Docstoc

It Datacenter Project Plan Template

Document Sample
It Datacenter Project Plan Template Powered By Docstoc
					                                    May 19-20 l Washington, DC l Omni Shoreham




Get More Revenue With SaaS

Pat Correia
SaaS Marketing Manager, Parallels
Objectives for this Presentation
Help you Understand
• The SaaS Opportunity and Challenges

• How the SaaS Ecosystem can work for you

• How to Utilize Virtualization, Automation and
  Standards in SaaS

• What common Revenue Models there are
  that will help to motivate you to SaaS


  2   Parallels - Optimized Computing
Agenda

• SaaS Opportunity and Challenges
• Parallels Open Platform
• A Framework for SaaS
• Utilizing your SaaS Platform
• Revenue Model Examples
• Call to Action




  3   Parallels - Optimized Computing
SaaS - Opportunity
• 5% of new business software               SaaS % of Business Software Market
                                            opportunity: $8B increasing to $40B
  deployed as a service – 2005
                                            25%

• 25% of new business software              20%
  deployed as a service – 2011              15%

• Opportunity                               10%

     $8B (2006) => $40B (2011)              5%
     50 million SMB customers               0%
                                                     2005               2011
• Types of applications
                                            Example Case:
     CRM, web conferencing, web            • 55% of IBM‟s over 10,000
      content management, HR, supply        PartnerWorld ISVs are
      chain, collaboration, email, and      considering offering Software
      more                                  as a Service*
                                            * IBM PartnerWorld Survey


      4   Parallels - Optimized Computing
SaaS –Application Categories
Software as a Service categories to deploy

Email / Collaboration                       HR Portals               ERP


                             Where Service Providers are Today
                                           E-commerce
 Web Conferencing                                                    CRM
                                           /E-marketing



Web Infrastructure                                        Traditional Apps
• Shared web hosting                                      Deployed into VPSs
• Basic email/webmail                      Online Games   •Accounting, business adm.,
• Dedicated, VPS                                          spreadsheets, doc mgmt
                                                          management, CAD/CAM, etc.

     Opportunities Available to both Providers and ISVs!
     5   Parallels - Optimized Computing
                                  SaaS – The Track to Higher Revenue
                                                                                                                                 Advanced Apps
Revenue Opportunity (SMB: 20 Users/Month)

                                                                                                                               (CRM, ERP, vertical)
                                            $1,000                                                                                $250-$1500+
                                                                                                Add Business Collaboration
                                                                 SaaS                           (i.e. SharePoint, LCS, VoIP)
                                                                                                          $200-$500
                                                       Business-Class E-mail
                                                       (i.e. Hosted Exchange)                                                                     Dedicated &
                                                               $150-$300                                                                         Managed Server
                                                                                                                                                   $100-$500


                                              $100
                                                                                                                               Virtual Private
                                                                                                                                   Servers
                                                                                                                                  $15-$100
                                                            Infrastructure
                                                                                                  Shared Dynamic
                                                                               Shared Static      Web , DB, Apps
                                                        Domain                 Web Hosting            $5-$20
                                                      Registration                $3-$10
                                               $10       $1-$3




                                                         Email               Web Presence       E-commerce            Collaboration              Application Mgmt

                                                                                            Customer Needs
                                              6      Parallels - Optimized Computing
SaaS – Parallels Advantage
Service Provider Advantage with Parallels SaaS
• Parallels Open Platform Extends your Infrastructure
     SaaS capable from provisioning to billing
     Maximize a platform you are using now
• Significantly Cut Costs to Implement SaaS
     Get to market faster
     Without requiring additional resources
• Leverage Parallels Ecosystem to Offer a
  Wide Range of High Demand SaaS Applications
     Web, Collaboration, CRM, Back Office, Front Office
     Centrally located in Catalog, Latest versions

             Get all the details at parallels.com/saas
      7   Parallels - Optimized Computing
Agenda

• SaaS Opportunity and Challenges
• Parallels Open Platform
• A Framework for SaaS
• Utilizing your SaaS Platform
• Revenue Model Examples
• Call to Action




