Public Relations, the Media and the Judiciary Relations with by lsp20098

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									Workshop

Public Relations, the Media and the Judiciary
Relations with the Press for Courts, Magistrates
and Lawyers




 European Institute of Public Administration
                                                  General Information


Target group:                                                                         7 hotels:
Judges, advocate generals and press officers working in EU and national                Hotel Français***, Place d’Armes, right in the city centre, 2 minutes from
courts, public prosecutors, lawyers working in the legal service/department           “Centre Aldringen”, at the rate of € 110 SINGLE ROOM (including breakfast
of public authorities and private companies, private lawyers, officials working       and tourist tax) (Reservation code: G6693 valid until 28/01/2010 )
in regulatory authorities and lobbyists. The seminar will also be of particular       (Tel.: 47 45 34; Fax: 46 42 74; Email: hfinfo@pt.lu; www.hotelfrancais.lu)
interest to people in a variety of roles such as spokespersons or officials, who
are required to deliver or help prepare key messages on complicated legal              Hotel Simoncini***, 6 rue Notre Dame, close to Place d’Armes, right in the
issues as well as to those managers, whose area of responsibility includes a          city centre, 2 minutes from “Centre Aldringen”, at the rate of € 125 SINGLE
substantial communications brief.                                                     ROOM (including breakfast and tourist tax) (Reservation code: G5746 valid
                                                                                      until 28/01/2010 )
Objectives and methodology                                                            (Tel.: 47 45 34; Fax: 46 42 74; Email: simhotel@pt.lu, www.hotelsimoncini.lu )
Increasingly judges, magistrates, prosecutors, lawyers and other courts
service personnel find themselves exposed to media coverage and, on                    Hotel Parc Bellevue*** at the rate of € 95 (including breakfast and tourist
some occasions, must also communicate face-to-face with journalists, e.g. to          tax)
explain the initiation (or discontinuation) or conclusion of a given proceeding or    5, avenue Marie-Thérèse, city center, 10 minutes from “Centre Aldringen”
in response to negative publicity arising out of particular proceedings.              (Reservation code 246705 valid until 18/02/2010)
                                                                                      (Tel.: 45 61 41-1; Fax: 45 61 41 222; E-mail: reservation@goeres-group.com;
Through a combination of discussions, presentations, exchanges of                     www.hpb.lu )
experiences, simulations and feed back, this highly intensive workshop, which
is among the few of its kind targeting specifically the judiciary and practitioners   Hotel Parc Plaza**** at the rate of € 143 (including breakfast and tourist tax)
of law, provides:                                                                     (Reservation Code 246721 valid until 18/02/2010)
 practical guidance, techniques and hands-on experience on how to deliver            (Tel.: 45 61 41-1; Fax: 45 61 41 222; E-mail: reservation@goeres-group.com)
clear concise messages about complex legal issues and cases in today’s
information laden society, and                                                         Hotel Novotel****, Kirchberg, 35 rue du Laboratoire L-2015 Luxembourg,
 an introduction to planning, implementing and monitoring modern                     at the rate of € 133 SINGLE ROOM (including breakfast and tourist tax) (Tel.:
communications campaigns and responding to crisis situations as they arise.           439848 1; Fax: 438658, E-mail: H1930@accor.com; www.novotel.com ) (bus
                                                                                      118 direct to EIPA’s offices. Stop Alphonse Weiker)
Location
EIPA, Chambre des Métiers Building, 2 Circuit de la Foire Internationale               NH Hotels****, 1 Route de Trêves L-1019 Luxembourg, close to the Airport
Conference Centre, Conference Room M3.                                                at the rate of 105€ SINGLE ROOM (including breakfast + tourist tax). Rooms
                                                                                      are booked until 15 February 2010. This hotel has a free bus to the Kirchberg
Programme                                                                             where EIPA’s offices are situated. (Tel: +352621216061, Fax: +352340217,
The programme is divided into two separate modules, which can be attended             E-mail: nhluxembourg@nh-hotels.com.)
separately or together:
                                                                                       Hotel Melia****, 1 Park Dräi Eechelen (10 Rue Fort Thuengen), L-1499
Module 1 (01-02 March 2010) aims at combining a) a brief introduction to              Luxembourg, at the rate of 135€ SINGLE ROOM (including breakfast + tourist
communication theory, b) a practical analysis of the special needs, concerns          tax) (Tel: +35227333-1, Fax: + 35227333-999, E-mail: melia.luxembourg@
and interests of the courts when having to deal with the media, c) practical          solmelia.com )
exercises and feedback with respect to press release writing and interviews
for the written and online media, and d) a review of the preliminary results of       Luxembourg City has two main bus stations, one in the city centre called
a study of structures and approaches to managing relations with the Press in          “Centre Aldringen” and one next to the railway station called “Air Terminus”.
different European jurisdictions.                                                     All buses, wherever they go, are passing through these two stations. Bus no
Module 2 (03 March 2010) will provide intensive training in relevant practical        18, with departures every ten minutes, is going direction Kirchberg, stopping
skills, including TV-radio interview techniques and managing press                    right in front of Hotel Novotel, and 10 minutes later in front of EIPA. Should
conferences training before a camera.                                                 you wish to make use of this possibility, please phone or fax the reservation
While Module 2 can be attended independently of Module 1, the former will             department of the hotel at one of the above-mentioned numbers and mention
build on information and techniques presented during Module 1.                        the following reference: EIPA 10/519/01. Payment is to be made directly and
                                                                                      personally to the hotel on checking out.
Workshop Team
The workshop will be conducted by a team of legal and communication                   Meals
experts, including                                                                    Should you require a special menu (e.g. vegetarian, diabetic), please inform
•	Peter	I.B.	GOLDSCHMIDT	(DK)                                                         the Programme Organiser so that this can be arranged.
Director of European Centre for Judges and Lawyers, EIPA Luxembourg
•	Tony	BASS	(IE)                                                                      Confirmation
Seconded National Expert, EIPA Maastricht, Unit for European Public                   Confirmation of registration will be forwarded to participants on receipt of the
Management                                                                            completed registration form.
•	Gundi	 GADESMANN Media and External Relations Officer, European
Ombudsman                                                                             Payment
•	Lisa	RISING Secretary General, The Supreme Court of Denmark                         Prior payment is a condition for participation. Please indicate on the registration
•	Franck	de	GRAEVE                                                                    form the method of payment you have chosen.
Journalist at Quadrant Communications
                                                                                      Cancellations
Language: English                                                                     EIPA reserves the right to cancel the seminar up to 2 weeks before the seminar
                                                                                      starting date. In that case, registration fees received will be fully reimbursed.
Fee:	 995€ for 2 modules, 695€ for 1st module only, 425€ for 2nd module               EIPA accepts no responsibility for any costs incurred (travel, accommodation,
only                                                                                  etc...). For administrative reasons, a fee of € 150 will be charged for
                                                                                      cancellations received after 18 of February 2010 unless another participant
Project Leader: Peter GOLDSCHMIDT, Director EIPA Luxembourg                           is designated.The mention of a speaker’s name in the programme does not
                                                                                      commit EIPA. In the event that an announced speaker does not appear, EIPA
Hotel	reservations                                                                    will do its utmost to find a suitable replacement.For EIPA’s cancellation policy,
The European Institute of Public Administration has made a block booking at           please visit our website www.eipa.eu (legal notice).
                                                  Programme
      Public Relations, the Media and the Judiciary
Relations with the Press for Courts, Magistrates and Lawyers
                         MODULE	1
              Monday,	1st	of	March	2010
                                                                  12.15	 Responding	to	Crisis	Issues.	This	session	
09.15	 Welcome:	Overview	and	Mutual	Introduction                  will	give	examples	of	crises	in	the	judicial	field	and	
Peter GOLDSCHMIDT and Tony BASS                                   outline how to plan for communicating in a crisis /
                                                                  responding to negative publicity
09.45	 Why	communicate?                                           Tony BASS, Gundi GADESMANN and Lisa RISING
Short	 discussion	 of	 situations,	 where	 communication	
with the press is needed, the type of information                 14.30	 A	Judicial	Perspective
to communicate as well as typical limitations and                 This session will be delivered by Media and
conflicts	of	interest	encountered	by	courts,	prosecutors	         External	 Relations	 Officers	 of	 the	 European	
and	 lawyers	 in	 their	 relations	 with	 the	 press.             Ombudsman	 and	 the	 Danish	 Supreme	 Court	
Peter GOLDSCHMIDT and Participants                                Gundi GADESMANN and Lisa RISING

