Advertising Agency Global Optimum
Business Process Outsourcing
Business processes have to change
In today’s economy, businesses are searching for
more efficient ways to recover and build new and
better approaches in computing and workflow
systems without cutting creative services and top
talent. The initiatives to build a larger customer
base with better margins is the priority.
To stay competitive and to be positioned for
growth (without the growth spending) companies
are taking a harder look at outsourcing the
majority of their back-office support. In fact, more
agencies have already engaged and committed to
Today’s model is costly and less
•One of the biggest challenges faced by business
today is the rising cost of processing paper.
• Basic data entry processes are performed by high paid
• EDI is still not 100% in the marketplace and can often
create more problems than it solves
• As new clients are added, employers are usually faced
with a backlog of paperwork and need to increase
staffing and facility space
• Simple errors in data entry can greatly increase the
overhead and time required.
The common options typically used
Business Process Evolution
Option Option Option Option Option
1 2 3 4 5
IN-HOUSE TEMP OUTSOURCE OCR (Optical EDI (Electronic
LABOR SERVICES TO U.S. DATA Character Data Interface)
ENTRY CENTER Recognition)
High Cost of Lesser Cost of Higher Cost of Upfront investment Low cost but other
Labor Labor TEXT factors involved.
Labor in technology
Backlog Dependability High turnover in Not 100% accurate 80% of radio, 40%
issues and errors
Lack of Scalability workforce – needs review and of TV and 90% of
Management and creating quality rework print, outdoor and
Less than optimal
training time issues digital are not EDI.
A better process and its benefits
Business Process Outsourcing Team
Duplicate disaster recovery systems
Stringent compliance, security and
highest levels of confidentiality
FTP SSL Federal Encrypted Sites
Benefits gained by this partnership
Increased Profits Increased Workflow Increased Support
• Competitive edge in • Reduce related labor • Full virtual support
gaining new business hours by 40-60% 24/6
• Reduced costs on • Absorb new business • Local assigned
labor, overhead, without added labor support team
benefits and IT
• 99.9% accuracy with • Stringent compliance
guarantee under 48- of security with
• Integration with new hour turn-around highest levels of
technologies without confidentiality
• Elimination of double
entry and re-work • Training and
Achieved through partnering together
MD&A, Inc. - Dallas Headquarters
n.tefāc International – a Division of MD&A
LANPRO Technologies – Dallas & Atlanta
OutsourceBiz – Kolkata, India
A collaborative relationship of experts and companies allied together to
provide complete support for BPO for optimum service to its clients.
(Full credentials and information provided in separate hand-outs as part of this presentation.)
Proven service providers join together
specialist with MD&A, Inc. - Dallas
over 25 years
advertising Areas of expertise include financial and
accounting, multiple software systems, training,
• Full team support
to integrate and operations, organization and management.
outsourcing Practice and experience that supports enhances
program company’s overall business needs and goals.
Supervise, plan Full understanding of the unique situations and
workflow process pressures of advertising business environment to
to ensure success, help in the development of effective strategic
accuracy plans and solutions.
interpersonal Ability to relate operating budget, capital budgets
skills and ability to and cash flow forecasts to operations,
work well within
all levels of an management decisions and strategic plans within
organization. advertising and media services agencies.
Highest level of service and security
• Owner has over
Lanpro Technologies & OutsourceBiz
working in the
US in National Fully staffed center with college educated
• Center operates Security and confidentiality protocols to ensure
24 hours/day, 6
days a week
protection of all sensitive client data
• Efficiency and Dumb terminals with no hard drive access and
speed in data
entry achieved no CD or Floppy Drive installed
technological No media or paper allowed in or out of office
• Maximum Magnetic Picture ID cards for every employee
accuracy through with access controlled secured facility
No scanners, printers or fax machines
accessible to data entry operators
The team presents a global solution
• Free market Business Process Outsourcing to India
similar to U.S.
(local, state and
• Highly educated
• US American
Business India is the largest outsourcing destination on
India creates earth and the most stable democratic
strong alliance government in the world.
We provide a better BPO solution
Other OSP Companies
There are hundreds of We have purposely teamed
outsource providers for together to address a need
thousands of business types Our rates are competitive
It may be tempting to find and OutsourceBiz India pays
the cheapest service above market wages
You get what you pay for Accuracy and fast turn-
and mistakes are expensive around are guaranteed
Some OSP companies OutsourceBiz SOP uses a
outsource to other OSP’s model that understands U.S.
Misunderstanding of your business needs
business requests Work directly with your
Language barrier issues assigned U.S. Team
Relevancy to the industry We specialize in advertising
Data Entry: Dual Validation
Each set of data is
2 operators from 2
Data is software YES
accepted ONLY Match?
if there is NO
RETURN TO DATA
Data Workflow Process
Client sends paper
Client scans paper Client loads data files OSB loads data files
to OSB for
at local office. into System. into Client System.
Client uploads scanned OSB scans and Client downloads OSB logs onto
paper to uploads images to data files from Client System
Secure FTP Server. Secure FTP Server. Secure FTP Server. Remotely.
Secure Data Transfer Secure Data Transfer
BPO Center downloads OSB BPO Center exports
scans from FTP server Paper data files and uploads
and begins processing. to Secure FTP Server.
~ 48 Hrs ~
Professional implementation promises
No charge until systems up and running
Continuous support and maintenance
Easy transition and training
Real time access to data and reporting
Easy start up ~ all you need for equipment is quality scanning capabilities.
Change your momentum for growth by:
Controlling capital costs
Increasing accuracy and efficiency
Reducing labor costs and mgmt. time
Focusing more on core business
Software programming, call centers, research and other services available
provided at half the cost of dollars typically charged by U.S. providers.
Where we are now
We process spot and national television and
radio media affidavits and are developing
programs to process newspaper and outdoor
We quickly convert hard copy data to mail-
merge or other csv documents.
We program from exported system data to
create custom reporting needs accessed
through a simple desktop application.
We provide online business research (OBR).
We offer website search engine optimizers.
Plans for our future
Digital/internet media is being reviewed to
determine the smartest approach for
standardizing to your own agency’s needs.
This would include breakouts by market,
digital media types, demographics, click-
throughs, animated banners, streaming video
ads as well as the processing of ads on a
multitude of sites and placements.
It’s not a question of can this be done but
rather a matter of how efficiently it can be
Goal for the future
Our goal is to partner with your company in a
way that will improve your efficiencies,
increase your capacity and services and to
provide your back office services (including
accounting support as needed). This is done
at a price point between 40-60% savings of
your current cost of doing business in these
Join the team and grow into the future.
In the advertising
company will have a
competitive edge as
well as provide
better services in and N.TEFAC
the area of media
and overall quality YOU!
support of the
Embrace the LANPRO TECHNOLOGIES
concept and engage
MD&A, Inc. ~ and and OUTSOURCE BIZ
relax a little!