Corporate Sponsorship Proposal Outline
A. Description of event/attraction to be sponsored
Name of the event
Date(s), Hours, Location of event (city and venue)
Who will be participating (individuals, high school, colleges, etc)
What the attraction has to offer
Who is the target market (age, gender, education, income, location)
Itinerary (Schedule of activities)
Ticket Prices, packages (for example season tickets, group pricing etc.)
Diagram of venue, outline potential sponsorship locations (See UVM and
B. Sponsorship Opportunities (The following are examples)
Types of sponsorships available (signage, naming rights, print ads, radio, etc.)
Name/logo on merchandising items
C. Sponsorship Packages (attach to Sponsorship Business Letter)
Full-title sponsor (exclusive): $-specify package
Co-Sponsor: $-specify package
Other packages: $
D. Promotions (use the Franchise Game and the UVM website for promotions, Lake
Monsters, other teams on the Web)
What promotions will you use to get your target market to attend your event?
Please specify what promotions, how many, what days, and potential costs.
E. Sponsorship Business Letter
Create your own letterhead for your event.
Write a business letter in the proper format to a potential sponsor providing them
with the details of your event and what opportunities are available to them for
sponsorship including prices. What will they gain by sponsoring your event?
First paragraph why you are writing
Second paragraph sponsorship opportunities and pricing
Third paragraph thank you and contact information
F. Written Explanation of Sponsor Choices
Who will your sponsors be and why did you choose them?