11.00	 Overview	of	Communications	Theory	and	                     15.30	 Structures	and	Approaches	to	managing	
Methodology                                                       Media Relations by Courts in different European
Tony BASS                                                         Jurisdictions.
                                                                  Peter GOLDSCHMIDT, Lisa RISING, Gundi
11.30	 Defining	the	Message                                       GADESMANN and Participants
Participants and Workshop Team
                                                                  16.30	 Review	and	Evaluation	of	Module	1
12.30		 Getting	the	Message	out                                   S
                                                                  	 ummary	of	learning	points,	conclusion	and	
Choosing the right medium to get your message                     completion of evaluation forms
across: An overview of different media and what                   Participants, Peter GOLDSCHMIDT and Tony BASS
they	 are	 looking	 for.	 Merits	 of	 various	 approaches.
Tony BASS
                                                                               MODULE	2	(MASTER	LEVEL)
14.15	 Exercise	-	Preparation
                                                                             Wednesday,	3rd	of	March	2010
	 eneral	 briefing	 and	 individual	 time	 for	 interview	
G
preparation: Participants will be given a legal summary           09.00	 Introduction;	Linking	Modules	1	and	2	and	
of	a	real	case	(a	court	decision	from	a	national	court)	and	      overview	of	programme	for	Module	2
asked	 to	 prepare	 for	 an	 interview	 for	 a	 written	 media.   Franck de GRAEVE and Peter GOLDSCHMIDT
Participants and Workshop team
                                                                  09.15	 Introduction	to	Radio/TV	Interviews
15.00	 Exercise	–	The	interview                                   Franck de GRAEVE
Participants and trainers will simulate interviews for
different	 written	 media	 (newspapers,	 in-depth	 articles	      10.15	 Interview	and	Media	Training	
for	 specialised	 publications,	 etc.).	 Discussion	 of	 the	     Participants and Franck de GRAEVE
experiences	drawn.
Participants and workshop team                                    13.30	 Debriefing	and	Evaluation
                                                                  	 ased	on	sound	and	film-bites,	lessons	learnt	during	
                                                                  B
             Tuesday,	2nd	of	March	2010                           the previous session will be summarised and discussed
                                                                  in	plenary.
09.00	 What	is	News?
What	do	the	media	really	want?	Hints	and	tips	for	                15.00	 Press	Conferences	–	What	to	consider?
writing	press	releases	that	get	covered!.......and	get	           Tony BASS, Franck de GRAEVE and Gundi
covered correctly!                                                GADESMANN and Lisa RISING
Tony BASS
                                                                  16.30	Evaluation	of	Module	2	and	closing	of	the		     	
10.45	 Exercise	–	Writing	a	Press	Release                         Workshop
Participants and Workshop Team
                                                                 Registration	Form
                             Public Relations, the Media and the Judiciary
                         Relations with the Press for Courts, Magistrates and Lawyers
                                                               Luxembourg,	01-03	March	2010