  8   Parallels - Optimized Computing
 SaaS – Ecosystem Example with APS

               ISVs                   Service Providers                                Users


                                Packaged




                                                                         Delivered
SaaS Applications                            SaaS Services                            SaaS Clients




                                                                                      • Corporations
                                    $                                     $           • SMBs
                                                    APS Provider                      • SoHos
  APS Application                                  Access to hundreds
 Packaged and Certified                            of APS Applications                • Individuals

  Independent                              World-Wide Channel                        SaaS Application
 Software Vendor                           of Service Providers                        Subscribers

     9   Parallels - Optimized Computing
Parallels Vision – Optimized Computing
                      Usage                             Consumer & Business                                                                                  Service Provider
                                                            (On Premise)                                                                                     (Hosted & SaaS)
                      Model
                                                                                                  Parallels Open Platform

                      Eco-                   APS Standard
                                                                                         APS Catalog &                           Virtual Templates                                    Automation
                                                                                          Marketplace                              & Appliances                                      Dev Platform
                      system
                                                                                                                          Automation




                                                                         Business Automation



                                                                                                     License Automation




                                                                                                                                       Plesk Control Panel
                                   Virtual Automation




                                                                                                                                                                 Plesk Sitebuilder




                                                                                                                                                                                                       Plesk Expand
                                                                                                                                                                                       Plesk Billing
                                                            Automation
                                                            Operations
                      Solutions


                                                                                                                     Virtualization

                                                        Desktop                                Workstation                             Server                                         Containers




• Virtualization growing, replacing physical infrastructure
     Enabler of SaaS & contributor to overall industry revenue/profit growth
• All automation products support SaaS & APS today
     Offer APS-certified application through Parallels Automation products
  10    Parallels - Optimized Computing
Agenda

• SaaS Opportunity and Challenges
• Parallels Open Platform
• A Framework for SaaS
• Utilizing your SaaS Platform
• Revenue Model Examples
• Call to Action




 11   Parallels - Optimized Computing
SaaS Virtualization and Automation

                  SaaS Platforms for Service Providers
Platform & Parallels                       Parallels          Parallels
Product    Virtuozzo Containers            Automation         Plesk Control Panel
Type             Traditional               Multi-Tenant       Multi-Instance
Example          Dedicated Server but      Hosting Services   Value Add Web
Strategy         can be split with         and Apps           Apps
                 Containers


 • We will see in the following examples that there are
   several ways to SaaS
      Your Platform and offerings can be basic or complex; it’s up to you
      Either way Automation and Virtualization can do the work for you


  12     Parallels - Optimized Computing
SaaS Virtualization and Automation
                  SaaS Platforms for Service Providers
Platform                        Parallels
                                Virtuozzo Containers
Type                            Traditional
Example Strategy                Dedicated Server but can be split with Containers
Example Apps                    • Inventory management
                                • Accounting packages
                                • Legacy business applications
                                • Publishing software
                                • PBX and Communications
Tool and Source                 • Parallels Virtuozzo Containers Templates

Revenue                         • Direct Hosted Service / Application Offering




   13   Parallels - Optimized Computing
SaaS Virtualization and Automation

                SaaS Platforms for Service Providers
Platform                          Parallels
                                  Automation
Type                              Multi-Tenant
Example Strategy                  Hosting Services and Apps
Example Apps                      • Business Class eMail
                                  • Collaboration
                                  • Web Conferencing
                                  • Hosted CRM, Exchange, Sharepoint
Tool and Source                   • Parallels System Automation
                                  • Parallels Business Automation

Revenue                           • Direct Hosted Service Offering



   14   Parallels - Optimized Computing
SaaS Virtualization and Automation
                  SaaS Platforms for Service Providers
 Platform                          Parallels
                                   Plesk Control Panel
 Type                              Multi-Instance
 Example Strategy                  Value Add Web Apps
 Example Apps                      • APS Applications as both Open Source and
                                     Commercial Apps

 Tool and Source                   • APS Catalog: Open Source & Commercial Apps
                                   • Plesk Add-Ons and Application Vaults

