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									KP Northern California Regional Offices – The FruitGuys HealthCase Pilot

 Snapshot of KP Northern California Regional Offices
             The FruitGuys HealthCase Pilot
Model                       Distributor
Partner                     The FruitGuys
Date of initiation          Summer 2008
Growing practices           Organic and local
Cost                        $29-31/box
Minimum commitment          1 week
Highest no. of subscribers 40
Composition                 Fruit and/or vegetables
Service area                Oakland
Facilities served           2

Background:
In the summer of 2008, Kaiser Permanente’s Northern California Regional Offices wanted to
find a way to offer fresh fruits and vegetables to their employees, given the lack of a KP farmers’
market nearby. So, in partnership with The FruitGuys, regional Employee Wellness staff
developed a special produce box specifically for Kaiser employees, called The FruitGuys
HealthCase, to be delivered to the two regional office buildings (1800 Harrison and 1950
Franklin) on a weekly basis. The HealthCase contained 25 servings of organic and locally grown
fruits and vegetables and was priced at $29-31 per box.

Promotion of the program ran through August 2008, but The FruitGuys has continued to deliver
HealthCases to about 20 employees in the two regional offices. Since the pilot program, the
program continues to expand to more Kaiser facilities and is testing new methods to increase
participation. There are plans to make adjustments to the program and begin promotion in
downtown Oakland again in 2009.

Operations:
The FruitGuys handled most of the day-to-day operations, including managing the website
(developed specifically for Kaiser employees), processing orders, sourcing and packaging
produce, and delivering boxes to the two office buildings. Kaiser Employee Wellness staff
carried out multiple promotion activities, supervised pick-up, and conducted an evaluation at the
end of the pilot.

Kaiser employees could order and pay for their HealthCase at The FruitGuys website. They
could also choose how often they would like to receive their HealthCase (weekly, bi-weekly, or
one-time-only). There was no minimum commitment.

Each week, The FruitGuys delivered the HealthCases to the buildings’ mail rooms, where a
designated KP staff person supervised pick-up. If subscribers failed to pick up their box, then it
was given to the mail room staff.
Subscriber Recruitment
Kaiser Employee Wellness staff held multiple promotion activities throughout the pilot program.
At the launch of the pilot, staff raffled off 25 HealthCases per building and offered deals where
employees could buy three cases and get one free. On a couple occasions, staff from The
FruitGuys came to the regional office buildings, dressed up as bananas, and handed out pieces
off fruit and information about the program as employees walked in. Employee Wellness staff
marketed the program by posting flyers in the lobbies and elevators and sending e-mails. They
promoted the program at KP events, such as workplace safety, the women’s health fair, and
various lunch-and-learns. Dr. Preston Maring spoke in person to employees about the program
and the importance of eating organic and local food. Lastly, Northern California’s Employee
Wellness website advertised this and other food programs at KP and linked to The FruitGuys
website.

Evaluation
Employee Wellness staff conducted an evaluation at the end of the pilot program. There were
three different surveys: one for those who subscribed throughout the summer (8 responses), one
for those who initially subscribed but stopped at some point (9 responses), and one for those who
were interested in the program but never subscribed (52 responses). The main themes from the
survey responses were: the boxes contained too much produce; it cost too much; the box was
difficult to transport; and, it was inconvenient to pick up their box in the mail room.

Key Learnings
    Subscribers want a choice of smaller and cheaper boxes, as well as a more convenient
      pick-up system such as desk delivery.
    Promotion and marketing must be continual, but proves difficult given corporate policies
      on emails and flyers. One way to overcome this is to ask interested employees to sign up
      for more information at tabling events. This creates a separate distribution list which can
      be used more frequently than office-wide send-alls.
    Delivery and pick-up was located in the mail rooms due to concerns that the produce will
      attract pests. However, boxes that were left in the mail room overnight did not attract
      pests and this did not become a problem. (Desk delivery has been a feature in the
      subsequent expansion of the Health Case Program to other KP buildings, e.g. the
      Ordway).
                                   The FruitGuys Organic Produce Program
                                            Implementation Guide

The purpose of this guide is to provide a framework for implementing The FruitGuys Organic Produce Delivery
model at a Kaiser Permanente Regional Building. This guide is written for the Local Program Coordinator who
will be implementing, maintaining and evaluating this program.

