Sales Marketing Technology Colorado

							                                         KAMI K. GUILDNER
2998 South Kittredge Park Road                                                             Home: 303-526-9469
Evergreen, Colorado 80439                    kguildner@gmail.com                            Cell: 303-324-5309

                                                 SUMMARY
Accomplished Senior Marketing Executive with extensive B2B experience in energy, information and
technology sectors, focused on revenue and market share growth. Dynamic leader with proven ability to
deliver across the marketing spectrum, ranging from strategic planning and marketing investment management
through delivery of highly effective integrated marketing programs. Strategic thinker, with innate ability to
envision and execute transformations. Adept at developing high performance teams, both as direct reports
and as part of international, cross-functional initiatives in a matrixed environment.

                                          CAREER HIGHLIGHTS

   Developed strategic and operational marketing plans to support market and growth objectives via
    customer-centric brand strategy and market segmentation. Achieved over $500 million in revenue growth,
    a successful IPO launch and subsequent share price growth from $16 to $70.
   Developed thought leadership and public relations program that resulted in an industry best practice and
    „first-of-its-kind‟ Expert Source initiative. Program increased thought leadership media impressions from 36
    million in 2006 to over five billion in first half of 2008, with focused growth in business media, Europe and
    Asia.
   Multi-million dollar budget management, accountable for shifting investment mix to more optimal markets.


                                    PROFESSIONAL EXPERIENCE
IHS, Englewood, Colorado                                                                               2001-2008
Vice President Integrated Global Marketing (2007-2008)
Led collaborative efforts between global centers of excellence team and regional business unit marketing
teams in a matrixed $700 million organization.
 Developed best practice analysis, transformation process and staff development opportunities for core
   marketing functions: e-business, product marketing and events. Enhanced efficiencies and identified a
   consistent set of ROI and brand performance metrics for all marketing activities enterprise-wide.
 Launched resource activity mapping initiative for over 80 marketing personnel, creating functional efficiency
   improvements for events, product marketing and e-business.
 Led and facilitated regional workshops to identify market priorities and impact requirements with over 40
   marketing stakeholders including regional leaders, sales and product management.
 Benchmarked marketing program budget and impact across 12 business units to industry best practices.
   Led change management efforts to optimize mix in conjunction with corporate and business unit objectives.
   Initiative shifted over $1 million of marketing investment to key markets and higher impact activities.
 Established best practice product demo guidelines for global product management teams designed to
   showcase solution deliverables for customer challenges.             Transformed customer and investment
   community understanding of solution sets.
 Initiated stronger collaboration efforts between regional, corporate and functional teams leveraging
   Appreciative Inquiry change management methodology.

Vice President Global Marketing Communications, Energy Division, IHS (2003-2007)
Built and led a global team of 20, through annual and five-year strategic marketing planning efforts with
responsibility for the execution of all integrated marketing, brand, public relations, customer acquisition and
product marketing in a fast changing organization.
 Grew organization from $150 million to over $350 million over four years by establishing company as
    industry leader in customer mindset via branding and thought leadership initiatives and transforming
    customer engagement via e-business and event marketing.
KAMI K. GUILDNER                                                                                    Page Two

   Instituted global Expert Source program to raise thought leadership profile and grow business-level media
    coverage in North America, Europe and Asia through formal leadership development and outreach
    program.
   Raised brand awareness amongst target executive levels by bringing over 40 subject matter experts
    through an extensive messaging development, media and speaker training program.
   Led two separate corporate brand transformations. Developed core brand proposition, positioning and
    identity, building brand awareness and strong positive reputation in the market, centered on the voice of
    the customer.
   Led marketing efforts of enterprise product migration to a Web 2.0 family of products, which secured $56
    million of existing customer revenue, while adding $2 million in incremental software revenue, effectively
    raising competitive barriers and decreasing cancellation rates. Launch included market and competitive
    analysis, product positioning, unique regional considerations, sales training and go-to-market strategy.
   Delivered and executed upon post-acquisition brand transition and integration programs for multiple
    acquisitions, competitively positioning company to serve customers and markets with broad and more
    robust offerings and industry insight.
   Developed marketing dashboard for marketing functions and business-level impact including lead
    generation, ROI, brand impressions and media impressions.
   Expanded customer engagement in a global framework with local focus, leveraging events and e-
    marketing. Customer survey data indicated improved ratings that the company was “good value for
    money,” from 41% to 65% over four-year period, despite holding premium pricing position amongst growing
    competition.

Senior Director, US Marketing Communications, IHS Energy (2001-2003)
Incorporated new strategic planning processes for business unit level marketing organization.
 Successfully transitioned processes for improved product marketing competitive analysis, value proposition
    development and program execution.
 Led a team of ten marketing staff members toward common objectives with an integrated focus on
    consistent messaging and market segmentation.
 Repositioned and launched multiple products to the marketplace, leveraging new go-to-market approaches
    including a Gold Key Award winning Internet Marketing Campaign.


QUBIT, Golden, Colorado                                                                         2000-2001
Marketing Communications Director
Built marketing organization from the ground-up and led team in high tech start-up.
 Created brand personality for innovative product offering in a consumer web technology space.
 Launched offering at Consumer Electronic Show with significant media coverage and market demand.


GEOGRAPHIX, Denver, Colorado                                                                    1995-2000
Marketing Communications Manager
Developed and led integrated marketing team of five in a GIS analytical software company in the energy
sector, owned by Halliburton.
 Grew organization from $10 million to $20 million over four years through successful demand generation
   initiatives and focused international market expansion.
 Collaborated with parent organization to integrate marketing and sales efforts of product line into new
   channels, resulting in Asian and European growth that accounted for more than 60% of company revenue
   growth.
 Consistently created strong presence at industry events with an experiential marketing focus.


                                               EDUCATION
             BS, International Business and Marketing, University of Colorado, Denver, Colorado