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Sales Marketing Plan Template

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					Quarterly Marketing Plan Worksheet
  Location _____________________                             October

                               Week Ending   5-Oct       12-Oct   19-Oct   26-Oct

Last Year Weekly Sales

        Sales Goal - Weekly

Actual Sales - Weekly

        Key Dates & Events

        Key Dates & Events

        Key Dates & Events
             Message
Promotional Message


         Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
       Advertising Direct Mail
Advo
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing
Post Card database targeted
 who has not ordered in 30/60/90 cards
                  "new" customer cards
                         "apology" cards
                        … close to home
          ….. geography around schools
            ….. geography income based
        ….. "photo -op fundraiser cards"
                       ….. holiday based
                       ….. holiday based
                          …. clever cards

                                              Page 1 of 16
  Location _____________________                             October

                               Week Ending   5-Oct       12-Oct   19-Oct   26-Oct

                         …..other target
                         …..other target
                         …..other target
Post Card Saturated
Fundraiser letter sent
Fundraiser post cards sent
Magnet mailers
Special Enveope letters
Personalized Letters
Other mail
Other mail

             One to One
Doorhangers
Business contacts/ exchange cards
Tastings / samplings
Apartment mgr contacts
Motel/Hotel Manager contacts
School/College contacts
Sports / Coaches contacts
Church contacts
Non-profit presentations
Other One on One
Other One on One

             In Store POP
Suggestive Selling with bonus / prize
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Contest Box / Supplies / Prize
Drawing Box / Supplies / Prize
Other In-Store
Other In-Store
Other In-Store



                                              Page 2 of 16
  Location _____________________                         October

                           Week Ending   5-Oct       12-Oct   19-Oct   26-Oct

           In Store Guerrilla
Fundraiser phone calls
Customer follow up callbacks
Customer follow up new customers
Clip & Call - phone contacts
Automated call, Retention
Other Calls
Other Calls
Other Calls

               Online
Emails collected
Emails sent
Website
Blog
Auction
Text
Stumbleupon
Twitter
Instant Messenger
Surveys
Internet Group #2
Internet Group #3
Other Internet
Other Internet

      Business Advertisement
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business

   Collaboration / Partnership
Who
Who
Who


                                          Page 3 of 16
  Location _____________________                           October

                             Week Ending   5-Oct       12-Oct   19-Oct   26-Oct

Who

      Co-Op Media Advertising
TV
Radio
ADVO
Other
Other
Other

          Public Relations
Release #1
Release #2
Release #3
Release #4

           Phone Book
Book 1
Book 2
Book 3
Book 4

             Wild & Crazy
Out of the Box
Out of the Box
Out of the Box

         Community Event
Name
Name
Name
Name
Name
Name

TOTALS




                                            Page 4 of 16
Quarterly Marketing Plan Worksheet
  Location _____________________                                   November

                               Week Ending      2-Nov           9-Nov   16-Nov         23-Nov

Last Year Weekly Sales

        Sales Goal - Weekly

Actual Sales - Weekly
                                             Halloween Day              Veterans Day
        Key Dates & Events                        10-31                    11/11
                                             Daylight Savings
        Key Dates & Events                         End

        Key Dates & Events
             Message
Promotional Message


         Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
       Advertising Direct Mail
Advo
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing
Post Card database targeted
 who has not ordered in 30/60/90 cards
                  "new" customer cards
                         "apology" cards
                        … close to home
          ….. geography around schools
            ….. geography income based
        ….. "photo -op fundraiser cards"
                       ….. holiday based
                       ….. holiday based
                          …. clever cards

                                                   Page 5 of 16
  Location _____________________                             November

                               Week Ending   2-Nov       9-Nov    16-Nov   23-Nov

Last Year Weekly Sales   …..other target
                         …..other target
                         …..other target
Post Card Saturated
Fundraiser letter sent
Fundraiser post cards sent
Magnet mailers
Special Enveope letters
Personalized Letters
Other mail
Other mail