Program Goals and Objectives
    Distribute locally grown organic produce to employees on a weekly basis
    Improve healthy food options for employees by making the healthy choice the easy choice

Roles and Responsibilities
Local Coordinator
    Responsible for implementation, ongoing maintenance and evaluation of the program
Employee Wellness
    Liaison with The FruitGuys for region-wide process oversight and website functionality
    Consult with the local program coordinator to implement program at the facility
Facility Manager and Materials Manager
    Communicate program to mail room staff, building operations and security
    Determine recycling options for the HealthCases
Local Distribution Contact/Mail Room Staff
    Distribute the HealthCases each week
The FruitGuys
    Responsible for delivery of the HealthCases
    Manages delivery drivers
    Manages website and phone orders
    Contacts employee who have not picked up their HealthCases on the 2nd day after delivery
    Main contact for subscriber questions, comments or complaints

Facility Distribution Options
The FruitGuys offer two convenient methods of delivery. Consult with the Employee Wellness Department,
Building Operation Leaders and Facility Management when considering the best option for your facility.

Option #1: Department Delivery
The FruitGuys are willing to deliver the HealthCase directly to the employee department or workstation. This is
the ideal model of delivery for the program.
   Consider the following when deciding on department delivery:
    Is there parking available for the delivery truck on produce delivery day (Thursdays)?
    What vendor security clearance is required at your facility? (i.e., water delivery vendor)
    Who are the main and alternate facility contacts for department delivery and undeliverable boxes?
Option #2: Mailroom Delivery
Please note that The FruitGuys will not able to provide a staff person to distribute the HealthCases in the
mailroom.
Consider the following when deciding on mail room delivery:
    Does your facility support a mailroom staff in the mail room?
    Is there a staff member present on Thursdays to distribute the HealthCase?
    What time does the mail room close for lunch?
    Is there a secured space to store the HealthCases to prevent theft?


2/9/2009 – DRAFT – Serena Bustamante, Employee Wellness
Promotional Strategy
The Employee Wellness Department has developed promotional strategies customizable templates for you to
implement The FruitGuys program at your facility.

Table Event        Plan a table event at your facility to tell employees about The FruitGuys HealthCase.
                   Promotional flyers and a raffle for a free HealthCase will help spread the word to
                   employees.
Cooking Demo       Provide a cooking demonstration to introduce employees to easy ways to prepare their
                   locally grown organic produce.
Lunch and Learn Invite Employee Wellness to come to your facility to give a short presentation about The
Presentation       FruitGuys program and the importance of eating locally grown organic produce.
Fruit Distribution Give a free piece of fruit to employees as they arrive to work in the morning or leave a
                   small basket of fruit in the employee break room. Provide a flyer with The FruitGuys order
                   website and phone number so employees will know how to place an order.
Spread the Word Sample e-mails and customizable flyers make following methods easy to spread the word
                   about The FruitGuys in your facility.
                    Leadership e-mail – Get leaders involved by asking them to be a spokesperson for the
                       program.
                    Send-all e-mail – Capture employee attention at their computer by sending a Send-all or
                       facility e-mail to announce the launch of your program.
                    Promotional Flyers – Post flyers or posters in your facility lobby, break room,
                       department information board or near the elevator.
                    PowerPoint Presentation – E-mail The FruitGuys PowerPoint presentation to employees
                       to let them know about the program. Also, encourage Wellness Champions to show the
                       presentation at their department staff meeting.

Evaluation
An evaluation will provide feedback regarding the programs strengths and weaknesses, whether the goals were
achieved, and the level of satisfaction of participants in the program. The Employee Wellness Department is
available to assist with the evaluation process and has developed a pre-participation survey and a post-
participation evaluation template to evaluate the success of the program at your facility.
Pre-Participation Survey
The pre-participation survey provides baseline, or "before", data to use in comparison with the post-
participation evaluation data collected after implementing your program. This data should be collected prior to
the start of the program.
Post-Participation Evaluation
The post-participation evaluation will help determine the level of satisfaction of your participants. This data
should be collected upon completion of the program and/or at a specified time frame during the program, i.e.,
every 6 months or annually.

