COMPETITOR ANALYSIS SEARCH PHRASESWORDS

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					              COMPETITOR ANALYSIS: SEARCH PHRASES/WORDS


Besides traditional approaches to identify relevant competitors, we can also use visitors’ search
process on the web. An analysis of “search phrases/words” used by visitors to arrive at your
site can help identify other web sites that would have “surfaced” during the search. Your
visitor would likely have visited these web sites; as such they could to be part of a relevant
competitive set.