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Template for Jewelry Sales Business Cards - PowerPoint

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					Selling on the Internet
Source: www.clickz.com
       Small Businesses:
       Using the Internet
90%
                                                                82%
80%                                          78%
70%
                          60%
60%
50%
       41%
40%
30%
20%
10%
0%
      1999               2000               2001               2002
      Source: Virginia Microenterprise Network Regional Conference
    Small Businesses
 Conducting e-Commerce
80%
                                                               72%
70%
60%                                         58%

50%
40%                      37%
30%
20%
10%    8%

0%
      1999              2000               2001               2002

      Source: Virginia Microenterprise Network Regional Conference
            Small Business:
         e-Commerce Revenues
$ billions
   250
                                                                         229.8
   200

   150
                                                         135.8

   100
                                           72.8
    50
                           35.4
             14.9
     0
             1999         2000           2001            2002           2003
               Source: Virginia Microenterprise Network Regional Conference
               E-Commerce Roadmap
While developing an E-                                                                                                 .com
Commerce presence, it                                                      Level 5

is important to know                                                       

                                                                           
                                                                             End-to-end
                                                                             Fulfillment
where you are now as                                                        Workflow                                      Seamless connectivity
                                                                                                 Integrated
                                                        Level 4
                                                                                                                            to back-end system(s)
well as the appropriate                                  Online orders, payments                                          Minimize/eliminate
                                                                                                                            manual input on
destination for your                                     Order tracking, queries
                                                                                                                            transactions.
                                                         Funds transfer
                                                                                                                           B2B automated
business.                              Level 3                                 Transactional                                processes

                                        Registration
                                        Forms                                                            Secure transaction processing
                                        E-mail                                                           Online payment authorization
                        Level 2
                                                                  Interactive                             Authentication and validation
                        Advertising
                        Marketing

                        Information                                                     Web site connectivity to database

         Level 1
                                                       Static                             application(s) and email accounts

           No company web site
           Can access other sites                                      Web site
                                       Access                           Content development & updates




                  No                                Internet access through ISP
                                                                                                                Legend
                                                                                              - Functions at Level

               Capability                           Email accounts                           - Requirements to achieve next level



                                                                          Adapted from:www.mepcenters.nist.gov/public/ecommerce-summit.nsf
Know why you are on the Web???
                            To make money!!!

Web design is not about art, it's about making money!!!
The Internet   Market Channel
What people are buying on the Web . . .
     • Airline tickets             • Food/Beverages
     • Hotel reservations          • Office supplies
     • Computer hardware           • Flowers
     • Apparel                     • Linens/Home decorations
     • Consumer electronics        • Sporting goods
     • Car rental                  • Videos
     • Health/Beauty               • Appliances
     • Books                       • Furniture
     • Music                       • Tools/Hardware
     • Computer software           • Footwear
     • Jewelry                     • Small appliances
     • Toys/Video games            • Garden supplies
                      Reference: Forrester
Examples of Mississippi E-Tailers ...
www.jubilations.com
www.pleasantgrovesoaps.com
www.pennysanford.com
www.dirty-hippie.com
www.iceboxframes.com
www.mscheesestraws.com
www.ebicom.net/~bbj1
www.dixiesnow.com
www.spirit-song-studio.com
www.pashapillow.com
www.deltapecan.com
www.cjsbows.com
Who is going to design, build, and maintain the site???



      In-house vs. Outsourcing
Outsourcing . . .

    Know who you are hiring!

        . . . and get it in writing!!!
Building a Web Store: Options
  E-business Template Site
    – Yahoo Web Store