Surname: ......................................................................... Title: ..............................................................................................
First name: ...................................................................... M / F
Current position: ......................................................................................................................................................................
Organisation: ...........................................................................................................................................................................
Department: .............................................................................................................................................................................
Work address: .........................................................................................................................................................................
Postal code & town: ......................................................... Country: ........................................................................................
Tel. no. (work): ................................................................. Fax no.: .........................................................................................
E-mail address: .......................................................................................................................................................................

                                                    PAYMENT – 10/519/00
The participation fee includes participation in the seminar (2 modules),                                                                                         995 EUR
Including documentation, 3 lunches, 1 cocktail and beverages
Participation in Module 1 (10/519/01) only including documentation, 2 lunches,                                                                                   695 EUR
1 cocktail and beverages
Participation in Module 2 (10/519/02) only including documentation, 1 lunch,                                                                                      425 EUR
and beverages
EIPA’s Civil Servants’ special discount                                                                                                                           -10%

Method of payment
o Bank transfer
The participants or their administration will receive an invoice for the payment of the registration fee.
Invoice address (if different from the abovementioned address):
…………………………………………………………………………………………………………….............................................
…………………………………………………………………………………………………………….............................................
E-mail: ……………………………………………………………………………………………………............................................
o Credit card
o American Express Card           o Eurocard/Mastercard              o Visa Card

Card no.: ...........................……..........................................                  Expiry date: ......./.......
Name Card holder: ............................................................                     (in case this differs from above)

Address Card holder: .........................................................                     (in case this differs from above)

Postal code: ............... Country: ........................................                     (in case this differs from above)

Card Validation Code: ........................................................                     (this refers to the last three digits of the number
                                                                                                   on the BACK of your card)


Note: Pre-payment is a condition for participation. For administrative reasons, a fee of EUR 150 will be charged for cancellations
received after 15h of February 2010 unless another participant is designated.



MEALS
Lunch Day 1: o will attend                       o will not attend                                 Cocktail Day 1: o will attend                    o will not attend
Lunch Day 2: o will attend                       o will not attend
Lunch Day 3: o will attend                       o will not attend                    Vegetarian: o yes g fish allowed: o yes                                    o no

                                          Please return the completed registration form to:
                      Ms	LONG	Yuna,	European	Institute	of	Public	Administration,	Circuit	de	la	Foire	Internationale,	2
                        LU-1347	LUXEMBOURG,	Tel.:	+352	426	230	205,	Fax:	+352	426	237,	e-mail:	y.long@eipa.eu

                                   Your name and address will be part of EIPA’s database for our mailing purpose only.
                                         Please tick o if you do not want to be included in our mailing database.

								
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