 Revenue                           • UpSell as part of Plan
                                   • Offer as SMB Package
                                   • Offer as Single Upgrade



   15   Parallels - Optimized Computing
Agenda

• SaaS Opportunity and Challenges
• Parallels Open Platform
• A Framework for SaaS
• Utilizing your SaaS Platform
• Revenue Model Examples
• Call to Action




 16   Parallels - Optimized Computing
Parallels Virtuozzo Containers Templates




• Virtuozzo Templates at parallels.com/virtuozzo
     Over 588 Parallels Virtuozzo Containers Templates and growing!

 17    Parallels - Optimized Computing
SaaS - Parallels Virtuozzo Containers (PVC)
• www.webhosting.com.au. ACT!
    Conectix (Co. behind acthosting) configures one CRM
     instance of ACT inside one VE of PVC; sells as Virtual Appliance
    They sell this value add VPS for more than a blank VPS

• Struktur AG‟s “Global Conference Room” solution
    Multi-tenant app with performance for up to 1000 users
    Simplified installation, configuration and maintenance

• More SaaS examples at parallels.com/saas

                                            Billing and Customer        On-line Backup
          Hosted IP-PBX
                                                  Notification          2X Performance
            50 virtual
                                              Custom VzT ~ 2hrs      Up to 50-60 Containers
          environments                      Provisioning addtl VCs
                                                 took 2 minutes

     18   Parallels - Optimized Computing
Parallels Automation for SaaS
• Management Tools and Automation
    Overlay platform to optimize internal and hosted
     infrastructure/services on top of industry
     standard platforms
• The most widely used datacenter automation solution
  in the world
    Single, centralized point of management for all deployed services
    Minimizes operational costs through streamlining and reducing
     overhead needed to perform provisioning and billing tasks
    Rapidly meet customer demand with fast time-to-market for service
     offerings
 Pre-engineered modules for SaaS Applications
       E-mail Hosting                      Hosted Exchange      Hosted Sharepoint
                                          Hosted Dynamics CRM

  19    Parallels - Optimized Computing
SaaS – Parallels Automation
 • IceWEB„s IceMAIL
      With Parallels Automation SMBs can enjoy the
       benefits without the expense of owning and
       maintaining mail servers
 • Exchange My Mail
      Using Parallels Automation they are selling
       Hosted Exchange 2003 / 2007 and Hosted
       SharePoint 2.0 / 3.0
      Customers are adding Blackberry Support to
       it or Google Mail Security
 • More Recent Examples:


               Mobile &                       Microsoft Dynamics   Microsoft Exchange 2007
           messaging services                 CRM 4.0


      20    Parallels - Optimized Computing
Parallels Plesk Control Panel




• Upgrade/license applications installed via the Application
  Vault on a domain level directly via the Plesk interface
  21   Parallels - Optimized Computing
Application Packaging Standard (APS)
APS Standard
• Packaging format to integrate Open
  Source & Commercial Applications
  with Control Panels

APS Applications
• Parallels is working with ISVs to
  package existing Apps to offer as SaaS
                                           www.apsstandard.com

APS Control Panels
• Parallels Control Panels work with APS
• In-House Control Panels such as 1&1,
  HostEurope, Cohaesio work as well

  22   Parallels - Optimized Computing
APS Catalog – Parallels Open Platform
                                              Over 166
                                            APS Applications




  www.APSstandard.com                         APS Apps are
                                            both Open Source
                                             and Commercial
APS
• Parallels' products establish a basis for delivering APS-
compliant applications, central location, latest versions