  Contracting / Outsourcing
    – Individuals or companies

  Do it Yourself
    – From scratch, combination of the above
           Template Site
Advantages
  – Easy to use: browser based interface
  – All-in-one solution: domain registration, website
    design, administration, and hosting
  – Relatively fast setup, do not need extensive
    technical knowledge
  – Browse before buying (can look at other sites and
    available templates)
  – May list in online categories and directories
           Template Site
Disadvantages
  – Limited flexibility in store design and layout
  – Your store looks very much like other stores
    developed with the template service
  – Additional features, bandwidth, or support may be
    extra
  – Costs usually increase as additional items are
    added
  – Limited support (may be web only)
  Contracting Websites
Advantages
 – Increased complexity and customization
   available
 – Experienced individuals can guide your online
   business and goals
 – Technical translation and increased support
   Contracting Websites
Disadvantages
  – May take hours or days to make changes
  – Requires time for meetings and reviews
  – Contractors differ with services, support,
    professionalism and assistance
  – Pricing system may quickly escalate costs
   Contracting Websites
Considerations
  – Always have a contract signed by both
    parties with complete disclosure
  – Contractors will often retain the code,
    design, features, images, or even content
    until payment is received
  – Make sure you have agreements on the
    length, limits, and rates or total price
       Build it Yourself
Advantages
 – Customization limited only by your time
   and financial resources
 – Unlimited and free updates (instantly)
 – Wealth of software and design support
   available on the Internet
 – Easy to incorporate site and business for
   continuity
        Build it Yourself
Disadvantages
  – Time investment: learning software
  – Time investment: designing site
  – Time investment: troubleshooting, updating
  – May require initial upfront costs (often used
    as business investments)
  – Must learn Internet marketing and search
    engine techniques
Building a Web Store: Costs
    E-business Template Site
      – $40 - $200 (monthly)
    Contracting / Outsourcing
      – $500 - $15,000
    Build it Yourself
      – $0 - $3000 (depends on current situation)
    Other Needs:
      – Domains ($15-$35 annually)
      – Hosting ($15 - $200 monthly)
      – Secure Connection ($200-$400 annually)
Common Mistakes . . .
 • Bad domain names
 • Somebody’s cousin built it
 • Somebody’s cousin hosts it
 • Only webmaster can make changes
 • Hokey unprofessional design
 • Too slow to download
 • Not organized properly
 • Stale content
Building Blocks of a Web Store
       • Domain name
       • Web site/store
       • Web server/host
       • Site marketing
Building Blocks of a Web Store
       • Domain name
       • Web site/store
       • Web server/host
       • Site marketing
              Domain Names
          www.yourname.com
 Domain Names
  –   Should be your website name (ex. acme.com = ACME, Inc.)
  –   Shorter names are usually easier to remember
  –   Avoid hyphenated names
  –   Avoid plurals, “the”, and “my” if possible
  –   Easy to remember, type and promote
  –   Remember! You can have more than one domain for your
      website: amazon.com, amazonbooks.com,
      amazonvideos.com, amazonndvds,com, amazonkids.com
Building Blocks of a Web Store
       • Domain name
       • Web site/store
       • Web server/host
       • Site marketing
 Building Blocks of a Web Store
• Web site/store
  • Online product catalog
  • Shopping model/Ordering system
  • Merchant account/Payment processing
  • Customer communication system
  • Tracking system
Shopping Cart, SSL, & Online Payment Methods
       Shopping Carts/Bags
         – Must be easy (intuitive) to use
         – Support common functions (add, remove, modify, clear,
           save, checkout)
       Secure Socket Layer (SSL)
         – Provides a secure transaction link
         – Gives buyer and sellers confidence
       Online payment processing system
         – Standard: credit cards
         – Alternatives: PayPal
Methods . . .
          Snail Mail
          Telephone
          Fax
          Online
With . . .
     Check
     Money Order
     Purchase Order
     Credit Card
     Intermediary
www.paypal.com
What do you need for an e-commerce site . . .

           • Domain name
           • Web site/store
           • Web server/host
           • Site marketing
      Hosting and Support
Hosting Company - MUST HAVE!
  – Easy to use interface, navigation, support
  – Telephone support number (try it out!)
  – Reliable hosting (99.999% uptime guaranteed)
  – Support for the features of your website
    (ASP/PHP, FrontPage extensions, SSL, database
    support)
  – Clear pricing structure, quick turn-a-round
     Hosting Service Criteria
 Setup fee           Technical support
 Monthly fee         Site traffic report
 Domain name         Technical support
 Storage space       E-mail addresses
 Website builder     E-Commerce capable
 Operating system
                      Business management tools
 Provider History
                      Portfolio
http://smallbusiness.yahoo.com/merchant
Merchant Starter
 $50 start-up; $39.95/month; 1.5% transaction fee



Merchant Standard
 $50 start-up; $99.95/month; 1% transaction fee



Merchant Professional
 $50 start-up; $299.95/month; .75% transaction fee
What do you need for an e-commerce site . . .