Attachments
 Workflow Sample – Mailroom
 Workflow Sample – Department Delivery
 Post-Participation Evaluation Template
 Promotional Material
      o Elevator Flyer
      o Poster
      o Raffle Ticket
      o PowerPoint Presentation

2/9/2009 – DRAFT – Serena Bustamante, Employee Wellness
                                     The FruitGuys HealthCase
                                Mailroom Delivery Workflow Sample

1. Subscribers will purchase their HealthCase from The FruitGuys online or by phone.

2. The FruitGuys will email all KP subscribers on Monday and again on Wednesday giving them
   notice about the upcoming delivery. This gives KP subscribers an opportunity to cancel if they
   don’t want a delivery that week.

3. Deliveries will be made to the mailroom at 1800 Harrison every Thursday by 11am. The mail
   room staff will keep the boxes in a secured location to prevent theft.

4. The FruitGuys will provide the mail room staff with a list of subscribers that should receive a
   HealthCase box. KP subscribers will show their employee badge to KP mail room staff to verify
   their identity when they pick up their box.

5. The FruitGuys truck driver will park in the loading dock and bring the delivery to the mail room.

6. Subscribers are responsible for picking up their box in the mailroom Thursdays between 11am-
   noon, or in the afternoon between 1-4pm.

7. Subscribers may recycle their HealthCase boxes in their home recycling bin or they can drop off
   their empty HealthCase in the FruitGuys recycling bin located in the 1800 Harrison Street Garage.

8. The FruitGuys will follow up on Friday morning regarding any boxes that have not picked up. If
   there are remaining HealthCase boxes not picked up by 4:30 pm on Friday, the employee has
   forfeited their box. The mail room staff will distribute any remaining cases at their discretion to
   other KP employees.

9. If a customer has any questions or concerns, please direct them to Bridget at The FruitGuys at
   (877) 378-4863.
                                   FruitGuys Contact Information
For questions or problems          bridget@fruitguys.com         (650) 246-3780 – direct line
Bridget Meigs                                                    (877) 378-4863 – main number
                                   website: www.thefruitguys.com
FruitGuys Truck Drivers
Vic or Prasong
Khammoungkhone
                              Kaiser Permanente Contact Information
1800 Harrison Mailroom            Tim.moore@kp.org               (510) 625-7127
Tim Moore
Steven L. Henry
Torrey Smith
Employee Wellness
Carol Akiyama                      carol.a.akiyama@kp.org              (510) 368-3016
Wellness Consultant

Michelle Hatzis                    michelle.hatzis@kp.org              (510) 851-3139
Sr. Manager

2/9/2009 – DRAFT, Serena Bustamante, Employee Wellness
                                   The FruitGuys HealthCase
                              Department Delivery Workflow Sample

1. Subscribers will purchase their HealthCase from The FruitGuys online or by phone.

2. The FruitGuys will email all KP subscribers on Monday and again on Wednesday giving them
   notice about the upcoming delivery. This gives KP subscribers an opportunity to cancel if they
   don’t want a delivery that week.

3. The FruitGuys will deliver HealthCases to the departments every Thursday after 11:30am.

4. Subscribers may recycle their HealthCase boxes in their home recycling bin or they can drop off
   their empty HealthCase in the FruitGuys recycling bin located in the 1800 Harrison Street Garage.

5. If a customer has any questions or concerns, please direct them to Bridget at The FruitGuys at
   (877) 378-4863.

                                  FruitGuys Contact Information
For questions or problems         bridget@fruitguys.com         (650) 246-3780 – direct line
Bridget Meigs                                                   (877) 378-4863 – main number
                                  website: www.thefruitguys.com
FruitGuys Truck Drivers
Vic or Prasong
Khammoungkhone
                             Kaiser Permanente Contact Information
Facility Management              Tim.moore@kp.org               (510) 625-7127
Tim Moore
Steven L. Henry
Torrey Smith
Employee Wellness
Carol Akiyama                     carol.a.akiyama@kp.org             (510) 368-3016
Wellness Consultant

Michelle Hatzis                   michelle.hatzis@kp.org             (510) 851-3139
Senior Manager




2/9/2009 – DRAFT, Serena Bustamante, Employee Wellness
The FruitGuys Survey


Thank you for taking a moment to complete the following survey about The FruitGuys HealthCase. This is a pilot
project and the information that you provide is critical to helping us provide the best possible program.

