iNews is an email newsletter that is sent to your clients monthly on your behalf. Using
professionally-written, up-to-date news articles and imagery, iNews allows you to keep
in touch with your clients on a regular basis. If you have your own website, you can
also utilise the ‘click-through’ option to drive traffic back to your website. This function
will add value to your products and services, as well as increasing repeat business.
Benefits of iNews
Keep relationship with clients current and positive: Your core job as a broker
is writing loans. However, keeping in touch with your clients is essential to growing
your business as well as retaining clients. iNews allows you to ‘touch’ your customers
on a monthly basis, keeping that relationship current and active. Rather than thinking
‘I need a broker’, your clients are thinking ‘I need to call MY broker’.
Track ‘open’ and ‘click-through’ rates: It’s difficult to measure how many print
newsletters are read or even opened. With iNews’ online tracking mechanism, not only
can you include a ‘call to action’ promotion, you can also track the ‘open’ and ‘click-
through’ rates of your clients. In other words, you can measure the effectiveness of
your marketing dollar better!
Unlimited subscribers: By gaining access to Finware’s automated distribution
system, you can send your corporate-branded email newsletter to an unlimited
number of subscribers. You can add and manage subscribers via Finware’s Content
Management System (CMS), or your clients can self-subscribe via your website.
Ensure quality and add your
personal touch: iNews provides
your business with a valuable and
ongoing point of difference, by
allowing you to add your own
introduction and specialist articles,
which can be changed each issue.
Suite 117, Jones Bay Wharf (Pier 19-21), 26-32 Pirrama Road, Pyrmont, NSW 2009 Australia
Phone: 1300 762 444 Fax: +61 2 9225 9775 Email: email@example.com www.finware.com.au
PO Box 137-172, Parnell, Auckland 1151
Phone: 0800 450 177 Fax: +64 9 523 8028 Email: firstname.lastname@example.org www.finware.co.nz
Options and features
iNews offers a range of flexible subscription options, allowing you to send an email
newsletter to your clients 12 times or 6 times per year.
We use professionally written, up-to-date property and investment articles, which ensures your clients
and staff are kept up-to-date with the latest news.
Drive traffic to your website
Each story within the email newsletter has a link to ‘read more’, which sends readers to your company’s
website. iNews can also be a standalone email newsletter.
Reproduce in hard copy
The licence allows you to reproduce newsletter stories in hard copy, in press releases or in advertising.
Protect customer churn
Some brokers think ‘my clients never call me anymore’, and wonder why their business diminishes over
time. Keep your business top of your clients’ minds and ‘get on with the business’ of growing your
Measure and track newsletter performance
Finware gives you access to statistics on your email newsletters, including ‘open’ and ‘click-through’ rates,
allowing you to measure and track the performance of your communication with your clients on a
Generate leads from website
Helps turns your website investment into an interactive lead generation tool. Gathers names and email
addresses from your website 24 hours a day.
How to order
For further information or to order your iNews email newsletter, please contact us directly:
1300 762 444 email@example.com www.finware.com.au/Page/iNewsPurchaseOrder
0800 450 177 firstname.lastname@example.org www.finware.co.nz/Page/iNewsPurchaseOrder
iNews has a track record of achieving outstanding ‘open’ and
‘click-through’ rates, as compared to the Finance Industry averages.
Over a 12 month period, 30% of
iNews recipients opened their email
newsletter, and a further 6% clicked
through to the website to read more.