           • Domain name
           • Web site/store
           • Web server/host
           • Site marketing
Reasons Why People Shop the Web . . .
      • Easy to place an order
      • Large selection of products
      • Cheaper prices
      • Faster service and delivery
      • Detailed and clear product information
      • No sales pressure
      • Easy payment procedure
                Reference: www.useit.com
Factors driving repeat visits to a Web site . . .

           • High quality content
           • Ease of use
           • Minimal download time
           • Updated often

               Reference: Forrester Survey; 1999
The key is consumer confidence . . .
   Fun and easy to navigate sites
   Pages that appear professional
   Clear and accurate product information
   and representation
   Real time answers through self help
   features, e-mail, and a toll-free telephone
   number
The key is consumer confidence . . .
   Good prices and clear representation
   of all charges
   Payment options
   Secure transactions
   Easy to use return or exchange policy
   Quick processing time and delivery
   Shopper privacy
       Navigation System
 Always present (located on every page – possibly
  more than once)
 Intuitive menu names
 Interactive effects (highlighting, changing sizes,
  shapes, or colors)
 Compatible with audience viewing level (text, images,
  JAVA, Flash)
 Minimal searching (approximately 1-3 “clicks” for any
  location on your site)
 Navigational Tools
 Location
 Consistency
   Where am I?

   Where have I been?

   Where can I go?

Don’t make me think!!!
  3 clicks
and you’re out!
 Content, Content, Content
Content should be:
  – Clear, concise and complete
  – Bold, italics, and underlines for quick searching
  – Descriptive and dynamic (changing to the user’s
    needs)
  – Grammatically correct
“People want to do business with
people they believe to be professional.”


          Reference: Flanders/Willis; Web Usability Specialists
Contact Us:
    E-mail
    Telephone number
    Fax
    Snail Mail
Elements to consider . . .
          Bandwidth
          Browser compatibility
          Color palette
          Continuity
          Frames
          Homepage
Elements to consider . . .
          User Interface
          Screen compatibility
          Readability
          Text only default
          Accessibility
Download time . . .

            1-2 seconds
            < 13 seconds
            > 20     GONE!
Decrease download time by . . .

         designing for 56k modem
         keeping page sizes <50k
         applying the KISS rule
“Remove graphic; increase traffic.
      It’s that simple.”


   Reference: Dr. Jakob Nielsen; Web Usability Specialist; www.useit.com
NETSCAPE


           EXPLORER
NETSCAPE



           EXPLORER
Browser Testing - view your site in
as many browsers as possible:
              Netscape
              Explorer
              AOL
              Web TV
              Lynx
Color Considerations . . .

              Artistic
              Cultural
              Sales
              Technical
Black – United States & Europe
White – China & Japan
Yellow – Egypt & Burma
Purple – Thailand
Blue – Iran
Red – South Africa
www.nwa.com
How’s this for readability?
Recommendations . . .
        Good background/text contrast
        Avoid patterned backgrounds
        Easy to read fonts
        Make words count
        Short paragraphs
        Bulleted lists
www.cedcc.psu.edu/ritter/web-demo/elements.html
www.cjsbows.com
www.cjsbows.com
www.cjsbows.com
www.cjsbows.com
The Bottom Line . . .
   Getting customers to come to your site,

   Getting customers to make a purchase
    once they get to your site, and

   Getting customers to return to your site and
    purchase again, again, and again!
                   Resource
        Business to Consumer E-Commerce:
             Selling on the Internet




www.msucares.com/business_assistance/homebusiness/ecommerce.html
             Beth Duncan, Ph.D.
         Small Business Specialist
Mississippi State University Extension Service
         bethd@ext.msstate.edu
Selling on the Internet
http://coldfusion.art.msstate.edu
http://www.everestgum.com
http://offeringsjewelry.com
http://www.chipotle.com
http://www.bernheimerhouse.com
http://www.pleasantgrovesoaps.com
http://www.jubilations.com
http://www.hersheys.com
http://www.crystalls.com
http://www.shoppingbargains.com
http://www.personalizedboutique.com
http://www.satellitediscountstore.com
http://www.bagpipesonly.com
http://www.atouchof-elegance.com
http://www.vermontteddybear.com

				
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