Marit AG OpenEMM sending out newsletters with with te_openemm_newsletter by robertbell

VIEWS: 12 PAGES: 19

									             Marit AG
             OpenEMM - sending out newsletters
             with TYPO3 (with te_openemm_newsletter)




                                                                                1
10.10.2008                                             eBusiness & eMarketing
 Who are you?

     Marco Huber
     • *13.6.1984

     • studied Medainformatik (Bachelor of Science) at the
     MD.H

     • developer for the TARGET-E (=>Marit AG) since
     Oktober 2006

     • developed te_openemm_newsletter for my bachelor
     thesis

                                                                             2
10.10.2008                                          eBusiness & eMarketing
 Agenda




             1. OpenEMM

             2. why te_openemm_newsletter

             3. 6 steps to a newsletter




                                                                     3
10.10.2008                                  eBusiness & eMarketing
 What is OpenEMM?

     OpenEMM
     •OpenSource

     •email-marketingsystem

     •AGNITAS AG

     •www.openemm.org




                                                       4
10.10.2008                    eBusiness & eMarketing
 OpenEMM


     recipients
     •different mailinglists

     •subscription by opt-in,
     •double opt-in or email

     •unsubscription with one click or opt-out

     •DB-tables extendable

     •import- / export-wizard

                                                                          5
10.10.2008                                       eBusiness & eMarketing
 OpenEMM 2

     mailings
     •content and layout
     separated

     •target specific content

     •email attachments

     •email formates: text, HTML,
     inline-HTML

     •email preview and test forwarding

     •event and time triggered transaction emails

     •bounce management


                                                                             6
10.10.2008                                          eBusiness & eMarketing
 OpenEMM 3


     reports and statistics
     •realtime statistics

     •opening / click rate,
     unsubscriptions, bounces

     •exportable statistics




                                                         7
10.10.2008                      eBusiness & eMarketing
 Why te_openemm_newsletter?

     make it simple
     •use TYPO3 tt_news content in your OpenEMM
     newsletter

     •use TYPO3 fe-users as OpenEMM newsletter recipients

     •your editors only have to know one system, TYPO3




                                                                           8
10.10.2008                                        eBusiness & eMarketing
 Install OpenEMM

   •install OpenEMM

   •create a mailinglist

   •create a template with markers

   •test your installation

   •switch to TYPO3


                                                              9
10.10.2008                           eBusiness & eMarketing
 install and configure te_openemm_newsletter




                                                                        10
10.10.2008                                     eBusiness & eMarketing
 6 steps to a newsletter

     1. create news with
     tt_news




                                                    11
10.10.2008                 eBusiness & eMarketing
 6 steps to a newsletter

     2. synchronize your
     resicpients with openemm




                                                         12
10.10.2008                      eBusiness & eMarketing
 6 steps to a newsletter

     3. create a new
     newsletter




                                                    13
10.10.2008                 eBusiness & eMarketing
 6 steps to a newsletter

     4. fill your newsletter with
     news




                                                             14
10.10.2008                          eBusiness & eMarketing
 6 steps to a newsletter

     5. preview and
     sending




                                                    15
10.10.2008                 eBusiness & eMarketing
 6 steps to a newsletter

     6. statistics




                                                    16
10.10.2008                 eBusiness & eMarketing
             Marit AG
              Thank you very much for
                  your attention!




                                                                 17
10.10.2008                              eBusiness & eMarketing
 fastforward

             install OpenEMM
             create a mailing list
             create a template with markers
             forget OpenEMM and change to TYPO3
             install te_openemm_newsletter
             configure it
             synchronize your subscribers
             create a newsletter
             fill your newsletter
             send out your newsletter
             see your statistics



                                                                           18
10.10.2008                                        eBusiness & eMarketing
 Template
[agnDYN name="ueber1unter1_title"]
 <tr>
   <td colspan="2">
              <table width="586" border="0" cellspacing="5" cellpadding="0">
     <tr>
      <td colspan="2"><h3><img src="http://target-e.de/newsletter/template/li-eckig.jpg" />&nbsp;<a
name=ueber1unter1></a>[agnDVALUE name="ueber1unter1_title"/]</h3></td>
     </tr>
     <tr>
      <td valign="top" align="center"> [agnDYN name="ueber1unter1_image1"] [agnDVALUE
name="ueber1unter1_image1"/] [agnDYN name="ueber1unter1_imagecaption1"] <br />
        <br />
        [agnDVALUE name="ueber1unter1_imagecaption1"/] [/agnDYN
name="ueber1unter1_imagecaption1"]
        [/agnDYN name="ueber1unter1_image1"]</td>
      <td valign="top">[agnDYN name="ueber1unter1_bodytext"/]</td>
     </tr>
    </table>
    <table width="586" border="0" cellspacing="5" cellpadding="0">
     <tr>
      <td>Lesen Sie mehr:</td>
      <td><a href='[agnDYN name="ueber1unter1_links1"/]'>[agnDYN
name="ueber1unter1_title"/]</a></td>
     </tr>
    </table></td>
 </tr>
 [/agnDYN name="ueber1unter1_title"]
                                                                                                            19
10.10.2008                                                                         eBusiness & eMarketing

								
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