An Outline for a Business Plan
BUSINESS PLAN and/or PPM (1-40 pages)
I. Executive Summary (1-2 pages) (Synopsis of the Business Plan, Disclaimers) The Company and the Business (2-4 pages) (Structure, History, and Risks) The Market and the Marketing Strategy (3-6 pages) (Include Competition, Forecasts, Your Niche, etc) The Purpose of the Product or Service (1-2 pages V. (Development, and Need) Manufacturing (If Required) (Pages as needed) (Out-Sourcing)
II.
III.
IV. VI.
VII. The Management and Ownership (1-4 Pages) (Existing and Projected, Resumes) VIII. Organization and Personnel (1-4 Pages) (Key Non-Executive Talent) IX. Financials (Funds Required (1-12 Pages) (Pro-formas, P and Ls, Balance sheets, Tax Returns, etc.) The Deal (1 page) (How much do you want, Debt or Equity, Line of Credit, etc. What will Investor get, How, how much, and when?)
X.
X. Appendix (Support documents, Ads, Articles) (2-8 Pages) Then, have your Subscription Agreement or Contract ready! (Don’t forget to have a Pen!)