THE SHREWSBURY TELFORD HOSPITAL NHS TRUST TRUST BOARD (MAY

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					                                                                                                                 Paper 11
                               THE SHREWSBURY & TELFORD HOSPITAL NHS TRUST

                                              TRUST BOARD (MAY 2005)

                   COMMUNICATIONS STRATEGY AND MEDIA POLICY AND PROCEDURE

Executive Summary

Involving and empowering frontline NHS staff, patients and providers is a key task for the Trust in achieving the objectives
set out in “The NHS Plan: a plan for investment, a plan for reform.”

The adoption and implementation of a Communications Strategy is a vital part of our strategy in achieving the Improving
Working Lives (IWL) Practice Plus Standard

The ACAS Advisory Booklet on employee communications lists the benefits of good employee communications as:

    •    Improved organisational performance
    •    Improved management performance and decision making
    •    Improved employees performance and commitment
    •    Greater trust
    •    Increased job satisfaction

The aim of this Communication Strategy is to ensure our employees, patients, carers, visitors and key stakeholders are
provided with information that is clear, timely, simple, effective and part of a two way process.

Decisions to be taken

The Trust Board is asked to:

    •    Note the contents of the Communications Strategy and Media Policy and Procedure
    •    To agree the Strategy
    •    To agree the implementation of the Action Plan

Implications to be considered

   •    Financial
         In many instances the actions required will not necessitate financial expenditure.
   •    Governance
         Good, regular and consistent two-way communication throughout the organisation is the key to best practice in
         involving staff. Employees at all levels should have appropriate information which enables them to understand the
         issues and take part in decision making. (Report of the NHS Taskforce on Staff Involvement, 1999. Informed staff
         will feel more empowered and placed in a better position to contribute to developing and improving patient
         services. Achieving the Action Plan will demonstrate the Trust’s commitment to improving communication, an
         issue identified in the recent Staff Opinion Survey Results
   •    Patient/Public Involvement
         Agreeing the Communications Strategy will demonstrate the Trust’s commitment to involving Patients in the
         planning of future services and assist with promoting the Trust as a chosen service provider
   •    Staffing
         Commitment of time will be required from Senior Management Teams if the implementation of the Action Plan is to
         be fully realised
   •    Equality & Diversity issues
         Providing a range of communication methods will ensure the diverse needs of the Trust’s workforce are met

                                                                             Alyson Sargeant, Senior Human Resources Advisor
                                                                                                                   May 2005