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Facebook and Social Networking 101 Powerpoint

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Facebook and Social Networking 101 Powerpoint Powered By Docstoc
					Facebook & Social
   Networking 101
     Building Your Tribe and
Leveraging Social Commerce
Webinar Outline
 Fundamentals
 What it is; What it isn’t
 Successful Case Studies
 Strategy Development Framework
 Prospecting with FB (Moved to 201)
 Engagement
Fundamentals
 Traditional   Social Media

 Advertising   Conversation

 Marketing     Positioning

 Showing       Educating
Successful Case Studies
 Animal Planet @ facebook.com/animalplanet
 Del Monte @ facebook.com/fitnright
 Patagonia @ facebook.com/patagonia
 Zappos @ facebook.com/zappos
Strategy Framework
Strategy Framework
 First Question:
 What happened for my business?
 Ideal # 1
 Ideal # 2
 Ideal # 3
Strategy Framework
 Second Question:
 What did potential customers see / hear / feel
 that compelled them to take action? OR
 What kind of needs / pains / desires do my
 potential customers have that I can solve?
 Ideal # 1
 Ideal # 2
 Ideal # 3
Strategy Framework
 Third Question:
 What kind of information / content can I
 deliver to achieve fulfilling the previously
 listed needs / wants?
 Ideal # 1
 Ideal # 2
 Ideal # 3
Strategy Framework –
5 Action Steps
 #1 - Develop Your Value Proposition
 #2 - Develop Your Content Strategy
 #3 - Develop Your Tab Structure
 #4 - Develop Promotions
 #5 - Implement, Monitor, and Respond
Engagement
 Do or Die!
 Social Media is about Conversation,
 Education, Positioning… if you don’t engage
 with your Tribe then all your other efforts will
 be in vain…

				
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posted:7/20/2010
language:Norwegian
pages:10