D AD president Peter Souter outlines his plans for by jakebiles


									D&AD president, Peter Souter, outlines
his plans for 2002
D&AD is forty this year.

That's forty years of making sure that the very best of design and
advertising gets the recognition it deserves.

At first, I think it is fair to say, D&AD was about practitioners celebrating
each other's achievements.

But more and more D&AD has become an organisation dedicated to giving
great creative work its widest possible audience, both within the client
community and the wider public.

So my aim is to make D&AD’s fortieth birthday year another excuse to put
the spotlight on the best of what our industry can achieve. What follows
are a series of initiatives and programmes - three new and four
burgeoning ones - that we aim to try and complete in 2002.

Most significantly, we will enhance our profile with the general public by
celebrating our 40th anniversary with a major exhibition in collaboration
with a London museum and gallery and, with Phaidon, will publish a
retrospective book of the last 40 years of great advertising and design.

In 2002, we will feature in the awards for the first time a
non-English-speaking TV and film category, judged by a star-studded jury
of creative directors from around the world.

During 2002, we will invite on to the Executive, two new non-voting
members from the worlds of business and education. This is to ensure
that we keep ourselves looking outwards, relevant and properly connected
to these two key communities.

And of the existing programmes, the ones that will particularly interest me
are: first, continuing the campaign to encourage women to play a larger
part in London's creative force; second, to keep the wind in the sails of
the new training initiative for young professionals; thirdly, to take
Creativity Works from pilot status to a full-blown campaign to encourage
the business community’s campaign for creativity being a vital ingredient
in the business mix; and finally, to embed both at home and abroad the
Getty Images Bloodbank as a recruitment tool for young talent, that is
second to none.

I keep my fingers crossed that the D&AD brand is strong enough to
withstand the recession and maintain the forward momentum. And whilst
on the subject of brands, Rule One is never to lose touch with your core
grass-roots supporters - the UK creative community, particularly the
young. We will be making a particular effort in 2002 to check out what you
think of all of this. I think it is promising - do you?

Peter Souter
President D&AD
Creative Director, Abbott Mead Vickers.BBDO

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