We appreciate your participation!
The FruitGuys Survey


  1. Please rate your overall satisfaction with The FruitGuys HealthCase:
   l
   m
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   k      Excellent            k
                               l
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                               n
                               j   Very Good                n
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                                                            l   Good                   n
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                                                                                       k     Average                    m
                                                                                                                        l
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                                                                                                                        j
                                                                                                                        n   Poor



  2. How would you rate the:
                                         Too much                               Too little                                Just right

  Quantity                                     l
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  Price                                        k
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  Quality                                      l
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  3. How important were each of the following factors in your decision to participate in
  The FruitGuys program?
                                      Very important                            Important                               Not important

  Want to eat healthier                        k
                                               l
                                               m
                                               n
                                               j                                   l
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                                                                                   n                                            l
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  Want to support local
                                               k
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                                                                                   n
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                                                                                                                                l
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  farmers
  Like the convenience of
                                               k
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  getting produce delivered
  to my workplace
  Price seemed reasonable
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  compared to other
  organic produce

  Other (please specify)




  4. How important is it to you to eat fruits and vegetables as a part of your daily
  routine?
   k
   l
   m
   n
   j      Very important                           m
                                                   n
                                                   j
                                                   k
                                                   l   Somewhat important                            m
                                                                                                     n
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                                                                                                     l
                                                                                                     k   Not at all important



  5. How many days a week do you currently eat fruits and vegetables?
   k
   l
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   j      0            m
                       n
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                       l   1         m
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                                                                                                                j   6               l
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                                                                                                                                    n   7



  6. How many servings of fruits and vegetables do you eat per day?
  A Serving size is equivalent to 1 medium-size fruit, 1 cup fruit, 1 cup 100% fruit juice,
  1 cup cooked vegetables, 1 cup vegetable juice, or 2 cups raw, leafy greens.
   k
   l
   m
   n
   j      0


   l
   m
   n
   j
   k      1-2


   l
   m
   n
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   k      3-5


   k
   l
   m
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   j      6-8


   l
   m
   n
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   k      9-10


   l
   m
   n
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   k      11 or more
7. How confident are you that you can consistently eat fruits and vegetables as a
part of your daily routine?
  l
  m
  n
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  k   Very Confident                           l
                                               m
                                               n
                                               j
                                               k    Somewhat Confident                      m
                                                                                            n
                                                                                            j
                                                                                            l
                                                                                            k   Not at all Confident



8. How many weeks have you particpated in The FruitGuys HealthCase?
Number of Weeks


9. As a result of participating in The FruitGuys HealthCase:
(Check all that apply)
  e
  f
  g
  c
  d   I regularly eat more fruits and vegetables


  d
  e
  f
  g
  c   I eat healthier


  e
  f
  g
  c
  d   My family eats healthier


  d
  e
  f
  g
  c   I shop more frequently at a local farmers market


  e
  f
  g
  c
  d   I buy locally grown food when available in stores


  d
  e
  f
  g
  c   I bring/suggest healthier options at work-related gatherings (potlucks, lunch meetings, picnics)


  d
  e
  f
  g
  c   None of the Above


 Other (please specify)




10. Would you like to see The FruitGuys HealthCase Program continue?

  k
  l
  m
  n
  j   Yes                                      m
                                               n
                                               j
                                               k
                                               l    No                                      m
                                                                                            n
                                                                                            j
                                                                                            l
                                                                                            k   Not Sure



11. Comments/Suggestions



Click here to visit The FruitGuys web site today!


Thank you for participating!
The FruitGuys


You can contact The FruitGuys at orders@fruitguys.com


Unsubscribe here to opt out of future emails from The FruitGuys.

								
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