   23   Parallels - Optimized Computing
APS Application Catalog Categories
Categories Targeted for APS                                                     • Back office
                                                                                  •   Accounting/Financial
                                                                                  •   Asset Management
• Web                                                                             •   Billing
  •   Web Development                                                             •   Business Intelligence
  •   Content Management                      •Applications                       •   Business Process Management
  •   Web Analytics                                                               •   Channel Management
  •   E-commerce                                                                  •   Compliance and Risk Management
                                                                                  •   Customer Relationship Management
                                                                                  •   Dispatch Management
• Collaboration                                                                   •   Enterprise Resource Planning
  •   E-mail/Calendaring
                                                                                  •   Expense Management
  •   IP Telephony
                                                                                  •   Human Resource Management
  •   Telecommunications
                                                                                  •   Knowledge Management
  •   Web Conferencing
                                                                                  •   Manufacturing Solutions
  •   Community Site Services
                                                                                  •   Payroll
  •   Project Management
                                                                                  •   Portfolio Management
  •   Portals
                                                                                  •   Procurement
                                                                                  •   Product Lifecycle Management
• Personal                               • Front office                           •   Product Planning
  •   Blog                                     •   Appointment Scheduling         •   Professional Services Automation
  •   Gallery                                  •   Help Desk Management           •   Sales Compensation Management
  •   Site Builder                             •   Call Center                    •   Sales Force Automation
  •   eLearning                                •   Interactive Voice Response     •   Supply Chain Management
                                               •   On-line Marketing              •   Talent Management
• Infrastructure                               •   Productivity                   •   Transportation Management
  •   Security                                 •   Survey Solutions               •   Transportation & Logistics
  •   Backup
                                                                                  •   Vendor Management
  •   Management
                                                                                  •   Work Order Management
  •   Application Management
                                                                                  •   Workforce/Field Service Management


      24    Parallels - Optimized Computing
  SaaS ISVs on FastTrack can help

www.pinnaclecart.com/
                                            www.magentocommerce.com/
                                                                       www.open-xchange.com/


 www.invisionpower.com/
                                                www.sugarcrm.com/




     www.bvsoftware.com/                                               www.voipnow.com/

                                               www.smartertools.com/



  www.creloaded.com/
                                                                        www.epages.de/
                                              www.interspire.com/


     25   Parallels - Optimized Computing
 APS Service Provider Certification Benefits
Benefits                             Silver Provider                         Gold Provider
Co-Marketing                 • Listed on APSstandard.com             • Highlighted on APSstandard.com
                             • Use of APS Silver logo                • Use of APS Gold logo
                                                                     • Highlight in all APS ISV Presentations
APS Gold/Silver              • Visibility with Press/Analysts/Pubs   • Highlight with Press/Analysts/Pubs
Provider Promotion           • Search Engine Optimization to drive   • Search Engine Optimization to drive
                               traffic to APSstandard                  traffic to APSstandard
Match Making                 • Personal Introduction to ISVs         • Personal Introduction to ISVs
                                                                     • Direct Link to FastTrack ISVs
Access to Development        • Beta versions of APS API Software     • Beta versions of APS API Software
Application Packaging                                                • Optional 1 Application Packaged
                                                                       exclusively for Provider
Control Panel                • Certification of 1 control panel      • Certification of 1 control panel

Fees                                 Silver Provider                         Gold Provider
Initial Certification
Cost                         • $2,500 for the first year             • $10,000 for the first year

Certification Renewal        • $1,250 annual renewal                 • $5,000 annual renewal
                             • every 12 months                       • every 12 months

     26    Parallels - Optimized Computing
Agenda

• SaaS Opportunity and Challenges
• Parallels Open Platform
• A Framework for SaaS
• Utilizing your SaaS Platform
• Revenue Model Examples
• Call to Action




 27   Parallels - Optimized Computing
SaaS Revenue Examples
               SaaS Platforms for Service Providers
  Platform                Parallels
                          Virtuozzo Containers
  Revenue                 • Direct Hosted Service / Application Offering
  Type                    Dedicated Virtual Server
  Example 1               SugarCRM
                          • $40/user/mo 300 users
                          • $75/user/mo 500 users
                          • Typical 5 user minimum
                          • $5-10 adder with HelpDesk
  Example 2               Online Backup
                          • $5/user/mo    500MB
                          • $8/user/mo    1GB
                          • $14/user/mo 2GB
                          • $5 adder w Anti-Virus

