


What will it cost?
It’s a simple package. Side panels range from £450 per month + VAT (133px x 53px) to £850 per
month + VAT (120px x 450px). For the headline banner (468px x 60px), the cost is on application
depending on requirements + VAT. For the lower central banner (468px x 60px) the cost is £1000
per month + VAT.


Associate partnership, starting at £300, offers a reduced package (no exposure on the e-
newsletter, for example) but for a lower entry point.




                                         VAT number: 871 7461 04. Correspondence address: 95 Station Road, Hampton, Middlesex
                        Company registration number: 5581943. Registered offices: 10 Cardinals Walk, Hampton, Middlesex TW12 2TS
                                                                         Business Car Manager media pack, page 5




Background to Business Car Manager
Business Car Manager started publishing quietly in August during initial testing phase and
launched officially in October 2006.


The online magazine is supported by a twice-monthly e-newsletter to drive visitors to the website.
There is additional pr activity aimed at The Telegraph Business Club, chambers of commerce, and
regional newspapers. Business Car Manager comment has also featured recently in ‘Growing
Business’ magazine and the Headlineauto news feed agency.


There are two directors: Alison Morton, who has worked for Haymarket Publishing and local
newspapers in the past; and Ralph Morton, a former editor of What Car?, who now contributes to
FT Auto and The Daily Telegraph Business Club. Ralph has also written for Fleet News,
BusinessCar and Motor Finance. Ralph also edits contract publishing title Driving Business (for
Lombard Vehicle Management) and various industry e-newsletters.


Would you like further information on how to reach the small business market?
You can call Ralph Morton, the editor and publisher, on 020 8783 0999. Alternatively, email
sales@businesscarmanager.co.uk.




                                         VAT number: 871 7461 04. Correspondence address: 95 Station Road, Hampton, Middlesex
                        Company registration number: 5581943. Registered offices: 10 Cardinals Walk, Hampton, Middlesex TW12 2TS
Rate Card


Business Car Manager – the business motoring magazine


1) Becoming a partner
The initial cost of becoming a partner depends on the size of banner you require.
However, whatever size you decide upon, the banner will appear on every page
of the website and in the e-newsletter which is published twice a month.


2) The cost of vertical banners
   •   £450 (+ VAT) per month. Measures: 133 x 53px
   •   £650 (+ VAT) per month. Measures: 120 x 240px
   •   £850 (+ VAT) per month. Measures: 120 x 450px




3) The cost of horizontal banners
   •   Platinum partner position (centre, top of home page and run of site) costs
       £poa + VAT per month. The banner measures 468 x 60px
   •   Gold partner position (mid point, home page and centre run of site) costs
       £1000 + VAT per month. The banner measures 468 x 60px




Associate partnership
Starting at £300, this offers a reduced package (no exposure on the e-newsletter
for example) but for a lower entry point.


To include Business Van Manager
Business Van Manager can be added to the partnership possibilities – banner run
of website plus the monthly e-newsletter: 50% of Business Car Manager fee.


Not what you want?
If you can’t see the type of advertisement you want here, then please call sales
director Paul Webb who can discuss your requirements: 01959 547 003.
Agreement terms
   •   Minimum period is three months.
   •   Payment required at the time of the agreement.




Further information
Contact Ralph Morton, editor & publisher on 0208 783 0999 or
sales@businesscarmanager.co.uk to confirm the booking.




Banner size examples follow >>>
Examples of different sized
banners


133 x 53px




120 x 240px




                              120 x 450px




468 x 60px

				
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