             One to One
Doorhangers
Business contacts/ exchange cards
Tastings / samplings
Apartment mgr contacts
Motel/Hotel Manager contacts
School/College contacts
Sports / Coaches contacts
Church contacts
Non-profit presentations
Other One on One
Other One on One

             In Store POP
Suggestive Selling with bonus / prize
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Contest Box / Supplies / Prize
Drawing Box / Supplies / Prize
Other In-Store
Other In-Store
Other In-Store



                                              Page 6 of 16
  Location _____________________                         November

                           Week Ending   2-Nov       9-Nov    16-Nov   23-Nov

           In Store Sales
Last Year WeeklyGuerrilla
Fundraiser phone calls
Customer follow up callbacks
Customer follow up new customers
Clip & Call - phone contacts
Automated call, Retention
Other Calls
Other Calls
Other Calls

               Online
Emails collected
Emails sent
Website
Blog
Auction
Text
Stumbleupon
Twitter
Instant Messenger
Surveys
Internet Group #2
Internet Group #3
Other Internet
Other Internet

      Business Advertisement
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business

   Collaboration / Partnership
Who
Who
Who


                                          Page 7 of 16
  Location _____________________                           November

                             Week Ending   2-Nov       9-Nov    16-Nov   23-Nov

Who Year Weekly Sales
Last

      Co-Op Media Advertising
TV
Radio
ADVO
Other
Other
Other

          Public Relations
Release #1
Release #2
Release #3
Release #4

           Phone Book
Book 1
Book 2
Book 3
Book 4

             Wild & Crazy
Out of the Box
Out of the Box
Out of the Box

         Community Event
Name
Name
Name
Name
Name
Name

TOTALS




                                            Page 8 of 16
Quarterly Marketing Plan Worksheet
  Location _____________________                                    December

                               Week Ending   30-Nov         7-Dec    14-Dec    21-Dec     28-Dec

Last Year Weekly Sales

        Sales Goal - Weekly

Actual Sales - Weekly
                                             Thanksgiving
        Key Dates & Events                      11/27
                                                                                        Christmas 12/25


        Key Dates & Events

        Key Dates & Events
             Message
Promotional Message


         Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
       Advertising Direct Mail
Advo
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing
Post Card database targeted
 who has not ordered in 30/60/90 cards
                  "new" customer cards
                         "apology" cards
                        … close to home
          ….. geography around schools
            ….. geography income based
        ….. "photo -op fundraiser cards"
                       ….. holiday based
                       ….. holiday based
                          …. clever cards

                                                 Page 9 of 16
  Location _____________________                                 December

                               Week Ending   30-Nov      7-Dec    14-Dec    21-Dec   28-Dec

Last Year Weekly Sales   …..other target
                         …..other target
                         …..other target
Post Card Saturated
Fundraiser letter sent
Fundraiser post cards sent
Magnet mailers
Special Enveope letters
Personalized Letters
Other mail
Other mail

             One to One
Doorhangers
Business contacts/ exchange cards
Tastings / samplings
Apartment mgr contacts
Motel/Hotel Manager contacts
School/College contacts
Sports / Coaches contacts
Church contacts
Non-profit presentations
Other One on One
Other One on One

             In Store POP
Suggestive Selling with bonus / prize
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Contest Box / Supplies / Prize
Drawing Box / Supplies / Prize
Other In-Store
Other In-Store
Other In-Store



                                              Page 10 of 16
  Location _____________________                             December

                           Week Ending   30-Nov      7-Dec    14-Dec    21-Dec   28-Dec

           In Store Sales
Last Year WeeklyGuerrilla
Fundraiser phone calls
Customer follow up callbacks
Customer follow up new customers
Clip & Call - phone contacts
Automated call, Retention
Other Calls
Other Calls
Other Calls