 28   Parallels - Optimized Computing
SaaS Revenue Examples
                SaaS Platforms for Service Providers
   Platform                 Parallels
                            Automation
   Revenue                  • Direct Hosted Service Offering
   Type                     Hosting Services/Apps
   Example 1                Microsoft Exchange
                            • $9/user/mo
                            • $20 - $30 adder with Sharepoint services
                            • 10 - 20 users
   Example 2                Microsoft Dynamics CRM
                            • $70/user/mo
                            • Prorated scale
                            • $10 addr w Blackberry
 • All numbers are only estimates, subject to change and used soley to illustrate possible business models

 29    Parallels - Optimized Computing
SaaS Revenue Examples
                SaaS Platforms for Service Providers
      Platform              Parallels
                            Plesk Control Panel
      Revenue               • UpSell as part of Plan
                            • Offer as SMB Package
                            • Offer as Single Upgrade
      Type                  Value Add Web Apps
      Example 1             eCommerce
                            • $55/user/mo
                            • $30 adder SupportCenter
                            • $15 adder w Email Marketing
      Example 2             VoIP Now
                            • $15 per month
                            • X Minutes
 • All numbers are only estimates, subject to change and used soley to illustrate possible business models

 30    Parallels - Optimized Computing
 SaaS Revenue Examples Summary
                     SaaS Platforms for Service Providers
Platform       Parallels                        Parallels                       Parallels
               Virtuozzo Containers             Automation                      Plesk Control Panel
Revenue        • Direct Hosted Service /        • Direct Hosted Service         • UpSell as part of Plan
               Application Offering             Offering                        • Offer as SMB Package
                                                                                • Offer as Single Upgrade
Type           Dedicated Virtual Server         Hosting Services/Apps           Value Add Web Apps
Example 1      SugarCRM                         Microsoft Exchange              eCommerce
               • $40/user/mo 300 users          • $9/user/mo                    • $55/user/mo
               • $75/user/mo 500 users          • $20 - $30 adder with          • $30 adder SupportCenter
               • Typical 5 user minimum           Sharepoint services           • $15 adder w Email
               • $5-10 adder with HelpDesk • 10 - 20 users                        Marketing

Example 2      Online Backup                    Microsoft Dynamics CRM          VoIP Now
               • $5/user/mo 500MB                                               • $15 per month
                                                • $70/user/mo                   • X Minutes
               • $8/user/mo       1GB           • Prorated scale
               • $14/user/mo 2GB                • $10 addr w Blackberry
               • $5 adder w Anti-Virus
    • All numbers are only estimates, subject to change and used soley to illustrate possible business models

       31   Parallels - Optimized Computing
SaaS Revenue Examples




                    $11.95/mo           $24.95/mo   $49.95/mo   $2.95/mo   $7.49/mo


• Example of mixed SaaS Application offering

 32   Parallels - Optimized Computing
Agenda

• SaaS Opportunity and Challenges
• Parallels Open Platform
• A Framework for SaaS
• Utilizing your SaaS Platform
• Revenue Model Examples
• Call to Action




 33   Parallels - Optimized Computing
SaaS - Next Steps for Service Providers
Utilize your SaaS Enabled Platform to Offer SaaS
    Virtuozzo Containers => Virtuozzo Templates
    System Automation => Pre-engineered modules
    Plesk Control Panel => Add-ons/APS Application Catalog

Get Certified as an APS Provider
    Optional: To up-level your APS Participation

Collaborate with ISVs
    Many ISVs with Valuable Apps, More on the Way

Talk to Us
    Success/Challenges/Tools You Need
    Send questions to saasbiz@parallels.com


    34   Parallels - Optimized Computing
Get More Revenue with SaaS - Summary
• SaaS is a Huge Opportunity!


• With Parallels help you can get into SaaS quickly


• Virtualization and Automation are key enablers of SaaS


• Many ways to offer SaaS and make Money


                                         SaaS:
 Let‟s work together to realize the Revenue Opportunity!

  35   Parallels - Optimized Computing
                       Appendix




36   Parallels - Optimized Computing

				
DOCUMENT INFO
Description: It Datacenter Project Plan Template document sample