               Online
Emails collected
Emails sent
Website
Blog
Auction
Text
Stumbleupon
Twitter
Instant Messenger
Surveys
Internet Group #2
Internet Group #3
Other Internet
Other Internet

      Business Advertisement
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business

   Collaboration / Partnership
Who
Who
Who


                                          Page 11 of 16
  Location _____________________                               December

                             Week Ending   30-Nov      7-Dec    14-Dec    21-Dec   28-Dec

Who Year Weekly Sales
Last

      Co-Op Media Advertising
TV
Radio
ADVO
Other
Other
Other

          Public Relations
Release #1
Release #2
Release #3
Release #4

           Phone Book
Book 1
Book 2
Book 3
Book 4

             Wild & Crazy
Out of the Box
Out of the Box
Out of the Box

         Community Event
Name
Name
Name
Name
Name
Name

TOTALS




                                            Page 12 of 16
Quarterly Marketing Plan Worksheet
  Location _____________________             www.rejuvenateyourrestaurant.com        ver 1.01


                               Week Ending          TOTALS                      Expected Returns

Last Year Weekly Sales

        Sales Goal - Weekly

Actual Sales - Weekly

        Key Dates & Events

        Key Dates & Events

        Key Dates & Events
             Message
Promotional Message


         Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
Sales Promotions
       Advertising Direct Mail
Advo
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing
Post Card database targeted
 who has not ordered in 30/60/90 cards
                  "new" customer cards
                         "apology" cards
                        … close to home
          ….. geography around schools
            ….. geography income based
        ….. "photo -op fundraiser cards"
                       ….. holiday based
                       ….. holiday based
                          …. clever cards

                                                Page 13 of 16
  Location _____________________             www.rejuvenateyourrestaurant.com        ver 1.01


                               Week Ending          TOTALS                      Expected Returns

Last Year Weekly Sales   …..other target
                         …..other target
                         …..other target
Post Card Saturated
Fundraiser letter sent
Fundraiser post cards sent
Magnet mailers
Special Enveope letters
Personalized Letters
Other mail
Other mail

             One to One
Doorhangers
Business contacts/ exchange cards
Tastings / samplings
Apartment mgr contacts
Motel/Hotel Manager contacts
School/College contacts
Sports / Coaches contacts
Church contacts
Non-profit presentations
Other One on One
Other One on One

             In Store POP
Suggestive Selling with bonus / prize
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Contest Box / Supplies / Prize
Drawing Box / Supplies / Prize
Other In-Store
Other In-Store
Other In-Store



                                                Page 14 of 16
  Location _____________________         www.rejuvenateyourrestaurant.com        ver 1.01


                           Week Ending          TOTALS                      Expected Returns

           In Store Sales
Last Year WeeklyGuerrilla
Fundraiser phone calls
Customer follow up callbacks
Customer follow up new customers
Clip & Call - phone contacts
Automated call, Retention
Other Calls
Other Calls
Other Calls

               Online
Emails collected
Emails sent
Website
Blog
Auction
Text
Stumbleupon
Twitter
Instant Messenger
Surveys
Internet Group #2
Internet Group #3
Other Internet
Other Internet

      Business Advertisement
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business

   Collaboration / Partnership
Who
Who
Who


                                            Page 15 of 16
  Location _____________________           www.rejuvenateyourrestaurant.com        ver 1.01


                             Week Ending          TOTALS                      Expected Returns

Who Year Weekly Sales
Last

      Co-Op Media Advertising
TV
Radio
ADVO
Other
Other
Other

          Public Relations
Release #1
Release #2
Release #3
Release #4

           Phone Book
Book 1
Book 2
Book 3
Book 4

             Wild & Crazy
Out of the Box
Out of the Box
Out of the Box

         Community Event
Name
Name
Name
Name
Name
Name

TOTALS




                                              Page 16 of 16

				
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Description: Sales Marketing Plan Template document sample